Customer Delight

26/01/2025

𝗠𝗲𝗶𝗻𝗲 𝗨𝗻𝘁𝗲𝗿𝘀𝘁ü𝘁𝘇𝘂𝗻𝗴 𝗳ü𝗿 𝗱𝗶𝗰𝗵 𝗮𝗹𝘀 𝗨𝗻𝘁𝗲𝗿𝗻𝗲𝗵𝗺𝗲𝗿:𝗶𝗻 𝘂𝗻𝗱 𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿:𝗶𝗻!

Egal, ob du schon lange selbstständig bist oder gerade frisch gegründet hast: die Zeiten werden nicht einfacher, der Wettbewerb ist hoch! Mit einer 𝗸𝗹𝗮𝗿𝗲𝗻 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗲𝗿𝘂𝗻𝗴 und einem individuellen, auf dich und dein Produkt + den Kunden angepassten Plan sicherst du dir einen entscheidenden Vorteil für:

✅ Mehr Kunden in 2025, oder
✅ B͎e͎s͎s͎e͎r͎e͎ Kunden in 2025 ❤️

𝗗𝗶𝗲 𝙁𝙧𝙚𝙚𝙡𝙖𝙣𝙘𝙚 𝙈𝙖𝙨𝙩𝙚𝙧𝙘𝙡𝙖𝙨𝙨 𝗶𝘀𝘁 𝗱𝗲𝗶𝗻 𝗦𝗰𝗵𝗿𝗶𝘁𝘁 𝘇𝘂 𝗺𝗲𝗵𝗿 𝗞𝗹𝗮𝗿𝗵𝗲𝗶𝘁, 𝗦𝗲𝗹𝗯𝘀𝘁𝘃𝗲𝗿𝘁𝗿𝗮𝘂𝗲𝗻 𝘂𝗻𝗱 𝗞𝘂𝗻𝗱𝗲𝗻. In nur 8 Wochen lernst du in Online-Live-Sessions alles, was du für effektives Marketing und nachhaltige Kundengewinnung brauchst – unterstützt von mir und Top-Guestspeakern.

𝗗𝗮𝘀 𝗲𝗿𝘄𝗮𝗿𝘁𝗲𝘁 𝗱𝗶𝗰𝗵:
✅ 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗲𝗿𝘂𝗻𝗴 𝗮𝘂𝗳 𝗱𝗲𝗻 𝗣𝘂𝗻𝗸𝘁: Woche für Woche klare Schritte
✅ 𝟳 𝗟𝗶𝘃𝗲-𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀 + 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹𝗲 𝗤&𝗔𝘀: Frag, was du wissen willst!
✅ 𝗘𝘅𝗸𝗹𝘂𝘀𝗶𝘃𝗲 𝗣𝗲𝗲𝗿-𝗚𝗿𝗼𝘂𝗽: Maximal 8 Teilnehmer – für wertvollen Austausch
✅ 𝗘𝗿𝗽𝗿𝗼𝗯𝘁𝗲 𝗠𝗲𝘁𝗵𝗼𝗱𝗲𝗻: Gelernt von den Großen (z.B. Amazon, Google, Weleda)
✅ 𝗕𝗼𝗻𝘂𝘀-𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹: Vorlagen & Tools, die dich sofort weiterbringen
✅ 𝗘𝘅𝘁𝗿𝗮-𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁: KI im Marketing – nutze die Vorteile für dich

🔥 Start: 𝟮𝟴. 𝗝𝗮𝗻𝘂𝗮𝗿 𝟮𝟬𝟮𝟱, 𝟭𝟰:𝟬𝟬 𝗨𝗵𝗿
🔥 Exklusiver 𝗡𝗲𝘂𝗷𝗮𝗵𝗿𝘀𝗽𝗿𝗲𝗶𝘀: 𝟭𝟮𝟲𝟬€ (inkl. MwSt.)
Sichere dir noch einen Platz!

𝗦𝗼 𝘀𝗶𝗰𝗵𝗲𝗿𝘀𝘁 𝗱𝘂 𝗱𝗶𝗿 𝗱𝗲𝗶𝗻𝗲𝗻 𝗘𝗿𝗳𝗼𝗹𝗴 𝗶𝗻 𝟮𝟬𝟮𝟱:
👉 Schreib mir eine DM für ein persönliches Info-Gespräch
oder
👉 𝗕𝘂𝗰𝗵𝗲 𝗱𝗶𝗿𝗲𝗸𝘁 𝗱𝗲𝗶𝗻𝗲𝗻 𝗣𝗹𝗮𝘁𝘇 und sei dabei!
https://customerdelight.thinkific.com/courses/freelance-masterclass

Ich freue mich auf dich!
– Melanie

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❤️ Vielen Dank für dein Interesse! Ich habe mich 2018 selbstständig gemacht und weiß daher, dass man selbst als Marketingexpert:in nicht alles allein machen kann, wenn es um das eigene Business geht.

Mit meiner 𝙁𝙧𝙚𝙚𝙡𝙖𝙣𝙘𝙚 𝙈𝙖𝙨𝙩𝙚𝙧𝙘𝙡𝙖𝙨𝙨 bringe ich meine Expertise aus der Erfahrung mit großen Unternehmen, wie z.B. Amazon, zu Freelancer:innen und Unternehmer:innen. Damit möchte ich euren wunderbaren Fähigkeiten zu 𝘀𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝘀𝗰𝗵𝗲𝗿 𝗦𝗶𝗰𝗵𝘁𝗯𝗮𝗿𝗸𝗲𝗶𝘁 𝘂𝗻𝗱 𝗘𝗿𝗳𝗼𝗹𝗴 verhelfen.

Schreib mir eine DM für einen unverbindlichen Austausch mit mir oder buche dir sofort dein Ticket für deinen zukünftigen Erfolg! 🤗

Die Freelance Masterclass bringt dich auf die Zielgerade zu deinen Wunschkund:innen. Gemeinsam identifizieren wir deine perfekten Kund:innen und entwickeln magische Marketing-Botschaften, die du sofort einsetzen kannst. Dazu gibt es Live-Networking Trainings und KI-Hacks, die dir noch lange nach dem...

28/06/2024

Das Leben als Freelancer:in ist fantastisch. Das Leben als Freelancer:in ist kein Zuckerschlecken! 🤷‍♀️ (Und manchmal kann beides gleichzeitig wahr sein 🤪!)

Hand auf's Herz, ich denke die meisten Freelancer:innen waren schon mal in der Situation, vor allem zu Anfang (ich eingeschlossen)! Du hast ein, zwei tolle Projekte, mehr Glück als Verstand. Vielleicht auch einen Kontakt, von dem immer wieder etwas kommt. Den Job machst du sowieso super und du bist hochmotiviert. Aber dann versiegt die Anfangsquelle, der Markt wird schwieriger....
Du kannst dich nicht entscheiden: Welche von deinen vielen Stärken möchtest du anbieten? Welche Kunden bedienen? Am liebsten alle! Und da verzettelst du dich.

➡️ An dieser Stelle ist die Gefahr hoch, dass du anfängst, vereinzelten Aufträgen nachzujagen. Das Adrenalin pumpt, die Schweißperlen stehen auf der Stirn, ob es doch wieder klappt, dass deine Einnahmen hoch genug sind. Spaß bleibt dabei manchmal auf der Strecke. Du kommst in eine extrem anstrengende Phase - zwar mit vereinzelten Hochs - die dich aber nicht weiterbringt und über die Zeit einfach nur ausbrennt.

‼️Wie kannst du sicherstellen, dass dein Business sich an dein Leben anpasst, statt umgekehrt?

👉 Deine hohe Motivation und vereinzelte Kontakte können erste Erfolge sicherstellen. Verstärke diese durch gezielte Weiterbildung und Begleitung für Marketing & Vertrieb!

👉 Suche dir Gleichgesinnte in deinem Netzwerk, die dich zu klaren Routinen und zum dranbleiben motivieren.

👉 Arbeite konsequent an deiner Positionierung und deinem Wissen über deine Kunden.

👉 Erarbeite eine klare Roadmap für & .

Klar, das klingt nach harter Arbeit (ist es auch 😊). Aber auf diese Weise steigerst du systematisch deine Sichtbarkeit, gewinnst Selbstvertrauen und ziehst nach und nach mehr Kunden an, die wirklich gut zu dir passen. Live is beautiful, und dein Umsatz steigt auch.

Wie war das bei dir? Was sind deine aktuellen Herausforderungen als Freelancer:in?

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❤️ Vielen Dank für dein Interesse! Ich bin Melanie von customer delight, und mit meiner Freelance Masterclass (Link im Comment) bringe ich meine Expertise aus der Erfahrung mit großen Unternehmen, wie z.B. Amazon, zu Freelancer:innen. Damit möchte ich euren wunderbaren Fähigkeiten zu systematischer Sichtbarkeit und Erfolg verhelfen.

Du kannst die 🔔 auf meinem Profil anschalten, um über Posts zu diesem Thema auf dem Laufenden zu bleiben oder dich via PN bei mir für einen Austausch melden 🤗

25/06/2024

Puh war ich aufgeregt! 😵‍💫🥶🤪

Vor ca. 3 Wochen war der stille Beta-Launch meines ersten eigenen Online-Kurses: die "Freelance Masterclass" hilft Freelancern bei ihrer Positionierung und Strategien zur Kundengewinnung!

Als Selbständige/r kennst du das vielleicht auch:
Du hast 1-2 erste Kunden und Freelancing macht dir Spaß. Aber wo werden in Zukunft systematisch Kunden herkommen? Wie kannst du sicherstellen, dass das Menschen sind, mit denen du arbeiten magst?

🤔 Du änderst deine Kommunikation bei jedem Pitch, in jeder Email, in jedem Post

🤔 Du drehst die Sätze 1000 Mal in deinem Kopf hin und her und bist am Ende vom Tag total ausgelaugt, denn: irgendwie gefällt es dir immer noch nicht

🤔 Wer ist überhaupt deine Zielgruppe? Eigentlich möchtest du dich da ja nicht einschränken... (Spoiler: solltest du aber!)

🤔 Du glaubst, "verkaufen" liegt dir ja sowieso nicht

🤔 Es ist schwer, die Motivation und Zeit für diese Themen zu finden, also lässt du sie "erstmal" links liegen...

In der Freelance Masterclass:
➡️ In meinem im Gruppenformat wirst du über 8 Wochen in wöchentlichen Live-Sessions via Zoom bei den relevantesten Fragen in diesem Zusammenhang begleitet und empowered 💪.

➡️ Wir erstellen gemeinsam deine Unique Value Proposition und die wichtigsten Marketingassets, die du während des Kurses sofort zum Einsatz bringst, testest und verfeinerst.

➡️ Die Gruppe aus ambitionierten Teilnehmern liefert dir dabei wertvolles Feedback, und da ihr euch nach den 8 Wochen ziemlich gut kennt, wirst du dich mit mit dem Thema Marketing & Verkauf nie wieder komplett allein fühlen müssen.

Meine Idee zu diesem Kurs wurde aus jahrelangen Workshops & erprobten Methoden mit Freelancern entwickelt.
Über 15 Zielgruppen- und Experteninterviews haben zur Verfeinerung des Programms beigetragen (vielen Dank an euch - you know who you are!).

Meine Beta-Gruppe aus vier Freelancern gibt mir aktuell viele 👍👍! (Glück gehabt! 😅) Gleichzeitig werde ich von dieser Gruppe extrem inspiriert und lerne jede Woche sehr sehr viel dazu, was in den offiziellen am 18. Juli einfließt.

Wenn du gerne selbst mehr darüber erfahren würdest, schicke mir am besten eine PN 💌 oder setz dich auf der Freelance Masterclass Website auf die Kontaktliste: https://customerdelight.thinkific.com/courses/freelance-masterclass 🙏

Hast du schonmal ein eigenes (!), digitales Produkt gelauncht und was waren deine Höhen und Tiefen dabei? Any Tips, für den kommenden offiziellen Launch für mich 😀?


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Vielen Dank für dein Interesse! Ich bin Melanie, und mit meiner Freelance Masterclass bringe ich meine Expertise aus der Erfahrung mit großen Unternehmen, wie z.B. Amazon, zu Freelancern. Damit möchte ich euren wunderbaren Fähigkeiten zu mehr Sichtbarkeit und Erfolg verhelfen.

Für den nächsten Kursstart am 18. Juli kannst du dich noch anmelden - sogar zum Early Bird Preis. Los geht's!

24/04/2023

This to me is a universal rule, but it seems with product content in e-commerce it's neglected so often.

Your content needs to:

🏵️ inform
🏵️ entertain
🏵️ speak to the emotions of your audience
🏵️ suit the rational side of the brain
🏵️ fulfill criteria like understandability, credibility and readability
🏵️ answer known but maybe also unasked questions of your potential customer
🏵️ (don't get me started on technical aspects, meta data, algorithms and so on...)

Of course, all of these aspects need to be in perfect balance. Easy, isn't it :)? (Is that the reason why this craft is ignored completely more often than not?)

12/04/2023

What exactly do you think about, when you hear talk about "customer centricity"?

For many this term is still vague and not very tangible. There is danger, that it is used as a buzz word without true foundation. This may make it hard to imagine how to pursue in a structured and way.

The CX Index Score is a great example of how can be broken up and measured in a company. Read more in my former post concerning this matter!

What exactly do you think about, when you hear talk about "customer centricity"? For many this term is still vague and not very tangible. There is danger…

11/04/2023

To turn random customers into loyal fans and a longterm revenue-stream, you need to win their hearts and trust. Your product content is embedded and told like a really good story.

You need a product content strategy, if you are selling products online and want to achieve this goal.

🔥 What is a product content strategy?🔥

Product content strategy is a sub-strategy, which is aligned with your company's vision and your overall marketing strategy, but focusses specifically on how to educate, delight, and support your audience with your product content e.g. in your own Webshop, in online-stores and on marketplaces. A core objective obviously is winning customers and increasing your conversion rates - yet sophisticated product content strategies are so much more than good direct marketing or ux copy. As so often, you have to understand the ❤️ of your customers to succeed.

Where should you start?

1️⃣ Who are your customers and which problems does your product solve?
If you are just starting, ideally you begin with a beta-phase or a minimum viable product and test, test, test. That way you will have a quick and steep learning curve as to what your customers seek. If we talk about existing products, you should have tons of information already, sometimes hidden in customer complaints, market research, customer surveys, web data (and I could go on and on).

2️⃣ What do you know about the market and your competitors?
Do you offer a brand new solution or are you entering a crowded market? What does your product different/better than the others? How can this be communicated in a way, that resonates with your clients?

3️⃣ Which channels do make sense for you, in what order?
Which digital channels respectively e-commerce platforms should be your priority to start with? If you plan to go international: which markets go first? There are many data points helpful to answer this question, but a relativ big one does go unconsidered by astonishingly many companies: which of those platforms will be most profitable for you, considering all efforts for handling including logistics and returns?

Of course, this is just a short glimpse into product content strategy. Watch out for my content in the next weeks if you are interested in this topic!

Do you have a product content hack to share?

03/04/2023

Let's replace with 🙂

"Let's replace " " with " "! Whenever we use abstract concepts, we try to make the world easier understandable and to … | 13 comments on LinkedIn

28/03/2023

"There is no silver bullet in marketing"

Last year I had the great pleasure of watching a presentation of Neil Patel talking about . The above quote totally resonated with me. I experience way too often, that companies or entrepreneurs are looking for a kind of "magic" solution to and drive sales increase. What is your experience?

27/03/2023

When I worked at one of the questions to reflect if oneself or somebody else did stick to a was to ask:
"When was the last time you changed something that added value to the experience of your customer, that the customer had not actively asked for?"

I love this question because it tells you if the consideration of the customer experience has become a habit instead of being a random, one-time reaction to a problem. I have a set of this and similar questions which I apply to myself and my client's businesses regularly.

When was the last time you did proactively solve a problem for business partners, clients, consumers or your friends and family?



Contini Lederer Hagmann Buhr

22/03/2023

at the wrong place often keeps us from reaching our goals and can even keep us from moving at all.
When I started out to share content here on LinkedIn, this would often slow me down or block good stories from turning into posts completely. Through exchange with friends and colleagues I changed my perspective. I remind myself frequently:

🔥 Many people on Social Media don’t have much time to read, so posts do not need to be overly lengthy or deep. (There are other places and ways to show that kind of premium content, of course.)
🔥That being said, having a particular expertise often makes us blind to see that we are of course delivering valuable information to those who don’t work in the same field. Even or sometimes especially if we don't go into every detail.
🔥Mostly we are too and our work is likely better than we give ourselves credit for.
🔥Most of all: showing up authentically in a consistent way creates more trust and sympathy than 150% flawless work.

Up to now, this reflection served me very well.
In which areas do you run danger to fall into the trap of over-perfectionism?

21/03/2023

The past years of covid-pandemic fueled the eCommerce activities of many traditional companies. After they can look back on promising successes in their first tests, they realize that they have to shape their organization differently for longterm results.
Great to observe a deep level of internal reflection and willingness to act for change vs. only talk about it, for some companies I have insight to!

But what does it actually mean to "shift to a B2C-mindset"? What are the differences to how many companies were run in the last decades?

I hope you enjoy my reading my article about what this shift means for your organisation regarding:

> Strategy
> People & Culture
> Marketing
> Processes
> Rewards & Metrics
> Organisational Questions

"We accept the challenge: we want to shift from a classic retail organization to a company which can serve their customers directly and grow through digital channels" This is a statement which I am delighted to hear and read increasingly often now by my clients and contacts. The pandemic fueled the

13/12/2022

I have talked about the importance of the here a couple of times already. A basic concept, which I often find totally ignored by many companies. In the details of how marketing strategies are set up, implemented and structured, you can recognize true versus the common "everybody can do marketing"-attitude. You need deep concerning your target audience and broad as well (to highlight only two of several requirements) to build this right 💡.

💥 This Graphic, posted by , breaks the marketing funnel down in a simple and compelling way, with hands-on examples.

Amy provides a good guideline of what type of content you should use at which stage of the funnel - I hope it adds a little support for you with this far from easy concept! 🚀

Customer Delight - Consulting memedia e.K.

Laura Schulte Maike Buhr Benno Schmidtler

https://www.linkedin.com/feed/update/urn:li:activity:6874095943180922880/

08/12/2022

Are you, like me, belonging to a group of people driven by 🔥high , maybe blessed by a (usually) good physical constitution and therefore great level of energy, combined with endless amount of 🐱 curiosity? Due to this I very rarely feel bored and love to turn my thoughts into action.

But even though I consider myself a calm and considerate mind, the above mentioned points made me suffer from a kind of business-wise in the past. I always wanted to reach all of my many . And...
.."Do I not need to jump onto this trend and that one much quicker, to catch all the formidable opportunities?"...
.."Oh, see there on LinkedIn, person X has already communicated an idea I have long since thought about..."

You probably know the game! This still happens to me sometimes. But I have learned to come to terms with my now and then overly ambitious years ago. and are key for a balanced life and long term business success. My previous path also led me to believe that there are plentiful opportunities for everyone, so there is no need for "fear of missing out".
In daily life, this still is easier said than done though. Right now I am looking back on the past year and review where I am towards my objectives. Due to my nature, there is always something to do left at the end of the year 🤷♀️. Recently my colleague Birgit Ströbel mentioned a great trick to handle these "leftover objectives":

1. Look at which of your objectives from this year you want to move over to next year.
(Some other goals on the list may simply have turned out as "not important enough", so feel how liberating it is to delete them entirely 😄!)

2. Take a little bit of time to plan the selected objectives ahead for Q1 2023, e.g. create an actionable roadmap or figure out now already where to get the resources / help you need.

🌱 Result: It will be a lot easier to actually with these objectives in #2023. In fact, in January it might feel as if you made great progress already. This will boost your motivation for 2023 right at its start and increase your chance to deliver on more of your objectives than in previous years!

Thank you Birgit, for this great, practical advice!
What are your hacks to walk the line between , and a ?

Stefanie Peters Maike Buhr Laura Schulte Maria Jose Perea Marquez Vanessa Westphal

06/12/2022

is more than a trendy buzzword. To me, it's an identity and a guiding principle for my work as a consultant. I believe that serving customers is the key to with !

01/12/2022

Lately at an event I got a vivid lecture by Prof. Henning Piezunka about how we all sometimes are acting under a towards "the unheard voices" in teams and cultures, whether we want it or not. Constant self reflection, questioning your own actions, making your peers and colleagues aware of this are the the only way to yourself towards a truly inclusive .

Three smart questions for yourself to avoid ignoring different perspectives or minorities by accident: 💥

💥 In your team discussion, did you hear different opinions or is it very homogenous? (Then maybe somebody did not dare to speak up).
💥 Do you hire by sympathy, e.g. "this persons personality will be a great fit to the rest of the team", or by added value of skillsets and different experience? The later may lead to less felt harmony short term but more diversity, personal growth and different perspectives long term, which goes together with more and in most cases.
💥 Do you listen to your employees and/or peers in order to understand what they mean, or in order to give smart answers, find quick solutions and "go the easy way"?

Applying smart methods like this internally to hear and understand your employees is a necessary first step to do the same with your eventually (and enable your teams to do the same) 🙃.


TinyBox Academy memedia e.K.

22/06/2022

Have you ever heard about OKRs? 🤔
Here is what you should know about them.

OKR stands for objectives and key results. It's a method to set and track measurable goals pioneered by John Doerr, who implemented it at Google among others.

So far, so good, but why should you care about OKRs?

Here are 5 reasons:

1️⃣ OKRs are a great way to communicate your companies' strategy in a simple and practical way inside teams and beyond.

2️⃣ OKRs can inspire and guide a teams' work in the short term (using key results) and long term (using objectives).

3️⃣ OKRs can help align strategies in a team-of-teams and lead to more cohesive outcomes.

4️⃣ OKRs are a flexible framework to clearly define a direction, set boundaries and make success more measurable.

5️⃣ OKRs connect all involved to WHY the work matters and ultimately HOW the customers and end users will benefit from it!

You can read more about OKRs and how you should use them in this great article by Link.

💬 Have you heard about OKRs before or are you already using them? Let me know in the comments!

You may have noticed there is a lot of talk about OKRs lately. When you first learn about them, they may seem foreign and yet another…

08/06/2022

Ist die Zukunft der ? 🎮

Dieser Artikel von CX-Experte Luchsinger erklärt das Konzept der Gamification, wobei spielerische Elemente in einen eigentlich nicht spielerischen Prozess eingebaut werden.

Doch welche Vorteile hat diese Strategie für die Kundenzentrierung? 🤔

💥 Prozesse, die von als mühselig oder langweilig empfunden werden, können in ein angenehmes Erlebnis verwandelt werden.

💥 Der/Die Kund:in verbindet durch die positive Erfahrung mit der Marke ein positives Image

💥 Informationen, die spielerisch erlernt werden, bleiben eher im Gedächtnis des/der Kund:in haften
..The list goes on!

⚠️Aber Achtung: Um diese positiven Effekte zu erzielen, will die Gamification-Strategie gut durchgedacht und getestet werden.

Welche Faktoren hier besonders zu beachten sind, beschreibt Luchsinger in seinem Artikel.

💬 Haben Sie schon einmal daran gedacht, Gamification zu verwenden oder schon Erfahrungen mit dieser Strategie gemacht?

Kundenzentrierung & Gamification Die Formel für begeisternde Kundenerlebnisse Gamification leitet sich von “game” ab. Der Begriff Gamification bezeichnet...

02/06/2022

For some of us, the work with may still seem and new. But let's not be fooled: this business is over a decade old now. Professional influencers had admirable and already tested and renewed their strategies multiple times. What does this tell us for our strategies?

🦄 We cannot aim to achieve in weeks what others build up over several years.
🦄 What we can do, is successful strategies and them for our objectives.
🦄 Be patient with the marketing and content strategies you build: do one step at a time. beats .
🦄 Pay attention to the distinct and of every marketing channel.
🦄 Test and learn humble and consequently.

👍 You may see short term results already if you are lucky. Over time, foundation for your longterm success is built.