E-commerce Berlin

28/05/2025

Over 52% of booths are already booked and prime locations are going fast. 💪

Companies like weclapp, Klaviyo, tricoma, xentral, plentyONE, ChannelEngine, and many more are already on board for 2026.

Booking early means better booth selection, better pricing, and a guaranteed spot at what’s shaping up to be our biggest edition yet.

Secure your space now, best rates and locations won’t last: https://buff.ly/jcjGI3q

27/05/2025

German advertising market bounced back in April 2025 following a downturn in March. Nielsen’s latest data shows traditional media, especially outdoor advertising and print, playing a vital role in the recovery.

What you’ll find in the article:

- Market overview: Key numbers and signs of stabilization.
- Traditional media gains: Outdoor and newspaper advertising climb.
- TV advertising trends: Still dominant, but slightly down.
- Retail sector investment: Strong performance from food and brick-and-mortar.

According to Nielsen, in April 2025, German advertising market sees strong recovery, driven by growth in outdoor advertising and newspapers.

26/05/2025

Why exhibit at the E-commerce Berlin Expo?

💛 For many companies, this event marks the start of the year in e-commerce, a chance to connect, learn, and grow.

"𝘋𝘪𝘦 𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘉𝘦𝘳𝘭𝘪𝘯 𝘌𝘹𝘱𝘰 𝘣𝘦𝘥𝘦𝘶𝘵𝘦𝘵 𝘧ü𝘳 𝘶𝘯𝘴, 𝘥𝘢𝘴𝘴 𝘦𝘴 𝘥𝘦𝘳 𝘑𝘢𝘩𝘳𝘦𝘴𝘢𝘶𝘧𝘵𝘢𝘬𝘵 𝘪𝘴𝘵 𝘧ü𝘳 𝘦𝘪𝘯𝘦 𝘴𝘱𝘦𝘬𝘵𝘢𝘬𝘶𝘭ä𝘳𝘦 𝘔𝘦𝘴𝘴𝘦𝘴𝘢𝘪𝘴𝘰𝘯, 𝘸𝘰 𝘸𝘪𝘳 𝘪𝘯 𝘥𝘦𝘯 𝘈𝘶𝘴𝘵𝘢𝘶𝘴𝘤𝘩 𝘬𝘰𝘮𝘮𝘦𝘯 𝘮𝘪𝘵 𝘢𝘭𝘭𝘦𝘯 𝘌𝘹𝘱𝘦𝘳𝘵𝘦𝘯 𝘪𝘮 𝘌-𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘶𝘯𝘥 ü𝘣𝘦𝘳 𝘥𝘪𝘦 𝘛𝘳𝘦𝘯𝘥𝘴-𝘏𝘦𝘳𝘢𝘶𝘴𝘧𝘰𝘳𝘥𝘦𝘳𝘶𝘯𝘨𝘦𝘯 𝘴𝘱𝘳𝘦𝘤𝘩𝘦𝘯 𝘬ö𝘯𝘯𝘦𝘯." - Daniel Patscha from Smarketer GmbH

💛 It’s where service providers meet the right audience, directly and meaningfully.

“𝘞𝘦 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘧𝘢𝘤𝘵 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘢 𝘷𝘦𝘳𝘺 𝘮𝘪𝘹𝘦𝘥 𝘢𝘯𝘥 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦, 𝘴𝘰 𝘸𝘦 𝘤𝘢𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘫𝘶𝘴𝘵 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘰𝘱𝘪𝘤 𝘢𝘯𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘴𝘱𝘢𝘤𝘦.” - Patrick Brück from Brevo

💛 You’ll have real conversations with people who match your ideal customer profile and come away with fresh ideas and partnerships.

„𝘈𝘮 𝘮𝘦𝘪𝘴𝘵𝘦𝘯 𝘳𝘦𝘪𝘻𝘵 𝘶𝘯𝘴 𝘦𝘪𝘨𝘦𝘯𝘵𝘭𝘪𝘤𝘩, 𝘥𝘢𝘴𝘴 𝘸𝘪𝘳 𝘥𝘰𝘱𝘱𝘦𝘭𝘵 𝘒𝘶𝘯𝘥𝘦𝘯 𝘴𝘱𝘳𝘦𝘤𝘩𝘦𝘯, 𝘥𝘪𝘦 𝘶𝘯𝘴𝘦𝘳𝘦𝘮 𝘪𝘥𝘦𝘢𝘭𝘦𝘯 𝘒𝘶𝘯𝘥𝘦𝘯𝘱𝘳𝘰𝘧𝘪𝘭 𝘦𝘯𝘵𝘴𝘱𝘳𝘦𝘤𝘩𝘦𝘯 … 𝘷𝘪𝘦𝘭 𝘭𝘦𝘳𝘯𝘦𝘯 𝘶𝘯𝘥 𝘬𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘪𝘦𝘳𝘦𝘯.“ - Kai Würschmidt from PlentyONE

💛 And for many, it's already a key date in the calendar:

„𝘋𝘪𝘦 𝘌-𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦-𝘌𝘹𝘱𝘰 𝘪𝘴𝘵 𝘧ü𝘳 𝘶𝘯𝘴 𝘦𝘪𝘯 𝘒𝘭𝘢𝘴𝘴𝘦𝘯𝘵𝘳𝘦𝘧𝘧𝘦𝘯 𝘫𝘦𝘥𝘦𝘴 𝘑𝘢𝘩𝘳. 𝘞𝘪𝘳 𝘴𝘪𝘯𝘥 𝘴𝘤𝘩𝘰𝘯 𝘴𝘦𝘪𝘵 𝘯𝘦𝘶𝘯 𝘑𝘢𝘩𝘳𝘦𝘯, 𝘨𝘭𝘢𝘶𝘣𝘦 𝘪𝘤𝘩, 𝘥𝘢𝘣𝘦𝘪. 𝘝𝘰𝘯 𝘈𝘯𝘧𝘢𝘯𝘨 𝘢𝘯. 𝘜𝘯𝘥 𝘪𝘤𝘩 𝘮𝘶𝘴𝘴 𝘨𝘢𝘯𝘻 𝘦𝘩𝘳𝘭𝘪𝘤𝘩 𝘴𝘢𝘨𝘦𝘯, 𝘸𝘪𝘳 𝘭𝘢𝘴𝘴𝘦𝘯 𝘶𝘯𝘴 ü𝘣𝘦𝘳𝘳𝘢𝘴𝘤𝘩𝘦𝘯 𝘫𝘦𝘥𝘦𝘴 𝘔𝘢𝘭 𝘢𝘶𝘧 𝘥𝘢𝘴 𝘕𝘦𝘶𝘦. 𝘈𝘣𝘦𝘳 𝘫𝘦𝘥𝘦𝘴 𝘔𝘢𝘭 𝘣𝘳𝘪𝘯𝘨𝘦𝘯 𝘸𝘪𝘳 𝘥𝘪𝘦 𝘮𝘦𝘪𝘴𝘵𝘦𝘯 𝘓𝘦𝘢𝘥𝘴 𝘮𝘪𝘵.“ - Piotr Rogaluk from Geizhals - Preisvergleich Internet Services AG

If you’re still deciding whether to exhibit, this is the sign you’ve been waiting for.

The right people will be there. Will you?

Secure your booth today: https://buff.ly/b4HAbSa

23/05/2025

E-comm Express: Episode 11 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Jan Lühring, Geschäftsführer E-Commerce & Technologie at Super Streusel, on the spot with some fun, rapid-fire questions.

Quick highlights:
- Go-to coffee? Latte macchiato
- Dream biz dinner? Jeff Bezos, to learn how he scaled so fast
- If not e-comm? Still something with computers, tech is life!

Watch the episode now.

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

22/05/2025

Ever wondered why online shopping peaks dramatically at certain times of the year?

ECDB insights dive into eCommerce seasonality, uncovering surprising trends, like why gifts and gadgets dominate year-end spending and flowers bloom online sales in early spring. (Ad)

Explore seasonality in eCommerce through ECDB's analysis. See how holidays, weather, and special events shape online shopping trends.

21/05/2025

Ready to challenge the status quo in digital commerce?

In his keynote “Mut statt Mittelmaß: Innovative Strategien für langfristigen Erfolg,”
Sebastian Hamann, Gründer und Co-CEO von Shopware, shares bold insights on how courage, not convention, drives sustainable success.

Drawing from 25 years of entrepreneurial experience, Sebastian explores how companies can thrive in a rapidly changing world shaped by AI, emotional buying, and experience-led commerce.

Key takeaways from the talk:
- Why bold decisions (like going open source in 2010) fuel real innovation.
- How AI agents will soon guide both B2B and B2C purchasing.
- Why emotional experiences will win over price battles.
- Inspiring use cases: MissPompadour, Wortmann, and more.
- How to build resilient ecosystems beyond big tech platforms.

🎥 Watch now.

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

20/05/2025

🌍 Where is global e-commerce headed? What categories are booming? Which regions are set to lead?

Friedrich Schwandt, Founder & CEO of ECDB (and previously Statista), reveals insights grounded in billions of real transactions, not just surveys or analyst predictions.

Key insights you’ll walk away with:

- Global physical e-commerce is now a $5 trillion market – the size of Germany’s GDP!
- Growth is accelerating again after the COVID slump – 2025 is poised for a real boom.
- China’s e-commerce market is 2x larger than the US, and the US is 50% bigger than Europe.
- Marketplace dominance continues, but players like Temu and AliExpress are rising fast.
- Surprising facts: Germany’s second-largest e-commerce category isn’t electronics or groceries, it’s Hobby & Leisure.

🎥 Watch now.

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

16/05/2025

PayPal just made its boldest move yet in the German market — and it could redefine how consumers pay in physical stores. With new features including tap-to-pay, installment options, and cashback rewards, PayPal in-store payments have officially arrived.

In this article, you’ll discover:
- What PayPal’s in-store payment rollout includes.
- Why Germany was chosen as the launch market.
- How “Installment To Go” works in physical stores.
- The role of cashback and app integration in boosting loyalty.
- What this launch signals for the future of contactless payments.

PayPal has launched in-store payments in Germany, offering tap-to-pay, cashback offers, and flexible installments. Read more inside!

15/05/2025

What’s next for fashion in the digital age?

At this year’s E-commerce Berlin Expo, Alexandra Duca, Head of Digital/E-commerce Central Europe at H&M, took the stage with a powerful keynote: "The Future of Fashion – H&M in the Age of Digital Innovation".

She covers:
- How H&M is reshaping its digital store into a true fashion destination.
- Key takeaways from their global brand relaunch on September 12, 2024.
- Lessons from leading e-commerce in China, including launching on platforms like JD, TikTok Shop, and more.
- The role digital plays in connecting brand, product, and experience.

🎥 Watch the full talk here:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

14/05/2025

E-comm Express: Episode 10 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Jörg Heinemann, Innovation Evangelist at OTTO, on the spot with some fun, rapid-fire questions.

Quick highlights:
- Emerging Trends in E-commerce: AI Commerce and Social Commerce are identified as the most significant current developments in the e-commerce sector.
- Common Strategic Error: A frequent mistake among e-commerce brands is a lack of genuine focus on customer needs.
- Priority Investment for New Businesses: For new e-commerce ventures, investing in the right talent is considered the most valuable early-stage decision.

Watch the episode here:

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

13/05/2025

Online shopping is booming, yet something essential is missing: joy.

A global 2025 study by Criteo reveals that most consumers now see e-commerce as a functional chore rather than a delightful experience. So, how can brands improve online shopping experience of their customers?

In this article, you’ll learn:
- Why e-commerce feels boring to today’s shoppers.
- How discovery and spontaneity impact customer loyalty.
- Key moments when shoppers form emotional brand connections.
- How AI and personalization can spark joy again.
- Five proven strategies to improve the online shopping experience.

Criteo’s report reveals 76% of shoppers find e-commerce boring. See how to improve online shopping experience with their insights.

12/05/2025

A 1% price increase can lead to a 10% boost in profit.

It’s not a clickbait - it’s one of the most overlooked levers in modern brand growth.

In a fast-paced and insight-packed session, Philip Mieger (formerly Stangner), Founder of LOU8. and CMO at PURELEI, shares The Secrets to Building an 8-Figure Brand.

He dives into how to:
✔ Beat the 90% startup failure rate.
✔ Build branding that earns trust, loyalty, and margin.
✔ Leverage community and content for scale.
✔ Test smarter, not louder.
✔ Make pricing your most underrated growth tool.

🎥 Watch the full talk here:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...