The Double Kreative

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Winkler, MB
The Double Kreative

Helping businesses in southern Manitoba establish and maintain a profitable social media presence. Let's work together 👉🏽 https://www.thedoublekreative.com/

12/18/2024

Did you know that almost 40% of Gen Z is using TikTok and Instagram for search instead of Google, according to Google's own data?

This number is steadily climbing, which means that if your target audience is adults between the ages of 12-27, your business should 100% have a social media presence.

Whether it's finding a recipe for supper, locating the nearest Mexican restaurant, or browsing Christmas presents for their loved ones, this age will most of the time choose social media over Google as their search engine.

Did this statistic surprise you, or were you expecting this number to be so high already?

12/10/2024

Although posting consistently as a business on social media is important, it will only fulfill your goals if your posts are created with intentions.

Before you post a photo, reel, or story ask yourself this question
"What do I want this post to achieve❓"

➡️ Do you want to educated your audience on your products or services?

➡️ Do you want to promote a new product or service and encourage sales?

➡️ Do you want to entertain your audience and make them laugh?

Knowing why you are posting will help you structure the post correctly, balance your content pillars in your social media strategy, and properly convey your intentions to you audience.

It will also make it easier to analyze if the posts is working as you will know which insights to focus on.

For more tips like this one, make sure to follow me!

12/03/2024

The countdown is on, only one more month to go until the new year!

I am fondly looking back on all the things I did this year but even more so looking forward to next year.

🤫 There's changes coming to The Double Kreative.

But as for November, it started with a weekend getaway to Phoenix, followed by client work, and getting into the Christmas spirit.

If you could sum up your November with one emojii, which one would it be?

11/22/2024

Incoming truth bomb 💣👇🏽

You can't expect instant amazing results when it comes to social media marketing.

❌ you won't go viral with your first post
❌ followers don't equal sales
❌ social media isn't just about posting pretty content

✅ Lower your expectations, analyze, and strategize.
✅ Post content your target audience can relate to and solve their problems.
✅ Interact with your target audience and create a community setting.

Share this with a business owner who has unrealistic expectations when it comes to social media marketing 😅

11/19/2024

Do you set New Year's Resolutions? Get a head start on your 2025 goals early to increase the chances of actually following through with them!

When it comes to social media marketing related goals, here are 3️⃣ tips to help you ⤵️

1️⃣ Plan your content - research trends, organize your content pillars, and stay organized by using a content calendar

2️⃣ Batch create - sit down once a week for a few hours, create content for the upcoming week, and schedule it. Trust me this one will save you longterm!

3️⃣ Don't overthink it - obsessing over vanity metrics and comparing yourself to others won't get you anywhere on social media, instead be yourself and you will attract the right kind of audience.

For more tips like this one, make sure to follow me!

11/14/2024

When it's quiet on my account, it's because I'm busy. I'm busy focusing on my clients' social media marketing strategies, content calendars, and analytics goals.

During busy periods, my account takes a backseat while my clients become my #1 priority. Their success equals my success!

The most rewarding part of my job is seeing the light bulbs go off for social media consulting clients and seeing leads come in to social media management client's accounts.

So for now - brb catching up on making sure that Largecar Truck Spa's, Accelerate Pilot Services Inc's, The Prairie Dragonfly's, and Gardenland Co-op's social media presences are optimized to their fullest advantage.

11/04/2024

For once, I enjoyed the month of October more than other times because it seemed like we had a proper fall season!

I really enjoyed the milder weather, leaves changing colours slowly, and being able to still work outside in the sun.

Some highlights from this month include

🦃 running the 5k at the Winkler's Thanks For Giving Run
🍵 checking out new Winkler businesses like Ruro's Tea and Sweets
🍎 having my annual seasonal fall Starbucks drink
👩🏽‍💻 onboarding a new social media management client

With the daylight saving time change today, I'm definitely not ready for shorter and colder days; how about you?

11/01/2024

Have you noticed a change to your Instagram account? Profile cards are now available in a new design!

But what are these new virtual name tags and should you even do something with them?

❗Do not just share it to your stories - because would you give your business card to someone who is already your client?

❗Sharing your profile card to your story serves no purpose, instead share it offline - or at least off the app.

Great ways of using these digital business cards are
✅over text messages
✅in real life to utilize the QR code scan
✅on the big screen during presentations for easy access
✅ as a print off on posters or other promotional content.

For more tips like this one, make sure to follow me!

10/23/2024

We've reached the day and age where ignoring online marketing equals keeping your business a secret.

It's no longer about being listed in the Yellow Pages or a phone book,
➡️ it's now about SEO, keywords, and Google rankings.

It's no longer about flashy posters on lamp posts or community pin boards,
➡️ it's now about having a consistent brand image and engaging with your social media audience.

It's no longer about relying on old-school marketing mediums such as newspapers and radio,
➡️ it's now about visually appealing photos and short-form video content.

Screenshot this post and show it to that business owner in your life, who doesn't believe in online marketing.

10/10/2024

Do hashtags belong in your post's captions or should you be putting them in a comment instead?

➡️ You might have noticed that some users don't actually put their hashtags in the caption but separately comment them from their account on the post after it has gone live. According to a research study done by Hootsuite neither one strategy is better. Hashtags will be clickable and help your content be found either way.

How many and which hashtags are appropriate to use?

➡️ Follow the 3x3 hashtag strategy! Select 3 location-based hashtags, 3 industry-relating hashtags, and 3 hashtags relating to the post

Are hashtags necessary?

➡️ Meta recommends you use up to 10 hashtags to help categorize your content and ease searchability. The algorithm uses hashtags as a touch point for recommended posts and explore feed suggestions.

For more tips like this one, make sure to follow me!

10/08/2024

As we're hanging onto the last few warm fall days and preparing for the gloomy winter days ahead, I'm reminiscing about my September highlights!

Last month was filled with

✈️ exploring Montreal

💻continuing to work on client content

☀️ enjoying the last of summer weather

What was your highlight this summer? let me know in the comments below 👇🏽

10/03/2024

It has been confirmed that social media posts on Meta platforms take time to show their true reach and engagement.

The head of Instagram admitted a few weeks ago that all social media posts need time to be vetted by the algorithm.

This means that even if your post doesn't reach your desired amount of viewers or gets little to no engagement, there is still hope!

⏰ On average a post will perform best 3-4 weeks after posting. The first 24-48 hours are used by the algorithm to classify the type of content and cross reference it with the interest of your target audience.

For more updates like this one, make sure to follow me!

09/24/2024

Although it does make certain tasks easier, nowadays it is hard to avoid AI when working in social media marketing.

Using AI bots can help you with

✅ finding trending social media content

✅ writing proper captions with SEO

✅ creating design graphics and images

But in the end, AI is a robot and can’t replicate one very important thing, the Human Touch!

Your audience will recognize if your content doesn’t feel like it was created by you.

‼️ When using AI, always edit the results to match your brand voice and add your own human aspect to it.

Do you use ChatGPT, Meta AI or Google AI for social media marketing purposes? Let me know in the comments below 👇🏽

09/19/2024

A brand photoshoot isn't just about taking as many pictures of your business's environment as possible.

Although I do tend to overshoot, I always have a mental shot checklist in mind of what's most important to capture.

✅ Being mindful of your brand colors - using clothing, items, and background clolors that subconsciously remind your audience of your brand and will create long-lasting brand recognition online

✅ Capturing more than just you - depending on your industry a brand shoot will include not only taking photos of you and your staff, but I will also focus on your tools, objects that are natural in your environment, and items that convey your brand's core values

✅ Shooting for social media - keeping in mind the different aspect ratios to avoid cropping and create specific content for stories, reels, as well as feed posts.

Are you interested in a brand shoot that will create content for the upcoming winter season? Direct message me for availability and pricing 📸

Address

Winkler, MB

Telephone

+14317757662

Website

https://www.thedoublekreative.com/

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