Pot meet Kettle๐ค
In my defence... I am working on my own market strategy for this account and I would NEVER for anyone else accounts!
So let's talk about CONSISTENCY. Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among your intended audience.
Posts:
Typically, it is recommended to upload 5-7 posts per week on your Instagram feed, with no more than two posts per day. If you operate a business that is open 7 days a week, posting every day you're open can help increase organic traffic both online and in person. However, stories can be uploaded more frequently than posts. Business owners have reported success by sharing 3-5 stories per day.
Voice:
It's important to consider your audience before crafting your message. Depending on factors such as age, location, gender, interests, and aspirations, different groups of people may respond better to different tones of voice. For instance, the language you use when communicating with millennials may not be the same as that used when communicating with baby boomers. By understanding your audience, you can select a tone that resonates with them and helps to convey your message effectively.
Hashtags:
It is advisable to maintain an appropriate length for your social media posts. Posts that are excessively long can be tedious and unattractive in appearance. Similarly, the overuse of hashtags can also have a negative impact. While hashtags can be a useful tool to join discussions around a popular topic, using too many can make your post appear cluttered and ineffective. A good practice is to ensure that the number of words in your caption exceed the number of hashtags used in the same post.
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EXCITING NEWS!!
I have added a portfolio page to the website. This page has some of the past work I have done for clients on it ( names and logos are changed for their privacy).
Head over to the website to check it out!!
bean-social-medias.myshopify.com
Each block is a gallery, so you can click it and scroll through the gallery to see more photos.
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