Martin Rieger Sound

Martin Rieger Sound With my 3D Audio Matrix, I help clients to enhance their immersive production

22/09/2024

Could this internet hype become a new Netflix success?

ASMR has captivated a massive online community receiving billions of views, but could it also become mainstream?

In an interview I did with (1,5 Million Followers), we explored this question along with other aspects of ASMR’s potential expansion.

Think of it as goose bumps sensation on your head that is triggered by gentle sounds and whispering voices. This provides for listeners a unique escape from daily stressors and creating a deeply personal and soothing experience.

Known for its calming effects ASMR is primarily found on platforms like YouTube and TikTok.

Pro: Integrating it into mainstream media could not only broaden its reach and acceptance but also enhance public understanding of its diversity and therapeutic benefits. Its unique sound triggers, when professionally produced, can offer a deeply immersive experience, transforming how users engage with content at home.

Con: ASMR’s intensely personal and subjective nature might not translate well to a broader streaming platforms or even TV
Also people you haven't seen ASMR before they will be like ""what is even that?"".

I think there is a lot of potential to provide unique, calming content could revolutionize viewer engagement with media for mental health and relaxation - especially with the use of 3d audio.

Should ASMR stay this weird internet trend or is it time to become a sound experience for the masses?

Do you prefer listening with headphones or speakers? I have a favorite: 🎧 While loudspeakers are probably strong for the...
19/09/2024

Do you prefer listening with headphones or speakers? I have a favorite: 🎧
While loudspeakers are probably strong for the ultimate home theater experience, headphones offer a cost-effective and practical alternative even for playing 3D audio.

Will virtual concerts soon completely replace real shows?This shows that there is still room for improvement because, on...
17/09/2024

Will virtual concerts soon completely replace real shows?
This shows that there is still room for improvement because, once again, people should be lured in with great visuals first.
But only when they are paired with advanced 3D audio technology.

🚗 LinkedIn vs. Reality - why isn't anyone posting the truth here?Working on the go sounds great in theory: sometimes in ...
15/09/2024

🚗 LinkedIn vs. Reality - why isn't anyone posting the truth here?

Working on the go sounds great in theory: sometimes in your favorite café or even on a trip to the beach. But the reality is often very different and you never see that here.

I used to run my entire studio with a laptop - extremely mobile, but also risky. One malfunction and I would have been completely paralyzed.

That's why I added a studio computer at some point. But the synchronization between laptop and studio computer was and is anything but easy.

Onedrive and Microsoft Office tend to be a pain and don't synchronize as advertised.

The image of sipping a chai latte in a hipster cafe is only one side of the coin.

In reality, remote work often means that you have to pull over quickly to take part in an urgent team call and hope for a stable mobile connection.

Sure, on the one hand it's reassuring for me to be able to play out a new version of a 3D audio project for VR whenever I need to. On the other hand, it also means that you're constantly on call mentally and it's difficult to really switch off.

Remote work isn't always as idyllic as it seems, but it does offer valuable flexibility. The trick is to find a balance between work and leisure and to consciously take time to switch off.

Who would rather pull over with a laptop than make calls while driving? 😅

AirPods Pro 2 to shake your head? Now it's time for developers.Apple has just released a new beta firmware for the AirPo...
12/09/2024

AirPods Pro 2 to shake your head? Now it's time for developers.

Apple has just released a new beta firmware for the AirPods Pro 2 that is specifically tailored to iOS 18 beta users.

The new firmware not only offers traditional improvements, but also introduces an innovative head gesture control.

Users can now accept or reject calls by simply nodding or shaking their head.

This feature enables hands-free interaction, which is particularly useful when you don't have a hand free - or you're in a situation where you can't make a sound to communicate verbally with Siri.

In addition, voice isolation has been improved, making calls clearer in noisy environments, and a Custom Spatial Audio function for a better gaming experience.

With these improved audio features, you almost don't want to take the AirPods Pro 2 off in everyday life.

But can you imagine wearing headphones all day? Let us know in the comments.

🚨 You Won’t Believe What AirPods Can Do Now — Audio News you shouldn't miss straight from Apple’s Keynote  🚨🦻 AirPods He...
10/09/2024

🚨 You Won’t Believe What AirPods Can Do Now — Audio News you shouldn't miss straight from Apple’s Keynote 🚨

🦻 AirPods Hearing Aid Functionality + Hearing Test
AirPods Pro now offer clinical-grade hearing aid functionality, designed to assist people with mild to moderate hearing loss. A simple in-ear hearing test analyzes your hearing profile, and the AirPods adjust audio in real time to boost the frequencies you need. This is a huge step forward, making hearing health more accessible and affordable.

🎤 Airpods Voice Isolation & Studio-Quality Mics
Apple has improved Voice Isolation for calls and recordings, powered by machine learning that filters out background noise and makes your voice come through clearly. Studio-quality microphones let you layer audio tracks directly in Voice Memos, turning your AirPods into a tool for quick, high-quality recordings - musicians gonna like this.

🎥 Spatial Audio Capture for iPhone & Vision Pro Audio
When recording video with your iPhone, Spatial Audio Capture provides a more immersive sound experience, ideal for playback with AirPods or Apple Vision Pro. Perfect for content creators looking to enhance the sound quality of their videos.

🔊 Spatial Audio for Vision Pro
Apple’s Audiomix feature gives you control over how voices sound in your videos, using advanced spatial audio capture. Whether you want to focus on voices in the frame, create a studio-quality sound, or capture a cinematic blend of all the voices around you, Audiomix lets you fine-tune the audio after recording for perfect sound.

What is your favorite feature? I'm going with Audiomix

Linkin Park is back with a new singer. SHE is terrific but performing at her limit.After a seven-year break, Linkin Park...
08/09/2024

Linkin Park is back with a new singer. SHE is terrific but performing at her limit.

After a seven-year break, Linkin Park is back, now led by singer Emily Armstrong who performed at the edge.

She bravely follows in big footsteps and masters the challenge with impressive commitment, even if her voice reaches its limits on demanding songs like “The Catalyst”. Hear "Linkin Park: FROM ZERO (Livestream)", at 35:15 in the comments

Balancing clean vocals and raspy screams is an extraordinary challenge, especially in a musical environment like Linkin Park's that requires dynamic and emotional depth. In my opinion just as good as the old days.

As a 3D audio enthusiast, I would of course have been happy to see this technology implemented, but I understand the decision to focus on integrating the band, who already carry a heavy load anyway.

However, the superbly produced live stream of the concert shows that the band does not compromise on picture and sound quality at all.

The production of the live stream, both visually and in terms of sound, was excellent and definitely left us wanting more - or is the band just getting bogged down here?

Each person hears the world differently due to their unique ear shapes. Apple uses iPhone's LiDAR scanner to create pers...
05/09/2024

Each person hears the world differently due to their unique ear shapes. Apple uses iPhone's LiDAR scanner to create personalized 3D ear models for optimized audio experiences. This innovation enhances immersion and naturalness in listening. Personalized audio is key to a deeper, tailored listening experience. Consider how your hearing profile affects your audio experience.

🌟 Let’s Go Live: Explore the World of Immersive Audio Together! 🎵I’m thrilled to invite you to join me live as we - Shir...
03/09/2024

🌟 Let’s Go Live: Explore the World of Immersive Audio Together! 🎵

I’m thrilled to invite you to join me live as we - Shirly Spikes and I - dive into the fascinating realm of 3D audio production, sound design, and audio engineering for Virtual Reality (VR) and Augmented Reality (AR).

I’ve worked on a wide range of projects across gaming, film, and interactive media and am happy to share valuable insights

I love going live and engaging with you in real-time with "The Sonic Sphere", a vibrant Discord community. No big preparations—just spontaneous, genuine conversations where we can explore the depths of sound together. 🌟🎥

Join us today and be part of a community that listens, learns, and grows together. 💬✨

Why Apple calls 'Spatial Audio' in Germany '3D Audio'.There are currently many terms that are often used interchangeably...
01/09/2024

Why Apple calls 'Spatial Audio' in Germany '3D Audio'.

There are currently many terms that are often used interchangeably, but what do they really mean? As an expert in this field, I am always surprised at how extensive the terminology in the world of sound is.

Don't feel like watching the video? No problem, here's a quick summary:

I suspect that the term '3D audio' was chosen particularly because of the German preference for numbers, dates and facts. '3D' suggests a measurable, three-dimensional sound environment that is intuitively understandable.

Spatial sound? What is that supposed to be? Can it be measured? Sometimes it is also referred to as 'spacial'.

Moreover, the term '3D' has positive connotations - it evokes the superiority of 3D cinema over 2D and emphasizes our three-dimensional perception of the world, which makes it more tangible for us as three-dimensional beings than the more technical term 'spatial sound'.

But hey, that's just my opinion. What do you think? Looking forward to your comments and discussions!

🤝 Ich habe Thüringens Ministerpräsident getroffen und war überrascht.Politik ist nicht meins und wird es nach dieser Beg...
29/08/2024

🤝 Ich habe Thüringens Ministerpräsident getroffen und war überrascht.
Politik ist nicht meins und wird es nach dieser Begegnung auch nie sein…

Letztens hielt ich eine Laudatio für einen der Erfinder von MP3 – eine Veranstaltung mit politischer Prominenz und ich random mitten am VIP Tisch.

Nachdem der Bürgermeister von Ilmenau den Platz neben mir räumte, setzte sich mal eben Thüringens Ministerpräsident zu mir. Eine interessante Wendung, da ich eigentlich skeptisch gegenüber Politikern bin. Wir kennen alle die Wahlversprechen.

Auch wenn ich auf Social Media normalerweise nicht politisch werde, kam mir dann doch, wieso seine Anwesenheit sinnvoll war und wieso man weiter unvereingenommen in Begegnungen gehen sollten.

Trotz meiner Skepsis hörte ich erstmal zu - Tonmensch eben. Ich muss ihn ja nicht wählen, aber kann ihm ja trotzdem erst einmal zuhören.

Die Rede des Ministerpräsidenten war inspirierend und Hut ab - ohne Füllworte, Spickzettel etc.. Ich fand mich von seinen Worten zur Freundlichkeit und zum Miteinander überrascht positiv abgeholt. In einer Zeit, in der Europa einen Rechtsruck erlebt – mit 25% Unterstützung, die erschreckend hoch scheint – bedeutet es auch dass es eine nicht ganz so laute Mehrheit gibt die für Toleranz und Demokratie stehen.

Politik ist nicht immer nur eine Wahl zwischen Not oder Elend. Manchmal bringt sie selbst mir einen Dialog und kann zum Nachdenken anregen.

Mit den Wahlen am 1.9. vor der Tür erinnere ich mich an die Worte meines Deutschlehrers:
"Lieber ungültig wählen als gar nicht."
Was denkst du?

This e-SUV drives ahead of everyone else: Rivian without Apple Carplay - but with Spatial Audio🚗 Many car manufacturers ...
27/08/2024

This e-SUV drives ahead of everyone else: Rivian without Apple Carplay - but with Spatial Audio

🚗 Many car manufacturers rely on Apple to provide their customers with a familiar user interface. But Rivian opts for a different approach.

RJ Scaringe (sounds like a DJ name, but is CEO of the automotive company) explains why they are forgoing CarPlay: They want to develop their own seamless ecosystem.

🔊 Despite forgoing CarPlay, Rivian has released an update to its vehicle software that supports Apple Music with Spatial Audio, also known as Dolby Atmos.

A “Connect Plus” membership is required to use these premium audio features, available for $14.99 monthly or $149.99 annually.

🤝 Surprising in my opinion that they could just update to Spatial Audio. This should indicate that the technology for immersive sound was already integrated into the hardware planning for a long time.

The question remains, are customers willing to pay extra for this integrated experience - Would it be worth the money to you?

📸 15 years later - same guy in front of and behind the camera.I started out on YouTube as a teenager and my music videos...
25/08/2024

📸 15 years later - same guy in front of and behind the camera.

I started out on YouTube as a teenager and my music videos sometimes achieved six-figure click figures. But at some point, I got tired of just covering songs and wanted to write my own songs to get my own message across.

My protest song against the G8 school system, which ironically is now being abolished after all, got me the press back home. Shout-out to fellow pupil Kevin, who drew the attention of the Donaukurier to me and was soon standing in my children's room - errr "studio" - with photographer Anton.

So it pays to correct course, even if you're on a seemingly successful path. Perseverance is important, but flexibility and the willingness to take new directions are crucial for long-term success. This experience taught me to take risks and rethink my dreams.

Alongside my studies, the YouTube hobby became a balancing act and I put my channel on hold for the time being.

Even though I only studied "something with media", I had a foundation that few sound engineers have. So I was able to develop from film dubbing to 360-degree videos and finally specialize in immersive VR experiences.

The decision to give up my YouTube channel has given me a career that I could never have imagined as an teenager.

Even though it's tempting to jump on the bandwagon of those who suddenly call themselves AI experts today, one thing is clear to me: I am and will remain an expert in 3D audio.

Nevertheless, I always keep my eyes and ears open for new trends and adapt my course accordingly.

What advice would you give your 18-year-old self today? Have you ever changed course and tried something completely new? Tell me about it!

Thanks for the pictures and capturing the moments, Anton - let's see what we look like in 15 years ;)

With this special link you can now listen to 3D Audio for free - without any special technologySpatial audio continues t...
22/08/2024

With this special link you can now listen to 3D Audio for free - without any special technology

Spatial audio continues to gain momentum, which makes it harder to filter out the gems. That's exactly why I've racked my brain and the internet for you to create a comprehensive overview.

Here are my top 5 of the most exciting content:

🎧 Radio plays & sound experiences: traditional and interactive binaural radio plays such as the ""Virtual Barber Shop"" offer an impressive spatial listening experience that puts the listener right in the middle of the action.
🎵 Music: Experience how Dolby Atmos Music and other advanced audio formats open up a new dimension of music playback, as if you were very close to the artist.
🎬 Film & TV: Advances in 3D audio technologies such as Dolby Atmos transform the home theater into an immersive sound experience, imagine sitting IN the movie
🕹️ Gaming & Interactive: In games, 3D audio provides a realistic acoustic environment that allows players to find enemies or clues.
🌐 Virtual Reality & Augmented Reality / Spatial Computing: In VR and AR, sound is used to make virtual worlds more believable, which increases immersion in the experience.

You can find links to all the possibilities in the comments.

What is your favorite example of 3D audio?

YouTube could soon become the biggest platform for 3D audio - bigger than Apple Music, Amazon and Tidal combined!Althoug...
20/08/2024

YouTube could soon become the biggest platform for 3D audio - bigger than Apple Music, Amazon and Tidal combined!

Although YouTube is not currently perceived as the place to go for audio, there is already more spatial sound potential under the hood than many suspect:

Since 2016, the platform has supported Ambisonics for 360-degree videos and offers a variety of binaural content that garners millions of views, such as binaural recordings, ASMR and 8D audio.

In the future, however, YouTube could offer much more, especially with the introduction of IAMF - an uprising format (Immersive Audio Models and Formats) that should allow any content creator to easily produce 3D audio content.

I think this could be the Dolby Atmos killer for the masses.

YouTube may be on the brink of establishing itself as a leading force in 3D audio, with a potential offering that is more comprehensive than that of Apple Music, Amazon Music and Tidal combined.
Provided, of course, that its content creators also jump on the bandwagon - but there is a lot of production volume behind the plattform.

My recommendation: keep an eye on it, the name IAMF will certainly be revised and then have a completely different effect as soon as made accessible.

Have you already experienced 3D audio content on YouTube or could you imagine more?

18/08/2024

Stereo vs 3D Audio Demo - Hear the difference in only 10 seconds - possible with all headphones!

How can everyone understand why spatial audio can be better than normal TV sound? I asked myself this question when I was asked to make it possible to experience the sound of the cabaret institution Lach und Schießgesellschaft at home.

For this experiment, I recorded live streams of the cabaret performances with 3D audio, mixed them on-site and streamed them live.

What made the experience so special was the way viewers could hear the giggling and whispering of the other guests around them - a feeling that you normally only get live in the venue, but which could now be experienced comfortably via headphones.

The experiment shows that you don't necessarily need a huge setup for an impressive audio experience - a few special microphones and a mixing console with the appropriate software.

In addition to know-how, it is more important to have the courage to break new ground.

Live applications like these offer fantastic possibilities. So it really sounded like being in the middle of it, rather than just being there - surrounded by sound, not just frontal sound.

What do you think of the comparison between the sound as it arrived at the mixing desk vs. the 3D version?

I mainly do sport so that I can still eat junk food.As a child, sport was an integral part of my everyday life - soccer,...
15/08/2024

I mainly do sport so that I can still eat junk food.

As a child, sport was an integral part of my everyday life - soccer, handball, tennis, I was happy to have so many opportunities. When I went to university, there was supposedly no more time for exercise.

And when I became more independent, it became almost impossible to integrate sports back into my busy everyday life.

Because the ideals of a well-trained body never really appealed to me.

But what really motivates me? Delicious food.

Junk food and sport? Sounds like a contradiction, but I've realized it's all about balance.

Sure, I pay attention to what I eat daily and am otherwise quite disciplined. But giving up certain foods completely? That's not for me.

That's why I've integrated it into my everyday life bit by bit:
- going for a short run in the morning almost every day
- going to the gym once a week
- reaching my daily step target.

Today I feel fitter and more settled than ever before. I don't have to feel guilty when I treat myself because I have made it part of my routine to exercise.

You don't have to emulate the ideal image of a perfectly toned body. In my opinion, well-being is a question of balance.

What do you do to keep fit? Let me know!

13/08/2024

Nobody understands what I do all day as a sound engineer! 😳

So here's an insight from the recent VReitag interview with Michael Stock!

Hi, I'm Martin and I specialize in the audio world of virtual reality. What does that mean in concrete terms?

In my work for VR projects, everything starts with recording all over the world, for which I use special microphones that can record in all directions. This specific recording technique is crucial in order to create an immersion in the virtual world later on.

This is followed by post-production here in my studio in Munich, affectionately known as 'VRTonung' - it's a pun and as German you can guess how funny it must be :D

However, I prefer to provide creative and technical advice before recording and during the ongoing project. This allows me to ensure that the content is as effective as possible.

Immersive audio is more than just dubbing. It allows us to hear in the same three-dimensional way that we always have and create completely new experiences.

How would you describe your work to someone? Write it in the comments!

Journalists usually don't care about their own articles - otherwise they wouldn't report so much fake news.3D audio is b...
11/08/2024

Journalists usually don't care about their own articles - otherwise they wouldn't report so much fake news.

3D audio is becoming increasingly mainstream - basically a good development for me. But with the increasing attention, the flood of articles on the subject is also growing, which sometimes makes my toenails roll up.

It has become something of a hobby of mine to observe what happens when journalists are kindly made aware of their mistakes. Finding the fine line between know-it-all and benevolent enthusiasm is not easy.

But my experience shows that about 80% of journalists don't give me any feedback, while the other 20% are grateful for the advice and appreciate it.

The problem with 3D audio often lies in the technical complexity and the context-dependent meaning of the technical terms. As an expert, I see it as my job to provide clarity so that the public discussion can take place on a solid knowledge base.

What are your experiences with misinformation in your field? A video recently claimed that I've been working with 3D audio since 1994 - I wouldn't sign that :D

🌍 The Summer Experience I'll Never Forget - VR Base JumpI have a bucket list that I actively tackle far too rarely, but ...
08/08/2024

🌍 The Summer Experience I'll Never Forget - VR Base Jump

I have a bucket list that I actively tackle far too rarely, but sometimes these "wishes to the universe" come flying at you.

Two years ago, I was asked if I would like to try out the new VR Base Jump Experience from Jochen Schweizer. I wouldn't say no, thank you Nils!

The fact that you can fly in a wind tunnel, where the air comes from below, is impressive in itself - but if you wear VR goggles while doing it, the experience takes on a whole new dimension, doesn't it?

That's what I wanted to find out and I like to complain directly about VR experiences that have no sound - but here the wind noises in the tunnel were so loud anyway, there was no need for additional sound!

This is not a sneak peek, but it was fascinating. Even if it takes a while to learn how to fly.

After completing the basic exercises, I put on the VR goggles and suddenly found myself in a free fall along a cliff - with real and unreal elements.
The combination makes total sense, so you have a reference point that you know while using the technology to experience things that wouldn't be possible in real life.

Sometimes you just have to take the plunge, try something new and break away from your everyday routines. It's worth being inspired and gaining new experiences.

What's on your bucket list? What adventure would you like to experience next? Tell me about it!

06/08/2024

3D Audio, 4D Audio, 8D Audio?! Which is best?

There is always a need to outdo each other on the Internet. This also applies to audio. Apparently 3D audio is not enough, so spatial audio experiences labeled as “8D” are circulating on the Internet. The confusion is great.

Many people think that 8D is a further development of 3D audio, but of course this is not true. Let's take a closer look at this modern hype.

8D Audio sounds like a technological revolution to many, but it is essentially a marketing stunt, similar to the leap from 3D to 4D to 5D?! in cinema.

The principle behind 8D audio is to run standard audio tracks through special software that simply circles the sound around the listener. This method creates an impressive sense of spatiality, as if the music is actually floating around your head in space.

This can be so convincing that some listeners take off their headphones, convinced that the sounds are physically in the room.

Despite the popularity of 8D audio on platforms such as YouTube, from a technical perspective this technique offers little benefit to true spatial listening or the advancement of audio production. It uses existing tools to manipulate spatial sound without adding any real value to audio playback or quality.

Yet billions of people enjoy this phenomenon on YouTube. Why do you think?

Ich habe eine Haarprobe ins Labor geschickt, um meine Produktivität zu steigern – Das ist passiert ⬇️Wir alle versuchen ...
04/08/2024

Ich habe eine Haarprobe ins Labor geschickt, um meine Produktivität zu steigern – Das ist passiert ⬇️

Wir alle versuchen ja irgendwie, etwas für unsere Gesundheit zu tun, aber es konsequent umzusetzen ist nicht leicht. Ich habe jahrelang versucht, regelmäßig Laufen zu gehen, aber so richtig warm wurde ich damit nie. Morgens war ich einfach zu müde, und wenn ich es am Nachmittag meist schon wieder zu KO vom Tag.

Durch Zufall stieß ich auf ein Startup, das anhand einer Haarprobe deinen Chronotypen bestimmen kann. Also die Tageszeiten, an denen du am besten einschläfst, aufwacht, isst - und angeblich auch Sport machst.

Ich war skeptisch, aber neugierig, so hielt mich auch der Preis von knapp 180€ nicht.

Ergebnis? Scheinbar ist meine optimale Zeit für Kardio zwischen 7:15 und 8:15 Uhr morgens. "Ernsthaft?! Das muss doch ein Druckfehler sein." So früh liege ich am liebsten mit Kaffee noch im Bett.

Aber gut, einfach mal ausprobieren. Obwohl es Anfang des Jahres mit Schnee und Kälte schon eine Überwindung war, begann ich so langsam die Vorteile zu spüren.

Sechs Monate später fühle ich mich tatsächlich fitter und energiegeladener. Das Laufen am Morgen hat sich zu einem festen Bestandteil meiner Routine entwickelt.

Fazit:
- Ich trinke weniger Kaffee, weil ich auch ohne das Koffein in Schwung komme.
- Auch wenn ich vor dem Laufen manchmal gar kein Bock habe - danach fühlt sich einfach gut ein
- Außerdem hat man gleich ein positives Erlebnis, das einen durch den Tag begleitet

Dass es irgendwie sinnvoll wäre morgens laufen zu gehen konnte ich mir schon vorher denken. Es aber schwarz auf weiß, wissenschaftlich analysiert zu haben, das hat den Unterschied gemacht.

Aber würdest du einem Startup einfach deine Haarprobe schicken? Schreib es in die Kommentare!

Deadmau5 hosts a virtual reality concert in the metaverse - would you attend?Music and virtual reality can merge in a wa...
01/08/2024

Deadmau5 hosts a virtual reality concert in the metaverse - would you attend?

Music and virtual reality can merge in a way that was unthinkable just a few years ago.

More and more artists are becoming aware of this opportunity and are organizing virtual concerts. Including the likes of Travis Scott, Justin Bieber and now Deaudmau5.

This is made possible by various services such as Soundscape VR, AmazeVR or WaveXR.

But while this technological feat is revolutionizing the music industry, it also presents challenges that are not accessible to everyone. You don't necessarily need VR goggles and can follow the events on your computer. But that makes it less fun I guess.

Technically, Soundscape VR, for example, uses the infamous Unreal Engine 5 to create a concert experience that is both visually and acoustically impressive.
- You can customize your own avatar and navigate through a world that responds to the music.
- Your privacy is protected, as no personal data is collected or sold.

Am I in on this or not? At first, of course, I was hyped, but then I asked myself whether I wanted to put on VR glasses for so long and pay a hefty ticket price for a concert that is “only” virtual?

Even though I would probably have everything I need, which is probably not the case for the majority of the target group.

My experience so far is that such events were not yet technically mature, especially in terms of sound - it ended up sounding like a Spotify playlist.

So I'm a bit torn, which is why I'm asking you: Would you watch a VR concert like this?

Apple is going crazy and is now building cameras into headphones?!Earphones that only play music are history. Modern mod...
30/07/2024

Apple is going crazy and is now building cameras into headphones?!

Earphones that only play music are history. Modern models can now not only hear us to enable phone calls - now they can even see us?!

Not quite, because the built-in infrared cameras point outwards and are designed to keep an eye on our surroundings rather than ourselves.

A lot of the news I've read about this planned innovation assumes that it's a feature for the Apple Vision Pro so that the surroundings can be tracked better. However, I think this is wrong because the AVP already has enough sensors and cameras for this.

Instead, I suspect that the system could improve the 3D audio rendering for the headphones by recognizing what kind of environment we are currently in. At the moment, only a generic room is used to calculate spatial audio - one size supposed to fit all.

Even more likely is that the cameras in the headphones could be used for hand gesture control so that users no longer have to touch the device.

With these innovations, AirPods will become more than just headphones for listening to music; they will become an even more integral part of our interaction with digital media.

But do headphones really need to be able to see privacy now? Let us know in the comments!

🎧 From my first steps in the film industry back to my current jury seat at the Ingolstadt Film Festival (an open air cin...
28/07/2024

🎧 From my first steps in the film industry back to my current jury seat at the Ingolstadt Film Festival (an open air cinema).

Here in my home town, I started with film music and sound design, which eventually led me through the exciting paths of virtual reality to the complex worlds of 3D audio.

But no matter if it’s VR or TV, film is more than its images.

Sound plays an equally crucial role in enhancing the emotional and narrative depth.

As a jury member, I will of course hear about this more than once.

But I find it just as exciting to discuss with other filmmakers.

Their perspectives on visual language and storytelling open my eyes to aspects that I pay less attention to.

Aha moments are inevitable and I love that.

The Ingolstadt Film Festival is excellent proof that the art of film is a synthesis of image and sound.

It's an honor to work with so many talented people, watch the creative submissions and make a small contribution to the creative industry.

Are there any films where the sound has been particularly memorable for you?

Let me start: Sound of Metal

How 3D Audio Brings People Back to 1933 - Time Travel VR Experience Premieres at 5 FestivalsHave you ever imagined walki...
25/07/2024

How 3D Audio Brings People Back to 1933 - Time Travel VR Experience Premieres at 5 Festivals

Have you ever imagined walking in someone else's shoes during a pivotal moment in history?

Our latest VR project takes you back to uneasy times, not to any battlefields, but to a personal journey during a time of great change.

Experience the world through the eyes and ears of Siegfried von Vegesack, a writer navigating the complexities of life under the shadow of rising tensions.

Utilizing state-of-the-art 3D audio and visual atmospheres, this VR experience doesn't aim to point fingers or merely depict the hardships plastically.

Instead, it offers a deep dive into the emotional landscape of the era, capturing the essence of what it might have felt like to live during those turbulent times.

By recording authentic sounds and integrating them with hyper-realistic visuals, we've created an empathetic portrayal of the protagonist’s internal conflict and his surroundings.

This approach opens up a new dimension of understanding, one that goes beyond fear to foster a genuine connection and comprehension of the past.

Running at five different festivals already, this Time Travel VR experience challenges traditional narratives of history.

Would you go back in time, at least virtually?

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