27/08/2024
On 25th February 2021, despite economic disruptions brought about by the COVID-19, China declared success in eliminating absolute poverty (around 99 million in the 2010s) nationally, which was soon acknowledged by the UN secretary-general António Guterres.
Cultural tourism is gaining more awareness as a means to revive both the Chinese culture and economically-backward cities which includes improving livings of the poor. From time to time, the central government reiterates the importance to prevent people from returning to poverty.
The industry is seizing the opportunity to conduct more sustainable businesses. For instance, Jiuhua Tourism (Shanghai Stock Exchange code 603199) with its business mainly in Mount Jiuhua of rural Anhui, a Buddhist mountain in Chinese traditions, announced its plan to develop vegetarian catering services which would also encourage sales of local agricultural products.