MobileGroove

MobileGroove Top 50 destination providing analysis,custom research, strategic content marketing to the global mobile industry. Mentoring & consulting to tech startups.

Creating & promoting custom research, thought leadership & editorial content for the mobile industry MobileGroove is a premiere knowledge portal providing analysis and commentary on mobile search, mobile advertising, and all things mobile. Through primary research and interviews with C-level executives and industry luminaries, Mobile Groove is the essential read for companies interested in or working in the mobile technology industry.

🎯 Retention isn’t just a metric. It’s a multiplier.And in today’s fractured attention economy, it’s also your most power...
04/04/2025

🎯 Retention isn’t just a metric. It’s a multiplier.

And in today’s fractured attention economy, it’s also your most powerful growth lever.

That’s why Peggy Anne Salz is hosting the Aarki App-Solute Masterclass on April 16.

We’re unpacking how to grow by keeping your best players—and knowing where they go next.

🧠 What we’ll cover:

• Why the real retention metric isn’t D7—it’s what happens across 10+ sessions

• How app-hopping changes retargeting (spoiler: it’s not churn, it’s migration)

• Where 62% of today’s game revenue really comes from—and what that means for your roadmap

🎙 With expert insights from:

• Amos Adler, – redefining player-first performance

• John Wright, advisor/investor – breaking the creative myth

• Avi Das, Aarki Inc. CRO – connecting the dots between data and ROAS

📅 April 16, 2025 | 🕘 9 AM PT | 4 PM GMT

🎟 Save your seat → https://marketing.aarki.com/aarki-app-solute-masterclass

⚓ How to Score Treasure as An Indie Game Studio  Arr matey! Andrew Mattingly, Founder/Director of indie studio NineZyme ...
31/03/2025

⚓ How to Score Treasure as An Indie Game Studio
Arr matey! Andrew Mattingly, Founder/Director of indie studio NineZyme OÜ, sank his anchor at Pocket Gamer London to learn more about and promote his studio's newest title: Tiles Tales: Pirates.
In this interview, Andrew and Peggy Anne Salz chat about embracing nostalgia to bring new energy and new users to indie games.

🎧Tune in to this PocketGamer.biz podcast to hear more

Arr matey! Andrew Mattingley, Founder/Director of indie studio NineZyme OÜ, sank his anchor at PGC London last week to learn more about UA and promote his st...

📢 Mobile Gaming in 2025: Key Insights from Sensor Tower's Latest Report! Sensor Tower’s State of Mobile Gaming report is...
27/03/2025

📢 Mobile Gaming in 2025: Key Insights from Sensor Tower's Latest Report!

Sensor Tower’s State of Mobile Gaming report is packed with trends shaping the industry in 2025, and Jack Barrett, former Team Director of Gaming EMEA, joins Peggy Anne Salz for a PocketGamer.biz podcast to break it all down—highlighting the games leading the charge and how to turn insights into strategy.

Want to stay ahead of the game? 🕹️ Don’t miss this deep dive into the data!

https://www.youtube.com/watch?v=7c-G1sWgOYQ&t=3s

SensorTower's latest addition of its renowned report, State of Mobile Gaming released in late January. Jack Barrett, Team Director of Gaming EMEA at SensorTo...

🎮 Indie Game Devs, This One’s for You!  In my interview at PG Connects London, Peggy Anne Salz sat down with Dylan Aguia...
25/03/2025

🎮 Indie Game Devs, This One’s for You! In my interview at PG Connects London, Peggy Anne Salz sat down with Dylan Aguiar, Managing Director of Gryphon Games, to dive into the tools and tactics that help small studios achieve BIG results.

🔥 When done right, building your monetisation model into your game mechanic results in a win-win for both players and devs.

🙌 Players enjoy a seamless, engaging gameplay experience while developers reap the benefit of sustainable revenue.

👇 Watch now & subscribe to level up your game dev strategy!

https://www.youtube.com/watch?v=kjW8zyka83o

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When done right, building your monetisation model into your game mechanic results in a win-win for both players and devs. Players enjoy a seamless, engaging ...

🎮 Pixel Federation CMO Michal Prokop Grno says curiosity will be the game marketer's superpower in 2025 and that if you ...
20/03/2025

🎮 Pixel Federation CMO Michal Prokop Grno says curiosity will be the game marketer's superpower in 2025 and that if you aren't getting curious about your players, "you'll see it in your bottom line."

🎤 Michal joins Peggy Anne Salz for an exclusive PocketGamer.biz interview at Pocket Gamer Connects , sharing the curiosity-motivated risks he took that paid off, what he's excited about in the industry, and the monetisation models he's placing his bets on in 2025

Pixel Federation CMO Michal Prokop Grno says curiosity will be the game marketer's superpower in 2025 and that if you aren't getting curious about your playe...

🌍 The Studio Shaping the African Gaming Sector and What To Expect from the Region in 2025. 🎙️ Want to hear more about  ’...
20/03/2025

🌍 The Studio Shaping the African Gaming Sector and What To Expect from the Region in 2025.

🎙️ Want to hear more about ’s major initiatives, including insights from the 2025 Africa Games Industry Report, the GameUp Africa talent accelerator in partnership with Google, and Maliyo’s recent collaboration with The Walt Disney Company on : Rising Chef?

🎧 Tune is as Hugo Obi 🛫 GDC, Founder of the Lagos-based Pan-African studio Maliyo Games, joins Peggy Anne Salz and Brian Baglow on this episode of the PocketGamer.biz Podcast to share how he is driving the growth of Africa’s indie game development sector.

🎮While much of the region’s gaming revenue still comes from Western-made titles, Hugo is actively changing that by building a thriving ecosystem of African studios creating games rooted in local culture and folklore.

https://www.youtube.com/watch?v=l-BNdq_vfs4

Hugo Obi, Founder of the Lagos-based Pan-African studio Maliyo Games, joins hosts Peggy Anne Salz and Brian Baglow on this episode of the Pocketgamer.biz Pod...

This Region Is a Hidden Goldmine for Game DevelopersLower CPIs, a booming player base, and a mobile-first audience—MENA ...
18/03/2025

This Region Is a Hidden Goldmine for Game Developers

Lower CPIs, a booming player base, and a mobile-first audience—MENA is the smart launchpad for studios looking to scale efficiently.

🎧 Tune in as Peggy Anne Salz talks with Nour KHRAIS, Founder & CEO of Maysalward , at PG Connects London for a PocketGamer.biz podcast and they dive into:

✅ The shrinking talent gap & growing dev ecosystem

✅ The top-performing genres in the region

✅ Why studios should "start with MENA and expand"



With lower CPIs and a rapidly growing player base, MENA is becoming a smart launchpad for studios looking to scale without burning their budgets. Nour Khrais...

13/03/2025

🎮 A new revenue stream that grows quarter after quarter?
It's what studios can count on—if they start expanding beyond the app store model now. But to do it right, marketers need a blueprint.

Digital Turbine's Shalom Michaeli lays it out in three essential steps, ensuring your app is ready for the alternative distribution future in this week's All-ternative all-stars:

💰 Build your strategy – Know where your revenue comes from now and plan for a third column beyond iOS and Google Play.

🤝 Choose the right partner – Not all alternative stores and payment providers are created equal. The right choice helps you scale without draining engineering resources.

📲 Think beyond just listing your app – A strong alternative user acquisition strategy ensures your game finds the right audience and grows sustainably.

07/02/2025

Meet the App Growth & Product Leaders Speaking at App Promotion Summit London 🎤📱

On April 24th, some of the brightest minds in app growth, product innovation, and marketing will take the stage at App Promotion Summit London to share their expertise.

Across 7 content stages, they’ll be diving into talks, panels, workshops, interviews, and roundtables.

🔥 Just a few of the industry leaders you'll hear from:
- Dmitry Gurski – CEO & Co-Founder, Flo Health
- Asya Kuznetsova – Senior Product Manager, Wise
- Jessica Parkijavan – Product Manager, The Premier League
- Mykhailo Kudla – Global Head of Marketing Partnerships, Bolt
- Barbara Schädel – Mobile App Lead Product Manager, Very
- Lucy Rosier – Mobile App Growth Manager, BBC Studios
- Eugene Kuznetsov – Product Lead, Holland & Barrett
- Giulia Saletto – Head of Performance Marketing, Tide
- Ritwik Arya – App Marketing Manager, Trainline

Want to be in the room? Get your ticket now → https://apppromotionsummit.com/london/register/

More speakers and agenda details coming soon—stay tuned 🚀

✨ Discover how to navigate today’s dynamic ad landscape and turn emerging channels into high-performing strategies as Pe...
27/01/2025

✨ Discover how to navigate today’s dynamic ad landscape and turn emerging channels into high-performing strategies as Peggy Anne Salz interviews the biggest minds in Marketing in Germany, from Mindshare, Deutsche Telekom AG, LinkedIn, Google, Verve Group, and EssenceMediacom for the NEXT!With Series, powered by Verve Group.

All interviews can be found in this MMA Global playlist on YouTube ( https://www.youtube.com/playlist?list=PLjPZCijmET3WEFedB6tbbZt8V5-3SdaFr )

🔵 Remco Westermann | CEO, Verve unearths untapped opportunities in growing channels like digital out-of-home (DOOH), audio, and CTV that help deliver big results even on small budgets.

🟢 Verena Gruendel, Director of Brand & Communications at DMEXCO - Digital Marketing Expo & Conference, shares fresh insights from DMEXCO’s latest CMO survey and why 70% of leaders believe brand and performance are still out of sync.

🟡 Daniel Jäger, Head of Group Media at Deutsche Telekom, shares with marketers how to find that sweet spot and create experiences that are both memorable and magnetic. Daniel explains that brand must be present at every step—and across every channel— of the customer journey

🟠 Monty Weber, Senior Agency Lead at LinkedIn, explains how 70% of LinkedIn ads now focus on brand-building and how AI and first-party data are transforming campaigns into efficient, impactful experiences.

🔴 Nina Brit Brando, CEO of Carat Deutschland GMBH, shares that in today’s market, advertising must hit the mark on three levels: authenticity, personalization, and viewing everything through the lens of the consumer.

🟣 Tobias Kellner, Industry Relations Lead at Google, shares how Google Germany helps marketers maintain their balance. He calls out the standout channels where marketers should focus their efforts—and ad dollars—pointing out that CTV viewership metrics already outperform traditional TV and are set to grow even further.

🟠 Frank Olma, Executive Creative Director at EssenceMediacom, Frank explains how marketers can move beyond metrics and embrace emerging channels to create something truly impactful, ensuring their brand is heard loud and clear.

🔵 Katja Anette Brandt, CEO of Mindshare DACH, talks about how brands can align creativity and growth to power stronger performance. She shares how tools like WPP Open are streamlining collaboration, improving campaign speed by 3x, and cutting inefficiencies and extra work by over 20%.



https://www.youtube.com/watch?v=HuXKa-mT03k High Five: What It Takes To Craft Winning Creatives For Mobile Games.🎧 In th...
23/01/2025

https://www.youtube.com/watch?v=HuXKa-mT03k High Five: What It Takes To Craft Winning Creatives For Mobile Games.
🎧 In this episode of , Peggy Anne Salz and returning guest Peter Jung welcome Luis de la Cámara, Vice President of Marketing at Rovio Entertainment, the mobile gaming powerhouse behind the Angry Birds franchise.

🐦 For nearly 20 years, Luis has shaped some of the most iconic games in the industry. He’s helped garner 600+ million installs for titles across genres, but his expertise goes beyond meeting metrics; Luis brings a unique creative edge, honed through years of leadership and a surprising past as a competitive breakdancer!
🎙️ Luis discusses how the fusion of art and science fuels creative strategy in gaming. From capitalizing on the fantasy of escapism to the power of emotionally engaging visuals, he shares honest insights and actionable tips for crafting ad campaigns that resonate with users and drive results.

🤩 This episode is teeming with lessons from a truly top-of-the-line marketer and includes how to craft creatives on the fly, when to challenge your winning creatives, and how to leverage scrappy tactics without compromising results. Tune in

Tune in now to watch on the App Guardians YouTube channel

Hey, App Growth Community! Welcome back to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line re...

Get your free ticket for E-commerce Berlin Expo 2025!The 9th edition of E-commerce Berlin Expo on February 19-20, 2025, ...
20/01/2025

Get your free ticket for E-commerce Berlin Expo 2025!
The 9th edition of E-commerce Berlin Expo on February 19-20, 2025, features 11,000+ attendees, 290+ exhibitors, and 150+ industry experts. Don’t miss Germany’s largest B2B e-commerce event. Register for free

Entire e-commerce world in one place

🎮 From Players To Profits – Leveraging The Value Triangle For Enhanced ROI 🗨️ Join Peggy Anne Salz at Pocket Gamer Conne...
16/01/2025

🎮 From Players To Profits – Leveraging The Value Triangle For Enhanced ROI
🗨️ Join Peggy Anne Salz at Pocket Gamer Connects London 2025 for a fireside chat with Vishal Mahtani CEO & Co-Founder

Rewarded ads are a standout UA channel, but rocketing your results demands a new approach that transforms player interaction into lasting and lucrative retention.

Enter the Value Triangle—an innovative framework that balances publisher, advertiser, and player interests to power a flywheel of profitable growth.

Learn more about a new and pioneering approach that refines rewarded advertising by focusing on targeted rewards and implementing a comprehensive strategy to enhance player engagement, monetize effectively, and transform retention—all without disrupting the gaming experience.

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