LURE We’re a creative agency that helps brands grow their influence through audience-centric, disruptive marketing.

The ad agency model: completely reimagined for today. We might speak different languages, come from countries all over the globe and be experts in different disciplines, but we’re all connected by our passion, attention to detail and a penchant for questioning everything. Sign up to our newsletter to be notified of new opportunities or keep in touch with us on social media ✌️

We’re thrilled to announce that Beam Suntory is partnering up with LURE as a new lead agency responsible for strategic a...
09/11/2023

We’re thrilled to announce that Beam Suntory is partnering up with LURE as a new lead agency responsible for strategic and creative brand building next year. LURE will be responsible for integrated brand-, product campaigns and productions, as well as a variety of strategic tasks, the development of brand partnerships and cooperations for one the incredible brands in Beam Suntory portfolio.

We can’t wait to share more news with you soon. Meanwhile, Cheers! and 乾杯 Kanpai! to our latest partners in crime. 🥂🥃🥃🧊

Read our op-ed in The Drum, where Lure's founder, David Incorvaia argues that whereas audiences are clearly ready for br...
27/08/2023

Read our op-ed in The Drum, where Lure's founder, David Incorvaia argues that whereas audiences are clearly ready for branded entertainment, it's brands's own marketing teams that are not...

David Incorvaia, founder and creative director of Lure, believes brands have to think Barbie-big to cut through in 2023. He passionately believes that marketers should be creating culture rather than reacting to it.

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