12/21/2025
Most of what people teach about social media is noise.
Here’s what actually moves the needle:
– Strong hooks (your first 3 seconds decide if they keep watching)
– Watch time (edit fast, cut fluff)
– Saves + shares (make content people want to come back to)
– Storytelling + education (stop posting ads, start posting value)
– Doubling down on your best performers (if it worked once, repeat it 10 ways)
The algorithm doesn’t reward hacks.
It rewards content people actually want to see.
