09/09/2024
Crafting a successful brand involves a strategic approach 🪄
Having brand guidelines that are loosely followed not only creates a bigger headache for you constantly feeling like you need to change everything based on the next trend you see, but it’s also hurting your relationship with your target audience!
Propel your business toward success with these two things:
1. Set clear guidelines for how your brand communicates to your target audience: are you inviting, informative, strong, or maybe bold? Your keywords that describe your brand’s tone will be your foundation for all campaigns.
2. Apply your brand identity consistently, ensuring that elements like your logo, colors, typography, and visual components are uniformly presented across all mediums that your target audience will meet. So - choosing whatever Canva template you like that day is not going to fly.
Present your brand with its best foot forward. Let’s chat 📂
