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Always Build Find your wild. Go live there.
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10/23/2025

Hey friends - following an incredible week in London 🇬🇧 for , we wanted to share where this story really started.

On the western edge of Hudson Bay sits Seal River Heritage Lodge - a place where polar bears are part of daily life. But last year, we witnessed something truly rare: a mother bear and her three cubs walking straight through camp. Three. A moment we’ll never forget.

One of those frames went on to be nominated for Wildlife Photographer of the Year - People’s Choice Award (see photo on profile). And it wouldn’t have been possible without .

They’ve spent decades making experiences like this possible - building safe, respectful access to one of the wildest and most remarkable places on earth.

Over the next while, we’ll be sharing more of how it all came together: the travel, the people, the story behind the shot - and what it takes to be there when nature shows up.

10/21/2025

Some projects explore. Others define.

That’s exactly what happened when we partnered with to capture the spirit of an entire province—647,797 km² of raw beauty—for the award-winning Canada’s Heart Beats rebrand.

From the wild tundra of Churchill to the hidden gems of the prairie grasslands, we set out to create iconic imagery that felt both personal and universal.

Wow. Still taking this one in.Being at , surrounded by so many incredible photographers and storytellers, was something ...
10/15/2025

Wow. Still taking this one in.

Being at , surrounded by so many incredible photographers and storytellers, was something we’ll never forget. To stand under the blue whale at the for an incredible gala and feel that shared love for the wild — it’s hard to describe how special that is.

I’m deeply honoured that my image is NOW nominated for the People’s Choice Award — among more than 60,000 entries from around the world. It’s humbling to see it alongside so much extraordinary work from people who’ve dedicated their lives to capturing nature at its most raw and real.

Huge thanks to the judges and the entire team for creating this space and for the impossible task of narrowing down tens of thousands of images into such a stunning showcase.

Congratulations to all the winners, finalists, and storytellers featured this year — it was an honour to share the room with you. What a night. What a community. 🐾

London calling.What a week surrounded by wildlife, art, and good people. Here for at the — and whatever else this city...
10/15/2025

London calling.

What a week surrounded by wildlife, art, and good people. Here for at the — and whatever else this city throws our way.

Big news… we’re headed to London soon! 🇬🇧We can’t share the details just yet, but trust us - it’s something special. Sta...
10/14/2025

Big news… we’re headed to London soon! 🇬🇧
We can’t share the details just yet, but trust us - it’s something special. Stay tuned to find out why, and in the meantime, enjoy a little dose of polar bear snuggles!

10/10/2025

We don’t usually sit still. But when called, we made an exception.

Their furniture is all about timeless design, craftsmanship, and comfort—so our goal was simple: capture that feeling without saying a word.

We slowed down, took a seat, and let the design do the talking.

The result? Cinematic visuals that highlight EQ3’s aesthetic and remind us that sometimes, less really is more.

Patience, precision, and perfect timing. As the ice breaks up and polar bears return to land, they’ll do everything they...
10/07/2025

Patience, precision, and perfect timing.

As the ice breaks up and polar bears return to land, they’ll do everything they can to build up fat reserves for the long summer ahead - even hunting beluga whales.

They’ll perch on massive boulders, waiting for the perfect moment. When a beluga swims close, the bear leaps, aiming for its head.

Churchill Wild’s filming guide, Quent Plett, has spent countless hours over the years observing this behaviour. His observations show that, on average, only one in every 45 jumps is successful.

Captured with

When you find the right story, people rally. 🌍Most will never visit the Seal River Watershed—but they’ll feel its story ...
10/07/2025

When you find the right story, people rally. 🌍

Most will never visit the Seal River Watershed—but they’ll feel its story if it’s told right.

One of the last untouched watersheds on Earth.

50,000 km² of wild land and water.
No roads. No dams.
No industrial development.

We were honoured to help share the early story of the Indigenous-led effort to protect this place—capturing a youth gathering that helped launch the Seal River Watershed Initiative.

Read more on our blog - link in bio. 

10/03/2025

Liquid Death made the blandest product on earth feel bold—and built a $700M brand doing it.

They didn’t market hydration.
They made water feel like rebellion.

No sugar.
No caffeine.
No plastic.
Just a tallboy can, wrapped in metal, attitude, and anti-plastic messaging.

People didn’t buy it because they were thirsty.
They bought it because it stood for something.

For a closer look at how Liquid Death turned simplicity into obsession, hit the link in bio.

10/02/2025

Where wild dreams bloom: polar bear meets fireweed. 🌸

In summer, polar bears snack on flowers, grass, kelp — anything to fill their bellies.

This special bear earned us Photography of the Year award. Check out the winning image on our page!

Filmed last year with

Big win!We’re stoked to share that an image from our studio just won Photography of the Year in the 2024 Nature Photogra...
03/06/2025

Big win!

We’re stoked to share that an image from our studio just won Photography of the Year in the 2024 Nature Photography Contest.

The shot? A polar bear, perfectly framed in a sea of fireweed—an unexpected contrast of power and fragility, captured in the Arctic.

Huge thanks to Churchill Wild Polar Bear Tours for next-level guiding along with the judges and to everyone who believes in the power of nature storytelling.

Check out the winning shots in the The Guardian here: https://bit.ly/Paetkau

Onward!

🚀 Big News! 🚀We’re stoked to introduce Always Build Studios—our brand-new commercial-only division exclusively built to ...
02/12/2025

🚀 Big News! 🚀

We’re stoked to introduce Always Build Studios—our brand-new commercial-only division exclusively built to serve our clients better than ever.

Think: Strategy. Advertising. Integrated marketing funnels.

You know, the FUN stuff.

We’ve got big things coming for this channel, too… but that’s a secret for now.

What we can tell you?

This spring, we’re doubling down on Natural History in a whole new way.

✨ A dedicated natural history studio
✨ Plus, a fresh way to connect people with the wild

The jam starts pumping on that soon. So, stay tuned.

Meantime, get a sneak peek at what we’re up to over at www.alwaysbuild.com.

Tell your friends. Tell your boss. Tell your mom. Tell your friend’s boss’s mom.

Thanks for being part of this wild ride—we couldn’t do it without you!

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Build is a fast-growing, award-winning, multi-platform media company dedicated to creating compelling and strategic content for businesses and broadcasters. We create content that puts your vision on the map, generates views, and drives traffic.

Ultimately, we provide original thinking and original content tailored for your audience and executed with strategic vision and precision. Build elevates your business and invigorates your brand by doing a deep-dive into your brand in order to define your strategic targets, refine your key messages, and executes “The Big Idea” for your content.