MobileGroove

05/08/2024

Double-digit growth for SMEs on Amazon’ https://ecommercenews.eu/double-digit-growth-for-german-smes-on-amazon/ via Ecommerce News Europe

German SMEs on Amazon have seen their international sales grow by 10% over the past year. They earned 5.5 billion euros in cross-border sales.

05/08/2024

🎮 The importance of obtaining user consent for tracking, especially with stringent regulations like ’s AppTracking Transparency, , and with Owen Seymour Usercentrics via Business of Apps App Promotion Summit
https://www.youtube.com/watch?v=Gy7oDmkQqzA&t=12s

30/07/2024

How AppHarbr Puts A Stop To Bad Ads Before Your Users See Them.

😱 Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of have encountered creatives that blatantly misrepresent gameplay, and more than half of all games are uninstalled within 30 days 💥Simply put, bad ads are bad for business💥

🎙️ Alex Yerukhimovich, Head of AppHarbr and Vincent Février, CMO at TapNation talk to Peggy Anne Salz and Brian Baglow on the latest PocketGamer.biz podcast and break down the types of bad ads, how they affect game performance, and how AppHarbr helps publishers police and stop poor-quality ads before a user sees them.

https://www.youtube.com/watch?v=PnkqCVq8ops

Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepres...

30/07/2024

AdQuantum’s Sergey Sukhov On Strengthening Ad Network Bonds for Better Performance.
🎮 For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively.

🎧 Alongside hosts Peggy Anne Salz and Brian Baglow, Sergey shares exactly what studios should bring to the negotiating table and how to obtain the right data from ad partners to know for certain whether to keep or kill your game. What's more, he breaks down 's bespoke solutions tailored to studios of all sizes and the creative format that outperforms all others.

For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and util...

26/07/2024

How Vasuta Agarwal Climbed The Ladder Of A Leading Brand In Mobile-First Ad Technology

🌟 Named one of exchange4media IMPACT’s 50 Most Influential Women in Media & Marketing annually since 2018, Vasuta Agarwal is a resourceful, results-oriented manager who leads from the front.

🎙️ Now Chief Business Officer at InMobi, Vasuta joins Peggy Anne Salz in this episode and discuss the strategy behind Vasuta’s growth, InMobi’s mentorship programs for , and why “stepping up” and leading with empathy are two tactics every aspiring entrepreneur should learn.

🎧 With over 16 years of experience across the digital industry, she began her career as a consultant before switching gears to join InMobi, where she straddled multiple roles and geos—building and scaling businesses within India’s first unicorn.

Named one of IMPACT’s 50 Most Influential Women in Media & Marketing annually since 2018, Vasuta Agarwal is a resourceful, results-oriented manager who leads...

18/07/2024

Playing – Games in Berlin
Berlin boasts some 350 companies in the gaming sector, including international headquarters for big name studios. More than 4,000 employees are creating more than €400M turnover a year in the industry. There are several educational facilities and institutes with gaming related subjects, many international trade conferences and events, as well as networking associations. https://reason-why.berlin/article/just-playing-games-in-berlin/Just

16/07/2024

How to Make Customer Surveys More Human https://appguardians.com/blog/how-to-make-customer-surveys-more-human/ via App Guardians

Surveys should become an organic conversation as the user and the app are in a relationship. This is how to improve that relationship.

16/07/2024

Game changers: How mobile games can flip the script and stand out in a red ocean marketplace https://www.mistplay.com/resources/game-changers-mobile-game-innovation via Mistplay

Discover how innovative games are breaking the mold, challenging convention, and redefining what it means to be a game changer.

12/07/2024

🎮 Bob Hollanders proves to Peggy Anne Salz that is more than a buzzword at Appier and delves into his insights on where marketers are succeeding in implementing AI into their stack and what non-gaming and gaming apps can learn from each other. 👇

10/07/2024

Voting for the is still open!

This year, we have 20 categories, including:

▶️ Best Advertising & UA Service
▶️ Best Analytics / Data Tool
▶️ Best Storytelling
▶️ Best Payment Service Provider
▶️ Best Game Engine / Creation Platform
▶️ Best Audio/Visual Accomplishment
▶️ Best Service Provider
▶️ Best AppGallery Game
▶️ Best Tool Provider
▶️ Best Developer
▶️ Best Live Ops
▶️ Best QA & Localisation Service Provider
▶️ Best PR/Marketing Team
▶️ Best Indie Developer
▶️ Best App Store
▶️ Best Business Support Service
▶️ Best Publisher
▶️ Best AI Games Tech
▶️ Most Impactful Web3 Company
▶️ Game Of The Year

Select a category, choose an entry, and submit your vote here:
https://www.pocketgamer.biz/mga2024/vote/

10/07/2024

Win an indie ticket or expo table at PG Connects

Enter the PocketGamer.biz exclusive competition for indie developers and win either a free ticket or a whole expo table plus two tickets for this October's event!

The Big Indie Zone is an exclusive expo area within the conference dedicated to indie developers and their games.It offers developers the chance to pre-book...

25/06/2024

🤳 Join Peggy Anne Salz for a PocketGamer.biz podcast where she take a deep dive into growing and re-engaging mobile app consumers with Aman Sareen, CEO of Aarki Inc..

🎮 Peggy also talks with Estela Rocha, marketing coordinator at Gazeus Games, Estela shares the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing to the preferences of old and new users alike

A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Co...

17/06/2024

The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News.
🎧 Listen in as David Philippson CEO Co-Founder talks with Peggy Anne Salz

YouTube: https://www.youtube.com/watch?v=laEQV_0eOG4

Spotify: https://open.spotify.com/episode/7AiuKtJYFyw6XgxORjZnZb?si=PoC0ivg6Snqq9lZv7mBisQ&nd=1&dlsi=8116cea786964e14

Apple Podcast: https://podcasts.apple.com/us/podcast/the-5-major-advantages-of-skan-you-might-not-know/id1585861460?i=1000658920156

13/06/2024

❤️‍🔥 What are the Hot Gaming Trends Worth Tracking?
Tune in as AppLovin’s Daniel Tchernahovsky joins Peggy Anne Salz and Brian Baglow for the latest PocketGamer.biz podcast 🎙️

One trend on the top of his radar is maximising your LTV by customising your game to player spending habits.

Hybrid monetisation is in, and relying solely on either in-app purchases or ad-driven revenue to power profitability is out. There’s no question that modern ...

07/06/2024

🎧 https://youtube.com/watch?v=S5RMVKH1Qew 😱 It’s time to ditch traditional tools and adopt a fiercely customer-centric focus—or risk losing your customers altogether.

🤓 This is unchartered territory for most marketers, and we get much-needed inspiration and direction from Paul Meinshausen, Co-founder and CEO of , a company that reimagines personalization through messaging and revitalizes brands' communication stacks with its reinforcement learning APIs.

It’s time to ditch traditional tools and adopt a fiercely customer-centric focus—or risk losing your customers altogether. This is unchartered territory for ...

04/06/2024

Are you equipped to tackle ad fraud in mobile UA?🕵️‍♀️

In the latest episode of All About Apps🎙️, we take a deep dive into:

•Metrics to watch for fraud detection
•Ad fraud types & combat methods
•Battling fraud in rewarded systems and more.

Join a fantastic team of experts as they share their expertise and practical tips!

👉Tune in now: https://bit.ly/3wUhyam

adjust.com, InnoGames, MobileGroove

04/06/2024

ustwo games’ María Sayans On The Sustainable Strategy Behind The Monumental Game: Monument Valley

🎮 A hit game can harbour hope for an up-and-coming games company. But living up to the game's name and weathering the changing tides of player needs, industry upheavals, and privacy concerns can test the limits of any studio.
🍾 In this episode, María Sayans, CEO of ustwo games peels back the layers of ustwo’s monumental success, — now celebrating its 10th anniversary and over 160m+ downloads —and offers indie developers concrete advice on cultivating a sustainable studio that can succeed despite any storm.
🎙️ Maria talks with Peggy Anne Salz and Brian Baglow on the latest PocketGamer.biz podcast and sheds light on how adapts and evolves its keystone game to keep pace with changing player habits and how cross-platform is powering the studio’s success for years to come.

A hit game can harbour hope for an up-and-coming games company. But living up to the game's name and weathering the changing tides of player needs, industry ...

27/05/2024

🤓 To combat the detrimental deepfakes and salatious misinformation, one brand developed a "digital trust network for social good." Jeff Roberto, CMO of Nodle

🎙️ Jeff joins Peggy Anne Salz at to discuss 's new app, Click, and how it cuts through misinformation and ensures accuracy with three easy steps.

https://www.youtube.com/watch?v=43B_GfLFUMA&t=9s

Over 2 billion voters in 50 countries are heading to the polls this year—and they need reliable information to make informed decisions. To combat the detrime...

20/05/2024

Peggy Anne Salz is joining our exciting lineup of speakers at Gamesforum Hamburg 2024! 🚀

Peggy is one of the most influential and compelling speakers in the mobile marketing space.
As the chief analyst and founder of MobileGroove a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech startups — Peggy is recognized as one of the leading experts shaping the mobile world.

As a writer, analyst, consultant, and in-demand online talent, she produces webinars, podcasts and video shows to educate marketers on the latest mobile and app marketing trends, customer engagement and omnichannel experience.

Peggy is also a nine-time author, a Forbes Senior Writer and a guest contributor for a variety of leading media outlets, where she shares her insights on CX innovation, business transformation and how brands and marketers can grow through retention. Her upcoming book provides marketers with a playbook and best practices they can follow to apply values-driven marketing to deliver magnetic experiences that attract and retain customers.

Book your tickets here 👉
https://eu1.hubs.ly/H094-MX0

14/05/2024

🦉 Great games start with a great understanding of gaps in the industry and the factors that play a pivotal role in predicting profitability.

🎙️ This week, we welcome a guest with a keen eye for both and a sixth sense for high-potential startups. Akin Babayigit, Co-Founder and President of Tripledot Studios joins Peggy Anne Salz and Brian Baglow for a PocketGamer.biz podcast.

🎧 In this episode, Akin shares insights on recognizing the signs of commercial success in a specific title and tells us the specific data points that are most crucial to the decision-making process at Tripledot.

Akin also shares unique opportunities for app marketers in and advice to embrace the new science of .

Great games start with a great understanding of gaps in the industry and the factors that play a pivotal role in predicting profitability. This week, we welc...

10/05/2024

🤔 When is at the top of most marketers' minds, it can be difficult to discern which brands are truly tapped in and which are chasing trends.

🎙️ Bob Hollanders, Head of Sales Account & Management, EMEA & US, proves to Peggy Anne Salz that is more than a buzzword at Appier and delves into his insights on where marketers are succeeding in implementing AI into their stack and what non-gaming and apps can learn from each other.

When AI is at the top of most marketers' minds, it can be difficult to discern which brands are truly tapped in and which are chasing trends. Bob Hollanders,...

08/05/2024

🪿 Performance marketing used to be app marketers' golden goose—at least when attribution signals were plentiful, and UA managers were free to splash the cash netting new users💸

Today's performance marketing is a far cry from its pre-IDFA counterpart.

🎙️Megan Price, Account Supervisor at M&C Saatchi Performance, explains the shift and how app marketers can nail the new performance marketing in 2024 and beyond.

https://www.youtube.com/watch?v=q486MQNf-yA

Performance marketing used to be app marketers' golden goose—at least when attribution signals were plentiful, and UA managers were free to splash the cash n...

03/05/2024

🎮 Keep exploring the MENA market with our media partner WN Events at WN Conference Istanbul'24!

Join over 1,500 game industry decision-makers on June 11-12 for two days of networking, knowledge-sharing, and game-changing insights.

​​Get ready for two days packed with networking opportunities, insightful discussions, and exciting meetings.

Don't miss out on the WN and the WN Game Finder Contest! 🏆

Plus, mark your calendars for the pre-party on June 10 and the main party on June 11.

Hurry to register and secure your spot at an early bird price and with a 5% off code ”PGC”.

Learn more about the conference and get tickets on the website: https://wnconf.com/?utm_source=fb&utm_medium=post&utm_campaign=pgc 🎟️

30/04/2024

🎮 Do you want to know the marketing mix and alternative monetization options that attract high-value players and how to effectively analyze your data to power a successful growth strategy?

🎙️ Faheem Saiyad, Director of AppSamurai "one-stop-shop" mobile platform joins Peggy Anne Salz to discuss this and lots more.

📺 Head over to YouTube and subscribe to make sure you don't miss any upcoming episodes 🙏 https://www.youtube.com/watch?v=E78s04mUucs

AI opens access to new data on every channel, and everybody—from advertisers to manufacturers—is stepping up their game to get in front of and extract value ...

29/04/2024

📅 Exciting news! 📅 Agenda Now LIVE: Check out the full event details and request a ticket here 👉 https://uasociety.com/unplugged-istanbul/

🚀UA Society Unplugged event in Istanbul, Türkiye on Friday, 24 May 🇹🇷.
Join us for an exclusive afternoon filled with mobile marketing and growth insights, followed by an evening networking soirée. Don’t miss out on building valuable industry connections in the beautiful city of Istanbul!

Special thanks to AppsFlyer and Moloco

NOTE: This event is exclusively for mobile app developers and publishers, with priority given to local participants.

26/04/2024

The 2024 Mobile Gaming Spender Report from Mistplay is here 🎉

Mistplay unveiled the 2024 Mobile Gaming Spender Report, which contains an analysis of nearly 2,000 mobile gaming spenders across genres to uncover their motivations, engagement dynamics, and behavioral shifts on the horizon.
📩 Grab your copy below to start optimizing your monetization strategies for this year and beyond!

In the 2024 Mobile Gaming Spender Report, Mistplay takes the first-ever look at decoding modern mobile gaming IAP spenders to uncover key learnings and insights for publishers to capture their share of wallet and drive LTV.

22/04/2024

🤔 How to develop an ecosystem that not only measures first-party data but employs it to shape strategies throughout the funnel, from product and monetization decisions to ad network optimization.

🎙️ Check out the full interview where Peggy Anne Salz learns more from Barak Witkowski, Chief Product Officer AppsFlyer

First-party data might be marketers' golden ticket for growth—provided they have the tools to accurately collect and leverage it. In today’s post-privacy mar...

19/04/2024

Lifecycle Marketing Tips To Extend Your App’s Lifespan

📲 Acquiring valuable users is only half the battle.

🎯 To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days.

🦉 Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at DoubleDown Interactive, a leading social casino and mobile games studio.

🎙️ In this PocketGamer.biz podcast episode recorded at , Faith joins Peggy Anne Salz to share how she uses lifecycle marketing to extend the lifespan of DoubleDown’s 13-year-old app—and the tips you can implement to do the same for your game plus she shares 🎮 3 steps anyone can take to reinvent themselves during this industry downturn

https://youtu.be/x3N7hNDaCdU?si=3eme8UfpvRqS7Gxu

Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for ye...

12/04/2024

📢 Kicking off AppCentric—the podcast powered by
Consultmyapp that spotlights the martech companies and outstanding marketers championing profitable and Sustainable Growth

Anh Nguyen VP of Growth at Wolt tells Peggy Anne Salz and co-host Mike Rhodes where and why non-gaming app marketers have the edge over their gaming app marketer peers.

🎮 The hard truth: The drive to convert players immediately or within a short window has created an obsession among gaming app marketers with clicks and quick wins that can burn cash, not generate it. In contrast, non-gaming app marketers invest in CRM to build customer relationships for the longer term.

📻 It’s just one lesson gaming can learn from non-gaming to achieve better results, to listen to the full podcast - visit the following links:

🎧 Spotify https://open.spotify.com/episode/6kiPPZ6GU91wzFLKpYwL2Q?si=4Duk8414SseHJcM0liopdA&nd=1&dlsi=3ce45d17253a4567

🎧 Amazon Music
https://music.amazon.co.uk/podcasts/428e60f7-a2a2-4576-af32-343ce459f8b7/episodes/413f1dbc-e105-4004-a6dd-3f64bc8d33a2/appcentric-game-changing-lessons-from-non-gaming-marketers-with-wolt%E2%80%99s-anh-nguyen

🎧 YouTube https://youtube.com/watch?v=NAUnTp2wKPw

Register interest for Consultmyapp's upcoming sustainable growth playbook that covers all this and more https://consultmyapp.com/newsletter-sign-up

03/04/2024

🎧 Listen in as Peggy Anne Salz is joined on the Mobile Marketing Magazine podcast by mParticle SVP of Global Revenue, Rob Murphy at to discuss infusing humanity into , the impact of on the industry and “turning customer data into customer joy”. https://mobilemarketingmagazine.com/mparticle-video/