E-commerce Berlin

06/06/2025

E-comm Express: Episode 13 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Jörg Heinemann, Innovation Evangelist at OTTO, on the spot with some fun, rapid-fire questions.

Quick highlights:
- Jörg’s favorite way to relax after work? Being on a lake with a fishing rod, a refreshing contrast to the digital pace of e-commerce.
- Living in a small village surrounded by nature, Jörg prefers working from home, finding inspiration in the calm, away from city buzz.
- When asked about the weirdest thing he’s ever bought online, Jörg admits he's "addicted to online shopping", truly walking the talk in the e-commerce world.

Watch the episode.

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

05/06/2025

At E-commerce Berlin Expo 2025, Joris Kalle, Team Lead Art Direction at REWE eCom / weinfreunde.de, shared real-world lessons on what data-driven design looks like when it’s done right.

What stood out:
- A simple “Merry Christmas” banner outperformed expensive campaign videos, 3× sales uplift on one wine display.
- Weekly alignment between designers, devs, and marketers replaced the old “handover chaos.”
- AI tools are great, but manual checks remain essential, especially with sensitive products like wine.
- Data ethics aren’t optional. Knowing your audience means knowing when not to push.

💡 His key message: Less hype, more listening. Use data to simplify, not overcomplicate.

🎥 Watch now:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

04/06/2025

Retail in the DACH region: Where tradition meets innovation.

🇩🇪 Germany, 🇦🇹 Austria, and 🇨🇭 Switzerland might share borders, but their retail approaches are uniquely adapted, and increasingly digital.

Here are some key insights from the latest report on top retail players in the region:
- Germany’s e-commerce is recovering, reaching €80.6B in 2024 (+1.1%) with continued growth expected in 2025.
- Switzerland’s online shopping is booming, forecasted to hit $15.23B next year, growing over 10%.
- 55% of DACH consumers research online before they buy, often straight from platforms like Amazon, eBay, or even TikTok.
- Mobile commerce and smooth digital experiences are now standard, not bonus features.

The DACH market is competitive, but it’s also full of opportunity, especially for those willing to stay close to what their customers actually want. Read more:

Discover the top retail companies in DACH! Explore their success stories, innovative strategies, and what makes them stand out in the market.

03/06/2025

E-comm Express: Episode 12 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Matthias Genz, Advisory Board Member for the Call for Speakers Contest at E-commerce Berlin Expo, on the spot with some fun, rapid-fire questions.

Quick highlights:
- Price = Power. Get the price just right, that’s what makes people click “Buy.”
- Stores still matter. E-commerce ≠ storeless. Brick-and-mortar isn't dead, just evolving.
- Hire a robot (seriously). AI personal assistants are the future. And they don’t take coffee breaks.

Watch the episode now.

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...

02/06/2025

From €0 to €50M: How Bears with Benefits Scaled with High-Performance Marketing

At E-commerce Berlin Expo 2025, Eva Hibler, CMO at Bears with Benefits, walked us through the brand’s journey from one clever idea to a €50M+ D2C business spanning nine countries.

Key takeaways from her talk:

- 45% of Germans struggle to swallow capsules.
- No traditional country teams: centralized expert functions + local language & market insights.
- Influencer marketing with impact: focus on micro-creators → +30% new customer rate, +100% ROAS uplift.
- Data-driven at every step: clear KPIs, automated reporting, actionable insights.
- Creative testing is key: visuals adapted for mobile, trust-building content, and continuous iteration.

🎥 Watch now:

Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts ...

01/06/2025

📦 Need something delivered across town today?

Uber just launched Uber Courier in 9 major German cities!
Now you can send personal items or business deliveries same-day, all through the Uber app.

✅ Ideal for forgotten keys, urgent gifts, or local business orders.
✅ Transparent pricing, real-time tracking.
✅ Powered by Uber’s trusted delivery network.

Available now in Berlin, Hamburg, Munich, Cologne, Frankfurt, Düsseldorf, Hanover, Stuttgart & Mannheim.

Fast. Simple. Reliable.

Uber introduces “Uber Courier” in Germany—on-demand same-day delivery for personal items and local business needs.

31/05/2025

🚀 Global shipping just got easier.

DHL and Shopify have teamed up to give online retailers direct access to DHL’s powerful shipping network, right from the Shopify dashboard.

✔️ Faster setup.
✔️ Streamlined domestic & international shipping.
✔️ Seamless global expansion.

Big win for e-commerce brands looking to scale efficiently.

Discover how the DHL and Shopify partnership simplifies global shipping, enabling seamless expansion for online retailers worldwide.

30/05/2025

🌍 Selling online in the EU? Big changes are here.

The EU’s Single-Use Plastics Directive bans items like plastic cutlery, plates, and EPS food containers, and that affects many products sold through e-commerce.

Here’s what online retailers need to know:
• Certain products are banned entirely.
• Others require clear labeling (like wet wipes & cups).
• You may have to register for waste schemes (EPR) and report sales.
• Non-compliance can mean fines, delistings, or suspended accounts.

And remember: every EU country has its own rules. Selling in Germany? You’ll need to register with the DIVID portal.

Stay ahead of the curve, compliance isn’t just legal, it’s good business:

From product bans to cross-border labeling rules, this guide breaks down what online sellers need to know to navigate the SUP Directive and future-proof their business. (Ad)

28/05/2025

Over 52% of booths are already booked and prime locations are going fast. 💪

Companies like weclapp, Klaviyo, tricoma, xentral, plentyONE, ChannelEngine, and many more are already on board for 2026.

Booking early means better booth selection, better pricing, and a guaranteed spot at what’s shaping up to be our biggest edition yet.

Secure your space now, best rates and locations won’t last: https://buff.ly/jcjGI3q

27/05/2025

German advertising market bounced back in April 2025 following a downturn in March. Nielsen’s latest data shows traditional media, especially outdoor advertising and print, playing a vital role in the recovery.

What you’ll find in the article:

- Market overview: Key numbers and signs of stabilization.
- Traditional media gains: Outdoor and newspaper advertising climb.
- TV advertising trends: Still dominant, but slightly down.
- Retail sector investment: Strong performance from food and brick-and-mortar.

According to Nielsen, in April 2025, German advertising market sees strong recovery, driven by growth in outdoor advertising and newspapers.

26/05/2025

Why exhibit at the E-commerce Berlin Expo?

💛 For many companies, this event marks the start of the year in e-commerce, a chance to connect, learn, and grow.

"𝘋𝘪𝘦 𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘉𝘦𝘳𝘭𝘪𝘯 𝘌𝘹𝘱𝘰 𝘣𝘦𝘥𝘦𝘶𝘵𝘦𝘵 𝘧ü𝘳 𝘶𝘯𝘴, 𝘥𝘢𝘴𝘴 𝘦𝘴 𝘥𝘦𝘳 𝘑𝘢𝘩𝘳𝘦𝘴𝘢𝘶𝘧𝘵𝘢𝘬𝘵 𝘪𝘴𝘵 𝘧ü𝘳 𝘦𝘪𝘯𝘦 𝘴𝘱𝘦𝘬𝘵𝘢𝘬𝘶𝘭ä𝘳𝘦 𝘔𝘦𝘴𝘴𝘦𝘴𝘢𝘪𝘴𝘰𝘯, 𝘸𝘰 𝘸𝘪𝘳 𝘪𝘯 𝘥𝘦𝘯 𝘈𝘶𝘴𝘵𝘢𝘶𝘴𝘤𝘩 𝘬𝘰𝘮𝘮𝘦𝘯 𝘮𝘪𝘵 𝘢𝘭𝘭𝘦𝘯 𝘌𝘹𝘱𝘦𝘳𝘵𝘦𝘯 𝘪𝘮 𝘌-𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘶𝘯𝘥 ü𝘣𝘦𝘳 𝘥𝘪𝘦 𝘛𝘳𝘦𝘯𝘥𝘴-𝘏𝘦𝘳𝘢𝘶𝘴𝘧𝘰𝘳𝘥𝘦𝘳𝘶𝘯𝘨𝘦𝘯 𝘴𝘱𝘳𝘦𝘤𝘩𝘦𝘯 𝘬ö𝘯𝘯𝘦𝘯." - Daniel Patscha from Smarketer GmbH

💛 It’s where service providers meet the right audience, directly and meaningfully.

“𝘞𝘦 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘧𝘢𝘤𝘵 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘢 𝘷𝘦𝘳𝘺 𝘮𝘪𝘹𝘦𝘥 𝘢𝘯𝘥 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦, 𝘴𝘰 𝘸𝘦 𝘤𝘢𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘫𝘶𝘴𝘵 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘰𝘱𝘪𝘤 𝘢𝘯𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘴𝘱𝘢𝘤𝘦.” - Patrick Brück from Brevo

💛 You’ll have real conversations with people who match your ideal customer profile and come away with fresh ideas and partnerships.

„𝘈𝘮 𝘮𝘦𝘪𝘴𝘵𝘦𝘯 𝘳𝘦𝘪𝘻𝘵 𝘶𝘯𝘴 𝘦𝘪𝘨𝘦𝘯𝘵𝘭𝘪𝘤𝘩, 𝘥𝘢𝘴𝘴 𝘸𝘪𝘳 𝘥𝘰𝘱𝘱𝘦𝘭𝘵 𝘒𝘶𝘯𝘥𝘦𝘯 𝘴𝘱𝘳𝘦𝘤𝘩𝘦𝘯, 𝘥𝘪𝘦 𝘶𝘯𝘴𝘦𝘳𝘦𝘮 𝘪𝘥𝘦𝘢𝘭𝘦𝘯 𝘒𝘶𝘯𝘥𝘦𝘯𝘱𝘳𝘰𝘧𝘪𝘭 𝘦𝘯𝘵𝘴𝘱𝘳𝘦𝘤𝘩𝘦𝘯 … 𝘷𝘪𝘦𝘭 𝘭𝘦𝘳𝘯𝘦𝘯 𝘶𝘯𝘥 𝘬𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘪𝘦𝘳𝘦𝘯.“ - Kai Würschmidt from PlentyONE

💛 And for many, it's already a key date in the calendar:

„𝘋𝘪𝘦 𝘌-𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦-𝘌𝘹𝘱𝘰 𝘪𝘴𝘵 𝘧ü𝘳 𝘶𝘯𝘴 𝘦𝘪𝘯 𝘒𝘭𝘢𝘴𝘴𝘦𝘯𝘵𝘳𝘦𝘧𝘧𝘦𝘯 𝘫𝘦𝘥𝘦𝘴 𝘑𝘢𝘩𝘳. 𝘞𝘪𝘳 𝘴𝘪𝘯𝘥 𝘴𝘤𝘩𝘰𝘯 𝘴𝘦𝘪𝘵 𝘯𝘦𝘶𝘯 𝘑𝘢𝘩𝘳𝘦𝘯, 𝘨𝘭𝘢𝘶𝘣𝘦 𝘪𝘤𝘩, 𝘥𝘢𝘣𝘦𝘪. 𝘝𝘰𝘯 𝘈𝘯𝘧𝘢𝘯𝘨 𝘢𝘯. 𝘜𝘯𝘥 𝘪𝘤𝘩 𝘮𝘶𝘴𝘴 𝘨𝘢𝘯𝘻 𝘦𝘩𝘳𝘭𝘪𝘤𝘩 𝘴𝘢𝘨𝘦𝘯, 𝘸𝘪𝘳 𝘭𝘢𝘴𝘴𝘦𝘯 𝘶𝘯𝘴 ü𝘣𝘦𝘳𝘳𝘢𝘴𝘤𝘩𝘦𝘯 𝘫𝘦𝘥𝘦𝘴 𝘔𝘢𝘭 𝘢𝘶𝘧 𝘥𝘢𝘴 𝘕𝘦𝘶𝘦. 𝘈𝘣𝘦𝘳 𝘫𝘦𝘥𝘦𝘴 𝘔𝘢𝘭 𝘣𝘳𝘪𝘯𝘨𝘦𝘯 𝘸𝘪𝘳 𝘥𝘪𝘦 𝘮𝘦𝘪𝘴𝘵𝘦𝘯 𝘓𝘦𝘢𝘥𝘴 𝘮𝘪𝘵.“ - Piotr Rogaluk from Geizhals - Preisvergleich Internet Services AG

If you’re still deciding whether to exhibit, this is the sign you’ve been waiting for.

The right people will be there. Will you?

Secure your booth today: https://buff.ly/b4HAbSa

23/05/2025

E-comm Express: Episode 11 is LIVE!

In this new series, we bring you quick, actionable insights from industry leaders, all in just 60 seconds.

This episode, we put Jan Lühring, Geschäftsführer E-Commerce & Technologie at Super Streusel, on the spot with some fun, rapid-fire questions.

Quick highlights:
- Go-to coffee? Latte macchiato
- Dream biz dinner? Jeff Bezos, to learn how he scaled so fast
- If not e-comm? Still something with computers, tech is life!

Watch the episode now.

Welcome to E-comm Express Interviews powered by E-commerce Germany News - where top industry experts share quick, actionable insights on the ever-evolving wo...