Prolex Media

01/22/2025

10-15 Second Ads? 🤔⁠
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Why does this strategy work? Based on our experience, here are our key takeaways: ⁠
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1. Higher engagement due to decreased attention spans ⁠
2. More room to test what works vs what doesn't ⁠
3. Faster payoff ⁠
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What are your thoughts on this ad strategy?

01/15/2025

Early call times 🥱⁠ But they are always worth it!⁠
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Updates: Lighting challenges? Conquered. In-house Makeup Artist? Check. Production Sound Mixer? Covered. ✅✅✅

We wrapped up Day 1 of our multi-video shoot with and are excited about how it all came together!⁠
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01/08/2025

We recently collaborated with on a project where achieving precise lighting was key. ⁠
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To maintain complete control over the lighting environment, we used duvetyne cloth to block out the overhead lights, allowing us to create the perfect balance and mood we were aiming for. 🎥⁠
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12/19/2024

Crafting Communities Where Life Flourishes

We partnered with Progressive Real Estate Group to create a brand story video that showcases their dedication to sustainable, community-focused development.

From vibrant amenities for residents to profitable opportunities for investors, this video highlights how they’re redefining real estate for a better tomorrow.

💡 Full-service production from concept to completion

11/18/2024

Finally dusting off the camera roll and sharing some of our favourite behind-the-scenes snaps from this summer.

Better late than never, right? 🎥🫣

11/13/2024

When .dynasty came to us with a mission to make dent and hail repair unforgettable, we knew we had to think outside the (tool)box.

With a few clever twists on everyday mishaps, we crafted a campaign that’s both memorable and just the right amount of funny to keep Dent Dynasty top of mind for paintless dent repair!

Creative Agency: 
Director: 
DOP: 
Gaffer: 
Grip:  
Sound:
Set/Wardrobe: 
Actors:  Koen Schneiderat

11/07/2024

Abundant Air aimed to strengthen their brand as Winnipeg’s trusted HVAC provider, and we were excited to help.

We created a video campaign to highlight their expertise and commitment to quality service in a way that resonates with homeowners.

The result? A relatable, family-friendly ad that shows the value of reliable HVAC through every season.

11/04/2024

Spirit of Hope, now in its 5th year, is a fantastic cycling fundraiser that gives you a taste of a long distance, fully supported ride specifically curated f...

10/31/2024

Floating is overrated, these Caspers levelled up to Porsches 👻 🏎️

Shenanigans from a recent shoot with Porsche Winnipeg 📸

Happy Halloween!

10/30/2024

Honoured to work with Dream Big by Dufresne Furniture & Appliances The Dufresne Group on a project that truly makes a difference! 💙

We captured the unforgettable moment when kids received their own beds at the Winnipeg Blue Bombers stadium—a heartwarming reminder of the impact behind each mattress purchase through the Sleep by Dufresne Program.

Seeing the joy on their faces was priceless, and airing the video during the Bombers’ halftime show helped spread awareness of this amazing cause. Every mattress sold makes a difference, and we’re grateful to help tell this story.

10/15/2024

We're excited to reveal the full video we had the chance to work on with UpHouse. It was a great experience working on this ad, and we're proud of how it turned out!

Creative Agency: UpHouse
Director: Mathew Dyck
PA: Sydney Huston
Assistant Director: Jordan Johnsen
DOP: Andrew Braun
Audio: David Dobson
1st AC: Ryan Offenloch
Grip: Mykola Seredyak, Colten Matousek, Dreydon Reimer
Gaffer: Jason Glass
Rigger: Dave Musso
Rigger: Bernie Rondeau

10/09/2024

Habitat for Humanity Manitoba was founded in 1987 and has built nearly 300 homes to date.In 2011 HFHM built its 200th home and received the honour as being d...

10/09/2024

08/27/2024

Today, Brett from Habitat for stopped by with a fantastic surprise—a jersey from this year’s Spirit of Hope ride, signed by all the riders.

This thoughtful gift means a lot to us, and we’re excited to have it on display at the office. Thanks, Brett and the Habitat team! 🚴‍♂️👏

08/22/2024

Some productions call for a full setup with all the gear, while others demand a more run-and-gun approach where we keep it light and stay nimble. 🎥

Creatives, which set up do you prefer?

08/14/2024

Ain’t nobody got time to be stuck in a drive-thru line, but you do have time to watch these clips of how we made this scene come to life! 😉

08/12/2024

Documenting this day with Dufresne Furniture, the Winnipeg Blue Bombers, Sleep in Heavenly Peace Winnipeg and over 40 kids was an experience we won’t forget. From the excitement of running through the players' tunnel to the energy on the field, every shot captured the spirit of this fun day. We're grateful to have been a part of this, and it was an honour to help tell this story.

08/08/2024

A look at some BTS from Dufresne Furniture & Appliances’s Dream Big event, where 50 beds were donated to kids in need thanks to the support from mattress purchases.

Our team had a great time with all the kids and their families. Stay tuned for the full video coming soon!

Winnipeg Blue Bombers
Sleep In Heavenly Peace - MB, Winnipeg