Go2 Productions Inc.

10/29/2024

In retail, projection mapping is revolutionizing how stores engage with their customers. This technology makes walls, floors, and even store windows visual displays, allowing retailers to create immersive shopping experiences that attract attention and encourage customers to go in. This draws in foot traffic and provides a new level of brand interaction.

At Go2 Productions, we create an immersive environment for retail shops. Contact us to enhance your shopping experience.

10/25/2024

A few years ago, Go2 Productions collaborated with Latincouver to present a projection mapping show for the Day of the Dead at Granville Island, Vancouver, in honour of Latin Heritage Month.

This incredible celebration allowed us to display Mexico's rich cultural customs. The animations narrated the history of Dia de los Muertos and displayed some of its essential elements, such as bread and the cempasúchil flower and how is celebrated today. This show was a success and also drew parallels to the Halloween festivities we all know and love.

The results of that projection united the Vancouver community and diffused culture. We're immensely proud to have contributed to this project and seasonal festivities.

Let us know in the comments if you would love to see a projection like this again.

10/22/2024

Annual General Meetings (AGMs) are crucial for corporations and their shareholders. They provide an opportunity to convey important messages and updates. More than just formal gatherings, AGMs can become a powerful medium that makes shareholders feel valued and engaged. This highlights the importance of creating immersive experiences at these events.

Immersive experiences during corporate events engage attendees, encourage active participation, and help them easily understand complex concepts. Shareholders, who often play a crucial role in decision-making, appreciate these experiences as they can improve their understanding of the corporation's situation and leave the event with a positive impression of the brand, strengthening relationships.

At Go2 Productions, we specialize in crafting immersive experiences for corporate events. Contact us to create one that your shareholders will never forget.

10/17/2024

Throwing back to May 2018, when WestJet and Go2 Productions Inc. collaborated to announce the new livery design for their 787 Dreamliner planes.

WestJet wanted to create a buzz in the media as the new planes featured, for the first time, a Business Class and a redesigned modern cabin. This meant a new level of comfort and an upgraded experience for WestJet customers and crew. Because the planes were not ready yet, WestJet was looking for a unique solution to introduce these newer interior designs at their 2018 AGM and get the public and staff excited about them, so they decided to do a projection mapping spectacle.

WestJet teamed up with Go2 Productions to make the projection at the hanger doors of their headquarters in Calgary, Canada, to give the illusion that the plane was actually present. Then, they explored the inside of the plane and revealed the new livery design.

Over 1,000 people, including WestJet employees and the media, attended the product launch. The event was also live-streamed on Social Media, and the audiovisual experience had the crowd in a chorus of applause and excitement at the end.

10/15/2024

The term "immersive experience" refers to events where attendees feel fully engaged and absorbed in the environment. This magnified level of engagement is achieved by stimulating the senses and creating a strong connection between the audience and the multimedia content. During corporate holiday celebrations, event planners can implement AV technologies such as projection mapping, lighting design, holographic displays, LED Walls, and more to transport guests outside the business mainframe and make them truly immerse themselves in the festivities and actively engage with the celebration.

Immersive experiences encourage deeper connections among employees, clients, and partners, making the celebration feel personalized and special. At Go2 Productions, we specialize in creating immersive experiences. Contact us to find out how we can make your next holiday celebration one to remember!

10/10/2024

One of the most powerful uses of projection mapping at Product Launches is its ability to change the atmosphere of an event venue without the need for physical modifications. By using projectors, you can create immersive environments that reflect the theme of your product and brand.

While the idea of transforming an entire venue with projection mapping may sound expensive, it's often a more cost-effective solution than building elaborate sets or stage props. Projection mapping allows for endless customization without the physical materials that typical stage design requires, and the visuals can be adjusted for future venues. This means that you can achieve high-impact visuals at a lower cost, all while having the flexibility to make real-time adjustments to the visuals as needed.

10/08/2024

Launching a product can be a defining moment for your brand, so standing out is more critical than ever. Companies use projection mapping to solve this issue and create immersive experiences that keep the audience's attention.

This allows brands to showcase their new products with stunning 3D visuals, ensuring audiences remember them. Additionally, they use this technology to introduce product features and key benefits while creating moments that encourage social media sharing, sending the announcement of the new product far beyond the event's premises.

At Go2 Productions, we specialize in crafting immersive experiences that make your new products the start of the show. Contact us to learn how you can make your product launch event truly extraordinary.

10/01/2024

Creating massive holograms is one of the most innovative ways to implement projection visuals in corporate events. By placing a mesh in front of a dark wall, screen, or space, you can project animations onto the mesh, creating the illusion of floating holograms that drag your audience's attention.

This approach can be used alongside the stage to display your logo or products, keynote graphs, display your sponsor, create immersive spectacles, decorate the venue, and many other applications. Creativity is the limit.

At Go2 Productions, we create immersive experiences for corporate events. Contact us to learn how we can make your next event stand out.

09/26/2024

Immersive experiences at shopping malls use technology and creativity to engage multiple senses, creating a more interactive and enjoyable shopping experience. These experiences establish an emotional connection with consumers, and when done right, they offer several benefits. Here are the top ones:

✅ Increases foot traffic
✅ Extends visit time of consumers
✅ Improves Brand Loyalty and Sentiment
✅ Drives social media engagement
✅ Improves online presence
✅ Creates FOMO in local communities
✅ Increases overall retail sales.

At Go2 Productions, we create immersive experiences. If you're looking to boost retail sales and make your mall a destination for shoppers, Contact us.

09/19/2024

Throwing back when we created Mirage, an immersive 360 projection mapping experience at Metrotown Mall.

MIRAGE was an art installation that opened for 7 weeks. The audiovisual show consisted of a colourful journey of 3D illusions and shapes, being the perfect background for a social media photo or video.

Within the first few days of opening, over 1000 people per day were going through the experience. By the end of the first week, the numbers were up to 1200 people per day, with hundreds of tweets, IG stories, and posts being uploaded to other social media daily.

Results:

✅ Great time for people
✅ Social Media Buzz
✅ hashtag posts received 3,124 comments and 70,736 likes on Instagram
✅ 300+ tagged videos shared on social media
✅ Increased demand for shoppers to see the immersive experience.
✅ Increase in overall retail sales.

Would you like to see something like this again at Metrotown? Let us know in the comments.

09/17/2024

One of the most powerful uses of projection mapping in corporate events is its ability to set and reinforce the event's theme. For example, if your event theme is "Innovation and the Future," projection mapping can turn the walls and ceilings of your venue into a futuristic cityscape.
Similarly, for a corporate event focused on sustainability, projection mapping can transform the venue into a green forest or an underwater paradise. The possibilities are endless, and they will immerse attendees in the theme of your event.

Check out this video about how Go2 Productions used projection mapping to create immersive themes at corporate events and contact us to learn how we can help you make your next event stand out with immersive visuals.

09/05/2024

If you plan to animate your logo for your next business event, here are a few tips to get the most out of it.

✅ Integrating with Event Themes: Ensure that your animated logo aligns with the event's theme and objectives.

✅ Choosing the Right Animation Style: The animation style should reflect your brand's personality and the event's tone.

✅ Technical Considerations: Pay attention to technical details such as resolution, file format, and playback compatibility.

✅ Test, Test, Test: Remember to test your animation before the event to ensure optimal visibility.

At Go2 Productions, we focus on crafting animated logos and keynote presentations that effectively communicate your brand identity. Contact us today to bring your brand to life at your next corporate event.

08/22/2024

Every year during summer, the Canadian National Exhibition is held in Toronto, Ontario. This year, we are excited to announce that we have partnered with Bell Canada Astral Media and Canadian National Exhibition to create a 3D anamorphic advertisement that’s lighting up Yonge Square right now, and promoting one of the biggest fairs in North America! 😍📍

If you live in , check out the ad yourself, and remember to visit the CNE this year.

Cheers to more creative collaborations!

08/20/2024

The emergence of 3D anamorphic advertisements on LED displays marks an exciting development in outdoor advertising. These visually stunning billboards are reshaping how we advertise nowadays and offering brands vibrant opportunities to engage audiences with immersive and engaging content.

At Go2 Productions, we specialize in creating multimedia experiences, including 3D anamorphic digital content for LED displays. Contact us today to learn how we can help your brand leverage this innovative technology and keep up with the hottest advertising trends!

.

08/08/2024

Throwing it back 10 years ago when Go2 Productions wowed everyone at the annual Business in Vancouver Awards “Forty under 40” at the Vancouver Fairmont Waterfront hotel with their unforgettable projection mapping show.

For this projection, we used a modular and customizable set element which displayed high-quality content, decorated , and immersed the audience in the show, delivering a unique, unforgettable experience.

Time flies, and we are grateful to have continued collaborating with outstanding organizations to bring immersive and unique experiences since then.

08/06/2024

3D anamorphic is an advanced visual technique that can be implemented on LED Billboards and displays to create the illusion of 3D objects by leveraging perspective and depth cues.

These displays trick the human eye into perceiving a flat image as a 3D object. When viewed from a specific angle (Vantage Point), the content appears to extend beyond the screen, creating a breathtaking, lifelike effect.

At Go2 Productions, we specialize in creating 3D Anamorphic content. Contact us if you want your next OOH ad to pop out of the screen.

08/01/2024

We had the opportunity to collaborate with Freeman to create an interactive soccer game as a branded gamification for Visit Abu Dhabi. Check it out!

08/01/2024

As the Paris Olympic Games continue, let's remember our own special Olympic moment. Throwback to July 2015, when Montreal celebrated Canada Olympic Excellence Day!

Go2 Productions put on an 18-minute projection mapping show that lit up the Canadian Olympic Committee headquarters building and revealed the Olympic Rings on the roof. The visuals, music, and special effects left a lasting impression.

Check out this throwback, and let us know your thoughts! 🎉🏅🇨🇦

07/30/2024

During trade shows, LED displays have become a popular choice for booth design due to their versatility, brightness, and ability to deliver engaging content. They also come in various sizes, shapes, and configurations, allowing designers to explore their creativity and have endless possibilities for booth designs. This versatility enables brands to create unique and immersive environments that stand out and can significantly influence their success, drawing in attendees and creating memorable experiences.

At Go2 Productions, we create dynamic content for LED Displays. Contact us if you want to draw attention with powerful visuals at your next event.

07/18/2024

As trade shows continue to be vital platforms for companies to showcase their new products and services, booth design has become more important than ever.

Look at the latest trends in booth design for trade shows this 2024 and get some inspiration to stand out in your next event.

https://go2productions.com/blog/top-trends-in-trade-show-booth-design-for-2024/

Have a look to the latest trends in booth design for trade shows this 2024 and get some inspiration to stand out in your next event.

07/16/2024

It is not a secret that being an exhibitor at a trade show to promote your company's products and services is very costly. A great tip to stand out and draw an audience to your booth to maximize your ROI is to incorporate immersive experiences such as touchscreens with product demos and games, augmented reality (AR) experiences, or digital displays with multimedia content.

With interactive and immersive elements, you can generate curiosity in the audience and invite them to live an experience at your booth while you promote your brand.

At Go2 Productions, we create immersive experiences; contact us if you want to stand out in your next event.

07/11/2024

LED walls and digital displays will continue to dominate booth designs at trade shows in 2024. These technologies offer high-resolution visuals that immerse the audience in the content displayed. A particular hot trend is the use of 3D Anamorphic content, a.k.a Force Perspective visuals, which make products or visuals pop out of the LED display, faking a 3D experience sensation which adds a new level of immersion.

At Go2 Productions, we specialize in creating 3D anamorphic animations to make your products pop out of the screen. Contact us to make a lasting impression at your next trade show.