VI-Media

04/21/2023

Maximizing your reach: How VI media can help your business succeed on Weibo

🌐 Weibo is becoming an increasingly important platform for brands looking to reach Chinese Canadians.

With sustainable growth in multimedia content consumption, more and more brands are engaging with users on Weibo.

💪 But…To effectively market on Weibo, brands need to know their target audience and build strong relationships with followers.

With new features constantly being added, it's essential to partner with a team that understands the platform's nuances and potential.

🌟 That's where Vi Media's multicultural gurus come in!

We can help you create a strong presence on the platform, develop engaging content, and build lasting relationships with your audience.

📈 Don't miss out on the opportunity to tap into this growing market!

Learn more about how we can help your business succeed on Weibo. https://vi-media.ca/contact-us/.

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04/20/2023

How Canada's Chinese community is shaping the economy

With over 1.7 million people, they have a spending power of over $61 billion and tend to have higher-than-average household incomes.

So, what does this mean for local businesses that want to target them?

📈 For starters, it's important to note that 56% of Chinese Canadians pay more attention to advertising in their mother tongue.

📲 Additionally, Chinese Canadians spend an average of 3 hours or more online each day, providing ample opportunities for businesses to reach them through digital marketing channels.

💬 Finally, 53% of Chinese Canadians are more likely to try products advertised in their mother tongue.

This suggests that businesses who invest in Chinese language marketing and know which apps or platforms to use, have a higher chance of converting them into customers. 🙌

04/18/2023

Exploring digital habits of Chinese residents in Canada

👀 Did you know that Chinese Canadians have a spending power of over $61 billion?

Their household incomes are at least 1.4 times higher than average, 💰and they are big spenders in the luxury goods, services, and travel sectors.

In fact, their spending is projected to almost double to 40% of the global luxury goods market by 2025!

📲 Not only that, but Chinese Canadians are also heavy internet users, with their top two favourite apps being Facebook and WeChat

This means businesses have a great opportunity to reach this lucrative market.

📈 With all these statistics in mind, it's no wonder why businesses are taking advantage of this opportunity to reach the Chinese market.

Don't miss out on this potential growth!

We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… get a FREE consultation at https://vi-media.ca/contact-us/.

04/17/2023

Features that make the Little Red Book… not so little for Canadian businesses

Little Red Book (also known as Xiaohongshu) is a social media platform that has gained massive popularity in China.

However, it's NOT just limited to the Chinese market anymore. 👀

In fact, it has features that make it a great tool for Canadian businesses looking to expand their reach in the Chinese market overseas.

👉 First and foremost, Xiaohongshu has over a hundred millions registered users, with a majority of them being young consumers.

🛍️ Additionally, Xiaohongshu is an e-commerce platform that allows businesses to sell their products directly to consumers.

📷 The platform also allows for user-generated content, making it easy for businesses to engage with customers and build brand awareness through influencer marketing.

💬 Finally, Xiaohongshu's algorithm recommends content to users based on their interests and behaviours. (This means that businesses can reach their target audience more effectively.)

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📣We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

04/14/2023

How Chinese immigrants are influencing Canadian real estate

Chinese buyers are investing heavily in Canadian real estate, 🏠 especially in major cities like Toronto and Vancouver.

This has driven up property values and created a great opportunity for Canadian real estate businesses. 🆙

So, what does this mean for them? What to keep in mind? 🤔

▶️ It's important for real estate businesses to understand the needs and preferences of Chinese immigrants and create targeted messaging and promotions in their native language.

▶️Platforms like WeChat, Baidu, and others are great tools for reaching this community.

▶️Many Chinese immigrants value homeownership and see it as a way to build wealth and stability for their families.

🙌So…by creating content that speaks to these values and using language that resonates with them, real estate businesses can attract more Chinese buyers and sellers.

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📣We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

04/13/2023

Creating an official WeChat? Avoid these simple mistakes.

Thinking of creating an official WeChat account for your brand? 💬

💼 Well, avoid these simple mistakes and save yourself some trouble down the road!

1️⃣ Don't use "sensitive" words in your brand name or description. 🙅‍♀️ (WeChat is serious about censorship, so steer clear of any words that could get your account flagged.)

2️⃣ Don't use special symbols or spaces in your account name. 🚫 (We know you love emojis, but save the creativity for the content. WeChat has strict naming conventions for official accounts.)

3️⃣ Don't forget to include a "pinyin" name. 📝 (This is the phonetic spelling of your brand name in Chinese characters, which is important for searchability.)

Follow these tips and create an official WeChat account that's both professional and compliant.

04/11/2023

How to rank on Baidu in 2023: Tips for businesses

Are you a Canadian business looking to target the Chinese community in Canada? 🤔

Enter Baidu… China's largest search engine.

But… do people use Baidu outside of China? 😯

The answer is a resounding yes! 🤩

Chinese-speaking communities around the world (including Canada) use Baidu to search for information in their native language.

So, make sure:

🔎Your website is mobile responsive,
🔎It loads quickly,
🔎Your content is in simplified Chinese
🔎You use keywords strategically
🔎You maintain good metatag hygiene

Don't miss out on the opportunity to connect with the Chinese community in Canada. 🤝
Optimize your website for Baidu and watch your rankings soar! 📈

With the right strategies in place, you can reach a new, valuable audience and generate more leads for your business.

04/10/2023

WeChat 101: The secrets to a successful organic content strategy

💬 To begin, it's important to understand the basics of WeChat.

📖 WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent.

🤳WeChat offers a number of features to its users, including text messaging, voice and video calls, moments, mini-programs (app-like experiences within the app), and more.

🔹️Gamification,
🔹️personal messages
🔹️group chats,
🔹️promotion and giveaways,
🔹️and WeChat store

are all great ways to develop and optimize your content using organic strategies on WeChat.

So, engage your audience, offer incentives, and create a store within the app to simplify the purchasing process.

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We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

04/07/2023

Top platforms for live streaming for the Chinese community in 2023

🔝 WeChat - WeChat is the most popular messaging and social media app in China, and it is no surprise that the platform has become a leader in live streaming.
Douyin - Known for its viral dance challenges, catchy tunes, and short-form videos! 🕺💃

XiaoHongShu - A platform for sharing shopping experiences, travel stories, and beauty tips! 🛍️✈️💄

Kuaishou - A platform for sharing live moments, performances, and mini-documentaries, especially regarding shopping experiences! 📹🎤🎬

Taobao Live - Alibaba's e-commerce live-streaming platform for shopping and promotions! 🛒🎁

Inke - A platform for sharing talents, entertainment, games and socializing! 🎭🤝

Whether you're promoting products, sharing experiences, or just having fun, these platforms have got your back!

If you wish to know more about Chinese social media platforms, feel free to consult with our team at https://vi-media.ca/contact-us/.

04/06/2023

5 reasons why red/Xiaohongshu is your new BFF in business

1️⃣ Red/Xiaohongshu is a LEADING social commerce platform, offering countless opportunities for businesses to increase their visibility and reach potential customers.

2️⃣ You can showcase your products and services in a fun and engaging way! 📸

3️⃣ You can build brand loyalty by connecting with your audience on a personal level!

4️⃣ You can tap into the power of influencer marketing to boost your sales! 🤑

5️⃣ You can reach a huge Chinese audience

So what are you waiting for? Get on red/Xiaohongshu and start building your business empire today!

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If you want a partner that will help you reach the Canadian Chinese community, get your FREE consultation 👉🏻 https://vi-media.ca/contact-us/.

04/04/2023

CDAP offers 💲grants💲 to help your business get online and grow

With this Canadian government program, you can apply for up to $15,000 in grants to help develop your digital capabilities. 💰

But don't wait too long because applications are first-come, first-served!

Here's how to apply:

1️⃣ Visit the CDAP page on the Government of Canada website to determine which grant you may be eligible for.

2️⃣ Connect with a local service provider who will help you develop a spending plan and apply for the grant.

3️⃣ Get the grant approved.

If you're feeling a little lost or unsure of which grant to apply for, don't worry!

Get a FREE consultation to help guide you through the process. 😎
https://vi-media.ca/contact-us/

Upgrade your digital game and take your business to new heights with CDAP! 💪🌟

04/03/2023

𝗙𝗼𝗿 𝗖𝗮𝗻𝗮𝗱𝗶𝗮𝗻 𝗦𝗠𝗘𝘀: 𝗔𝗰𝗰𝗲𝘀𝘀 𝗚𝗿𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘁𝗼 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀

Are you ready to take your business to the next level but feeling overwhelmed with all the digital stuff? 🤯

Well, fear not because the Canada Digital Adoption Program is here to help! 💻🚀

Not only do they offer grants to help you fund your digital transformation, but they also provide expertise and guidance to ensure your success. 💰💡

Plus, who doesn't love free money and advice?

(Are we right, or are we right?) 😉

So, whether you need help creating a killer website or want to boost your online presence, the Canada Digital Adoption Program has got your back. 🙌

If you are not sure which grant is right for you, if you are eligible, or how to apply, contact us to book a FREE consultation. https://vi-media.ca/contact-us/

03/02/2023

WeChat marketing Whitelisting is one of the most powerful tools for businesses to reach their target customers in China.

A key element of any successful WeChat marketing strategy is whitelisting. It enables businesses to collaborate with other companies and increase the number of their WeChat followers.

In this blog post, check out what whitelisting is and how it can be used to boost your marketing efforts.

https://vi-media.ca/wechat-marketing-whitelisting/

WeChat Marketing Whitelisting it helps you increase the visibility of your content and brand through authorized third-party partners

02/23/2023

Are you a Canadian business looking for ways to get ahead in the digital world? Then the CDAP grant program can be for you!

The truth is that implementing digital technologies can be an overwhelming prospect for many small- and medium-sized businesses.

A lot can stand in the way of making a digital shift.

You have probably always done business a certain way, don’t have enough time to research o implement new technology, or lack the expertise to make this all happen.

It’s undoubtedly difficult.

Well, the Canadian Digital Adoption Program could be the answer.

Through a CDAP grant, businesses in Canada can apply for up to $15,000 to develop their digital capabilities.

In this blog post, we’ll tell you everything you need to know about the CDAP program and how you can get your business the grant money it needs to take the next step in digital development.

https://vi-media.ca/cdap-grant/

Are you a Canadian business looking for ways to get ahead in the digital world? Then the CDAP grant program can be the right choice for you!

02/16/2023

Get on board with the trend.

With so many platforms available, it can be hard to figure out which ones are right for your business.

But with China’s heavy reliance on online shopping, it might be worth looking at a few different platforms.

A popular one among the Chinese community is WeChat, a social media app that allows users to send photos, videos and voice messages.

While marketing strategies differ between Canadian and Chinese audiences, you can successfully convert your leads with the proper platforms and tactics.

https://vi-media.ca/chinese-real-estate/

WeChat can be crucial in reaching Chinese real estate buyers if you know how to use it correctly! WeChat has useful features to...

02/04/2023

It’s common knowledge that the Chinese market loves viral content, and the Chinese community has one of the largest numbers of social media users in the world!

WeChat is one of the most powerful platforms you can use to engage Chinese audiences, so it makes sense to think of viral WeChat content marketing as part of your overall strategy.

However, not every company knows how to create viral content, so this article will break down how to create it successfully.

Let’s get started!

https://vi-media.ca/viral-wechat-content-marketing/

If you want to create viral WeChat content marketing, these are the things that you want to keep in mind. Check it out.

01/27/2023

Weibo vs Twitter: are they comparable with each other?

Weibo and Twitter are two of the most popular social media platforms, but are they really comparable?

Is Weibo really a Chinese version of Twitter? 🔽

🔹️ Weibo allows you to share photographs, videos, emoticons, music, and polls.
🔻 Twitter allows you to share some videos or include video URLs in your tweets.

🔹️ Weibo categorizes its trending hashtags based on user preferences.
🔻 Twitter hashtags are generally news or brand-related

🔹️ Weibo allows for more characters written, which are perfect for expressing oneself.
🔻 Twitter is more restricted in this direction.

If you wish to know more about Chinese social media platforms, feel free to consult with our team at https://vi-media.ca/contact-us/.

01/25/2023

How Canadian businesses can get up to $100k in interest-free loans

Many Canadian businesses have a problem - the technology gap is widening.

The more comfortable they get, the further behind other businesses move until companies have less staff and fewer clients. 😥

They risk being left behind as others adopt digital solutions that allow them to keep their tech up-to-date, attracting new customers and having better success rates than ever before.

That’s why you need to take advantage of the CDAP grant program.💰 💰

You can apply for $15,000 in funding and have the opportunity to take up to $100k in interest-free loans so you can jumpstart your company into a successful future.

🤝 Check the Canadian Governments website for more information https://ised-isde.canada.ca/site/canada-digital-adoption-program/en

If you want to know if you are eligible and come up with a business plan needed to apply for the grant, don’t hesitate to contact us for a FREE consultation at👉🏻 https://vi-media.ca/contact-us/.

01/23/2023

Why AI will never replace human translators when reaching the Chinese community

The use of Artificial Intelligence (AI) is increasingly becoming more prominent in a range of industries worldwide. 🤖

However, when it comes to bridging the language gap between companies and foreign communities, AI can only get you so far.

Here are some things that AI can’t provide or understand:⤵️

The complexity of the Chinese language
The importance of localization
The need for cultural sensitivity
The power of the human connection
The difference between literal and figurative translation

✅ If you want to succeed, you need a human translator so that your messages are clear when reaching the Chinese community.

📣Do you need help with your marketing plan?

We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

01/20/2023

The most prominent Xiaohongshu/RED user trends and statistics we saw in 2022

The popularity of Xiaohongshu/RED in 2022 was undeniable. 📈

It became one of China's most widely used social media platforms, boasting an impressive user base of over 158 million monthly active users.

↪️ As such, it is no surprise that analyzing the latest user trends and statistics has become an increasingly relevant topic.

1. User Generated Content (UGC) and KOL content mix are the most important marketing tactics on Xiaohongshu.
2. It has become an online hub for high-value and high-influence people.
3. It is mostly used by young females.
4. UGC accounts for 70% of all posts on Xiaohongshu

We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

01/18/2023

How to win over a Chinese audience and inspire word-of-mouth marketing

When it comes to marketing in China, it can be a challenge to know how to appeal to the Chinese audience and build brand loyalty. 🗣

After all, the Chinese consumer is different from the western consumer in terms of preferences and values.

So, how can you achieve it?

✔️ Hire KOCs to post their reviews of your brand’s product or service on their social media
✔️ Make bolder and more controversial messaging that will incite your target audience to share your content. - the DTC model
✔️ Offer hefty discounts for groups of consumers to buy products in bulk (for eCommerce stores) - the Pinduoduo model.

These are only some of the methods you can use.

If you want a partner that will help you reach the Chinese community, contact us for a free consultation 👉🏻 https://vi-media.ca/contact-us/.

01/17/2023

Canadian businesses could get a $15000 federal grant through the CDAP program.

Good news for Canadian businesses!

The Canadian Digital Adoption Program (CDAP) is offering a grant of up to $15,000 to help businesses become more competitive.

This grant could be used to purchase digital tools and services, allowing businesses to become more efficient and increase their revenue.💰

💡 One of the eligibility requirements is to connect with a local service provider who will help you develop a spending plan and apply for the grant.

If you are not sure which grant is right for you, if you are eligible or how to apply, 👉🏻 contact us to book a FREE consultation.
https://vi-media.ca/contact-us/

Let’s make the most of this opportunity for your business.

01/16/2023

Video production accelerates your Chinese digital marketing efforts.

If you're looking to make an impact in the Chinese digital marketing space, then video production should be at the top of your list of priorities.

🤳🏻 Video is an incredibly powerful tool for reaching a large and engaged audience in China, and by investing in video production, you can accelerate your digital marketing efforts and reach more potential customers.

The majority of businesses that try to reach the Chinese community are not aware of the market's demand for video content and create their own video adverts without taking cultural differences into account. ❗

This leads to subpar results, such as negative feedback or no viewers at all.

🧲 Do you want to keep up with this important trend in the ?

Don't hesitate to contact us! 👉🏻 https://vi-media.ca/contact-us/

01/13/2023

WeChat statistics for 2023 that you need to know

WeChat is one of the world's most popular messaging apps, with billions of users around the world.

As WeChat continues to grow and evolve, it's important for marketers and businesses to keep up with the latest trends and statistics.

As we close in on 2023, here’s what to keep in mind:👇🏻

1. There are 1.3 billion monthly active users on WeChat📱
2. It is the fifth most widely used app in the world
3. Over 60% of users open the app more than 10 times a day.
4. There are 450 million daily active users of WeChat Mini Programs
5. 20 million active Wechat Official Accounts are used to promote content
6. 41% of users follow these Official Accounts for promotions and 72% for news.
7. 70% of Chinese people use WeChat instead of email to communicate

We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

01/12/2023

The five metrics you need to measure Chinese marketing success.

Ar. you looking to measure the success of your Chinese marketing efforts?

It can be difficult to determine which metrics are most important when it comes to gauging success in the Chinese market. 🔝

To help make this process easier, we have outlined five of the things you should measure⬇️

1. Inbound website traffic
2. Assess where your inbound traffic is coming from.
3. New vs returning visitors
4. How many visits do you have on your website, and how long do they last?
5. Which pages are attracting the most traffic

🏆 Do you want to take your digital marketing efforts to the next level? Contact us now at https://vi-media.ca/contact-us/ for a consultation!

01/11/2023

Create your first Xiaohongshu/RED post in easy steps

The Chinese lifestyle app Xiaohongshu achieved about 158 million monthly active users in June 2022.

Otherwise known as RED, this app is particularly popular among female consumers.

So, how can you start posting?⤵️

1. Click the symbol “+” at the bottom of the page.
2. Select a high-quality photo or video you want to share.
3. Edit them to create an attractive cover for your audience
4. Insert the right keywords with the target users in mind in the title
5. Add relevant hashtags on the picture (yeap) and on the post related to the brand, location, users, etc.
6. Post it. Remember that it will be 10-30 minutes from submission to the approval of posts.
7. If you need help reaching the Chinese community, feel free to contact us for a consultation before getting started https://vi-media.ca/contact-us/.

01/10/2023

Selling on WeChat is the best eCommerce decision you'll make

WeChat has quickly become one of the leading eCommerce platforms for businesses around the world.

The platform is easy to use and has a variety of features that make it an ideal choice for businesses of all sizes.

It is superior to other Chinese e-commerce platforms for several reasons:

🔹️ It offers you the possibility to reach billions of users
🔹️ It has the convenience of a smaller platform.
🔹️ You can easily send personalized messages to users
🔹️ You don’t need to pay any upfront fees like with many eCommerce platforms
🔹️ You don’t have to pay any commissions on sales.

⚡ So, if you need help reaching a broad audience in the Chinese community, feel free to contact us at https://vi-media.ca/contact-us/.

12/27/2022

VI-Media Wishes Everyone Merry Christmas 🎄 and a Happy New Year!

As the end of the year approaches, VI-Media would like to take the time to wish all of our readers a Merry Christmas and a Happy New Year!

We understand that this year has been difficult for many, so we want to spread some cheer and joy✨ during this special time.

We hope that this holiday season is filled with joy and happiness for all of you.

😍 From our big family to yours, we extend our sincerest wishes for a safe and enjoyable holiday season!

Let's look forward to a brighter 2023!

11/25/2022

If you are looking to sell real estate, you may want to consider marketing your property to Chinese buyers in Canada. 🔑 🏡

This is especially true if you are looking to develop residential properties or rent out luxury condos.

The Chinese housing market continues to grow as more and more people flock to cities like Vancouver, Toronto, and Montreal, seeking jobs and better quality of life. If you are in the real estate industry, this trend can be very beneficial to you! ✅

And the easiest way to reach out to the Chinese community in Canada?

💡 By making use of our services. We can help you attract wealthy Chinese buyers through targeted strategies at Vi-Media.

We offer comprehensive digital marketing services to help businesses of all kinds succeed in the Chinese community.

🗣So, if that's what you need… contact us! https://vi-media.ca/contact-us/.

11/21/2022

𝗛𝗼𝘄 𝘁𝗼 𝗨𝘀𝗲 𝗪𝗲𝗖𝗵𝗮𝘁 𝗠𝗶𝗻𝗶 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

WeChat is China's most popular social media platform and has more than 1 billion users worldwide.

One of the biggest advantages of selling products on WeChat is that it's easy to access customers willing to pay through the mini-programs provided within the platform. 🛒

To ensure you get the best results from your online business, here's what you should know about setting up your e-commerce on WeChat by using mini-programs.

👉🏻 WeChat Mini Programs are an easy way to get your brand into the space
👉🏻 They offer cross-platform compatibility
👉🏻 They are interactive and allow the users to do something useful, increasing the likelihood a person will install and use it.

🧲 Do you want to keep up with the emerging trends in the ?

Don't hesitate to contact us! 👉🏻 https://vi-media.ca/contact-us/