VI-Media

04/21/2023

Maximizing your reach: How VI media can help your business succeed on Weibo

🌐 Weibo is becoming an increasingly important platform for brands looking to reach Chinese Canadians.

With sustainable growth in multimedia content consumption, more and more brands are engaging with users on Weibo.

💪 But…To effectively market on Weibo, brands need to know their target audience and build strong relationships with followers.

With new features constantly being added, it's essential to partner with a team that understands the platform's nuances and potential.

🌟 That's where Vi Media's multicultural gurus come in!

We can help you create a strong presence on the platform, develop engaging content, and build lasting relationships with your audience.

📈 Don't miss out on the opportunity to tap into this growing market!

Learn more about how we can help your business succeed on Weibo. https://vi-media.ca/contact-us/.

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04/20/2023

How Canada's Chinese community is shaping the economy

With over 1.7 million people, they have a spending power of over $61 billion and tend to have higher-than-average household incomes.

So, what does this mean for local businesses that want to target them?

📈 For starters, it's important to note that 56% of Chinese Canadians pay more attention to advertising in their mother tongue.

📲 Additionally, Chinese Canadians spend an average of 3 hours or more online each day, providing ample opportunities for businesses to reach them through digital marketing channels.

💬 Finally, 53% of Chinese Canadians are more likely to try products advertised in their mother tongue.

This suggests that businesses who invest in Chinese language marketing and know which apps or platforms to use, have a higher chance of converting them into customers. 🙌

04/18/2023

Exploring digital habits of Chinese residents in Canada

👀 Did you know that Chinese Canadians have a spending power of over $61 billion?

Their household incomes are at least 1.4 times higher than average, 💰and they are big spenders in the luxury goods, services, and travel sectors.

In fact, their spending is projected to almost double to 40% of the global luxury goods market by 2025!

📲 Not only that, but Chinese Canadians are also heavy internet users, with their top two favourite apps being Facebook and WeChat

This means businesses have a great opportunity to reach this lucrative market.

📈 With all these statistics in mind, it's no wonder why businesses are taking advantage of this opportunity to reach the Chinese market.

Don't miss out on this potential growth!

We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… get a FREE consultation at https://vi-media.ca/contact-us/.

04/17/2023

Features that make the Little Red Book… not so little for Canadian businesses

Little Red Book (also known as Xiaohongshu) is a social media platform that has gained massive popularity in China.

However, it's NOT just limited to the Chinese market anymore. 👀

In fact, it has features that make it a great tool for Canadian businesses looking to expand their reach in the Chinese market overseas.

👉 First and foremost, Xiaohongshu has over a hundred millions registered users, with a majority of them being young consumers.

🛍️ Additionally, Xiaohongshu is an e-commerce platform that allows businesses to sell their products directly to consumers.

📷 The platform also allows for user-generated content, making it easy for businesses to engage with customers and build brand awareness through influencer marketing.

💬 Finally, Xiaohongshu's algorithm recommends content to users based on their interests and behaviours. (This means that businesses can reach their target audience more effectively.)

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📣We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

04/14/2023

How Chinese immigrants are influencing Canadian real estate

Chinese buyers are investing heavily in Canadian real estate, 🏠 especially in major cities like Toronto and Vancouver.

This has driven up property values and created a great opportunity for Canadian real estate businesses. 🆙

So, what does this mean for them? What to keep in mind? 🤔

▶️ It's important for real estate businesses to understand the needs and preferences of Chinese immigrants and create targeted messaging and promotions in their native language.

▶️Platforms like WeChat, Baidu, and others are great tools for reaching this community.

▶️Many Chinese immigrants value homeownership and see it as a way to build wealth and stability for their families.

🙌So…by creating content that speaks to these values and using language that resonates with them, real estate businesses can attract more Chinese buyers and sellers.

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📣We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

04/13/2023

Creating an official WeChat? Avoid these simple mistakes.

Thinking of creating an official WeChat account for your brand? 💬

💼 Well, avoid these simple mistakes and save yourself some trouble down the road!

1️⃣ Don't use "sensitive" words in your brand name or description. 🙅‍♀️ (WeChat is serious about censorship, so steer clear of any words that could get your account flagged.)

2️⃣ Don't use special symbols or spaces in your account name. 🚫 (We know you love emojis, but save the creativity for the content. WeChat has strict naming conventions for official accounts.)

3️⃣ Don't forget to include a "pinyin" name. 📝 (This is the phonetic spelling of your brand name in Chinese characters, which is important for searchability.)

Follow these tips and create an official WeChat account that's both professional and compliant.

04/11/2023

How to rank on Baidu in 2023: Tips for businesses

Are you a Canadian business looking to target the Chinese community in Canada? 🤔

Enter Baidu… China's largest search engine.

But… do people use Baidu outside of China? 😯

The answer is a resounding yes! 🤩

Chinese-speaking communities around the world (including Canada) use Baidu to search for information in their native language.

So, make sure:

🔎Your website is mobile responsive,
🔎It loads quickly,
🔎Your content is in simplified Chinese
🔎You use keywords strategically
🔎You maintain good metatag hygiene

Don't miss out on the opportunity to connect with the Chinese community in Canada. 🤝
Optimize your website for Baidu and watch your rankings soar! 📈

With the right strategies in place, you can reach a new, valuable audience and generate more leads for your business.

04/10/2023

WeChat 101: The secrets to a successful organic content strategy

💬 To begin, it's important to understand the basics of WeChat.

📖 WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent.

🤳WeChat offers a number of features to its users, including text messaging, voice and video calls, moments, mini-programs (app-like experiences within the app), and more.

🔹️Gamification,
🔹️personal messages
🔹️group chats,
🔹️promotion and giveaways,
🔹️and WeChat store

are all great ways to develop and optimize your content using organic strategies on WeChat.

So, engage your audience, offer incentives, and create a store within the app to simplify the purchasing process.

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We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

04/07/2023

Top platforms for live streaming for the Chinese community in 2023

🔝 WeChat - WeChat is the most popular messaging and social media app in China, and it is no surprise that the platform has become a leader in live streaming.
Douyin - Known for its viral dance challenges, catchy tunes, and short-form videos! 🕺💃

XiaoHongShu - A platform for sharing shopping experiences, travel stories, and beauty tips! 🛍️✈️💄

Kuaishou - A platform for sharing live moments, performances, and mini-documentaries, especially regarding shopping experiences! 📹🎤🎬

Taobao Live - Alibaba's e-commerce live-streaming platform for shopping and promotions! 🛒🎁

Inke - A platform for sharing talents, entertainment, games and socializing! 🎭🤝

Whether you're promoting products, sharing experiences, or just having fun, these platforms have got your back!

If you wish to know more about Chinese social media platforms, feel free to consult with our team at https://vi-media.ca/contact-us/.

04/06/2023

5 reasons why red/Xiaohongshu is your new BFF in business

1️⃣ Red/Xiaohongshu is a LEADING social commerce platform, offering countless opportunities for businesses to increase their visibility and reach potential customers.

2️⃣ You can showcase your products and services in a fun and engaging way! 📸

3️⃣ You can build brand loyalty by connecting with your audience on a personal level!

4️⃣ You can tap into the power of influencer marketing to boost your sales! 🤑

5️⃣ You can reach a huge Chinese audience

So what are you waiting for? Get on red/Xiaohongshu and start building your business empire today!

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If you want a partner that will help you reach the Canadian Chinese community, get your FREE consultation 👉🏻 https://vi-media.ca/contact-us/.

04/04/2023

CDAP offers 💲grants💲 to help your business get online and grow

With this Canadian government program, you can apply for up to $15,000 in grants to help develop your digital capabilities. 💰

But don't wait too long because applications are first-come, first-served!

Here's how to apply:

1️⃣ Visit the CDAP page on the Government of Canada website to determine which grant you may be eligible for.

2️⃣ Connect with a local service provider who will help you develop a spending plan and apply for the grant.

3️⃣ Get the grant approved.

If you're feeling a little lost or unsure of which grant to apply for, don't worry!

Get a FREE consultation to help guide you through the process. 😎
https://vi-media.ca/contact-us/

Upgrade your digital game and take your business to new heights with CDAP! 💪🌟

04/03/2023

𝗙𝗼𝗿 𝗖𝗮𝗻𝗮𝗱𝗶𝗮𝗻 𝗦𝗠𝗘𝘀: 𝗔𝗰𝗰𝗲𝘀𝘀 𝗚𝗿𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘁𝗼 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀

Are you ready to take your business to the next level but feeling overwhelmed with all the digital stuff? 🤯

Well, fear not because the Canada Digital Adoption Program is here to help! 💻🚀

Not only do they offer grants to help you fund your digital transformation, but they also provide expertise and guidance to ensure your success. 💰💡

Plus, who doesn't love free money and advice?

(Are we right, or are we right?) 😉

So, whether you need help creating a killer website or want to boost your online presence, the Canada Digital Adoption Program has got your back. 🙌

If you are not sure which grant is right for you, if you are eligible, or how to apply, contact us to book a FREE consultation. https://vi-media.ca/contact-us/

03/02/2023

WeChat marketing Whitelisting is one of the most powerful tools for businesses to reach their target customers in China.

A key element of any successful WeChat marketing strategy is whitelisting. It enables businesses to collaborate with other companies and increase the number of their WeChat followers.

In this blog post, check out what whitelisting is and how it can be used to boost your marketing efforts.

https://vi-media.ca/wechat-marketing-whitelisting/

WeChat Marketing Whitelisting it helps you increase the visibility of your content and brand through authorized third-party partners

02/23/2023

Are you a Canadian business looking for ways to get ahead in the digital world? Then the CDAP grant program can be for you!

The truth is that implementing digital technologies can be an overwhelming prospect for many small- and medium-sized businesses.

A lot can stand in the way of making a digital shift.

You have probably always done business a certain way, don’t have enough time to research o implement new technology, or lack the expertise to make this all happen.

It’s undoubtedly difficult.

Well, the Canadian Digital Adoption Program could be the answer.

Through a CDAP grant, businesses in Canada can apply for up to $15,000 to develop their digital capabilities.

In this blog post, we’ll tell you everything you need to know about the CDAP program and how you can get your business the grant money it needs to take the next step in digital development.

https://vi-media.ca/cdap-grant/

Are you a Canadian business looking for ways to get ahead in the digital world? Then the CDAP grant program can be the right choice for you!

02/16/2023

Get on board with the trend.

With so many platforms available, it can be hard to figure out which ones are right for your business.

But with China’s heavy reliance on online shopping, it might be worth looking at a few different platforms.

A popular one among the Chinese community is WeChat, a social media app that allows users to send photos, videos and voice messages.

While marketing strategies differ between Canadian and Chinese audiences, you can successfully convert your leads with the proper platforms and tactics.

https://vi-media.ca/chinese-real-estate/

WeChat can be crucial in reaching Chinese real estate buyers if you know how to use it correctly! WeChat has useful features to...

02/04/2023

It’s common knowledge that the Chinese market loves viral content, and the Chinese community has one of the largest numbers of social media users in the world!

WeChat is one of the most powerful platforms you can use to engage Chinese audiences, so it makes sense to think of viral WeChat content marketing as part of your overall strategy.

However, not every company knows how to create viral content, so this article will break down how to create it successfully.

Let’s get started!

https://vi-media.ca/viral-wechat-content-marketing/

If you want to create viral WeChat content marketing, these are the things that you want to keep in mind. Check it out.

01/27/2023

Weibo vs Twitter: are they comparable with each other?

Weibo and Twitter are two of the most popular social media platforms, but are they really comparable?

Is Weibo really a Chinese version of Twitter? 🔽

🔹️ Weibo allows you to share photographs, videos, emoticons, music, and polls.
🔻 Twitter allows you to share some videos or include video URLs in your tweets.

🔹️ Weibo categorizes its trending hashtags based on user preferences.
🔻 Twitter hashtags are generally news or brand-related

🔹️ Weibo allows for more characters written, which are perfect for expressing oneself.
🔻 Twitter is more restricted in this direction.

If you wish to know more about Chinese social media platforms, feel free to consult with our team at https://vi-media.ca/contact-us/.

01/25/2023

How Canadian businesses can get up to $100k in interest-free loans

Many Canadian businesses have a problem - the technology gap is widening.

The more comfortable they get, the further behind other businesses move until companies have less staff and fewer clients. 😥

They risk being left behind as others adopt digital solutions that allow them to keep their tech up-to-date, attracting new customers and having better success rates than ever before.

That’s why you need to take advantage of the CDAP grant program.💰 💰

You can apply for $15,000 in funding and have the opportunity to take up to $100k in interest-free loans so you can jumpstart your company into a successful future.

🤝 Check the Canadian Governments website for more information https://ised-isde.canada.ca/site/canada-digital-adoption-program/en

If you want to know if you are eligible and come up with a business plan needed to apply for the grant, don’t hesitate to contact us for a FREE consultation at👉🏻 https://vi-media.ca/contact-us/.