21/12/2024
300 Years of Excellence: Rémy Martin Celebrates a Historic Milestone in Shenzhen
Shenzhen, December 19, 2024 – The celebration of a legacy three centuries in the making was unveiled at the Shenzhen Bay Cultural Center on December 18, as Rémy Martin brought its 300 Years of Excellence anniversary event to life. The evening gathered luminaries from the world of fine spirits and culture, including Sophie Phe, CEO of Rémy Cointreau China; Amaury Vinclet, Executive Director of Rémy Martin; Li Yi, Brand Director of Rémy Martin China; and global brand ambassador Li Xian, who joined toasting this remarkable milestone with an air of elegance and excitement.
This anniversary, themed Pursue Excellence, Celebrate the Dream, honored the past, celebrated the present, and paved the way for a bold and innovative future. Guests were treated to an immersive journey celebrating Rémy Martin’s deep heritage in Cognac craftsmanship and its enduring commitment to excellence.
Illuminating the Legacy: A Night to Remember
As night fell, the Shenzhen Bay Cultural Center became a beacon of light and artistry. A stunning light and shadow art show transported guests back in time, narrating key moments in the storied history of Rémy Martin: from its founding in 1724 by French winegrower Rémy Martin to the adoption of its iconic Centaur logo in 1870, symbolizing “grounded ambition” and forward momentum.
The experience also paid homage to pivotal decisions, such as the exclusive use of Grande and Petite Champagne crus for its Cognacs since 1948, and the introduction of the timeless tagline, “One Opulence, Many Wonders”, which remains beloved in China to this day.
The evening reached its peak as Li Xian, dapper in a sleek tailored suit, took the stage to recount his personal journey through the Cognac region during his visit to Rémy Martin’s vineyards and cellars earlier this year. His exploration deepened his appreciation for the craftsmanship and artistry that defines the brand’s 300-year history.
Li also delighted the audience with a creative flair challenge: crafting a bespoke Cognac cocktail. Naming it “Inspiration Illuminated,” he shared, “This cocktail is inspired by the flashes of brilliance we find in life, just as Rémy Martin’s CLUB celebrates seizing the moment and savoring life’s multi-faceted joys.”
An Invitation to Explore Cognac’s Essence
Running through December 22, the celebration is open to the public, offering a curated selection of immersive experiences. From interactive tasting sessions to artistic exhibitions, attendees can uncover the secrets of Cognac-making and enjoy exclusive opportunities to savor Rémy Martin’s finest blends.
Highlights include the Cognac Heritage Trail, an exploration of the brand’s craftsmanship from the vineyards to distillation and aging; and the Art Gallery, where contemporary works inspired by Rémy Martin’s legacy blend tradition with modernity. For cocktail enthusiasts, the Sky Bar features signature drinks, including Li Xian’s special creation, alongside Cognac-infused desserts.
Additionally, Rémy Martin is showcasing its limited-edition treasures to mark this extraordinary occasion:
• Louis XIII: Existence and Time (700ml), a collaboration with artist Jiang Qionger, limited to 150 pieces worldwide.
• Golden Everlasting (6L), an extraordinary bespoke design by haute couture legend Guo Pei, limited to just two editions annually.
• Tercet 42.1 Limited Cognac, a singular expression drawn from a unique Tierçon barrel, with only 775 bottles available globally.
300 Years of Dreams: Looking Ahead
As Rémy Martin celebrates this monumental anniversary, it reaffirms its vision for the future while honoring its storied heritage. From its historic cellars in Cognac to contemporary cultural landmarks like Shenzhen, the brand continues to inspire, innovate, and illuminate the path for generations to come.
Raise a glass and join Rémy Martin in toasting not only 300 years of excellence but also the limitless possibilities of the next 300 years.
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