21/04/2026
Last year, we realized a campaign for UGO that bet on a bold visual metaphor and the charismatic performance of nutrition therapist Petr Havlíček. In the main spot, he balanced on heads of cauliflower, through which we playfully communicated the lightness and nutritional balance of the products.
And how did we technically manage this “acrobatics”?
No generative AI. Petr Havlíček was filmed in a professional studio against a green screen. This was followed by 3D post-production, where we created a stylized environment, added realistic cauliflower models, and integrated the actor so that everything looked organic and believable.
