MobileGroove

20/12/2024

Future-Proofing Your Programmatic Data Strategy for 2025

🎙️ Join Peggy Anne Salz as Megan Price & Michael Hew from M&C Saatchi Performance bust popular programmatic myths and prep your data for success in 2025.

🏆 Winning in performance marketing in 2025 will require a big step back from the “numbers for numbers’ sake” mindset and force companies to finally embrace smarter, more meaningful strategies that drive sustainable growth.
https://www.youtube.com/watch?v=8jIQSG1SQ5o

Winning in performance marketing in 2025 will require a big step back from the “numbers for numbers’ sake” mindset and force companies to finally embrace sma...

17/12/2024

🎮 Sticky, Loveable, and Loyal: How Developers Create Winning Games with Psychological Segmentation

💡 From understanding the "why" behind player behavior to uncovering untapped personas and creating experiences that truly resonate, Joe Schaeppi, CEO and Co-Founder of breaks down how psychology-driven segmentation empowers developers to connect with players on a deeper level and joins Peggy Anne Salz and Brian Baglow for a PocketGamer.biz podcast to reveal how this approach gives developers a winning edge.

🎬 Watch the full episode: https://www.youtube.com/watch?v=6pgWf6t7qZM&t=35s

05/12/2024

🎮 What made gaming acquisitions attractive in 2024, and what do investors have on their wishlist for 2025?

🎙️ Michael Metzger, Managing Partner at global tech investment bank Drake Star, takes the mic in this episode of the PocketGamer.biz Podcast to shine a light on the new era of M&A and share advice with studios shaping their growth strategies for the upcoming year.

What made gaming acquisitions attractive in 2024, and what do investors have on their wishlist for 2025? Michael Metzger, Managing Partner at global tech inv...

05/12/2024

🚀 A meeting of the minds and a look at the real opportunity for CRM to be the motor of growth in 2025.

🎙️ Peggy Anne Salz interviews Karan Tibdewal - the CRM Guy at App Promotion Summit

Subscribe on YouTube to be notified once interview goes live https://www.youtube.com/

02/12/2024

🚀 "Future-Proofing for 2025: Data, Diversification, and Creativity in Marketing"
I had an incredible conversation with Megan Price and Michael Hew from M&C Saatchi Performance —two brilliant minds tackling the biggest marketing questions of the year ahead. 🌟

🎯 Measurement Trifecta: Forget one-size-fits-all. The future of measurement lies in balancing attribution, incrementality testing, and media mix modeling. Michael called it "choreographing" your tools—a perfect metaphor for the delicate dance of marketing!

🎨 Creativity Meets Performance: Megan brought the heat with her reminder that even the best targeting won't save boring ads. Great creative paired with strategic targeting? That's how you drive results.

💡Diversify Smartly: Whether it's leaning into CTV, programmatic, or new combinations, both Megan and Michael emphasized the power of testing and planning. Diversification isn't just a buzzword—it's a necessity.
This episode is packed with actionable insights to help marketers navigate 2025's challenges and opportunities - so I can't wait for it to go live...

Be sure to follow hashtag on to catch this episode when it goes live: https://www.youtube.com/

02/12/2024

"Bold Moves, Big Ideas, and Business Redefined"

🎙️ In this week’s In The Groove, I had the privilege of sitting down with 🔥 Bridget Harris, CEO and co-founder of YouCanBookMe. — a company that’s redefined business scheduling for entrepreneurs and small businesses alike.

Bridget’s journey is a masterclass in resilience, creativity, and customer-centric leadership.

Here’s a glimpse of what we uncovered:

🌟 Bootstrapping Brilliance: Bridget shares how rejecting VC funding wasn’t just a choice but a philosophy, allowing her to stay agile, connected, and deeply aligned with her company’s values.

💡 Rebranding with Purpose: From vibrant new colors to spotlighting real customers, her rebrand is more than cosmetic—it’s a celebration of community and a renewed focus on solopreneurs and small businesses.

🎻 Striking the Right Chord: Whether it’s running a global platform or playing Scottish and Irish folk tunes on her fiddle, Bridget knows how to connect with people on every level.

Be sure to follow hashtag on to catch this episode when it goes live https://www.youtube.com/

28/11/2024

Strategy is shifting back to upper funnel activities, brand advertising, great creatives, and contextual fit. To Nina Brit Brando, CEO of Carat Global , that means focusing ad dollars on genuine campaigns that connect “on an emotional level.”
🎧 Listen in as Nina joins me in this episode of the NEXT!With Series, powered by Verve Group

Strategy is shifting down the funnel. To Nina Brit Brando, CEO of Carat Deutschland GMBH, that means focusing ad dollars on genuine campaigns that connect “o...

28/11/2024

Read Peggy Anne Salz's latest article on Forbes, celebrating the visionary leaders shaping mobile gaming growth 🚀

In “Game-Changing Approaches at the Fringe Accelerate Mobile Gaming Growth,” Peggy explores how bold strategies and the 3Ds — Distribution, Diversification, and DTC (Direct-to-Consumer)—are driving success:

● : Leveraging new platforms and approaches to reach and engage players.
● : Exploring unconventional methods to deliver the right game to the right audience.
● : Building brand loyalty by fostering direct-to-consumer connections with players.

Here's a sneak peek at the trailblazers featured in this piece:
✨ Gus Viegas, VP of Marketing at Cosmic Lounge, empowering studios to create crowd-pleasing games that align perfectly with what players see in ads—making the leap from ad inspiration to gameplay seamless.

🌍 Anurag Choudhary, CEO of Felicity, explains how starting with a diversified mindset allowed them to leverage Glance's lock screen platform, engage players instantly, and scale games that show real promise.

🎯 Chun-Kai (CK) Wang, CEO of Kooapps, is steering the company to become a true gaming brand. From launching a new comic series to building a multimedia ecosystem, Kooapps is enhancing player connection and extending brand value beyond games.

💡 John Hagel III, business strategist and author, sheds light on why the fringe—not the core — is where growth happens, offering fresh perspectives on how businesses can thrive in today's landscape.

📡 Deepak Venkatramani, VP of Business & Operations at Glance , highlights the power of frictionless distribution, leveraging the lock screen to engage millions of players directly and effectively.

This article is packed with actionable insights and bold ideas to inspire mobile gaming marketers everywhere. Special thanks to these industry leaders for sharing their brilliance! 🙌

🔗 Curious about how these strategies are redefining mobile gaming? Read the full article here:

With fewer games, rising costs and dwindling player attention, savvy studios are looking to the "fringe" to scale growth through distribution, diversification and DTC.

27/11/2024

Conversational AI has revolutionised the customer experience landscape, enabling businesses to provide efficient and personalised support around the clock.

While not every problem can be solved via a virtual assistant, conversational AI means all customers can get the right help at the right time, all the time.

Join this Business Reporter episode of AI Talk where Kevin Craine, will host a panel discussion with Peggy Anne Salz from MobileGroove, Ayman Husain from Google and Jamie Grabert from The Consultancy Group to explore:

Trends in conversational AI – how these will impact your transformation roadmap
Assigning and aligning business value to conversational AI
How conversational AI will evolve in 2025 and the next steps customer experience innovators should take

Join this episode to get up to speed with how tech is reshaping businesses across every sector – and how you can benefit.

Register here: https://www.business-reporter.co.uk/ai-talk/deliver-an-roi-from-conversational-ai-nov

22/11/2024

Missed my session at Vegas 2024? No worries! It's available for you to watch now!

📲 Click the link below to check it out and catch up on all the insights you missed!

https://i.snoball.it/p/nllM/f/6

📲 Click the link below to check it out and catch up on all the insights you missed!

22/11/2024

Game-Changing Approaches At The Fringe Accelerate Mobile Gaming Growth

🐦Peggy Anne Salz started the week with a trip to and was already on a high — but then she took it to the next level by publishing her latest article on Forbes, celebrating the visionary leaders shaping mobile gaming growth🚀

In “Game-Changing Approaches at the Fringe Accelerate Mobile Gaming Growth,” I explore how bold strategies and the 3Ds — Distribution, Diversification, and DTC (Direct-to-Consumer)—are driving success:

● : Leveraging new platforms and approaches to reach and engage players.
● : Exploring unconventional methods to deliver the right game to the right audience.
● : Building brand loyalty by fostering direct-to-consumer connections with players.

Here's a sneak peek at the trailblazers featured in this piece:
✨ Gus Viegas, VP of Marketing at Cosmic Lounge, empowering studios to create crowd-pleasing games that align perfectly with what players see in ads—making the leap from ad inspiration to gameplay seamless.

🌍 Anurag Choudhary, CEO of Felicity, explains how starting with a diversified mindset allowed them to leverage Glance's lock screen platform, engage players instantly, and scale games that show real promise.

🎯 Chun-Kai (CK) Wang, CEO of Kooapps, is steering the company to become a true gaming brand. From launching a new comic series to building a multimedia ecosystem, Kooapps is enhancing player connection and extending brand value beyond games.

💡 John Hagel III, business strategist and author, sheds light on why the fringe—not the core — is where growth happens, offering fresh perspectives on how businesses can thrive in today's landscape.

📡 Deepak Venkatramani, VP of Business & Operations at Glance, highlights the power of frictionless distribution, leveraging the lock screen to engage millions of players directly and effectively.

This article is packed with actionable insights and bold ideas to inspire mobile gaming marketers everywhere. Special thanks to these industry leaders for sharing their brilliance! 🙌

🔗 Curious about how these strategies are redefining mobile gaming? Read the full article here: https://lnkd.in/eNJEP4_z

🤔 What's your take—are the fringe and the core worlds apart or closer than they seem? Let's discuss!

https://www.forbes.com/sites/peggyannesalz/2024/11/18/game-changing-approaches-at-the-fringe-accelerate-mobile-gaming-growth/

This link will take you to a page that’s not on LinkedIn

22/11/2024

What to expect at Pocket Gamer Connects London 2025
Pocket Gamer Connects London - the ultimate gathering for games industry professionals to connect, learn, and thrive in 2025

...

21/11/2024

How Game Publishers Can Maximize Engagement with Smart Diversification.

😱 With rising costs and a 30% revenue cut taken by major app stores on every in-app purchase, studios can’t afford to keep placing bets on traditional models or small pockets of growth. Instead, diversification is the new mantra.

🎙️ Deepak Venkatramani GM of Gaming at Glance and Nicholas Bloom, Business Development Manager at , joins Peggy Anne Salz to share what it takes to get your games in front of new and eager audiences.

🥷 Nick takes us through Sunday’s sophisticated hybrid-casual model, supported by “game lifecycle ninjas” who understand how to keep players hooked, while Deepak details how Glance utilizes lock screens to eliminate friction, enable game discovery, and grow engagement 2x.

Watch the full interview on YouTube and subscribe for more

💥 https://youtu.be/HygD9FGBjlk 💥

20/11/2024

The 84% Problem: What Bad Ads Are Costing Game Publishers.

🎮 84% of players uninstall games due to disruptive or poorly placed ads, proving that bad ads don't just hurt a game's reputation but its bottom line, too.

🎙️Peggy Anne Salz and Brian Baglow from the PocketGamer.biz podcast will dive into 's recent report, “Player Sentiments On In-Game Ads,” a one-of-a-kind survey of over 600 players, before Peggy Anne Salz hits the floor at to ask games professionals how they combat problematic creatives.

🤑 Ad monetisation and growth experts from kwalee, , Moloco, and Playtika share the steps to taking back control of your game's ad quality and where they see the most growth for games in 2025.

84% of players uninstall games due to disruptive or poorly placed ads, proving that bad ads don't just hurt a game's reputation but its bottom line, too. Our...

19/11/2024

When they say sold out they mean it

08/11/2024

Today is your last chance to get early bird ticket to App Promotion Summit Berlin on 5th Dec 2024

🌟 Last chance for APS Berlin early bird tickets 🎟️
Book by Friday, 8th November, and save up to €500!

Join app leaders for insights on AI-enabled marketing, Product-led growth, Retention, AdAttributionKit, Subscriptions, and more — all at the iconic Hotel Adlon.

Network with top app platforms and agencies, enjoy a 5* experience, and take your app to the next level 🚀

Secure your spot now ... https://apppromotionsummit.com/berlin/register/

04/11/2024