JieRou: let paper marriage problems meet "toughness" and be resolved
#14thROIAWARDS In today's society where the divorce rate and marriage rate are high, JieRou takes "paper marriage" as the core creativity, looks for the emotional pain points of consumers, and tells a paper marriage story of "seemingly fragile but in fact flexible".
Kung Fu Anchor
#14thROIAWARDS The video creates a new concept of "Kung Fu anchor" with old elements. The four protagonists Li Jiaqi, Weiya, Wang Han, and Liu Tao are the top stream anchor of Taobao live broadcast. The film also designed villains, so the audience can enjoy the dramatic conflict.
WULING x PANTONE "Spring Impression"
#14thROIAWARDS Team up with PANTONE, WULING released three fashion colors with spring season limited edition, and vividly interpreted the color personality with immersive sensory experience, so as to mark a unique visual memory of Makaron colors and deep into hearts of consumers.
RIO X "only 30" and "not confused at 20": sending out the "she" power
#14thROIAWARDS From a large number of female dramas, two are selected with audience tonality suitable for the brand, and customized seeding strategy. During the broadcast, Weibo and Douyin strengthen the brand's core message of "slightly drunk in the party scene".
OPPO Find X3 series new product release – full link marketing
#14thROIAWARDS OPPO formulated the promotion strategy of "full link marketing“, including full brand experience, creating highlight moments, opening up post link, and focusing on core nodes.
Casarte CNY 2021 Campaign “Last year's blessing”
#14thROIAWARDS Casarte turned the difficulties we experienced last year into blessings. Through those extraordinary experiences, people have more firmly believed in the meaning of moving forward and embracing life in difficult times.
Sports marketing “the end of football”
#14thROIAWARDS Xylem and Man City jointly launched an environmental protection publicity film - "the end of football" and "water saving hero". Xylem, through innovative and interactive content, while fulfilling corporate social responsibility, affects a wider range of people.
Chinese brand go overseas, an overseas integrated marketing case of Anker Nano
#14thROIAWARDS Through consumer insight research, Anker Nano comes up with the global communication strategy: highlight advantages explicitly, Use third-party hot picks to enhance trust, Global marketing localized fitting local culture and trends, and Increase consumers' ease of purchase.
