Unmute Creative Sound Agency

02/07/2024

Now that Denmark is out of we must find another way to bring home a trophy 🏆

Luckily our 𝑼𝑪𝑰 𝑺𝒐𝒏𝒊𝒄 𝑰𝒅𝒆𝒏𝒕𝒊𝒕𝒚 project has been nominated for a Creativepool Award 2024 in the music and sound category.

We share this shortlist with Union Cycliste Internationale and our friends at WORKS and we would be very grateful for your vote right here: https://creativepool.com/annual/2024/shortlist/?share=1

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The Creative Industries Most Award

26/02/2024

The Super Bowl ads usually cause a lot of stir in the marketing world. 🏈

This year was no exception.

And from a perspective there was a lot to talk about as well.

One of the hot topics has been the music in the new Temu campaign.

Simon Kringel of Unmute recently sat down with Ryan Barwick from Marketing Brew to share his opinion on this attention-grabbing ad jingle. Read the article and start humming 🎵

“If you hear something enough times, you will eventually like it,” one sonic branding expert said.

24/01/2024

We're not saying is the coolest thing around. 🎙

𝐃𝐑 𝐀𝐧𝐚𝐥𝐲𝐬𝐞 is.

According to their latest report about the Danes' use of media, the majority of us think that audio is a better and less harmful way of consuming media compared to watching a screen.

We're not so sceptic when it comes to listening to podcasts or audiobooks for instance and it's simply more accepted throughout the population.

Read more about the report here or reach out to us for more related insights.

Lyd er i rivende udvikling, og generelt opfatter vi lyd med mindre skepsis end skærmbrug, fremgår det af DR Analyses rapport ’Medieudviklingen 2023', som udkommer snart. Her ser man også nærmere på, hvordan vi forbruger podcasts.

11/01/2024

We've given an interview to Creativepool about the rise of Unmute // Sonic Branding Agency and our agency journey so far.

A new year calls for reflection and looking ahead 🚀

This week, for our first company spotlight of 2024, we spoke to Simon Kringel, Co-founder of Scandinavian sonic branding agency, Unmute...How was your company born and where are you based?..Me and my partner Daniel Schougaard was working in a company...

15/12/2023

We're super happy to present Keith Gillespie as our new 𝗦𝗼𝗻𝗶𝗰 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 and latest addition to the Unmute team 🎆

Keith is an experienced sound and music wizzard and has spent the last 3 years in a similar role at amp sound branding.

He is now ready to help Unmute's global clients unfold their sonic potential, so please give a warm welcome to this fine gentleman (and first true Irishman🇮🇪) in the Unmute family.

06/12/2023

What's the best way to celebrate something new?

With cake, obviously. 🍰

We recently took part in the launch reception for the new and improved TV Avisen at DR Nyheder

And the verdict is clear: The sonic identity we created for TV Avisen has never tasted better!

23/11/2023

We're pleased to announce our collaboration with Wearesirene - a unique and personal safety device that connects you to a community of Runners, making streets and night life safer.

We've helped Sirène develop a sonic identity and create music and UX/UI sound design for their device and mobile app.

Sirène is a great example of innovative entrepreneurship based on a strong idea and is founded by the talented Camilla Højberg Pedersen, Caroline Louise Lilleørør, Kristine Skovgaard and Camilla Dalsgaard Sonne.

We can't wait to see how far Sirène will go and we're happy to have played a small part in their journey.

10/11/2023

Does banking have a sound?

Well, Lån & Spar Bank has...and it's grooovy 🕺

More and more brands in the financial sector rely on sonic branding as a way to build trust and affinity with their customers.

Over the years we've created bespoke sound and music for Lån & Spar Bank and this film is the latest outcome.

Another great collaboration with Alexander Aude and the rest of the Brand Movers crew.

07/11/2023

How does an electric car actually sound?

We took upon the task of creating bespoke sound design and voiceover to the new Škoda Enyaq campaign.

One of the challenges was to put sound to a somewhat silent vehicle and still obtain a sound mix that is true to the film’s narrative.

Another great job by Niels Poulsen and our sound design team.

30/10/2023

Say hi to Mette Skjøttgaard, our new Sound Project Manager and latest addition to the Unmute team 💪

Besides holding a degree in Music from the University and Sonic College she is also a skilled sound designer, composer and vocalist. Mette will act as project manager across the board and help our clients safely through their sonic branding, UX/UI and other sound related projects.

24/10/2023

Ever since we started Unmute we’ve dreamt of creating the music for , the most iconic news programme in Denmark.

And now it has happened 🎉

As part of a brand refresh and new strategy DR Nyheder has re-launched TV Avisen and added TVA LIVE, a 24h online news channel, to the mix. And we've delivered a full sonic broadcast package to it all.

The brief was simple yet challenging:

✅ Make it short and concise to fit the new standards of digital media.
✅ Make it new and fresh, but with a dimension of familiarity.
✅ Stay within the news genre, but avoid the dramatic news jingle clichés.
✅ Honour the legacy of TV Avisen through time.
✅ Be in tune with the overall sonic identity of DR.

This marks the provisional high point in our long lasting partnership with DR and especially DR Design in developing and unfolding “The Sound of DR” - and we want to thank everyone involved in this amazing project.

06/10/2023

Well, this was a nice one to find in our mail box.

We've been named a Børsen 2023 due to our solid growth over the last 4 years ⬆ 🎉

Who would have thought a specialist sound agency from Denmark could be this fast?🦌

We share this recognition with the whole Unmute team and all our wonderful and bold clients.

Onwards and upwards!

21/09/2023

This year the famous McDonald's sonic logo (Ba Da Ba Ba Bah) can celebrate its 20 years anniversary. 🍔

Talk about a brand asset with staying power!

And even though it's been used non-stop globally for so long, it still feels fresh and definitely not dated - mainly due to the many clever adaptations made to match the music in each commercial.

Happy Anniversary to one of the most iconic sonic logos ever made.🎈

P.S. No, it was not written by Justin Timberlake, as many people assume. He was commissioned by McDonald's to do a single featuring the "I'm Lovin It" slogan, but the original sonic logo was created by the two German composers Franco Tortora and Tom Batoy from music production company Mona Davis.

01/09/2023

Last night in Stockholm we took home a Transform Award Nordics for the Clever sonic identity. 🎊 🥂

We share this recognition with our lovely client and the great people working there.

Our partnership with Clever.dk is constantly evolving as new sonic touchpoints are being added to the mix and we feel privileged to work with such a forward thinking brand.

24/08/2023

The new and improved CO-DRIVER NO2 from ooono is a community-driven traffic alarm to upgrade your driving experience. 🚘

We've had the pleasure of developing a complete sonic language for OOONO - ranging from a suite of UX sounds for the product to music and sound design for communication and marketing purposes.

First off is this launch film, beautifully crafted by A for OX and with music and sound design by Unmute.

Much more to come...

04/08/2023

Audio ads outperform video for attention and brand recall ✅

Amazon, Audacy, Cumulus, iHeartMedia, Spotify and SXM Media participated in a new study by Dentsu which confirms what we always suspected: Audio advertising performs better than video when it comes to grabbing attention and generating brand recall.

More than anything this highlights the importance of having a distinctive sonic identity and an intentional sonic strategy.

En ny undersøgelse af opmærksomhed og genkendelse af brands i reklamer fra Dentsu viser, at lyd performer bedre end video.

30/06/2023

We're happy to announce that the Clever.dk sonic identity has been nominated for a Transform Awards Nordics in the Best Audio Branding category✅

Transform magazine Awards honors and rewards the most innovative, creative and successful brand work across the world and we share this recognition with our awesome client as this indeed was a team effort. Much more to come!

14/06/2023

🌳 How does sustainability sound?

We're extremely proud of having contributed with original music, sound design and voiceover to this beautiful and important film for Ørsted and The Sustainable Markets Initiative

Big thanks to Twentyten for another great collaboration.

06/06/2023

Here's a fun fact:

👉 Only 19% of TV viewers actively watch TV ads due to the presence of a second screen (Ipsos, Applied Brand Science, 2021).

So with TV advertising, that means 5 x more reach if your ad has a strong sonic cue 🔊

In other words: Rely on your audio to make an impact.

(Are you also guilty of second screening?)

01/06/2023

"The Sound of Novo Nordisk" has been shortlisted for a Creative Circle Award in the category Creative Audio Design.

This has been one of the most rewarding sonic branding projects in Unmute's history and we see being shortlisted for a CCA as a testament to a wonderful and dedicated collaboration between Novo Nordisk, Manyone and Unmute. Fingers crossed🤞

26/05/2023

Bank of Ireland has launched a new campaign which champions the resilience of businesses.

Navigating the challenges and uncertainty of recent years isn’t always easy, so supporting businesses at every stage is crucial.

We're extremely proud to have Bank of Ireland as our client and to see how their sonic identity has become a key component in their communication - increasing brand attribution, recall and affinity.

23/05/2023

Our sonic identity for DR is growing day by day and the new theme music for DR Sporten is another great example of that.⚽🥊🏸

Music and sports have always gone hand in hand and it's been a dream for us to create sound and music for one of the most legendary shows on Danish television. Besides amplifying the visual rebranding made by our goal has been to capture the energy and essence of sports while maintaining the unique sonic characteristics of "The Sound of DR".

17/05/2023

What have you been doing the last 8 years? 🤔

YouSee is contemplating this question in their new campaign, cleverly crafted by our friends at Robert Boisen & Like-minded

The campaign marks the launch of the new YouSee brand identity which we've helped them unfold from a sonic perspective. First up is music for this film.

More to come about the new Yousee

Read the full story here: https://markedsforing.dk/artikler/nyheder/finurlig-reklame-er-hjertet-i-stort-brand-sats-fra-yousee/

11/05/2023

Remember this 📻?

When working with we always try to find new ways to create distinct and interesting sounds. This means getting "out of the box" as much as possible and adding new/old artifacts to the collection.

Gather 'round kids and behold this prehistoric wonder: The tape cassette recorder. Once a commodity for the masses - now a rare piece of "feinschmecker" audio equipment.

27/04/2023

We had so much fun creating music and sound design for Aqua d'Or Danmark (Danone) 🎵 🍉

Their new product line has flavors for everyone and we've added a colorful sonic identity to support that message. Thank you EVERLAND for a great and sparkling collaboration ❇

18/04/2023

We're happy to present The Sound of Clever⚡ 🔌 🚘

Clever.dk is the biggest charging network in Denmark for e-mobility and one of the most exciting and visionary brands around. Unmute has been chosen as their partner, amplifying the brand's eco-friendly agenda through sound and music.
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The new sonic identity embodies both innovation and sustainability and is mixing electronic elements with acoustic instruments and sounds from nature.

The result is a unique sonic palette, aligned with the Clever values and attributes and applied in both a sonic logo, music and as UX/UI sounds in apps and products - all to secure a distinctive and memorable brand experience.

22/03/2023

Bureaubiz has been kind enough to write (in Danish) about our recent work for Union Cycliste Internationale-UCL 🚲 🎶 🎻

This project is a true milestone for Unmute and it has been a great joy to work together with the UCI team and our friends at WORKS

The new Anthem for UCI serves as the overall unifying piece of music for the whole organisation. Used across events, TV, social media, disciplines, podium ceremonies and much more it also acts as the heart of the UCI Sonic Identity.

På samme måde som Champions League-fodboldkampe har en hymne, kommer der en ny kendingsmelodi til de internationale cykelmesterskaber. Og lyden er dansk.

03/03/2023

Iconic bank gets iconic sound 💰 🇮🇪 🎶

We're beyond thrilled to present the new sonic identity of Bank of Ireland.

With a history going back more than 200 years Bank of Ireland always needs to balance its great legacy with its ambitions for being a modern financial institute. The new sonic identity works as a catalyst for this duality and both the and the brand music refer to Irish tradition as well as the future of banking - all inspired by the word "begin" as the overarching message from Bank of Ireland.

We look forward to the roll-out and want to thank Ann Cromie, Anne Mulcahy, Richard Waring, Dawn Bailey and the rest of the team for a great collaboration.

01/03/2023

We love to see a of ours being used so consistently as it's done on TV Syd Play - the streaming service of TV SYD.

The sound opens up all their content and similar to the ta-dum it works as both a quality stamp and a brand trigger. Big ups to Jeppe Milwertz and Betina Bendix for a bold and consistent ex*****on on https://www.tvsyd.dk/play.