Hayrapetyan Business Consulting

Startseite
Deutschland
Munich
Hayrapetyan Business Consulting

Digital Marketing Agency

Elevating brands with innovative marketing solutions♟
♞ Animation
♞ Brandin
(4)

Hayrapetyan Business Consulting is a dynamic marketing agency founded during the global pandemic. We specialize in working with forward-thinking brands that thrive on creating innovative and meaningful work, no matter the challenges. Our team of experienced creatives from around the world brings a fun, intuitive, and collaborative approach to every marketing project. If you're looking for a partne

r to help you take your brand to the next level, we would love to hear from you! Reach out to us at [email protected] to discuss your project.

16/09/2024

We at HBC are proud to take care of all the branding and marketing for Hanover's Finest wedding event! 🫶🏻💍🫶🏻💍

From the striking visual identity to thoughtful advertising campaigns and dynamic social media marketing, every detail reflects the essence of this special occasion. Our content creation team has been working hard to make this event unforgettable.

Look forward to two special highlights at Hannover's Finest:

1. A journey of transformation with Trauringhaus Hannover

We are long-term partners of Trauringhaus Hannover and have led its successful rebrand last year. From logo design to website UX/UI, promotional materials to merchandise, HBC was involved every step of the way.

Don't miss the exciting presentation from our Founder Susanna Hayrapetyan and Trauringhaus Hannover Founder Nelli Pogosjan, who will introduce you to the creative process behind this impactful rebranding.

2. HBC booth:

Visit our booth at the Mercedes-Benz showroom and discover our expertise in branding and rebranding.

Learn how we develop compelling communication and marketing strategies and create engaging content for social media, websites, and advertising. Susanna Hayrapetyan will also give a special presentation sharing the inspiring journey of HBC and our role in the visual transformation of various companies.

Stop by, be inspired, and learn more about how HBC can transform your brand too!

You can follow us on Instagram to learn more: https://www.instagram.com/hannovers_finest?igsh=MXY1eTZ4MGZxODg2dA==

06/06/2024

HBC x Trauringhaus Hannover

Rebranding Journey: Part 1

We're thrilled to share the results of our rebranding journey with Trauringhaus Hannover GmbH.

We spent countless hours working with our incredibly talented graphic designer, Tatev Arshakyan, perfecting everything from the wordmark to icons and the design of the print materials.🎨

It all started when we got a call from Nelly Poghosyan, the Founder. She had heard about our work through another client we had rebranded for, which really goes to show how powerful word-of-mouth can be in our field.😎

She told us that they had tried to rebrand several times before, but hadn't found the right fit with other agencies. But Nelly's clarity about their goals and her strategic plan for the rebrand made this an exciting challenge instead of a cautionary tale. We collaborated closely with the company's founders, who brought a clear and compelling vision to the table. Check out Nelly's feedback in the carousel below! 👇

Our approach was thorough and methodical. We began with an in-depth survey to really understand their needs, followed by numerous discussions, phone calls, and mood board sessions to visualize the brand's new direction. We also held extensive customer feedback sessions to ensure we captured the essence of the brand, its narrative, and its unique selling proposition.

After six months, we successfully launched a refreshed visual identity, a new website, and completely overhauled print materials and merchandise - all embodying the new brand identity.

We're excited for you to see the transformation and to continue this journey with us. Part 2, 3 and 4 of this transformation coming 💥 🎉

12/03/2024

ScaleUp x HBC

Last year, Hayrapetyan Business Consulting joined forces with takeoff inbound marketing agentur and PRLab Hub to bring the 'ScaleUp' conference to life.

We each played a pivotal role in the event's creation. HBC was entrusted with the task of , and today, we're excited to unveil the branding details and the behind-the-scenes efforts that brought this project to life.

Our touch? A meticulously crafted visual identity that speaks volumes:

Why ' '? It's more than a name; it's our promise. It embodies our core mission: to catapult businesses to new heights, furnishing attendees with actionable marketing insights for monumental growth. 🌱💼

Notice the elevated 'U'? That's our nod to your impending ascent—subtle, yet profoundly symbolic.

& Marketing Collaterals
From the cohesive design aesthetics to the tangible elements attendees engage with (think: branded notebooks to immersive website UI), every detail was engineered to inspire and facilitate growth.

and Materials

At HBC, we love branding events, conferences, product launch parties, rebranding announcements.

And while we're buzzing with excitement over an October 2024 event that's shaping up to be our most ambitious project yet, details are under wraps—for now. Stay tuned, the revelation will be worth the wait.

Ready to roll the dice on brand transformation? Let's embark on this journey together: [email protected] 🎲✉️

22/01/2024

HBC x Munich Ventures

Our graphic, UX and UI designers worked their magic on Munich Ventures, creating a new and fresh brand appearance.

From giving their logo a modern twist, determining the tone of voice to redesigning their website, every aspect reflects our commitment to excellence.

Our team's objective in this endeavour was to develop a brand identity that mirrors their commitment to crafting superior Minimum Viable Products (MVPs) and meticulously sourcing, hiring, and assembling elite technology teams. It was crucial for their brand narrative to emphasize their evolution into the Managed Tech Teams model, focusing on constructing and comprehensively managing bespoke technology teams tailored to specific needs.

Proud to be part of of this remarkable rebranding story and can't wait to see the impact that Munich Ventures has on the German start-up ecosystem and beyond!🚀✨

At Hayrapetyan Business Consulting , we're not just marketers; we're architects of meaningful change.

Ready to reimagine your brand?

Let's chat: [email protected]

P.S. Keep an eye out for an article soon on this rebrand story and what it's all about!

29/08/2023

Hey everyone, I'm going live now! Join me:)

24/08/2023

Preparing for Content Creation: Photo and Video Shoots

Together with Mane Bareghamyan, we'll talk about Content Creation and how to prepare for it.

10/07/2023

#23 Expert Talks 🔊| From Chaos to Control: Must-Have Systems & Automations For Startups

Our special guest for this episode is Jason McElchar, Founder & CEO of GrowthRate.

Jason is an ideal person to consult regarding automation due to his vast expertise in SaaS product solutions, marketing strategies, and client acquisition systems. With his extensive knowledge and experience in these areas, Jason is well-equipped to provide valuable insights and guidance on this topic during our webinar.

🕒 Our Founder and CEO Susanna Hayrapetyan, together with Jason, will be going LIVE on LinkedIn on Thursday, July 13 at 15:00 CET.

During the event, Jason and Susanna will cover the following topics:

- Key Challenges Faced by Startups
- Benefits of Implementing Systems and Automation
- Core Systems and Tools (CRM, PM, collaboration, communication tools, financial management)
- Automating Workflows
- Marketing and Sales Automation (lead generation, nurturing, email campaigns, customer onboarding, and sales funnels)
- Customer Support and Success
- Integration and Data Management
- Implementation Strategies (planning, prioritization, training, and ongoing optimization)

At the end of the webinar, Jason and Susanna will be answering questions from the audience. 📩

So, mark your calendars and join us for an insightful discussion.
Looking forward to seeing you all there!

Join the webinar for free: https://www.linkedin.com/events/7084201642727727104/

28/06/2023

#22 Expert Talks 🔊| B2B Email Marketing Essentials

Our special guest for this episode is Dayton O’Donnell, Marketing Manager at Quantive.

Dayton is often called a “Swiss Army Knife of Marketing” because of his robust experience working with small businesses to startups on their strategy, operations, websites, branding, social media, advertising, content writing, and more.

His specialty, however, is in email marketing because he believes it’s the perfect blend of the functional world of operations and the creative world of campaign messaging. Currently, he heads the email operations for Quantive — a leading OKRs software and strategy ex*****on platform.

🕒 We’ll be going LIVE on LinkedIn on Thursday, June 29 at 17:00 CET.

During the event, Dayton and I will be answering the following questions:

- Crafting effective messaging and direction for paid B2B campaigns
- Project management for successful campaign ex*****on
- Setting up campaign operations across multiple platforms
- Effective campaign reporting and analysis
- Building email nurture campaigns in HubSpot
- Developing email sequences for sales teams in Outreach
- Building and optimizing onboarding in Intercom
- Segmentation strategies for prospect and customer lists
- Email health and deliverability best practices
- Effective communication of company announcements and product releases
- Garnering customer reviews and testimonials in emails

Don't miss out on the opportunity to learn about the latest advancements in B2B email marketing.

At the end of the webinar, Dayton and I will be answering questions from the audience. 📩 So, mark your calendars and join us for an insightful discussion.

Looking forward to seeing you all there!

Register for the Webinar for free: https://www.linkedin.com/events/7079837987617787904/

05/05/2023

#19 Expert Talks 🔊| AI Revolutionizes Marketing

Our special guest for this episode is Gabriel Bobinski, an entrepreneur and Founder of Jeffrey (Exit to Helpling).

🕒 We’ll be going LIVE on LinkedIn on Friday, May 5 at 15:00 CET.

During the event, Gabriel and I will be covering the following topics:

- The potential of AI to transform the marketing landscape
- The role and impact of AI on content creation and curation
- The impact of AI on social media marketing
- How AI is transforming SEO and SEM
- The benefits of using AI for campaign generation and optimization
- The importance of predictive analytics and forecasting in marketing
- How AI is enhancing email marketing and influencer marketing

In addition, we will also discuss the ethical considerations of using AI in marketing.

Don't miss out on the opportunity to learn about the latest advancements in AI and how it's transforming the marketing landscape.

At the end of the webinar, Gabriel and I will be answering questions from the audience. 📩 So, mark your calendars and join us for an insightful discussion.

Looking forward to seeing you all there!

Join the webinar here: https://www.linkedin.com/events/7058757048741572608

20/04/2023

Meet the speakers - ScaleUp: Marketing & PR Strategies for Small Teams🚀

Patrick Burmeier, Inbound Marketing Consultant & “They Ask, You Answer” Coach, Take Off

At Take Off, Patrick specializes in content strategy, SEO, and sales and marketing alignment. He is a certified "They Ask, You Answer" coach, coaching sales, marketing, and leadership professionals on how to become the most trusted voice in their industry based on the Inbound philosophies of "They Ask, You Answer" by Marcus Sheridan. 🏆

During the ScaleUp seminar, Patrick will cover the following topics:

1. Content Strategy: Case Study "They Ask, You Answer"

"They Ask, You Answer" is a business framework used by thousands of B2B and B2C businesses worldwide based on a simple idea: educated prospects become better customers. This idea lays the foundation for a straightforward and highly effective content strategy: If your prospects are asking questions, you should answer them transparently and honestly on your website.

2. Content creation with limited resources: a step-by-step plan

In this interactive assignment block, Patrick will work with you on the fundamentals of an effective content creation process that guarantees more traffic, leads, and customers for your business.

Don't miss out on this great opportunity to gain insights from different Marketing & PR experts and network with like-minded professionals. 🤝

📅 June 2nd, 2023
🕙 12:00 pm - 18:00 pm
📍 EU Business School Munich

Speakers: Susanna Hayrapetyan, Patrick Burmeier, Martin Bredl, Matilda Moore, and Maximilian Hentschel

Secure your spot today and take advantage of the Early Bird discount: Redeem the coupon code EARLYBIRD20 at checkout to receive a 20% discount on your ticket 🎟️ (https://buff.ly/3UxfLiJ)

19/04/2023

Meet the speakers at our seminar - ScaleUp: Marketing & PR Strategies for Small Teams 🚀

Susanna Hayrapetyan, the Founder and CEO Hayrapetyan Business Consulting

Due to Susanna, Hayrapetyan Business Consulting, has established itself as a trusted and respected player in the industry, serving an impressive portfolio of clients that includes internationally renowned companies such as Revitalash, Vegamour, Secufy, Civitta, DIEZ Office, and more. 🏆

She has also created an online marketing course called Unpacking Marketing, which has attracted more than 200 students. With a dual MBA degree, a Law degree, and certifications in Digital Marketing, Content Marketing, Inbound Marketing, and SMM, Susanna is a highly qualified marketing expert with a proven track record of success.

During the ScaleUp, Susanna will cover the following topics:

1. Content Creation for Starters

Learn the basics of creating professional visual content for your brand with Susanna's guidance on in-house photoshoots, video shoots, moodboards, equipment and tools, editing software, going live, and branding in Content Creation for Starters.

2. Social Media Marketing

Susanna will share tips for content creation and engagement on Facebook, Instagram, and LinkedIn. She will cover the latest trends and optimal platform choices for B2B and B2C marketing. Attendees will also explore the Matrix framework for generating content ideas.

3. Social Media Marketing with limited resources: a step-by-step plan.

📅 June 2nd, 2023
🕙 12:00 pm - 18:00 pm
📍 EU Business School Munich

💻Agencies: Hayrapetyan Business Consulting, takeoff inbound marketing agentur, and PRLab Hub

💬 Speakers: Susanna Hayrapetyan, Patrick Burmeier, Martin Bredl, Matilda Moore, and Maximilian Hentschel

Secure your spot today and take advantage of the Early Bird discount: Redeem the coupon code EARLYBIRD20 at checkout to receive a 20% discount on your ticket 🎟️ (https://buff.ly/3UxfLiJ)

18/04/2023

Meet the speakers at our seminar “ScaleUp: Marketing & PR Strategies for Small Teams” 🚀 on June 2, 2023, at EU Business School Munich

Martin Bredl, Founder & CEO of Take Off Inbound Marketing

Martin is considered one of the pioneers of Inbound Marketing in German-speaking Europe. In 2012, Take Off became the first Inbound Marketing agency, and the first HubSpot partner agency in Austria. Martin is also a lecturer at the Joanneum University of Applied Sciences in the master’s program Content Strategy. 🏆

During the ScaleUp seminar, Martin will cover the following topics:

1. Demand Generation vs. Lead Generation: Do you know what you want?

In his keynote presentation, Martin will compare demand and lead generation strategies and walk you through the best practices and key differences between these two important marketing tactics.

2. Content creation with limited resources: a step-by-step plan

In this interactive assignment block, Martin will work with you on the fundamentals of an effective content creation process that guarantees more traffic, leads, and customers for your business.

Don't miss out on this great opportunity to gain insights from different Marketing & PR experts and network with like-minded professionals.

📅 June 2nd, 2023
🕙 12:00 pm - 18:00 pm
📍 EU Business School Munich

Speakers: Susanna Hayrapetyan, Patrick Burmeier, Martin Bredl, Matilda Moore, and Maximilian Hentschel

Secure your spot today and take advantage of the Early Bird discount: Redeem the coupon code EARLYBIRD20 at checkout to receive a 20% discount on your ticket 🎟️ (https://buff.ly/3UxfLiJ)

13/04/2023

Introducing Sona, one of our students at "Unpacking Marketing"🎓

With every passing day, Sona is gaining new insights and skills from our course. It's amazing to witness how "Unpacking Marketing" is making a positive impact and changing lives. 🚀

At "Unpacking Marketing", our students learn all the fundamentals of digital marketing. Our comprehensive course covers everything from Social Media Marketing, Content Marketing, Facebook Ads, Copywriting to Marketing Project Management.

And that's not all!

We also guide our students in preparing their portfolios, checking their resumes, and providing consultation on how to land a full-time job in the marketing industry.🤝

Don't miss out on this life-changing opportunity!
Enroll today and experience the difference for yourself. (Link in the comments)

12/04/2023

#18 Expert Talks | Sports Marketing in 2023

The expert we are hosting is Maximilian Marten – a Sports Marketing expert, Digital & Retail experience Consultant, D2C Advisor, and MBA Lecturer.

We’ll go LIVE on LinkedIn on:
⏰ Thursday, April 13, at 15:00 CET

Maximilian, together with our Founder and CEO Susanna Hayrapetyan, will examine:

• The impact of technology on sports marketing
• Emerging trends and strategies in sports marketing
• The rise of esports and its impact on traditional sports marketing
• The role of social media in sports marketing
• Sponsorship deals and brand partnerships in sports marketing
• The importance of data and analytics in sports marketing
• The changing landscape of fan engagement and fan experience
• The impact of the pandemic on sports marketing and what to expect in the future
• Athlete endorsements and their impact on sports marketing
• The future of sports broadcasting and how it will affect sports marketing strategies

And of course, at the end of the webinar, Maximilian, and Susanna will take the time to answer the questions of the audience. 📩

Looking forward to seeing you all there!

Register here for free: https://www.linkedin.com/company/67766875/admin/

05/04/2023

🙌 Introducing Digital Revamp #4 - KPMG

The new branding reflects KPMG's unwavering strength and adaptability in a rapidly changing world while conveying a fresh, modern image.

We updated their logo and icon with a bold and eclectic shade of blue and a sturdy sans-serif font that reflects the company's innovative approach to business.

A special shoutout to our members of Digital Revamp 🔊 - Abayomi Semudara, Sunny Fassler, Nargiz Grigoryan, and Susanna Hayrapetyan - for their hard work and creativity in developing this rebranding strategy.

Check out the full article to learn more about KPMG's rebranding process and see the new branding materials we created.

Subscribe to Digital Revamp for more re-branding projects!

04/04/2023

🚀 Get ready for an exciting event - ScaleUp: Marketing & PR Strategies for Small Teams

Are you ready to learn how to achieve your goals with limited resources? 💪 Our team of expert speakers is here to share practical tips and strategies for maximizing your impact on a small budget.

Join our Founder Susanna Hayrapetyan, along with Martin Bredl, Patrick Burmeier, Matilda Moore, and Maximilian Hentschel, for an engaging discussion on a wide range of topics!

We'll be covering everything from demand generation vs. lead generation to content strategy and creation, social media management, technology disruption, recession, and the impact of AI on marketing and careers in the field.

Don't miss out on this incredible opportunity to network and gain valuable insights. 🤝

📅 Date: June 2nd, 2023
🕙 Time: 12:00 pm - 18:00 pm
📍 Location: EU Business School Munich

💬 Speakers: Susanna Hayrapetyan, Patrick Burmeier, Martin Bredl, Matilda Moore, and Maximilian Hentschel

💻Agencies: Hayrapetyan Business Consulting, Takeoff inbound marketing agentur, and PRLab - PR Agency - PR Firm

Don't wait! Secure your spot today and take advantage of our Early Bird discount! 🎟️

Redeem your coupon code EARLYBIRD20 at checkout to receive a 20% discount on your ticket! ⏳ Don't miss out on this limited-time offer.

Act fast and click the link to purchase one of the 15 remaining Early Bird tickets for our event.🔗 https://www.scaleup-seminar.com/

31/03/2023

Congratulations to Armenuhi, an aspiring interior designer, for taking the first step in achieving her entrepreneurial dreams with "Unpacking Marketing"!

With our personalized approach to portfolio development and expert mentorship from Susanna, you'll gain the knowledge and skills needed to confidently launch your business.

Join our community of aspiring marketers and entrepreneurs today (Link in the comments) and unlock your potential! 🔑

29/03/2023

Attention business owners!

If you're planning to spend 💰 on Google Ads, then stop and read this first.

In this article, we're discussing 8️⃣ steps that will help you create more effective Google Ads campaigns.

1. Determine your goals and the specific targets you want to achieve, whether it's sales, brand awareness, website traffic, phone calls, or bookings.

2. Identify your top 4% customers, also known as your hot list, and research their buying behavior, fears, and desires.

3. Create a target persona based on demographics, type of business, needs, motivation, and barriers.

4. Make an irresistible offer or message that your target persona cannot resist.

5. Ensure that your landing page is coherent with your ad and that it speaks to the customer in their language.

6. Master your keywords by targeting long-tail keywords and monitoring conversion rates and value per conversion.

7. Use relevant ad extensions and fill in the final URL, headlines, paths, and descriptions.

8. Get AI robots to work for you 🤖💪.

By following these steps, you can create ads that are more effective and generate more 💰 for your business.

Don't waste your money on ineffective Google Ads campaigns. Read the full article (Link in the comments), start following these simple steps today and see the results for yourself!

28/03/2023

Are you struggling in translating your visual ideas to your colleagues?🤔

A moodboard can be a powerful tool to inspire your creative team and align everyone on the same vision for your project.

🛠️ Here are some tips and tools for creating a moodboard that works:

1. Start with a clear objective: Define the purpose and audience of your project before you start gathering visual inspiration.

2. Use a variety of sources: Explore different platforms such as Pinterest, Instagram, and Unsplash to find inspiration that aligns with your brand's aesthetic and values.

3. Organize your ideas: Use tools like Milanote or Canva to organize your images and ideas into a cohesive vision board.

4. Present your moodboard effectively: Share your moodboard with your team and partners to communicate the vision clearly and get everyone on board.

5. Update and iterate: Use feedback from your team and clients to refine and update your moodboard until it aligns with everyone's vision.

Don't forget to also check Miro for collaboration on ideas. Presenting your ideas to your photographer and videographer? Consider using tools like Frame.io to keep everything organized and easily accessible.

We're proud to work with Catch Up Production🤝 to bring our clients' visions to life with our high-quality content creation services.

📞 Contact us today to learn more about how we can help you take your content game to the next level!

24/03/2023

🙌 Introducing Digital Revamp #3 - Glossier

Glossier has successfully positioned itself in the beauty industry by promoting inclusivity and diversity.

The article delves into Digital Revamp's re-branding process for Glossier, showcasing four unique logo and icon options. Discover how Glossier's iconic minimalist aesthetic has been refined and updated to better reflect its values and connect with its audience.

A special shoutout to our members of Digital Revamp 🔊 - Sunny Fassler, Nargiz Grigoryan, Abayomi Semudara, and Susanna Hayrapetyan - for their hard work and creativity in developing this rebranding strategy.

Read the full article and see for yourself (Link in the comments)

23/03/2023

🙌 We're thrilled to hear how much our students are benefiting from "Unpacking Marketing"!

It's incredibly humbling to see our course helping people achieve their dreams of starting successful businesses. We're proud to offer the knowledge and skills needed to succeed in digital marketing, and we look forward to continuing to help our students thrive.

Join our community of aspiring marketers and entrepreneurs today!

Enroll in "Unpacking Marketing" to unlock your potential in digital marketing 🔑 (Link in the comments)

22/03/2023

It takes more than just technical skills to succeed in marketing! 🌟

Our recent article has highlighted 9 soft skills that can help you become a great digital marketer! 🙌 These skills include effective communication, creativity, attention to detail, interpersonal skills, leadership, adaptability, tenacity, multitasking ability, and a strong work ethic.

With an average annual salary of $62,836 💰💰, digital marketing offers plenty of opportunities for career advancement. While hard skills required for recruitment may vary based on the position, soft skills are generally more widely applicable and necessary for various job roles.

📖Ready to learn more about the essential soft skills for digital marketing? Check out the full article and start building your dream career! (Link in the comments)

17/03/2023

Hey there, fellow content creators! Feeling stuck in a rut with your social media marketing strategy? Fear not, for we've got just the thing to get those creative juices flowing! 🧠💭

Introducing our concept selection list! Our team of marketing experts and graphic designers come together in multiple Google Meets sessions to brainstorm up to 15 unique concepts for each of our clients every month. From hosting AMAs to showcasing user-generated content, we've got our clients covered with a plethora of options to choose from. 🙌

But we don't stop there! We collaborate with our talented partner Catch Up Production to bring these concepts to life through photoshoots and video shoots. That's right, we don't just talk the talk, we walk the walk! 👟

So what are you waiting for? Let's take your content creation game to the next level and create engaging content that will have your audience coming back for more! 🚀

13/03/2023

At HBC, we take a comprehensive approach to theme development.🧐

We love leveraging a range of research tools, like BuzzSumo, socialmediatoday.com, and answerthepublic.com, to come up with the best themes for content creation. We also dig into keyword research using Google Keyword Planner, and stay up-to-date on industry news with Feedly and HubSpot.

But wait, there's more! We have an awesome partner, CatchUp Production, who helps us bring our content to life with their expert content creation skills. They rock!

💬 If you're ready to take your content game to the next level, slide into our DMs and let's chat.

We've got a full deck of content creation tricks up our sleeves and we're excited to help you create engaging content that speaks to your audience.

09/03/2023

📣 Introducing Digital Revamp # 2 - focused on SHEIN!🎉

This article discusses the rebranding challenges and opportunities for Shein, the world's largest fast-fashion retailer. Our approach proposes a minimalistic rebranding that adds personality and depth to Shein's visual identity, with a focus on defining its purpose, revamping its logo, and creating a consistent visual identity across all channels.

💡 Our key insight is that the word "Shein" (sheinen in German) can be rearranged to spell "shine," which led us to create banners that depict Shein as a shining brand. We recommend a simple update to the existing logo, retaining its simplicity but adding a touch of uniqueness by replacing the capital "I" with a lowercase "i".

A special shoutout to our members of Digital Revamp - Sunny Fassler, Nargiz Grigoryan, Abayomi Semudara, and Susanna Hayrapetyan - for their hard work and creativity in developing this rebranding strategy.

Ready for a fresh new look for your brand? Reach out to us!

Thank you for your continued support,
Digital Revamp Team

07/03/2023

We're thrilled to announce the 1st edition of our Digital Revamp newsletter!

🎨👨‍💻👩‍💻 Get a sneak peek at our re-branding work for Casana GmbH!

We audited their online presence and found areas for improvement - our Digital Revamp team proposed a new color palette and font choice that enhances the website's look and feel and improves the user experience. 🙌

We're excited to help Casana GmbH reach even greater success, and you can be a part of it too!

Want to revamp your brand? Contact us today!

06/03/2023

🥳52 Weeks, 26 Companies, 1 Goal: Rebranding for Success

We see people posting other people’s quotes, writing obvious dogmas, and sharing life experiences, not results. It became so prevalent because posts like “Elon Musk’s morning routine” get more comments than posts about “5 non-code platforms to use for your business”.

But the question remains.

Are the people who like your quote, and comment on how smart you are, gonna buy from you? Are they going to spread the word about you? Do you want 5000 friends liking you or 5 fans dreaming of working with you?

This outdated belief makes smart, ambitious people create/share content that’s not theirs, and forget what’s it like to create and innovate something new.

Together with our Digital Revamp team, we’ll prove this belief is flawed.

Who is on our team?

- Sunny Fassler - copywriter, content manager
- Nargiz Grigoryan - graphic designer, UI/UX expert
- Abayomi Semudara - logo and brand designer
- Susanna Hayrapetyan - digital marketing expert, Founder & CEO of Hayrapetyan Business Consulting

For the next 52 weeks, we're taking on a challenge - to "revamp" 26 companies from various niches and industries.

That's one company every two weeks.

But, you might be curious about how we select these companies. It's simple - we handpick brands that we admire and would love to work with.

Instead of being “Sharers” on LinkedIn, we’ll become “Creators”.

So wish us good luck!

You can follow us here: https://www.linkedin.com/newsletters/digital-revamp-6942827866778697729/

Adresse

Munich
81925

Telefon

+4917681032462

Webseite

https://www.hayrapetyanconsulting.com/

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Hayrapetyan Business Consulting erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Service Kontaktieren

Nachricht an Hayrapetyan Business Consulting senden:

Videos

Our Founder's recent talk with Katia Yakovleva on ContentRadar's #Relayed podcast!🎙🤗 Susanna and Katia discussed B2B Marketing, lead generation through LinkedIn, and Account-Based Marketing. #podcast #b2bmarketing #leadgeneration #ABM

We're excited to share our Founder's recent talk with Katia Yakovleva on ContentRadar's #Relayed podcast! 🎙🤗 Susanna and Katia discussed B2B Marketing, lead generation through LinkedIn, and Account-Based Marketing. P.S. You can watch the full talk on Spotify (link in the comments👇) #podcast #leadgeneration #ABM #linkedinmarketing #b2bmarketing

Preparing for Content Creation: Photo and Video Shoots

Preparing for Content Creation: Photo and Video Shoots Together with Mane Bareghamyan, we'll talk about Content Creation and how to prepare for it.

UNPACKING MARKETING: 40% DISCOUNT FOR BLACK FRIDAY !! Yess, Black Friday is not only for electronics and clothing. Black Friday Shopping includes online courses as well. We've decided to hand out an exclusive opportunity to receive our course at a 40% discount. Which, if you know us well, is a rare opportunity (once a year to be precise🤑). Waiting for you is a 5-week intensive course consisting of 10 modules ✨10 Modules: Marketing Essentials Branding Digital Marketing & SMM Facebook, Instagram & LinkedIn as Marketing tools Targeting (Facebook Ads) Copywriting Visuals Marketing Project Management Neuromarketing Portfolio Development ✨Extra Perks: Real-time, one-on-one access with course moderators via chat Customized Feedback to CV, Marketing Portfolio, and Cover Letter 1-hour Consultation with Susanna A chance to become a team member at HBC And many more..... ⚠️When the SALE ENDS: November 28 Course fee until November 28: 95€ Afterward: 159€ To get it, simply use coupon code BLACKFRIDAY40. You can buy tickets: 🌐 unpacking-marketing.teachable.com/p/unpacking-marketing In case of questions, email us: 📧[email protected]

Meet Tabitha, our alumna of "Unpacking Marketing". "I absolutely loved all Modules, especially Copywriting and Targeting. But the most special thing about the course is Portfolio Creation, as it helped me to boost my profile. All the other perks that came with it - Certificate, Personal Consultation with Susanna, and the HBC team checking my Resume, were added benefits to succeed at my job search." Join our world-class students, and win your dream job💻🚀 #HBCAcademy #UnpackingMarketing #HBC #HBCAgency

Live with Restream

Live with Restream Restream helps you multistream & reach your audience, wherever they are.

When, Where & How to start your journey in Marketing?

Wondering when, where, and how to start your journey in Marketing? All your colleagues and friends in Marketing have figured it out, and you feel you are alone in this? Don't worry - we are going to make it super clear: ⏰ When - right now! 📍 Where - on our learning platform, 100% remote and flexible. ❓ How - just by clicking on this link and registering in a package you feel matches your current financial status: https://unpacking-marketing.teachable.com/p/unpacking-marketing-payment-page Don't worry, the course lasts 5 weeks only - but all the things you'll learn - a massive ocean 🌊 of knowledge. Supercharge your growth this 2022 with a digital-first mindset. We're here to fill your knowledge base with gold through our intensive #digitalmarketing course. Follow us across our social channels to stay in the loop of all things Digital!

Unpack your marketing potential!��🤩 What makes our marketing course different? Think of it as having a personal mentor -- not only will you have access to our videos and slides, but also exclusive access to directly communicate with our marketing experts. 👩‍🏫🧑‍🏫 So if you have questions during your career journey in marketing, we got your back! �It’s personalized learning at your fingertips! 👇 Click the link below to know more about our course!👇https://bit.ly/unpackingmarketing �#UnpackingMarketingcourse #digitalmarketing #branding #brandlogo #logo #brand #marketing #brandingcareer #marketingcareer #marketer #onlinecourses #marketingcertification #marketingcareer

Supercharge your growth this 2022 with a digital-first mindset. We're here to fill your knowledge base with gold through our intensive #digitalmarketing course.🧠 Enroll here: https://bit.ly/unpackingmarketing Don't forget to follow us across our social channels to stay in the loop of all things Digital!

Come to think of it, refreshing your insights page to see if anyone has engaged with your post yet does feel like waiting for someone to come to the door. Will they just pass by? Knock? Or come inside? #LifeOfADigitalMarketer

Dreaming of being your own boss? 💭 Too often we come across with the advice of ditching the 9-5 to follow your passion. The truth is, it may be a long time before your passion and new business actually makes any profits. Being employed while you're starting a business means money in your pocket while you're going through the start-up process. If you're thinking of making a move, start by applying to online courses to kickstart your business knowledge. Visit our academy page to learn more: bit.ly/3th32Fe #startup #founder #smallbusiness #onlinelearning