Martin Rieger Sound

Martin Rieger Sound With my 3D Audio Matrix, I help clients to enhance their immersive production

My unpleasant experience in China's huge VR amusement park! 🤢 In 2019, I was invited to visit a VR theme park in Nanchan...
19/11/2024

My unpleasant experience in China's huge VR amusement park! 🤢

In 2019, I was invited to visit a VR theme park in Nanchang, which has set itself the goal of becoming the VR capital of China. The ambitions and investments were impressive and the site was full of futuristic attractions.

Despite the visuals, the experience was sobering. The VR implementations suffered from poor synchronization between visual inputs and physical movements, which caused me severe motion sickness.

The real problem for me was the neglect of sound - a critical factor that could have saved the experience. Good sound can increase immersion and counteract motion sickness to a certain degree.

This experience has strengthened my belief that there is still so much potential to create VR experiences that are not only technologically advanced but also user-friendly - with immersive sound that guides you through the experience intuitively.

Even the greatest technology investment of millions can fail if all sensory experiences are not considered. In VR technology, it is crucial that visual and audio elements harmonize to create an immersive experience.

Does anyone know what happened in China over the last five years? Share your info or opinions!

"Hey, ich sehe immer deine Posts, aber like sie halt nicht!"… OK?! 😳In den letzten Wochen war ich auf mehreren Branchene...
17/11/2024

"Hey, ich sehe immer deine Posts, aber like sie halt nicht!"… OK?! 😳

In den letzten Wochen war ich auf mehreren Branchenevents und wurde öfter mal auf meine LinkedIn-Posts angesprochen. Das schmeichelt natürlich aber ist auch ein bisschen weird.

Selbst wenn man mal weniger Likes oder Impressionen bekommt – stell dir mal "1000 Personen" bildlich vor 🤯

Auch wenn es sich manchmal so anfühlt, als würde man in die Leere des Internet schreiben, am anderen Ende sitzen immer noch echte Menschen und die sehen dich! 👀

Feedback wie solche Zitate motivieren mich umso mehr am Ball zu bleiben. Social Media ist eben ein Marathon, kein Sprint.

Ich analysiere ständig, was den Leuten wirklich hilft und wie ich 3D-Audio zugänglicher machen kann, denn bleibt meine Mission. 🚀

Seit weit über drei Jahren poste ich mehrmals pro Woche. Es mag so klingen, als hätte ich nichts anderes zu tun, aber gerade deswegen ist das Gegenteil der Fall.

Auch wenn das "Numbers Game" in den Social-Media-Statistiken manchmal frustrierend sein können, hinter diesen Zahlen stecken echte Menschen.

Wenn ich nur nach Zahlen jagen würde, dann gäbe es jetzt Schminktutorials 💅 – aber ich bleibe lieber beim 3D-Audio, denn das macht mir Bock 🎧

Wurdest du schon einmal im realen Leben auf deine Machenschaften im Internet angesprochen?

DJ in VR? Looks cool, but sounds weird!I had a look at the latest version of the DJ app “Djay” for the Meta Quest, which...
14/11/2024

DJ in VR? Looks cool, but sounds weird!

I had a look at the latest version of the DJ app “Djay” for the Meta Quest, which is being hailed for its VR and MR compatibility.

While the app offers impressive features like multimodal control and dynamic virtual environments, it falls short in one crucial area: the actual sound.

Currently, despite the advanced VR environment, Djay only uses stereo sound, which may make sense for a streaming setup as there simply isn't enough 3D audio content.

But especially in a 3D world, the sound should not sound flat.

Without immersive sound, the DJ experience feels more like playing a Spotify playlist than actually being in a club, for example - what a shame!

VR applications such as Djay for Meta Quest clearly show the enormous potential of VR and MR. But without the use of immersive 3D audio, the experience remains incomplete.

Would you like to be a DJ in VR - or would you rather just sit back and listen?

3D audio is completely unnecessary - but not here:Recently, I was a speaker at the Immersive Forum, where I shared my pa...
12/11/2024

3D audio is completely unnecessary - but not here:

Recently, I was a speaker at the Immersive Forum, where I shared my passion for immersive audio production with a packed audience (I swear, but I don't have visual proof of that, lol). Thank you “Audio Pro” for the invitation!

We all know that 3D audio is already well established in cinemas, thanks to Dolby.

But what about other areas? You have to take a closer look.

Here are some of the biggest learnings from my presentation:
- Overcome the limitations of stereo and find applications that only really work with 3D audio
- What good is the best technology if you don't have the right content to exploit the medium?
- there are new job profiles for sound engineers where you can get off to a flying start with my coaching

Immersive audio enhances our ability to tell stories and create emotional connections - as far as marketing is concerned.

But it's all about creating added value and that's not so easy.

Which applications do you see the greatest potential for? I'll start with 360 videos!

Back to Office Culture? From an Audio Perspective, It's Not a Great Idea!Although I usually work in my quiet studio, I o...
10/11/2024

Back to Office Culture? From an Audio Perspective, It's Not a Great Idea!

Although I usually work in my quiet studio, I occasionally find myself among people at workshops or visiting clients in office environments.

The atmosphere there is stimulating, but could I endure it in the long run?

A new study from Jabra reveals that nearly half of office workers (47%) feel stressed by noise at work.

This makes me wonder about the sustainability of such an environment, especially concerning concentration and mental health.

A vibrant atmosphere is all well and good, but the constant commotion can become tiresome.

The study emphasizes the importance of a balanced soundscape and a well-thought-out work environment.

Almost three-quarters of respondents feel mentally exhausted by noise—this makes me appreciate my quiet studio even more.

Are you Team Office, Team Home-Office, or does a mix work best for you?

07/11/2024

This Video Left Me Stunned — a crowd cheering for an AI character on stage!

While diving into the YouTube rabbit hole looking for live concerts, I stumbled upon the term "Vocaloid," a blend of "vocal" and "android," indicating a synthetically created voice.

The concept of virtual performers has been around long before the AI hype, based on pre-recorded singing and dancing content. These performances, enhanced by live bands, create a convincing illusion of a real concert on stage.

The idea of virtual performers and influencers is revolutionizing the entertainment landscape.

Initially, I wondered: Why cheer for a person who doesn't even exist? But the video showcases the potential of this technology.

I think the use of 3D audio could further enhance the experience for viewers at home, making it even more immersive, although the live experience is already impressively captivating.

Do you think this is something only conceivable in Asia, or could this trend soon spread to us? What are your thoughts?

05/11/2024

New Bang & Olufsen headphones now for ONLY $1500 - wait what?! 💸

Just when we thought headphones couldn’t get more luxurious, Bang & Olufsen hits us with the Beoplay H100.

Dripping in elegance and cutting-edge tech, these aren’t just headphones; they’re a statement - but are they that good?!

Here is what's in and on them:

- Materials: Crafted from tempered glass, aluminum, and soft lambskin - vegans not gonna like that
- Tech: Equipped with adaptive EarSense, the headphones deliver Hi-Res audio up to 96 kHz/24 bits and feature advanced ANC using 10 high-quality microphones.
- Dolby Atmos: Optimized for 3D audio, enhancing the spatial sound experience

I love how more and more headphones support or at least optimise for it.

But is it worth $1500 !? What do you think 🎧👇

If you don't consider sound when you think of VR, you haven't understood the subject. As a 3D audio specialist, I always...
03/11/2024

If you don't consider sound when you think of VR, you haven't understood the subject.

As a 3D audio specialist, I always have to create offers and juggle numbers.

While many people think that the visual part alone is enough for the VR experience, I strongly beliefe that sound just as important.

However, sound is often handled as an add-on in the calculations - although it is a must-have, especially in for immersive media.

To simplify pricing, I have long since abandoned traditional daily rates and offer package prices - unlike many other sound guys.

This allows my clients to clearly understand the costs upfront and ensure they get the best possible audio for their needs.

This has greatly simplified communication as it is now clearer that I can successfully manage the project from A to Z - with the right recording, post-production and advice.

This makes it much more tangible how sound specifically ensures the optimal VR experience - and what the price tag behind it is.

This is usually between 10-20% of the whole project budget. Who offers more - or less?

In a cinema, viewers are supposed to focus on the screen, with spatial sound creating ambiance. Conversely, 360-degree v...
31/10/2024

In a cinema, viewers are supposed to focus on the screen, with spatial sound creating ambiance. Conversely, 360-degree videos encourage viewers to explore the entire VR environment using spatial audio to guide them through the scene

29/10/2024

Stop thinking you need special pair of headphones for 3D audio!

Think about it: We have two ears - isn't that enough to hear in three dimensions?

The truth is that normal headphones are adequate for experiencing 3D audio, provided the content is designed accordingly.

Just if you want headtracking like the newest products by Apple and Google, this is where you need a new pair.

With loudspeakers you can achieve decent sound by just using two speakers with good old stereo.

For spatial sound experience with sound all around you, you need a more complex setups such as 5.1 or even 7.1.4 systems.

So dozens of loudspeakers (or a big soundbar) required.

That's why I'm for of a headphone guy. Again with the right software or hardware headphones effectively simulate this multidimensional experience although sitting directly on the ear.

Have you ever experienced the power of 3D audio through normal headphones?

Apple has finally heard me, but this new feature makes me a bit more unemployed.Remember how I was upset that smartphone...
27/10/2024

Apple has finally heard me, but this new feature makes me a bit more unemployed.

Remember how I was upset that smartphones offer countless filters for better video images but completely ignore sound?

That's changing now because they stole my idea (or more likely, they had it years before I did, lol).

With the introduction of Audio Mix on the iPhone 16, Apple now offers three sound presets to enhance your video recordings:

- In-Frame: Highlights voices of people who are in the frame, ideal for clear dialog without distractions.
- Studio: Simulates a recording in a professional studio with sound dampening, perfect for vlogs and podcasts where clear, close voices are important.
- Cinematic: Mixes all surrounding voices so that they appear to come from the direction of the screen, similar to a movie theater.

These new tools are a big step forward for anyone looking to enhance their video content, especially in a world where visual and audio quality count equally

- and there isn't always time or money to book studios like mine for restoration and optimization.

Apple has finally closed a gap that many have been criticizing for years. Although Android has already been using the Audio Magic Eraser for longer ;)

Will you be using this feature or is it not worth it?

ASMR is boring - so we've re-imagined it: with 360° video + spatial audio!Such whispering ASMR videos are flooding the i...
24/10/2024

ASMR is boring - so we've re-imagined it: with 360° video + spatial audio!

Such whispering ASMR videos are flooding the internet, offering relaxation and generating billions of views on YouTube and TikTok.

But despite the huge selection of ASMR videos available online, the ideas quickly become repetitive.

So was that all the hype has to offer?

Not with the right creativity! That's why I teamed up with influencer NanouASMR (1.5 million followers) to create a project that combines ASMR in a 360° video and spatial audio.

A whole new experience was born, but what good is the best technology without a concept?

That's why we recorded Nanou at two opposite points in a 360° scene with a time delay, so that she can later be seen twice in the image. In front of and behind the viewer.

I played the first recording to Nanou via headphones during recording so that she could react to her first performance to make the experience even more multi-faceted.

The use of spatial audio later allowed the sound to change with the 360° view of the viewer.

This project shows how spatial audio can enrich the ASMR experience in a whole new way and shows that with the right ideas, innovative content can always be created.

Have you ever watched ASMR videos?

22/10/2024

So überraschend klingt das Büro mit Münchens Oberbügermeister - als wir ihn für ein 3D Audio Podcast trafen.

Podcasts sind in der Regel Studioaufnahmen, die zwar sauber und professionell klingen, aber auch etwas steril und damit die Atmosphäre vermissen lassen.

Um diesen Rahmen zu sprengen, haben wir das Interview mit Münchens Oberbürgermeister Dieter Reiter direkt am Marienplatz aufgenommen.

Dies war nicht nur ein Sprung ins kalte Wasser wegen der unvorhersehbaren Umgebungsgeräusche, wie etwa einer zufällig spielenden Blaskapelle, sondern auch eine Chance, das Interview auf eine Weise zu beleben, die in einem gewöhnlichen Studio unmöglich wäre.

Um die authentische Atmosphäre um den weltberühmten Marienplatz einzufangen, setzte ich spezielle 3D Mikrofone ein, die so positioniert wurden, dass sie die natürliche Gesprächssituation abbildeten.

Kopfhörer aufsetzen und schön hat man das Gefühl, wirklich im Büro mit München's Chef zu sitzen - kann dabei jede Nuance des Gesprächs ganz nah wahrnehmen.

Binaurale 3D Podcasts wurden oft versucht, aber selten gut umgesetzt. Dieses Beispiel demonstriert aber, wie Planung und technisches Know-how ein Erlebnis schaffen können, das nicht nur informiert, sondern die Zuhörer mitten ins Geschehen zieht mit dem liebe.bayern Podcast von Stefan Hanitzsch und Andrea Pauly.

Glaubst du, solche Podcasts sind gekommen um zu bleiben oder nur ein Hype?

Es wird so viel über 3D Audio geredet - aber nicht wie man damit auch Geld verdienen kann.Auf der LEaT con 24 habe ich d...
20/10/2024

Es wird so viel über 3D Audio geredet - aber nicht wie man damit auch Geld verdienen kann.

Auf der LEaT con 24 habe ich die Gelegenheit, genau das zu tun und tief über die vielseitigen Anwendungsmöglichkeiten von immersivem Audio zu berichten.

3D Audio öffnet Türen zu neuen Welten, besonders dort, wo traditionelles Stereo an seine Grenzen stößt. Von virtueller Realität bis zu interaktiven Medien, die Möglichkeiten sind endlos und faszinierend.

In meinem Vortrag teile ich nicht nur die Grundlagen, sondern auch fortgeschrittene Techniken, die jeder verstehen und nutzen kann.

Mit meiner ""3D Audio Matrix"" biete ich ein Werkzeug, das hilft, den Überblick zu behalten und die vielfältigen Vorteile von immersivem Audio zu nutzen.

Mein Ziel ist es, klar und verständlich zu zeigen, wie ihr 3D Audio effektiv einsetzen und davon profitieren könnt - auch finanziell!

Daher verpasse nicht meinen Vortrag auf der LEaTcon 24, am 23.10.24.

Wer ist in der Zeit noch in Hamburg?

Most useful application for spatial audio - now even solving crimes in court combined with AI!Ever noticed how our brain...
17/10/2024

Most useful application for spatial audio - now even solving crimes in court combined with AI!

Ever noticed how our brains masterfully filters out background chatter at any social gathering? Allowing us to focus on individual conversations despite multiple people talking at once?

This capability, known as the 'cocktail party effect,' leverages our spatial hearing, a skill we use daily without a second thought.

However, this natural auditory selectivity doesn't translate when capturing sound with a single microphone, presenting a significant challenge in legal settings where isolating a specific voice from a recording is often crucial.

This advanced audio processing was initially dependent on using multiple microphones to create an array that could simulate this effect.

By analyzing the acoustic characteristics of a space, AI pinpoints the origin of each sound, allowing it to isolate and amplify the voice of interest.

This breakthrough in AI audio processing not only sharpens the quality of evidence presented in courtrooms but also bolsters the integrity of judicial proceedings. Ensuring that every spoken word can be clearly heard and assessed, AI aids in delivering justice with unprecedented precision.

Ever noticed how good your brain can filter out language even in noisy environments where phone calls are impossible?

I love to say I told you so - because I told you so: Spatial Audio becomes a thing for meetings.Years ago, I wrote an ar...
15/10/2024

I love to say I told you so - because I told you so: Spatial Audio becomes a thing for meetings.

Years ago, I wrote an article about how the benefits of spatial audio could revolutionize video calls.

Today, I’m excited to see those predictions becoming reality since Zoom is now powered by Q-SYS technology.

How do you benefit from this?

- Enhanced Clarity: Spatial audio helps clearly identify who is speaking, making it easier to follow conversations.
- Reduced Cognitive Load: By aligning audio sources with their visual representation on screen, spatial audio reduces the mental effort needed to track discussions.
- Simple Setup: There's no need for specialized microphones; just ensure participants use headphones for the best experience.

The integration of spatial audio in platforms like Zoom highlights its importance for effective communication.

Have you already experienced the difference - MS Teams is also supporting immersive callls already. What do you think?

So wird 3D Audio zum Erfolg.🔍 In der Welt des Audios stolpert man oft über die gleichen Ansätze. Doch wie kann man 3D Au...
13/10/2024

So wird 3D Audio zum Erfolg.

🔍 In der Welt des Audios stolpert man oft über die gleichen Ansätze. Doch wie kann man 3D Audio erfolgreich implementieren und davon leben?

👂 Oft wird nur über traditionelle Anwendungen wie Musik gesprochen, die halt jetzt nicht mehr in Stereo sondern 3D Audio gemacht werden - meist Dolby Atmos o.ä. Oft mit mäßigem Erfolg.

Das führt zu der Frage: Was bietet echten Mehrwert in der 3D-Audio-Landschaft?

🚀 Der Schlüssel liegt in der Identifikation von Anwendungen, für die Stereo nicht ausreicht. Hier kommt meine „3D Audio Matrix“ ins Spiel, die hilft, den Überblick zu behalten und genau zu bestimmen, ob es um Musik, Filme, Podcasts, 360-Videos oder VR geht.

🎧 Diese Matrix ermöglicht eine gezielte Ausrichtung deines Geschäfts und unterstützt bei der Entscheidungsfindung, welche Technologie wo am besten eingesetzt werden sollte.

🌟 Mit dem richtigen Know-how und den passenden Tools kannst du die vielfältigen Möglichkeiten von 3D Audio nutzen, um immersive Erfahrungen wo sich gar nicht die Frage stellt, ob man mit immersiven Audio arbeitet oder nihct.

🤔 Möchtest du mehr darüber erfahren, wie du die „3D Audio Matrix“ für dein Business nutzen kannst?

📲 Schicke mir eine Nachricht oder kommentiere unten, um mehr über mein Coaching-Angebot zu erfahren, das dich durch die faszinierende Welt des 3D Audios führt!

Sonst kannst du mich am 8. Oktober 2024 in Heilbronn beim "immersive Forum" treffen. Ich freue mich auf die KollegInnen.

Jetzt verstehe ich, wieso alle VR so schlecht finden 🎢 Auf der Wiesn bin ich an der VR-Achterbahn vorbeigekommen. Aber 1...
10/10/2024

Jetzt verstehe ich, wieso alle VR so schlecht finden 🎢

Auf der Wiesn bin ich an der VR-Achterbahn vorbeigekommen. Aber 12€ für eine Fahrt? Puh, aber ist ja ein Stück weit Recherche für mich.

Was ich dann erlebte, ließ mich sprachlos zurück. Statt einer virtuellen Welt, die auf die reale Fahrt abgestimmt, sah ich nur ein 360° Standbild. Soll das so?

Laut Kassiererin sollte man eben eine "Fantasie-Welt" sehen. Na fantastisch, immerhin gab sie mir eine Freifahrt tatsächlich passiert beim zweiten Versuch mehr – aber die Verbesserung war marginal.

- Die VR-Welt war schlecht auf die reale Achterbahn abgestimmt, wir fuhren ständig schief statt geradeaus.
- Dazu kam, dass der Sound nur in Mono war und meistens so laut, dass dieser verzerrt hat.
- Das Setting war aber ganz nett, eine kleine Zeitreise mit verschiedenen Epochen von der Vergangenheit bis in die Zukunft.

Manchmal lohnt es sich, also etwas hartnäckig zu sein und Dingen eine zweite Chance zu geben – auch wenn wie hier die Enttäuschung aufs Neue folgte.

Für den Preis bietet die VR-Achterbahn kein angemessenes Preis-Leistungs-Verhältnis. Es ist schade, dass das Potenzial der Technologie nicht ausgeschöpft wird und Besucher mit dieser Erfahrung möglicherweise abgeschreckt werden.

Fürs nächste Mal nehme ich mir vor, auch andere Besucher nach der Fahrt zu befragen, ob sie meine Meinung teilen.

Oder bin ich als VR Experte zu kritisch oder reicht dieses Spaß normalen Leuten vollkommen aus?

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