As China’s only A category International Film Festival, the Shanghai International Film Festival 2011 lunached the MOBILE SIFF which combines the fine art of motion pictures with the latest communications technology. MOBILE SIFF developes out of the festival’s International Student Shorts Award and aims at encouraging and discovering grass-roots talent. As China’s most professional international F
ilm Festival, SIFF is renowned for its rigorous and fair evaluation; it also enjoys a unique network in the film industry. High-profile industry professionals form the jury panel for MOBILE SIFF to ensure authority and fairness. The Shanghai International Film Festival is also the only festival in China with a real global platform. Every June SIFF attracts thousands of people in the industry plus several thousand journalists. MOBILE SIFF is not only the opportunity for demonstrating young talent but can also be a gateway to the industry. In addition, MOBILE SIFF will establish a revolutionary new media channel on mobile phones by utilizing the latest technology. This is an amazing opportunity for short films to gain massive distribution given the number of mobile phones in use.
