Sports Light with Kevin Zhang

Sports Light with Kevin Zhang The events, companies, brands, markets… Tracking the best sports stories in China!

Today, I attended the Yonex Badminton Public Welfare Promotion Event for the  . From the moment I entered, I noticed Liu...
03/12/2024

Today, I attended the Yonex Badminton Public Welfare Promotion Event for the . From the moment I entered, I noticed Liu Yutong and Qu Zimo (badminton Paralympic champions) whispering and giggling to each other, maintaining this state until they took the stage. When asked during the interview what was so amusing, they replied that they were just thinking about how to answer the questions. Clearly, the children from the special school and the second-tier disabled athletes were also infected by their cheerfulness, which livened up the atmosphere on site. Ease and cheerfulness were my first impressions of these two Paralympic champions. I believe this is also the power of sports—a force that transcends self and inspires others. It turns smiles into the most powerful weapon and optimism into the most precious asset.

🌴🏃‍♂️ Climbing Coconut Trees in Sanya: A Unique Blend of Culture and Sport 🏃‍♀️🌴Just like the rock climbing at this yea...
30/11/2024

🌴🏃‍♂️ Climbing Coconut Trees in Sanya: A Unique Blend of Culture and Sport 🏃‍♀️🌴

Just like the rock climbing at this year's Paris Olympics, the“攀椰竞速”(which means competition of climbing coconut trees)at Traditional Sports Games of Ethnic Minorities in the PRC in Sanya offers a thrilling display of skill and agility. But with a distinct ethnic twist, it's not just a competition—it's a celebration of cultural heritage and athletic spirit. Experience the fusion of tradition and modern sportsmanship in these vibrant images from the event. 🏅🌟

The Chinese Ministry of Commerce, in conjunction with Beijing, Shanghai, Guangzhou, Tianjin, and Chongqing—five cities f...
19/11/2024

The Chinese Ministry of Commerce, in conjunction with Beijing, Shanghai, Guangzhou, Tianjin, and Chongqing—five cities fostering the development of international consumption centers—has launched the China International Consumption Center Cities Boutique Consumption Month. As a highlight of the "Premium Launch" segment of the consumption month, today (November 19th), the "Bing Dwen Dwen" Snake Year Special Edition was launched in Beijing. Through close cooperation and in-depth exchanges between the International Olympic Committee and the Chinese Olympic Committee, the "Bing Dwen Dwen" in year rabbit and year dragon have successfully debuted over the past two years. These products are a successful example of the perfect integration of Olympic cultural heritage with the Chinese zodiac culture, skillfully bringing together elements of the Olympics, sports, culture, and entertainment. This has made the "Bing Dwen Dwen" IP deeply imprinted in the hearts of consumers, becoming an important link between Olympic culture and public life.

Professional sports is all about entertainment. Esports, the pinnacle of this fusion, encapsulates the spirit of competi...
17/11/2024

Professional sports is all about entertainment. Esports, the pinnacle of this fusion, encapsulates the spirit of competition with the thrill of interactive entertainment. The King Pro League Finals of 'Honor of Kings' is not just a tournament; it's a spectacle where the hottest mobile game in China comes to life.

From every corner of the nation, esports enthusiasts gather to witness the pinnacle of digital combat. The atmosphere is electric, with music pulsating through the venue, a myriad of merchandise that caters to every fan's desire, and the presence of stars that light up the stage. It's more than just a game; it's an experience that defines the allure of .

16/11/2024

From the vibrant energy of a young gamer mastering the battlefield in 'Honor of King' to the electrifying atmosphere at the Grand Finals, every moment is a testament to the passion and skill that fuels this incredible event. 🎮🏆

The 71st Macao Grand Prix roars into life, a race steeped in history since 1954. This year, it's more than just a race; ...
14/11/2024

The 71st Macao Grand Prix roars into life, a race steeped in history since 1954. This year, it's more than just a race; it's the inaugural FIA FR World Cup, showcasing the world's best junior drivers on the challenging 6.1km Guia Circuit. With 27 drivers from 15 different nationalities, this is a truly global event.

The grid is packed with champions, including names from Ferrari's Driver Academy and McLaren's development program, ready to prove their mettle on the track that has seen legends like Senna, Schumacher, and Hamilton. This year, Formula Regional replaces Formula 3, aligning with global championships and making this a true World Cup event.

Macao is not just about speed; it's a UNESCO Creative City of Gastronomy, offering a taste of its unique culinary culture alongside the thrills of the race. Experience the fusion of high-octane action and culinary delights in the heart of this vibrant city.

📅 Mark your calendars for November 14-17, and let's race into the future together!
[Source: Media pic: @ Macau Grand Prix 澳門格蘭披治大賽車]

🌟 David Beckham Joins Sun Jihai's Academy!🏟️ On the sideline of FC Game Carnival, Football legend David Beckham joined S...
11/11/2024

🌟 David Beckham Joins Sun Jihai's Academy!

🏟️ On the sideline of FC Game Carnival, Football legend David Beckham joined Sun Jihai's Football Academy, offering a once-in-a-lifetime training session to the aspiring young players. 👟🥅

🇨🇳 Sun Jihai, a former Manchester City star, is committed to providing free professional football training to talented kids from humble backgrounds. 💪

📸 Check out the highlights of this unforgettable day with a legend guiding the future stars of football. 📸

11/11/2024
🌟 **Live from FC Game Carnival!** 🌟🏟️ David Beckham vs. Fans in an epic FIFA e-sports showdown! 🎮🔥 Witness the fusion of...
11/11/2024

🌟 **Live from FC Game Carnival!** 🌟

🏟️ David Beckham vs. Fans in an epic FIFA e-sports showdown! 🎮

🔥 Witness the fusion of football and gaming as Beckham joins us on the virtual pitch!

🏆 Get ready for the 2025 Saudi Esports Olympics where sports meet tech!

13/10/2024

[Embracing the Winter Boom: China's Snow and Ice Industry Surges to $139 Billion in 2024]
The 2024 International Winter Sports (Beijing) Expo is being held in Beijing from October 11 to 13. According to the "China Ice and Snow Industry Development Research Report (2024)" released at the opening ceremony, China's ice and snow industry has seen rapid growth, from $39 billion in 2015 to $127 billion in 2023, and is projected to reach $139 billion in 2024, with an expected breakthrough of $143 billion next year. China's ice and snow industry is showing continuous market expansion, diverse consumer demands, improving industry chains, and heated exports of ice and snow equipment.

The "Zheng Qinwen Effect" has taken the China Open by storm! On Sept 28, the first weekend audience reached an all-time ...
07/10/2024

The "Zheng Qinwen Effect" has taken the China Open by storm! On Sept 28, the first weekend audience reached an all-time high of 39,000; On Oct 1, Diamond Court tickets sold out, with a soaring attendance of 44,000! On Oct 2, Zheng's presence in the men's final day boosted viewership to 29,000, with 13,000 pouring into the Diamond Court arena. According to organisers, the entire tournament saw an estimated 300,000 spectators, witnessing a 50% increase from last year! Ticket sales were red-hot, with total box office revenue exceeding 80 million yuan, setting a new historical high and a 60% increase from the previous year.

  triumphs again, advancing to the semi-finals with a 2-1 victory over  . 🏆🎟️ All tickets for the final four days of the...
04/10/2024

triumphs again, advancing to the semi-finals with a 2-1 victory over . 🏆
🎟️ All tickets for the final four days of the Diamond Court are sold out!
🔥 Record-breaking attendance on Sep 28th with 39,000 visitors, and on National Day, Oct 1st, the excitement peaked with 44,000 fans, setting a new single-day record.
👨‍👩‍👧‍👦 On Oct 2nd, 29,000 fans flooded the venue, with the Diamond Court at full capacity (13,274 spectators) for an unforgettable tennis feast.
📈 Memorabilia sales are booming, reaching double last year's figures with over 40,000 items sold, showcasing fans' passion for tennis.
🎾🇨🇳 Tennis heat spikes in China this National Day holiday! 🔝

04/10/2024

🎾🐯 Witness the Power: Aryna Sabalenka at the China Open Quarterfinals! 🐯🎾

Her powerful serves and groundstrokes are matched only by her fierce battle cries! 👊💥

In China, fans affectionately call her "Hu Niu" - the Tigress of the court. 🐅💪

Check out this clip from today's match where her roar is as loud as her shots! 📹👀

While the players are ’working‘ hard on the court during China's National Day holiday, here I am, also on duty in the pr...
03/10/2024

While the players are ’working‘ hard on the court during China's National Day holiday, here I am, also on duty in the press box. 😄👩‍💻
Spotted by the camera downstairs, enjoying the game and doing my bit. Work hard, play hard! 🏸️💪

03/10/2024

After winning the man single's title:
🇪🇸 Carlos Alcaraz: "When 🇮🇹 Jannik Sinner and I go head-to-head, it's a treat for tennis fans. Our matches are always intense, closely contested, and filled with spectacular points and rallies." 🎉🏆

03/10/2024

Over to the women's side, China's Paris Olympics gold medalist came back from a set down to beat Amanda Anisimova on and reach the quarterfinals of the 1000 event for the first time. Zheng says match was difficult and she is happy
to advance into quarterfinals

🎾🏅   # 🇨🇳💫During China’s national holiday, Zheng Qinwen's appearance following the men's final took the stage by storm, ...
02/10/2024

🎾🏅 # 🇨🇳💫
During China’s national holiday, Zheng Qinwen's appearance following the men's final took the stage by storm, with Queen Wen showcasing her supreme talent! On October 2nd, 29,000 fans poured into the venue, the Diamond Court was packed to capacity, with a 100% attendance rate. This is the charm of sports, and the best proof of the "Qinwen Effect". A thrilling 3-6, 6-1, 6-2 comeback victory against Amanda Anisimova! Let's witness history and cheer for Zheng Qinwen together! 👏👏

02/10/2024

🎾🏆 Unstoppable Comeback in the China Open Final 🇨🇳In a nail-biting finale, Alcaraz changed shoes down 0-3 in the tiebreak and seized victory with a stunning 7-point run. His thrilling win over Sinner in a 3-hour marathon match marks the longest in China Open men's singles history.

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