🚨 The gaming industry is in the midst of a revolution—and the moves app developers make right now will define their future revenue and success.
Shalom Michaeli, MD of Alternative App Stores at Digital Turbine, advises developers that this is a make-or-break moment.
Alternative app stores are becoming a key growth strategy, and studios are being encouraged to act fast to ensure they are ready to embrace the success the ecosystem will be seeing.
🎧 In an exclusive Gamesforum #Barcelona interview, Shalom joins Peggy Anne Salz to reveal the exact steps studios must take today to stay ahead of the game.
💥 https://www.youtube.com/watch?v=ypSMXt5j2FY 💥
🦉 Fail Fast, Win Faster!
When testing new marketing strategies, failing fast is the key to finding what truly works—real-time analytics makes all the difference.
🎙️ Yogeeta Chainani, CEO of Swaarm, breaks down how Swaarm’s innovations in search syndication are solving one of the industry’s biggest blind spots—unlocking real-time data visibility and driving unprecedented ROAS improvements.
📺 Watch the full interview on YouTube: https://www.youtube.com/watch?v=-s0t73_Khwk&t=203s
🎧 Don’t miss these expert insights! #Marketing #AdTech #RealTimeData #ROAS #Growth
🚀 Game Developers, It's Time to Think Beyond the Usual App Stores!
While players like Epic are already in the lead, developers of all sizes can get ahead of the curve to prepare for the alternative future.🎧 Listen in as Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine, shares 3 key moves developers should do next to stay ahead:
1️⃣ Diversify Revenue Streams – Don’t just rely on iOS & Google Play. Build an alternative strategy to expand your reach.
2️⃣ Choose Smart Partners – Find the right alternative stores & payment services that maximize growth with minimal dev effort.
3️⃣ Prioritize Alternative UA – Simply launching on new platforms isn’t enough. Support it with user acquisition strategies to drive real momentum.
📈 Quarter after quarter, that third revenue column will keep growing. Are you making the shift?
#GameDev
#MobileGames
#AlternativeGrowth
The No-Code Platform With A Use Case For Every Marketer
When you think of Swaarm , think of #JamesBond meets #NikolaTesla. A brand shaking up the app industry with bold, sleek, and seamless integrations to bring electrifying and actionable real-time data to marketers across verticals in search of a simpler way to track their campaigns.
🎙️ Swaarm Co-Founder and CEO Yogeeta Chainani talks Peggy Anne Salz through how Swaarm combines automation, affordability, and baked-in privacy-compliant features in one award-winning no-code event tracking dashboard.
🥳 Plus, a surprising case study that reveals how one company boosted organic installs by 66%—all thanks to a small but game-changing shift in their approach.
Full episode now on YT https://www.youtube.com/watch?v=-s0t73_Khwk
🎮 A new revenue stream that grows quarter after quarter?
🎮 A new revenue stream that grows quarter after quarter?
It's what studios can count on—if they start expanding beyond the app store model now. But to do it right, marketers need a blueprint.
Digital Turbine's Shalom Michaeli lays it out in three essential steps, ensuring your app is ready for the alternative distribution future in this week's All-ternative all-stars:
💰 Build your strategy – Know where your revenue comes from now and plan for a third column beyond iOS and Google Play.
🤝 Choose the right partner – Not all alternative stores and payment providers are created equal. The right choice helps you scale without draining engineering resources.
📲 Think beyond just listing your app – A strong alternative user acquisition strategy ensures your game finds the right audience and grows sustainably.
#Altappstore #mobilegrowth #UserAcquisition
What Developers Should Know about Alternative App Stores in 2025
https://www.youtube.com/watch?v=ls79l_8eZDk
Alternative app store strategy is shaping up to be THE buzzword of 2025.
📲 But what are the three main components developers must consider as they think about their alternative builds?
🎙️ Itai Cohen, Chief Strategy Officer at Digital Turbine, joins Peggy Anne Salz at Pocket Gamer #London for a PocketGamer.biz podcast, and they talk about the data, metrics, and geos studios should focus their attention on this year.
🚀 BLKBOX.ai Hits a 95% Approval Rating!😲
Athar Zia shared how BLK BOX has pulled off something incredible: making AI-generated ads so reliable that advertisers don’t need to spend extra time reviewing them. From brand compliance to legal checks, it’s all handled 🔥
🤯 Hearing how effortlessly it works is pretty mind-blowing, so tune in and hear more on the latest PocketGamer.biz podcast with myself and Brian Baglow. https://www.youtube.com/watch?v=tbmspqRQED8
#AIInnovation #BLKboxAI #AdTech #MarketingMagic #ADs
⚔️ What a 30-Year-Old Game Can Teach Marketers About Legacy Brands & Future-Proofing?
If you ask anyone in the games industry which studios have undeniably shaped the adventure genre—and the industry as a whole—you’ll be hard-pressed to find someone who doesn’t mention Revolution Software.
The British video game developer has been creating iconic point-and-click adventure games since 1990, most notably Broken Sword - Official
🎧 In our latest #MobileGroove episode Peggy Anne Salz chats with Charles Cecil, CEO of #RevolutionSoftware Ltd, about how they modernized Broken Sword in 4K while keeping its original magic. ✨
From future-proofing to cross-platform strategies, there’s a lot marketers can learn from gaming pros!
📺 Check it out on YouTube, subscribe for more interviews and future-proof your brand. 🚀
https://www.youtube.com/watch?v=CJGSEWQ8JM0
#MarketingTips #FutureProofing #GamingLegends #BrokenSword #BrandStrategy
🎮 Why Your Game's Ads Need to Evolve–Fast
🎙️ In this PocketGamer.biz episode, Peggy Anne Salz and Brian Baglow sit down with Athar Zia 'Z,' Founder and CEO of BLK BOX, to discuss how AI-driven creative optimization is transforming the way gaming studios approach ads.
🎯 Nailing mobile ad strategy isn't just about making eye-catching creatives—it's about understanding what works, iterating quickly, and scaling effectively, even on a tight budget.
💡 By following BLKBOX.ai's Five Marketing Pillars, teams can break free from the copycat cycle, create unique ad variations, and boost performance without overloading their art teams.
🤖 Z also explains how the latest AI tools can streamline go-to-market timelines, ensure brand-compliant creatives, and help studios make smarter scaling decisions.
🎧 Watch the full interview over on YouTube: https://www.youtube.com/watch?v=tbmspqRQED8&list=PL8QnQvPmf4EcWSGsBzCZ6dYdTVJWNlcRu
🦉 Rethinking Revenue and Retention with InMobi Advertising's Chief Business Officer
📈 Monetization, marketing, and the ad space that can boost your revenue without sacrificing retention.
🎙️ InMobi Advertising's Chief Business Officer, Kunal Nagpal, breaks down the biggest ad trends of 2025 and how publishers can escape the endless churn-and-burn of user acquisition with smart platform partnerships and performance-powered branding
Full interview with Kunal is now live on YouTube ▶️ https://www.youtube.com/watch?v=hg9JSxaJilM
❤️🔥 In this episode of #AppTalk from App Promotion Summit, we get passionate about Passion, the no-code app builder for the creator economy.
🎙️ Peggy Anne Salz sits down with the VP of Product at passion.io, Léa Samrani, to discuss the app and how to deliver on personalization while remaining useful for professionals across a variety of verticals.
🔮 They also get real about the future of the creator economy and how Léa keeps the passion in her personal and professional life.
Watch the full interview over on YouTube https://lnkd.in/exrmbc_b
hashtag#nocode hashtag#creatoreconmy
💘 The Dating App That Users Don't Have To Delete After They Find Love.
🏹 Most dating apps struggle to keep users once they’ve found love—but #ParshipMeet takes a different approach.
🎤 Roma Rey, Head of CRM, joins Peggy Anne Salz in this episode of App Promotion Summit#AppTalk to reveal how her team drives retention through cross-app pollination, fresh creatives, and organic promotion, ensuring the app remains valuable long after love is found.
Watch the full interview on YouTube
https://www.youtube.com/watch?v=yl9OrJeLibg
