GROVES Sound Communications Music and sound for advertising and brand communications • Sound Branding • Music Production • Studios www.groves.de
14/02/2024
My passport lists my profession as "composer", although sometimes I think I should change it to "email writer" or "person that has meetings". In many professions, you can end up doing more administration and less of what you love. Well, taking time out to write the music for the film "The Case of Conrad Cooper" was like a breath of fresh air and reminded me why I started making music in the first place. Thank you guys for letting me be involved in such a worthwhile project!
Join the Fight Against Invisible Homelessness : A Special Benefit Evening with Road2Home As we approach the decade anniversary of our multiple award-winning…
22/01/2022
23/12/2021
We wish you and your family Merry Christmas and a good start in 2022!
04/11/2021
Was sind die Herausforderungen für Marken in einer (post)pandemischen Welt und wie findet und nutzt man Situationspotenziale?
Welche neuen kreativen Formen des Storytellings sind in der Krise entstanden und wie können sie gewinnbringend eingesetzt werden?
Wie sieht die nächste Realität für Unternehmen, Organisationen und Marken aus und welche Rolle spielen immersive Technologien wie VR, AR und XR?
Innerhalb der Immersive X Konferenz werden Zukunftskonzepte diskutiert! John Groves nimmt dabei Bezug auf die Rolle von Sounds und Musik und erläutert welche spannenden Elemente die Soundwelt von morgen bietet!
Wir empfehlen für alle Musik begeisterte die Literatur von Lutz Jäncke. In seiner Musikforschung behandelt der Neuropsychologe Verbindungen und Beeinflussungen von Musik und Hirn und schreibt dabei praxisbezogen und gut verständlich!
22/10/2021
Sound Branding is our major discipline! We develop and translate brand identities into their acoustical form. For further Information visit Groves.de/en !
19/10/2021
Auf der IMMERSIVE X 21 präsentiert John Groves die Kunst des akustischen Storytellings in VR! Wie schafft man mit Tönen und Lauten unvergessliche Eindrucke, Assoziationen und Verbindungen mit Produkten oder Unternehmen? Nimm teil und finde es heraus!
Allen Teilnehmern werden VR Brillen ganz bis nach Hause geschickt! https://bit.ly/3vr8pAN
13/08/2021
Just 2 days to go until John appears at Media Sound Hamburg 2021! His 2nd workshop will be on Psychoacoustics. Don’t forget that all participants receive a 1-year subscription to SonicTonic!
John Groves will also be appearing in person at this year's Media Sound Hamburg, giving a seminar based on his best-selling book “ComMUSICation. From Pavlov's Dog to Sound Branding.” Dive into the world of Sound Branding and gain insights into a rapidly expanding sector. Participants will be taken step-by-step through a logical and exhaustive system that considers all eventualities and ensures acceptance by all stakeholders. All participants will receive a complimentary eBook of ComMUSICation.
Tickets available at: https://media*oundhamburg.de/en/msg-conference-commusicationsound-branding/
03/08/2021
Catch John Groves in person at this year's Media Sound Hamburg for an in-depth workshop on Psychoacoustics. He will demonstrate how sound is capable of exerting psychological power over our biochemistry to steer our thoughts, feelings, and perception - making it an essential tool for communications.
He'll also talk about the vibratory and cognitive properties of sound and its neurological effect on the nervous system.
He will tell of his work with Receptive Sound Therapy and how sound is being used to promote mental hygiene and emotional regulation as well as to help manage stress, improve sleep, reduce nervousness and depression. All participants will receive a complimentary 1-year subscription to his digital health app, SonicTonic.
ComMUSICation, the best-selling book on Sound Branding by John Groves is now available, as an eBook on Amazon, Apple Books, Kobo, Tolino, Scribd and a host of other platforms!
Nice to see, that some employees really do come by bike.
22/06/2021
John Groves appearing today, 22nd June at the updated time, 5:30 pm CET at the PRIMER SEMINARIO INTERNACIONAL DE MÚSICA APLICADA (First International Seminar on Applied Music). He'll be joined by others from the Industry talking about Sound Branding. https://musicaplicada.cl
04/06/2021
Building a sonic branding strategy can have a really great return! And it really should be seen as an investment and not a cost.
Here are just a few of the benefits:
✔️ An additional communications channel -
A recognisable sound will help provide an immersive brand experience when combined with visuals. Simply being there and communicating isn’t enough for consumers anymore. People want experiences from brands. Think of it this way: if you were watching a movie, you would need both the audio and visual to get the “full experience.” With just the visuals you are neglecting a powerful communications tool!
✔️ Increased brand recognition & association -
It’s an extra way for your brand to break through the clutter and stand out amongst competitors.
✔️ Builds and conveys trust with your audience -
Brands and companies can build a foundation of trust and community with potential clients, repeat customers, employees, stakeholders, etc.
✔️ Can be translated across many platforms -
When you create a unified sonic strategy across all platforms, the audio experience can easily be adjusted to fit all needs, such as different campaigns, multiple environments and touch-points; as well as any other applications like web, apps, in-product, webinars, videos, social, etc.
Experience the ROI of sonic branding for yourself by checking out our examples here ➡️ https://bit.ly/3vTp7sj
01/06/2021
John Groves als Gast im Podcast CODE OF CREATIVITY :
Sounds die Menschen helfen ihre Selbstheilungskräfte zu aktivieren.
"Als Komponist gestartet, ist er in die Markenwerbung gekommen und hat richtige Ohrwürmer kreiert. Die musikalische Reise ging weiter mit seiner Firma GROVES - einer der führenden Audio Branding, Soundlogo und Product Sound Experience Agenturen - ein Experte global!
Aber damit nicht genug. John hat ein Herzensprojekt ins Leben gerufen, er komponiert nicht nur Klänge für Marken, damit sie verkauft werden. Er produziert auch Melodien, die Menschen helfen sollen, ihre Selbstheilungskräfte zu aktivieren. In der App SONIC TONIC hat er sie gebündelt, schaut sie Euch unbedingt an! Zu finden im App Store, den Link dazu findet Ihr in den Shownotes."
"Lieber John. Ich bin total inspiriert von unserem Gespräch und überglücklich, Dich in meiner 10. Folge als Gast zu haben - fabulous - es war mir eine Ehre! Thank you Mister Groves."
Sendung CODE OF CREATIVITY, Folge #10 John Groves - Komponist - Musikproduzent - App Creator – May 28, 2021
28/04/2021
Groves Sound Branding Book “ComMUSICation” on Amazon Best Seller List.
"ComMUSICation: from Pavlov’s Dog to Sound Branding" by John Groves entered the Amazon Best Seller list in the category Brand and Logo Design.
When asked about this sudden surge in sales, Groves replied:
“I believe it is because of the current buzz around the “Audio First” trend. Brand managers have realised that in the new sound-only environments, they must find alternatives for their visual logos and other identifiers to get recognised! But, whatever the rea*on, I am of course thrilled at the interest in my book.”
Commusication - from Pavlov's Dog to Sound Branding was originally published by Oaktree Press in Cork, Ireland. ISBN-10:1781190003
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Merry Christmas and Happy Holidays!
We wish you and your family Merry Christmas and a good start in 2022!
Sound Branding is our major discipline! We develop and translate brand identities into their acoustical form. For further Information visit Groves.de/en !
Glitzernde Weihnachtsdeko, schicke Kleider, adventliche Stimmung bei der kleinen Party unter dem Tannenbaum - dafür haben wir die passende Melodie aus dem Sound-Repertoire von Bonprix kreiert. Das Sound Logo hat den größten auditiven Wiedererkennungswert für die Marke und das wandeln wir ins unserer Trailermelodie ab. Ab dieser Woche startet auch die begleitende nationale Radiokampagne - hören Sie gerne mit.
Ziel ist die eindeutige Positionierung von Bonprix als starke Marke in der E-Commerce-Branche: Dynamisch, modern und individuell. Auf dem kompetitiven Markt ist es notwendig sich klar abzusetzen. Das fördern wir auch, in dem wir die Marke auditiv stark positionieren und einen auditiven Wiedererkennungswert schaffen!
#groves #grovessoundbranding #soundidentity #marketing #hamburg #soundidentity🎶🎵🎶 #soundidentityteam
"Double-BoB" // 2-fach Winner!
2-fach BoB Award Winner!
Wir wurden gestern Abend für gleich zwei Projekte mit dem BoB-Award im Bereich Employer Branding für unseren Kunden DATEV ausgezeichnet!
Yippee!
Wir bedanken uns bei der Jury! Und bei DATEV eG, CFS Krug GmbH, DOCK11, Justus Becker und allen weiteren Beteiligten!
#groves #grovessoundbranding #soundidentity #marketing #hamburg #bobaward #employerbranding #datev
#StayHome Karaoke Version
Nachdem der #StayHome Song durch die Welt ging, kommt er jetzt als Karaokeversion zu Euch nach Hause! Ps: Ihr habt Probleme beim Mitsingen? Hier geht‘s zum Original: https://www.youtube.com/watch?v=s4lZHvMoLpE
#FlattenTheCurve #Corona #StayHomeSaveLives
„Wir haben unsere Köpfe zusammengesteckt - Teil 2“
FUN FACT: Jingle Bells wurde 1857 geschrieben und sollte ursprünglich an Thanksgiving gesungen werden.
#christmas #music #soundbranding #funfact #recordingstudio #advertisingagency
“Wir haben unsere Köpfe zusammengesteckt - Teil 1“
Trashing through the snow! Teil 2 des Songs folgt nächste Woche.
ADC-App: Sound Logo Preview
Das re-design von der ADC App aus dem Hause MUTABOR ist da!
Hier ist ein Preview für euch ;-)
Jährlich verleiht der #ArtDirectorsClub ADC-Nägel als Awards für herausragende Leistungen an die Kreativbranche. Im Spirit des Clubs wurde ihr Sound Logo mit Nägeln aufgenommen, auf die Noten A - D - C gestimmt und mit einem Klangbett angereichert.
#A #D #C #WithNail #ForNails
Little Brand Film
The little brand on its journey through sound.
GROVESgoesGAGA
Thank you all for a wonderful evening.
#GROVESgoesGAGA #shoutitfromtherooftop #adc #adchill
Viktor receives the HANS
Song of the year!! Our Viktor, aka (Plusma), was awarded a HANS - Hamburg Music Prize - in the category „song of the year“ for his production „Bist du down" with the artist Ace Tee (feat. Kwam.e). Well done, Viktor! We are proud of you!! #GROVES #PLUSMA #HANS
Song: https://www.youtube.com/watch?v=-n7toRFqURk
GROVES are specialists for sound and music for communication. We produce music for specific uses, such as advertising, events, motivational purposes and so on.
We also produce brand sounds that can be used in the products themselves to identify and differentiate them while at the same time portraying their attributes.
We are also a Sound Branding consultancy, offering services that range from providing advice and guidance on individual music related matters, to the development and management of complete Sound Identities.
GROVES work has been recognized with awards such as Effie, red dot, ADC, a.s.o
Our Philosophy | Guiding Principles
We don't consider music to be a "nice to have", but more an essential part of a brands communication. One that is capable of precisely steering perception. With Sound Branding, we have added a powerful new dimension to a corporate or brand identity. One that expresses brand values, harmonizes with the brands visual appearance, and fits its image perfectly. We believe that all brands will benefit by transmitting uniform sound signals consistently in all applications and touch-points. As well as providing an additional point of differentiation from competitors, we make our clients consistantly recognisable just by their sound alone.
We are really passionate about what we do, and are totally committed to providing the highest levels of service and quality in all areas.
In short, we strive to provide our clients with the optimal solution. Be it a single element such as a Sound Logo, TV commercial, corporate song, or all the auditory components for a truly holistic Corporate Design.
Our History
GROVES Music Production was formed in 1983 as a specialists for music for TV and Radio. Our founder enjoys the reputation of being one of the most prominent producers of advertising music in Germany.
A whole generation have grown up with his music and some of his most memorable ear-worms are known over the whole world. ("Fresh Goes Better" for Mentos, "Sippin' on Bacardi Rum" for Bacardi). Besides advertising, GROVES has been commissioned to produce identity music and jingle packages for many broadcasters, such as the NDR, Radio Hamburg, Sveriges Radio, WDR, N24 and MDR.
Some Highlights of record productions are:
An album of music by Mikis Theodorakis sung by Vicki Leandros and produced in the Athens Concert Hall
A recording of "Heard it all before" sung by Al Jarreau, and a televised performance introduced by Sir Peter Ustinov
Production/arrangements for Lake, The Radio, Taco, Goombay Danceband,The Olsen Brothers a*o
