E-commerce Berlin

E-commerce Berlin The E-commerce Berlin Expo (February 17-18, 2026) is the largest pure-play e-commerce event in the capital city of Germany.

Every year, the conference attracts 14,000 visitors and 340 exhibitors, making it an insightful e-commerce fest. The E-commerce Berlin Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We give an unique opportunity for both e-commerce leaders and retailers to develop their expertise and enhance their business strategies. The tenth edition of the E-commerce Berlin Expo will take place in Messe Berlin on the 17-18th of February 2026.

E-comm Express: Episode 11 is LIVE! In this new series, we bring you quick, actionable insights from industry leaders, a...
23/05/2025

E-comm Express: Episode 11 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Jan Lühring, Geschäftsführer E-Commerce & Technologie at Super Streusel, on the spot with some fun, rapid-fire questions.

Quick highlights:
- Go-to coffee? Latte macchiato
- Dream biz dinner? Jeff Bezos, to learn how he scaled so fast
- If not e-comm? Still something with computers, tech is life!

Watch the episode now.

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

Ever wondered why online shopping peaks dramatically at certain times of the year? ECDB insights dive into eCommerce sea...
22/05/2025

Ever wondered why online shopping peaks dramatically at certain times of the year?

ECDB insights dive into eCommerce seasonality, uncovering surprising trends, like why gifts and gadgets dominate year-end spending and flowers bloom online sales in early spring. (Ad)

Explore seasonality in eCommerce through ECDB's analysis. See how holidays, weather, and special events shape online shopping trends.

Ready to challenge the status quo in digital commerce?In his keynote “Mut statt Mittelmaß: Innovative Strategien für lan...
21/05/2025

Ready to challenge the status quo in digital commerce?

In his keynote “Mut statt Mittelmaß: Innovative Strategien für langfristigen Erfolg,”
Sebastian Hamann, Gründer und Co-CEO von Shopware, shares bold insights on how courage, not convention, drives sustainable success.

Drawing from 25 years of entrepreneurial experience, Sebastian explores how companies can thrive in a rapidly changing world shaped by AI, emotional buying, and experience-led commerce.

Key takeaways from the talk:
- Why bold decisions (like going open source in 2010) fuel real innovation.
- How AI agents will soon guide both B2B and B2C purchasing.
- Why emotional experiences will win over price battles.
- Inspiring use cases: MissPompadour, Wortmann, and more.
- How to build resilient ecosystems beyond big tech platforms.

🎥 Watch now.

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

🌍 Where is global e-commerce headed? What categories are booming? Which regions are set to lead?Friedrich Schwandt, Foun...
20/05/2025

🌍 Where is global e-commerce headed? What categories are booming? Which regions are set to lead?

Friedrich Schwandt, Founder & CEO of ECDB (and previously Statista), reveals insights grounded in billions of real transactions, not just surveys or analyst predictions.

Key insights you’ll walk away with:

- Global physical e-commerce is now a $5 trillion market – the size of Germany’s GDP!
- Growth is accelerating again after the COVID slump – 2025 is poised for a real boom.
- China’s e-commerce market is 2x larger than the US, and the US is 50% bigger than Europe.
- Marketplace dominance continues, but players like Temu and AliExpress are rising fast.
- Surprising facts: Germany’s second-largest e-commerce category isn’t electronics or groceries, it’s Hobby & Leisure.

🎥 Watch now.

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

PayPal just made its boldest move yet in the German market — and it could redefine how consumers pay in physical stores....
16/05/2025

PayPal just made its boldest move yet in the German market — and it could redefine how consumers pay in physical stores. With new features including tap-to-pay, installment options, and cashback rewards, PayPal in-store payments have officially arrived.

In this article, you’ll discover:
- What PayPal’s in-store payment rollout includes.
- Why Germany was chosen as the launch market.
- How “Installment To Go” works in physical stores.
- The role of cashback and app integration in boosting loyalty.
- What this launch signals for the future of contactless payments.

PayPal has launched in-store payments in Germany, offering tap-to-pay, cashback offers, and flexible installments. Read more inside!

What’s next for fashion in the digital age?At this year’s E-commerce Berlin Expo, Alexandra Duca, Head of Digital/E-comm...
15/05/2025

What’s next for fashion in the digital age?

At this year’s E-commerce Berlin Expo, Alexandra Duca, Head of Digital/E-commerce Central Europe at H&M, took the stage with a powerful keynote: "The Future of Fashion – H&M in the Age of Digital Innovation".

She covers:
- How H&M is reshaping its digital store into a true fashion destination.
- Key takeaways from their global brand relaunch on September 12, 2024.
- Lessons from leading e-commerce in China, including launching on platforms like JD, TikTok Shop, and more.
- The role digital plays in connecting brand, product, and experience.

🎥 Watch the full talk here:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

E-comm Express: Episode 10 is LIVE! In this new series, we bring you quick, actionable insights from industry leaders, a...
14/05/2025

E-comm Express: Episode 10 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Jörg Heinemann, Innovation Evangelist at OTTO, on the spot with some fun, rapid-fire questions.

Quick highlights:
- Emerging Trends in E-commerce: AI Commerce and Social Commerce are identified as the most significant current developments in the e-commerce sector.
- Common Strategic Error: A frequent mistake among e-commerce brands is a lack of genuine focus on customer needs.
- Priority Investment for New Businesses: For new e-commerce ventures, investing in the right talent is considered the most valuable early-stage decision.

Watch the episode here:

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

Online shopping is booming, yet something essential is missing: joy. A global 2025 study by Criteo reveals that most con...
13/05/2025

Online shopping is booming, yet something essential is missing: joy.

A global 2025 study by Criteo reveals that most consumers now see e-commerce as a functional chore rather than a delightful experience. So, how can brands improve online shopping experience of their customers?

In this article, you’ll learn:
- Why e-commerce feels boring to today’s shoppers.
- How discovery and spontaneity impact customer loyalty.
- Key moments when shoppers form emotional brand connections.
- How AI and personalization can spark joy again.
- Five proven strategies to improve the online shopping experience.

Criteo’s report reveals 76% of shoppers find e-commerce boring. See how to improve online shopping experience with their insights.

A 1% price increase can lead to a 10% boost in profit. It’s not a clickbait - it’s one of the most overlooked levers in ...
12/05/2025

A 1% price increase can lead to a 10% boost in profit.

It’s not a clickbait - it’s one of the most overlooked levers in modern brand growth.

In a fast-paced and insight-packed session, Philip Mieger (formerly Stangner), Founder of LOU8. and CMO at PURELEI, shares The Secrets to Building an 8-Figure Brand.

He dives into how to:
✔ Beat the 90% startup failure rate.
✔ Build branding that earns trust, loyalty, and margin.
✔ Leverage community and content for scale.
✔ Test smarter, not louder.
✔ Make pricing your most underrated growth tool.

🎥 Watch the full talk here:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

🎯 More Data, Better Campaigns - How to Maximize Your Marketing ROIThe digital landscape is shifting fast: in 2016, marke...
09/05/2025

🎯 More Data, Better Campaigns - How to Maximize Your Marketing ROI

The digital landscape is shifting fast: in 2016, marketers could track nearly every website visitor. By 2025, that number will drop to just 30%. Ad blockers, consent managers, and the demise of third-party cookies are making data-driven marketing harder than ever.

At E-commerce Berlin Expo 2025,
👨‍💻 Daniel Tschirschwitz, Head of Performance Tracking & IT at Smarketer, and
📈 Zacharie Maville, Senior SEA Growth Consultant at Smarketer,
shared how WST (Web Source of Truth) helps businesses regain lost data—securely, compliantly, and effectively.

Real results from client SHK-Shop:
✅ +12% more conversions.
✅ -10% lower cost per conversion.
✅ +7% higher ROAS.
… all thanks to better data quality.

🎥 Watch the full talk:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

🚚 Fast delivery is changing everything - not just how we shop, but how retailers stay competitive.In the latest EGN Podc...
07/05/2025

🚚 Fast delivery is changing everything - not just how we shop, but how retailers stay competitive.

In the latest EGN Podcast, Efe von Thenen sits down with Moritz Bernhard, Head of Uber Direct Germany, to talk about what’s really happening in last-mile delivery.

They get into:
- How MediaMarkt pulls off 90-minute deliveries.
- Why flexible delivery options matter more than speed alone.
- How local stores can compete with online giants.
- Uber’s big vision for fast, green logistics across Europe.

Don’t miss this one if you care about where commerce, logistics, and innovation are headed.

🎧 Tune in now on your favorite platform:
YouTube: https://buff.ly/WnkSDRQ
Spotify: https://buff.ly/YZcT1xj
Apple Podcasts: https://buff.ly/jStDffR

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0LrIn this episode, host Efe von Thenen sits down w...

E-comm Express: Episode 9 is LIVE!In this new series, we bring you quick, actionable insights from industry leaders, all...
06/05/2025

E-comm Express: Episode 9 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Matthias Genz, Advisory Board Member for the Call for Speakers Contest at E-commerce Berlin Expo, on the spot with some fun, rapid-fire questions.

Quick highlights:

- Coffee choice surprise: Despite being in a fast-paced industry, Matthias prefers ginger tea with honey over coffee.
- Creative aspirations: If not in e-commerce, he'd pursue a passion for producing movies and music videos, a hobby he still holds dear.
- Shopping quirk: His guilty pleasure? Keeping 100 browser tabs open while shopping online.

Watch the episode here:

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

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WHAT IS E-COMMERCE BERLIN EXPO? This event is part of a network of events hosted in capital cities around the CEE market. The exhibition is dedicated to circuit E-commerce, Online Marketing, Hosting & Cloud Computing, Social Media and Mobile services for e-commerce industry.

The next edition will take place on February 13, 2020 at STATION Berlin and will gather more than 7000 visitors and 170+ exhibitors from leading e-commerce / marketing companies.

For more information, read here https://ecommerceberlin.com/