Our team of specialised investigative journalists write general interest stories about the marine environment, which makes up 71% of our planet. Today’s audience has radically changed its approach to accessing news and the traditional press has not adapted. The printed press, radio and powerful TV networks all face a potent opponent: the Internet. Its accessibility, speed and the fact that it is f
ree and can be shared challenges traditional media channels and their economic models, put in place dozens of years ago. For fear of change news desks keep all major news stories and the lion’s share of advertising income for traditional media platforms (paper, radio and TV channels). In today’s world however, the majority of people own or have access to a computer and most have a Smartphone making the Internet an obvious source for information. This demand for instant information drives websites to sacrifice quality for quantity and articles are ill researched and incomplete in the majority of cases. The primary motivator is to be the first to market, often at the expense of facts, in order to claim a maximum of hits and as a result increase advertising opportunities. Quality and precision have taken a back seat in today’s online news stories. OCEAN71 Magazine is committed to an alternative method of informing the public via the Internet. We seek to change the current approach, which is based on quantity at no cost, by aligning with a handful of new media that are committed to delivering quality information that stands apart from the rehashed news stories. The OCEAN71 team team aims to deliver exclusivity and to open a door on a world that is largely unknown.
