Fresh Air

11/02/2023

Falcon Ridge, Manitoba. Expert Trails: 0; Chairlifts: 0; Vertical Drop: 119 feet; Annual snowfall: 1.5 feet. So why and how has Falcon Ridge thrived for over 60 years? For that, you’ll have to look well beyond the stats. Check out the first installment of "Community Ski Areas: True Stories from the Heartland of Canadian Skiing".

Falcon Ridge brings to mind Mark Twain’s adage that ‘there are three kinds of lies: Lies, damned lies and statistics.’ Of the three, Twain especially despised statistics because they can be as deceptive and misleading as they are descriptive and definitive. Take Falcon Ridge’s Mountain Stats...

10/24/2023

This was a challenge that we took head on for Harley-Davidson. To produce a 100-page print magazine in three months. Our team buckled down and delivered!

09/13/2023

Our latest story for Harley! Each week the Fresh Air team produces a spotlight feature on an amazing motorcycle enthusiast. Some incredible backstories out there!

07/21/2023

Another successful production for Harley-Davidson. The photo essay “Human Connections” appeared in the July 2023 edition of “The Enthusiast”, reaching a global audience in the millions.

Talented photographer & filmmaker shared some of his stunning images (and the backstory) from his series “The Motorcycle Portraits”.
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07/21/2023

When David Beckham signed Lionel Messi to Inter Miami recently, MLS received a massive boost in ratings, fan support and profitability. It was a stroke of genius by Beckham, the co-owner of the club and former world-class player.

07/21/2023

By using Instagram reels with a regular cadence (2x per week) will boost your followers and encourage your audience to engage with your brand. 9 out of 10 users watch Instagram videos every week.

02/24/2023

2023 marks the 40th year for the Harley Owners Group (HOG). Fresh Air has been fortunate to provide content to HOG members in Canada for the past 11 years, with stories that showcase moto culture and the riding lifestyle through the lens of the Harley brand.

For this project, Fresh Air provided the content for the best rides across Canada, in addition to copy editing and translation. Copy writer extraordinaire shared details of some iconic rides from The Pacific Rim Highway all the way over to St. John’s to Old Perlican in Newfoundland and Labrador, and many places in between.
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02/24/2023

Not only did she dismantle the USA hockey team on multiple occasions, Hayley Wickenheiser is as much a force off the ice as on it. Now a full-blown physician and assistant GM for the Toronto Maple Leafs, this five-time Olympic medallist is the GOAT of Canadian women’s hockey.

02/24/2023

It can be a struggle to keep up to the demands of new content. By creating simple strategies you can stay ahead of the game and keep your content channels fresh and up-to-date. See link in bio for more.

06/16/2022

Fresh Air is proud to have supported in the production, design and printing of a 140-page cookbook for the Toronto Taste event last week. The book is filled with incredible recipes from the GTA’s top restaurants and chefs. The proceeds of the event were in support of Second Harvest, Canada's largest food rescue charity.

06/16/2022

Ukraine’s president and has become a real-life wartime leader and hero to many. A former actor and comedian, Volodymyr Zelensky is a true leader.

06/16/2022

What the heck is content marketing and do you really need to know the answer? Good question. The reality is, yes, it's an increasingly important tool for business growth. From social media content strategies to developed visual identity to writing copy and creating infographics, it can me a complicated machine and intimidating space.

Check us out, or better yet contact us to discuss your project, ideas or content aspirations.

06/07/2022

PROJECT: Harley-Davidson “The Enthusiast”. This legendary route between Vancouver and Pemberton is known the world over for its awe-inspiring scenery, blue ocean moments, snow-capped mountains and inspiring cultural stops. The Fresh Air crew documented it all in “Where the Sea Meets the Sky”; a multi-media feature which reached a global audience of over 2.4 Million in Harley’s The Enthusiast magazine.

Published: March 2022
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Video Director:
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Writer/Rider/Model:

06/07/2022

Whether it was in old spaghetti westerns, raw and edgy films or through his classic direction and production, there’s no mistaking that Clint Eastwood had and has serious screen presence. Yes he became an icon for masculinity but there’s a lot of heart there, too.
Interesting tidbit: he served for two years as the mayor of Carmel-by-the-Sea, California.

06/07/2022

Creating good content has gone beyond the “nice to have” into the must-have” domain for businesses from small to large. A hybrid model which involves leadership by in-house staff in a collaborative arrangement with a content marketing agency can be an effective solution and can ensure brand consistency and high customer retention and engagement. Check the link in our bio.

**Fresh Air works seamlessly with businesses, corporations and non profits in a collaborative and healthy environment. Contact us to discuss your project or aspirations.

05/12/2022

When Second Harvest expanded nationally and rapidly – in larger part due to COVID’s devastating impact and ensuing demand for hunger relief – we produced this video to showcase their important work from coast to coast to coast.

Shot in June 2021

Videographer:
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Animator: Ben Hartley
Voice actor: Scott Smith

05/12/2022

The 44th president of the United States is a world changer, a humanitarian and one heckuva a cool kid. This week we tip our hat to one of the best ever leaders of the free world.

05/12/2022

Is this blog post we outline four simple steps you can take which will allow you to have a clear picture on what is needed for your digital assets.

Or hop over to freshairproductions.ca, give us a ring or contact us for a free initial evaluation.

04/22/2022

Fresh Air is proud to work with Second Harvest to amplify their important work in food rescue. The Harvest Journal is a monthly digital magazine which provides insightful commentary, tips and thought-leadership content to elevate and amplify Second Harvest’s important work in the areas of hunger relief, food waste, environment and community.

04/22/2022

Norma Jeane may be best known as a Hollywood s*x symbol and “blonde bombshell” on silver screens, advancing the era’s s*xual revolution and her personal struggles and fish-in-a-bowl life continue to be the subject of controversy and speculation. But her near-mythical status and mysticism will remain with film history forever.

04/22/2022

Do you really need a Digital Audit? YES! ☑️

Contact Fresh Air for a free 👍 audit where we "look under the hood” and evaluate your digital assets. Or take our 6️⃣0️⃣second assessment @ www.freshairproductions.ca

12/04/2021

Over the course of many months, the Fresh Air team refreshed, rebranded and created content solutions for BC Alpine ⛷🎿. The goal of this project was a site integration, to layer a marketing strong & highly visual website with a refined visual identity, while strengthening the brand narrative for the alpine skiing provincial sport organization. 🙌

12/03/2021

Stein Eriksen was not only one of the most influential skiers of all time – widely considered the ‘Godfather of freeskiing’ 👌⛷🎿 – he was also a gentleman with tremendous style and presence … all while being humble and true to his Norwegian roots.

12/03/2021

What the heck is content marketing and do you really need to know the answer? Good question. But the short answer, yes!👍🙌✅

Click link in bio to see the story.

11/17/2021

If video is not a core focus on your social channels, it’s time to reconsider your strategy. 🎥 is having a major moment right now. It drives traffic, creates engagement and holds attention. ‘Nuff said? If you’re still not convinced here are 7 reasons why [see link in bio] 🙌

11/17/2021

Marlon Brando is considered one of the greatest actors of all time. He was the duke in his domain and commanded a room (and screen) like no one before him.