Red Rocket Creative

09/25/2024

🚙 Did You Know? The dominance of SUVs on Canadian roads isn't just about consumer preference—it's also shaped by strategic marketing and evolving industry trends. Today, SUVs and trucks make up 86% of vehicle sales in Canada, offering more space, safety, and versatility for drivers.

Surprisingly, if SUVs were a country, they’d rank as the 5th largest CO2 emitter globally! 🌍💨

As fleet managers, understanding these trends is key as we balance the demand for larger vehicles with the push towards sustainability. At Foss National Leasing, we're here to guide you in making smart, informed decisions for your fleet.

Canadians are buying more SUVs and trucks than ever, despite their higher costs and growing concerns about affordability and emissions. Here's a closer look at how government policies and automakers' strategies pushed consumers toward bigger, pricier vehicles.

09/23/2024

At Foss National Leasing, we see AI as a game-changing partner for fleet managers when combined with human expertise. From boosting performance to cutting energy consumption and automating routine tasks—the future is now.

🔍 Curious to learn more?

Hear from the experts at Geothentic, Geotab, and Baseline.

According to experts, artificial intelligence will change the way fleet managers operate on a daily basis. However, it is also understood that most managers are unaware of the extent of possibilities and changes brought about by the arrival of AI.

09/20/2024

New tech like ADAS, ISA, and in-cab cameras are revolutionizing fleet safety.

But here’s the truth:

🚨 They’re no substitute for driver awareness and training. 🚨

At Foss National Leasing, we believe that while tech boosts safety, well-trained, alert drivers are the real foundation.

🔑 The key to safer roads?

Pairing smart tech with strong training.

Let’s keep our roads safe together.

Fleet experts weigh in on technologies and regulations moving the needle in fleet safety, but they caution that drivers may become over reliant on technology and neglect situational awareness on the road.

09/17/2024

Highland Electric Fleets is making a powerful impact by leasing zero-emission school buses to school boards.

🌍 5,500 tonnes of carbon emissions reduced annually.

We share the vision of sustainable fleets and believe that effective leasing solutions and a transition to zero-emission vehicles are essential for reducing environmental impact.

Great job, Highland Electric Fleets (Canada) ULC!

Leased zero-emission buses to save approximately 5,500 tonnes of carbon emissions

09/11/2024

As fleet electrification accelerates, Deloitte Canada’s latest report offers a comprehensive blueprint to help Canadian fleet managers navigate this complex transition.

🔍 Key Takeaways for Fleet Managers:

- Strategic Charging Choices: Choose the right infrastructure—private (behind-the-fence) or public (outside-the-fence)—based on your fleet's needs.
- Financing Opportunities: Green financing and government grants can cut costs, making electrification more accessible.
- Innovative Solutions: Emerging technologies like microgrids, energy storage, and bi-directional charging enhance resilience and reduce costs.

🚀 Why It Matters: Commercial vehicles, though only 20% of the fleet, contribute over 60% of road transport emissions. With Canada’s ambitious targets—30% zero-emission new vehicle sales by 2030 and 100% by 2040—fleet electrification isn't just about sustainability; it’s about future-proofing your business.

In its latest report, Power to the Fleet: Choosing the best charging infrastructure and commercial ecosystem for your electric vehicles, Deloitte provides comprehensive insights into the pivotal role of fleet electrification in advancing Canada's climate goals, while outlining a roadmap for organiza...

09/09/2024

First major retailer in Canada to introduce a hydrogen fuel cell electric semi-truck.

With an impressive range of 800 km and zero tailpipe emissions, this Nikola Hydrogen Fuel Cell EV is set to avoid 97 metric tons of CO2 emissions annually. 🌱💧

The big question:

Would you add H2-powered vehicles to your fleet?

MISSISSAUGA, ON – June 27, 2024 – Walmart Canada’s new hydrogen fuel cell-powered electric semi-truck is now on the roads in Mississauga, Ontario as the retailer continues its ambitious journey towards a 100% alternatively-powered fleet. Walmart Canada is the first major retailer in Canada to ...

09/05/2024

If you've been shocked by rising gas prices, you're not alone. In Canada, the cost per litre has been climbing steadily, leaving many of us wondering why. This article from MoneySense dives into the factors driving these price hikes and provides practical tips on how you can save money at the pump.

👉 Key Takeaways:

- The average Canadian paid $1.68 per litre in May 2024—a significant increase from last year.
- Factors like geopolitical tensions, seasonal demand, and crude oil supply disruptions play major roles in price fluctuations.
- Simple strategies like using cruise control and checking tire pressure can save you up to 15% on fuel costs.

Ready to learn more and start saving? Click the link below to read the full article.

Here’s why gas prices go up and down—and how you can save money next time you fuel up your vehicle.

09/05/2024

📈 Nch'kay's 2023 Annual Report is Here! 📈

We're excited to announce the release of Nch'kay's 2023 annual report, showcasing significant progress in Squamish Nation's business and economic development. Our agency proudly supported Nch'kay in creating the report's narrative and design.

It has been a fantastic journey, and we appreciate the opportunity to contribute to this vital project for the second year.

We invite you to read the full report here: https://bit.ly/3XgCMbo

'kay

07/24/2024

Since 2019, Red Rocket Creative has designed sustainability reports for Ballard Power Systems. Each year, Ballard enhances its sustainability initiatives, and we help make this valuable data easily understandable through infographics and advanced data visualization.

We are proud of this year's result and excited about future collaborations with Ballard!

Check out the full report: https://bit.ly/3ztMIq9

07/17/2024

We are thrilled to announce that Montez Corporation's 2023 ESG Report is out! In this comprehensive report, Montez, a leading real estate investment and development firm, presents its environmental, social, and governance performance for the past year.

We are proud of the visually engaging and informative result, highlighting Montez's ESG Framework, approach, performance, and key initiatives across Canada.

To read the full report, please visit: https://bit.ly/4cOoNjy

07/10/2024

When Gildan, a global apparel manufacturer employing 43,000 people tasked us with their comprehensive sustainability report, we saw it as a chance to push our creative boundaries.

This project showcases our ability to tackle complex, large-scale assignments with precision and creativity.

We're grateful for this opportunity and look forward to future collaborations!

Check out the full report: https://bit.ly/4eT1iaW

07/05/2024

Did you hear the news? The renowned chef, Rob Feenie, has made a comeback to the culinary scene as the executive chef at Le Crocodile! 🎉

Rob Feenie's previous restaurants have been nothing short of exceptional, and now he's bringing his culinary expertise to Le Crocodile. This is big news for food enthusiasts in our city!

We're also proud to share that Red Rocket Creative had the privilege of creating the website for Le Crocodile. Explore the site to learn more about their exquisite menu and make reservations for an unforgettable dining experience: https://bit.ly/3RYbOnf

Let's celebrate this culinary revival at Le Crocodile ;) 🥂🍴

02/13/2024

This is How We Approach Content Strategy Today Versus Five Years Ago - Refine your content strategy for maximum impact with minimal effort. Explore evolving tactics, tailored messaging, and key trends.

Refine your content strategy for maximum impact with minimal effort. Explore evolving tactics, tailored messaging, and key trends.