The Double Kreative

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Winkler, MB
The Double Kreative

The Double Kreative Helping businesses in southern Manitoba establish and maintain a profitable social media presence. Let's work together 👉🏽 https://www.thedoublekreative.com/

04/17/2025

A few months into starting The Double Kreative, an acquaintance reached out with a referral to a potential client.

This client was none other than Gardenland Co-op (formerly known as Winkler Co-op).

As an established community centered business, at that point one-man marketing team, needed support navigating the social media landscape.

Together we have since successfully

💥optimized their accounts for SEO, increasing the profile visits by 118%

💥continuously ensure all backend features and settings are activated and used to their advantage

💥improve their social media strategy to include balanced content pillars with trending posts that attract the younger demographic

💥gained over 1,000 more followers

💥increased their monthly reach from 4,900 to 182,900 accounts per month!

Our monthly meetings continue to include growing the co-op brand across the Gardenland area and balancing education as well as entertaining content with the goal of getting more eyes on the account.

If you are interested in finding out how I can help your unique business succeed on social media through customized marketing services, reach out now by direct messaging me or email [email protected]

03/22/2025

In my opinion, if you're not batch creating then you're wasting valuable time that could be focused on other important tasks of your business.

Just like most social media marketing related tasks this also comes with certain pros and cons.

❌ it can get overwhelming pressuring yourself into having to get everything done in one sitting
❌ you have to find time in your schedule to dedicate one entire day to it (or at least a few hours)
❌ you might miss out on last-minute trends that emerge later on

✅ it helps you stay organized and consistent
✅ you will have everything done in one day (or even just a few hours!) giving you the freedom to clear your remaining schedule from content creation
✅it is flexible and allows for trending content to be added later-on

💡One major thing that helps me with batch creation is my monthly content calendar template.
If you would like access to this template, comment 'CALENDAR' and I will send you the download link.

03/11/2025

You might have noticed that I do not post every single day, and that is because I allow my posts to breathe before I follow up with new content.

💡The main reason is that posts take time to perform properly.

A piece of content will not reach its full potential within the first 24 hours, oftentimes it can take multiple days for it to gain traction, especially when it isn't trend specific.

I have observed this within client content across multiple industries and with varying post styles.

Anything from a static image to a carousel or reel will take its time to get classified by the algorithm.

After the algorithm has gained enough knowledge on who might be interested in your content, it will cross-reference it with users who are actively searching for the information you had posted.

❗Let this also serve you as a reminder that there is no specific answer to "How often should I post?" but implementing and analyzing this strategy will give you a good understanding as to how long it takes for your posts to perform before it makes sense to post again.

For more Tips like this one make sure to follow me!

02/06/2025

According to marketing centered publications such as Coursera, major social media marketing trends for 2025 include even more AI and the rise of UGC.

On top of User-Generated-Content brands will also focus on working more with mirco-influencers.

This shift is great news for any small business starting out on social media, as it seems like Meta is trying to prepare for this shift by specifically rolling out updates focused on connecting smaller brands and creators with their target audience.

As for local marketing predictions, a takeaway I had from the Lunch & Learn KB Marketing hosted was that physical marketing and a heavy focus on community connections will be making a comeback.

I 100% agree with the community connections and specifically doing that through collaborative social media posts. Make sure to also integrate community-centered social media posts in your 2025 content strategy!

What do you think will be another marketing trend for 2025?

01/28/2025

Back in March of 2023, Rob from LargeCar Truck Spa reached out to me after seeing a post of mine with the request to hear more about what kind of services I provide.

Just a couple of weeks later, after discussing how I could help his brand new wash bay business stand out online, he signed on as one of The Double Kreative's first clients!

From then on forward, we successfully hit multiple of his goals.

💥Reached over 2 million people
💥Had multiple posts go viral
💥Created a high ranking Google listing

The unique customization happened after roughly one year when Rob began a partnership with Chem-X and started to transition to selling products through social media.

This brought on another task for me to help him out with.

➡️ In addition to consulting on social media marketing manners I created graphics, content copy, and managed his Meta shop as needed.

If you are interested in finding out how I can help your unique business succeed on social media through customized marketing service, reach out now by direct messaging me or email [email protected]

01/18/2025

What this means for you ⤵️

Going forward when creating graphics or posting photos, make sure they fit the 4:5 ratio instead of the previous square 1:1 aspect ratio.

💡If you're using Canva you can easily resize your old designs with one click.
❗Make sure you keep everything within the new safe zone.

💡To avoid having cropped previews of your old square content on your feed > click on your post > click on the three dots in the top right corner > select adjust preview > click fit on the bottom left > hit the check mark on the top right, that's it!
❗This might not be a permanent change. Instagram is still testing this to see how users respond.

How do you feel about this change? Let me know in the comments below by leaving a 👍🏽or 👎🏽

12/18/2024

Did you know that almost 40% of Gen Z is using TikTok and Instagram for search instead of Google, according to Google's own data?

This number is steadily climbing, which means that if your target audience is adults between the ages of 12-27, your business should 100% have a social media presence.

Whether it's finding a recipe for supper, locating the nearest Mexican restaurant, or browsing Christmas presents for their loved ones, this age will most of the time choose social media over Google as their search engine.

Did this statistic surprise you, or were you expecting this number to be so high already?

12/10/2024

Although posting consistently as a business on social media is important, it will only fulfill your goals if your posts are created with intentions.

Before you post a photo, reel, or story ask yourself this question
"What do I want this post to achieve❓"

➡️ Do you want to educated your audience on your products or services?

➡️ Do you want to promote a new product or service and encourage sales?

➡️ Do you want to entertain your audience and make them laugh?

Knowing why you are posting will help you structure the post correctly, balance your content pillars in your social media strategy, and properly convey your intentions to you audience.

It will also make it easier to analyze if the posts is working as you will know which insights to focus on.

For more tips like this one, make sure to follow me!

12/03/2024

The countdown is on, only one more month to go until the new year!

I am fondly looking back on all the things I did this year but even more so looking forward to next year.

🤫 There's changes coming to The Double Kreative.

But as for November, it started with a weekend getaway to Phoenix, followed by client work, and getting into the Christmas spirit.

If you could sum up your November with one emojii, which one would it be?

11/22/2024

Incoming truth bomb 💣👇🏽

You can't expect instant amazing results when it comes to social media marketing.

❌ you won't go viral with your first post
❌ followers don't equal sales
❌ social media isn't just about posting pretty content

✅ Lower your expectations, analyze, and strategize.
✅ Post content your target audience can relate to and solve their problems.
✅ Interact with your target audience and create a community setting.

Share this with a business owner who has unrealistic expectations when it comes to social media marketing 😅

11/19/2024

Do you set New Year's Resolutions? Get a head start on your 2025 goals early to increase the chances of actually following through with them!

When it comes to social media marketing related goals, here are 3️⃣ tips to help you ⤵️

1️⃣ Plan your content - research trends, organize your content pillars, and stay organized by using a content calendar

2️⃣ Batch create - sit down once a week for a few hours, create content for the upcoming week, and schedule it. Trust me this one will save you longterm!

3️⃣ Don't overthink it - obsessing over vanity metrics and comparing yourself to others won't get you anywhere on social media, instead be yourself and you will attract the right kind of audience.

For more tips like this one, make sure to follow me!

11/14/2024

When it's quiet on my account, it's because I'm busy. I'm busy focusing on my clients' social media marketing strategies, content calendars, and analytics goals.

During busy periods, my account takes a backseat while my clients become my #1 priority. Their success equals my success!

The most rewarding part of my job is seeing the light bulbs go off for social media consulting clients and seeing leads come in to social media management client's accounts.

So for now - brb catching up on making sure that Largecar Truck Spa's, Accelerate Pilot Services Inc's, The Prairie Dragonfly's, and Gardenland Co-op's social media presences are optimized to their fullest advantage.

Address

Winkler, MB

Telephone

+14317757662

Website

https://www.thedoublekreative.com/

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