THE 2011 FRAMEPOOL/LBB/FIREFLIES CHALLENGE

Framepool, Little Black Book and the FireFlies acknowledge the courage of people who overcome difficulties in their everyday lives. That's why the FireFlies riders cycle 1,000 kilometres across the French Alps each year, all in aid of fighting Leukaemia. And that's why we created this challenge to raise the profile and funds for the FireFlies - while also raising profile and bookings for filmmakers.