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OneDegree.ca is a marketer’s secret weapon. One Degree is the central gathering place for Canadian Online Marketers. Some big changes you might have noticed!

Founded by industry veteran Ken Schafer in 2003, One Degree was purchased by Kate Trgovac and a small group of investors in 2007. In 2010 Peter Mosley purchased One Degree and has been the proprietor ever since. It has been 14+ years that Onedegree has been serving the digital marketing communities and it has been our pleasure. We believe it is a perfect time to make some changes. First, we have m

oved from the TypePad platform to WordPress. At one time TypePad served its purpose but sadly has not kept up to date with the best practices online. Second, now that we have rounded a fairly monumental milestone – our 3,000th article – it is time we shifted our gears. If you look at the scope of the articles and the dozens and dozens of topics we have covered, we’ve covered a lot! And they are all still here for reference. There will still be guest articles from time to time but will be upping the frequency of “Industry News Briefs.” These have been tested and the results show folks want “more news, more often” and in bite-sized chunks. All this is supported by data we have collected over the last year or so. We will continue to never have clickbait, no tricks and we will be transparent as always. We want to entertain you and become even more important to your online experience. Many thanks!

— mose

10/10/2024

Four big strategic mistakes Nike needs to reverse
https://onedegree.ca/2024/09/23/four-big-strategic-mistakes-nike-needs-to-reverse/

09/12/2024

Are you Marketing or Repellent Marketing?

Are you Marketing or Repellent Marketing? Published September 11, 2024 Let’s talk about something I’ve coined Repellent Marketing—a term that describes the intrusive, annoying, and often unethical marketing practices we encounter all the time. You know the ones: spam emails clogging your inbox...

04/15/2024

Further to the Changes on One Degree.

Lots of folks working hard, "many hands make light work!"

Very excited to spill the beans!

Patience.

04/10/2024

Changes ...

A quick note … Published April 9, 2024 Just dropping a quick note here. Changes. Lots of changes. I have not been ignoring One Degree, to the contrary, working on something very interesting. Stay tuned. mose Published in Peter Mosley Previous Post Amazing 8 Trends To Grow On Instagram In 2024 N...

02/16/2024

This is just too much to take in all at once.

The Net, The CIA and more … Published February 16, 2024 Instead Weekly Wrap-Up have a look at this. X video Published in Social Media Previous Post Super Bowl Ads 2024: Get a First Look at What’s Coming for the Big Game No Newer Posts Return to Blog

02/09/2024

Super Bowl ads

Super Bowl Ads 2024: Get a First Look at What’s Coming for the Big Game Published February 8, 2024 Super Bowl Ads 2024 Don’t miss Jason Momoa’s ode to Flashdance, Usher’s BMW cameo and Jennifer Aniston’s reunion with an old friend. CNET Published in Industry News and Peter Mosley Previo...

02/02/2024

WEEKLY WRAP-UP

https://onedegree.ca/2024/02/01/weekly-wrap-up-10/

01/26/2024

https://onedegree.ca/2024/01/26/weekly-wrap-up-9/

WEEKLY WRAP-UP

Weekly Wrap-Up Published January 26, 2024 Netflix reports the money is rolling in — and so are advertisements for Canadian subscribers Netflix told investors it has added millions of new customers and has lots of room to grow its revenue — with part of that growth coming from the planned elimina...

01/18/2024

https://onedegree.ca/2024/01/18/weekly-wrap-up-8/

WEEKLY WRAP-UP

01/05/2024

Weekly Wrap-Up

Weekly Wrap-Up Published January 5, 2024 Looking for a job or career change? These skills will be in high demand in Canada in 2024 As the Canadian economy continues to slow, Canada’s job market is changing, and that’s had an effect on the skills that employers are looking for. In 2023, amid reco...

12/13/2023

Happy Holidays

Happy Holidays! Published December 13, 2023 It’s that time of the year and an old Ad Guy cannot break with tradition. And I need a break! Been a strange year battling some health issues – but I think I am winning! I believe that my dear friend, mentor and agency partner Peter Zarry instituted th...

12/08/2023

Weekly-wrap up

Weekly-Wrap Up Published December 8, 2023 Canadian edition of Reader’s Digest magazine to cease activities next spring The media crisis has claimed another victim in Reader’s Digest magazine. The news was announced Tuesday to employees of the publication’s French and English Canadian editions....

11/30/2023

https://onedegree.ca/2023/11/30/weekly-wrap-up-4/

10/13/2023

Weekly Wrap up October 13, 2023

Weekly Wrap up October 13, 2023 Published October 13, 2023 Variety and Canva Join Forces to Create Interview Studio for Marketers During Advertising Week For the first time, Variety will host an Interview Studio during Advertising Week featuring three days of programmed interviews with marketing lea...

10/07/2023

IN THE NEWS OCT 7, 2023

https://onedegree.ca/2023/10/07/one-degree-in-the-news-oct-5-2023/

09/22/2023

https://onedegree.ca/2023/09/22/weekly-wrap-up-september-22-2023/

Weekly Wrap-Up September 22, 2023 Published September 22, 2023 I Asked 65 Teens How They Feel About Being Online “Social media is a necessity. You take it away from us? It’s like, Oh, wow, we have nothing left.” Ask any parent of a teen or tween what they’ve heard lately about adolescents an...

09/15/2023

Weekly Wrap-Up September 15, 2023

Weekly Wrap-Up September 15, 2023 Published September 15, 2023 Say goodbye to the journalism you know Imagine you’re lying in your bed, scrolling through TikTok video after video, when you stumble across 15 seconds highlighting some crucial news about your home country. In an effort to combat misi...

09/07/2023

https://onedegree.ca/2023/09/07/weekly-wrap-up-september-7-2023/

Weekly Wrap-Up September 7, 2023 Published September 7, 2023 TFW your grandma becomes a social media sensation In one of her recent posts, Joan MacDonald twirls on a beach and smiles radiantly into the camera. In another, the 77-year-old exhales heavily as she squats under a weighted bar in a gym. A...

08/28/2023

https://onedegree.ca/2023/08/28/social-media-evolution/

Social Media Evolution

Social Media Evolution Published August 28, 2023 Having been online since the ’80s, I’ve had the privilege of witnessing the various stages of the internet’s growth. The web truly came to life in ’92, but of course, the seismic shift arrived with the advent of Social Media. I’d like to sha...

08/24/2023

https://onedegree.ca/2023/08/24/weekly-wrap-up-thursday-august-24-2023/

Weekly Wrap-Up Thursday August 24 2023 Published August 24, 2023 The Truth About Gigs, Gs and Other Internet Marketing Jargon Your phone probably runs on 5G. But you may have also seen a bunch of ads about “10G” and be wondering what that means. Is it twice as fast? Does it reach twice as far? O...

08/17/2023

https://onedegree.ca/2023/08/17/one-degree-weekly-wrap-up-thursday-august-17-2023/

One Degree Weekly Wrap-Up Thursday August 17 2023 Published August 17, 2023 Inside Canada’s fight with Facebook Canada’s Liberal government picked a fight with two U.S. tech giants by passing legislation forcing Meta and Google to pay news publishers for content. But the battle hasn’t gone qui...

08/10/2023

https://onedegree.ca/2023/08/10/one-degree-weekly-wrap-up-thursday-august-10-2023/

One Degree Weekly Wrap-Up Thursday August 10 2023 Published August 10, 2023 Canadian publishers seek antitrust probe of Meta blocking news Canadian news industry groups have asked the country’s antitrust regulator to investigate Meta Platforms’ decision to block news on its platforms in the coun...

07/24/2023

https://onedegree.ca/2023/07/24/yes-i-am-still-on-about-ai/

Yes, I am still on about AI Published July 24, 2023 I was writing a follow-up to the previous post this morning and as the Initial frenzy seems to have quieted a bit I wanted to give an AI, One Degree Top Ten. However, this email just came in from Neal Schaffer. I have been following him and subscri...

07/12/2023

The AI Big List: A Comprehensive Guide to Artificial Intelligence

The AI Big List: A Comprehensive Guide to Artificial Intelligence Artificial Intelligence (AI) has transformed the world as we know it, enhancing efficiency, simplifying tasks, and revolutionizing industries across the board. From self-driving cars to chatbots, AI is everywhere, and its potential is...

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