CommDesign

01/16/2025

The psychology of fonts: how fonts make you feel
Some may doubt how much choosing the best fonts can really matter.
Although words matter – the fonts that build these words have a powerful character that influence perception!
Read more: https://shorturl.at/ND24A

01/14/2025

Last week a client asked me a question that is on many people’s mind: Rebranding or having a Brand-Refresh – which of them is right for me?

The topic of whether to pursue a brand refresh or a complete rebrand often arises in the following scenarios:

1. A company seeks to update its image or messaging to remain competitive or better connect with customers in a shifting market.

2. There is a change in ownership, such as when new leadership or a second generation takes over the business.

3. The business reaches a significant milestone and wants to re-evaluate its position to ensure future success.

4. Over the years, the company has expanded its offerings, but its branding no longer reflects these changes, resulting in missed opportunities to reach some audiences.

I’m frequently asked to explain the difference between these two approaches and provide guidance on which might be the better choice. Let’s dive into that!
https://shorturl.at/EvaVK



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01/01/2025

Happy New Year! May the coming year bring you all the success and happiness you deserve. 🌟🥂🎉

12/23/2024

May your holidays be merry and bright,
And may 2025 bring health, prosperity, and light!

Happy Holidays! 🩷🍀🎉⛄️🎄

12/18/2024

Pantone colour of the year 2025: Mocha Mousse (PANTONE 17-1230)
Each year, Pantone chooses a colour that embodies the global spirit, reflecting our shared mood and collective attitude. For 2025, the selected hue is Mocha Mousse—a warm, rich brown that evokes feelings of comfort and indulgence.

Do you find that this nurturing shade, reminiscent of chocolate and coffee, resonates with our longing for warmth and reassurance?

hashtag hashtag hashtag hashtag hashtag hashtag

11/27/2024

Looking to send something special for the holidays to clients and business partners?

We are here to help with either a digital or print solution (tailored to your clients and customized with your logo & content) – so you could focus on the busiest time of year!
DM or call 514 504 1550 for more information.

10/30/2024

If you prefer creating content in-house but want a unified, branded look, we can help! Check out our flexible template example with editable intro and outro sections—you can easily insert your own video content in between. Both text and images are customizable. For more details on custom branding options, call us at
514-504-1550 or send us a message.

10/14/2024

"Gratitude is when memory is stored in the heart and not in the mind." Lionel Hampton

09/24/2024

Graphic Designer vs. Illustrator: Who to Hire?

Do you need graphic design & illustrations? Struggling to choose between an illustrator vs. graphic designer? We’ll explain the difference & help you decide.

09/18/2024

Survey: 92% of SEO Experts Suspect their Competitors Buy Links
Links.
Short: https://shorturl.at/482ET

09/17/2024

Did you know? YouTube Tops TikTok in recent US Youth and Social Media Trends Report!
https://shorturl.at/LABP4

09/11/2024

6 Reasons Why You Should Start a Newsletter and How to Make It Successful.
Find article in bio (linktr.ee, under latest blog)

09/10/2024

Pantone's new tool aims to help designers stay ahead of colour trends Pantone Color Insider will help designers and the larger creative community have context on what is happening in the world of color and actionable data on global macro trends and what consumers are looking for to help inspire their design decisions.

https://www.creativebloq.com/design/graphic-design/pantones-new-tool-aims-to-help-designers-stay-ahead-of-colour-trends

Color Insider provides up-to-date data on trending hues.

08/28/2024

Has influencer marketing become more transparent?
https://www.marketingweek.com/nfluencer-marketing-transparency-2024/

The mainstream use of Gen AI is just one reason brands and regulators must remain vigilant in a booming creator economy.

08/26/2024

How to Create Personalized, Immersive Digital Marketing Experiences.
https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/25/16-ways-to-create-personalized-immersive-digital-marketing-experiences/

08/21/2024

10 TIPS ON HOW TO BUILD AND GROW YOUR EMAIL LIST FASTER
Building your own email list of past and current clients as well as prospects can save your business a lot of $$$ on paid ads down the road.
https://n9.cl/yeixy

08/19/2024

Are all celebrities into gin? Following Ryan Reynolds’ footsteps, Margot Robbie’s gin brand Papa Salt recently debuted in the United Kingdom. Cheers!🍸🍹


https://www.forbes.com/sites/rachelking/2024/08/06/margot-robbies-papa-salt-gin-3-strategies-to-build-a-500-million-brand/

08/14/2024

To follow the recent politics of “WEIRD”...😉