Traditionally, events have relied on physical props, printed materials, and extensive décor, which ended up in landfills as they were constantly single-use materials, with the increased concern about reducing an event's footprint and waste.
Immersive technologies have arrived as a solution to address this matter without sacrificing meaningful decor and experience. These technologies provide dynamic, reusable, and customizable digital alternatives. For example, projection mapping can decorate walls, floors, and ceilings with immersive digital landscapes, eliminating the need for physical backdrops or elaborate stage designs.
#EventSustainability #SustainableEvents #GreenEventPlanning #EcoFriendlyEvents #SustainableEventDesign #ZeroWasteEvents #CarbonNeutralEvents #EcoConsciousEvents #SustainablePractices #GreenEventSolutions #EnvironmentalResponsibility #ImmersiveExperiences #InteractiveDesign #ExperientialMarketing #ImmersiveTechnology #ProjectionMapping
Immersive experiences continue to dominate as brands strive to connect with their audiences in deeper and more meaningful ways. Since the lockdown of 2020, audiences have craved more than ever to live unique experiences, and this trend is still hot in 2025. This means planning and implementing immersive elements will be essential so audiences can interact, connect, and have an experience worth sharing with their peers and social media.
For instance, immersive environments are not just for entertainment anymore—they are being utilized as core elements to connect with audiences in corporate meetings, product launches, and brand activations.
#EventTrends #EventInnovation #EventPlanning #FutureOfEvents #EventTechnology #ExperientialMarketing #ImmersiveEvents #EventDesign #InteractiveExperiences #ImmersiveExperiences #InteractiveDesign #ExperientialMarketing #ImmersiveTechnology
Go2 is excited to announce our latest collaboration with Bell Canada Astral Media and The Rec Room. For this project, we created a 3D animated advertisement to announce the opening of The Rec Room's newest location. The ad is displayed on an LED billboard at the intersection of Granville St and Robson St, Vancouver Dt.
The main objective was to transform the two LED screens into a claw machine, where all the unique features of The Rec Room can be won as prizes, showcasing the fun that the new location will bring to the city while announcing the opening of their new location.
#Go2Productions #ModernAD #ModernAdvertising #DOOH #AnimatedAD #MotionGraphics #LedBillboard #LedDisplay #DigitalSignage #TheRecRoom #DigitalOutOfHome #BrandActivation #ImmersiveMarketing #VisualStorytelling #CreativeAdvertising #OutdoorMedia #AdvertisingInnovation
Interactive installations do more than just engage; they also provide a wealth of data. Brands and event organizers can collect insights about consumer behaviour, such as which elements were most popular, how long attendees engaged with a particular feature, or just collecting emails and basic data to send newsletters, promos and offers after the activation. This data can be used to refine future activations, optimize marketing strategies, and demonstrate the marketing ROI of the interactive installation to stakeholders.
The ability to measure and analyze audience engagement adds immense value to Interactive Installations, making them a strategic investment for brands at any event.
If you need to create an Interactive Brand Experience, contact Go2 Productions. We will help you stand out at your next event.
#BrandActivation #ExperientialMarketing #EventMarketing #InteractiveExperience #CustomerEngagement #BrandExperience #MarketingROI #ROIMarketing #ReturnOnInvestment #MarketingStrategy #CampaignEffectiveness #DataDrivenMarketing #LiveEvents #EventActivation #Go2Productions #InteractiveInstallations
Our interactive Installations are immersive experiences that engage people during live events such as music festivals, sporting events, public celebrations, street festivals and community engagement events.
They promote active participation using technology such as motion sensors, moving trackers, touchscreens, augmented reality (AR), projectors, and more, to create multisensorial experiences that generate deep experiences associated with the brand that make it, maximizing awareness and sentiment, influencing consumer purchasing behaviour, for future transactions.
#BrandActivation #ExperientialMarketing #EventMarketing #InteractiveExperience #CustomerEngagement #BrandExperience #LiveEvents #EventActivation #MarketingStrategy #ImmersiveExperiences #InteractiveInstallation #ExperientialMarketing #Go2Productions
Last week was Black Friday, marking the beginning of the holiday season and the most important time of the year for the retail industry. However, it is not a secret that this season is highly competitive for retail spaces as brands compete to capture the attention of shoppers against other brands’ big promotions, decorations, and events.
Immersive experiences have emerged as a game-changing tool for elevating retail environments as they transform traditional retail settings into destinations, which nowadays is expected from customers thanks to social media. Retailers who embrace immersive experiences during this period stand out, and when combined with promotions, these experiences maximize the opportunity to sell more goods while shoppers have a unique experience.
If you’re looking to bring innovative and engaging experiences to your retail environment this December, give us a call.
#BlackFriday #BlackFridayDeals #HolidayShopping #RetailMarketing #HolidaySales #ShoppingSpree #CustomerEngagement #SeasonalMarketing #Retail #RetailMarketing #RetailStrategy #CustomerExperience #RetailTrends #RetailInnovation #ShoppingExperience
Water screen projections are a trending multimedia technique where massive animations are projected into water mist. This technology started gaining recognition in the late 20th century when the concept developed as an innovative way to combine natural elements like water with modern projection techniques to create visual spectacles.
One of the early notable uses of water screens was in theme parks and large-scale public activation shows, where water curtains became an ideal medium for displaying visual effects and creating immersive experiences. Over the years, advancements in projection technology have improved the quality and versatility of water screen displays, making them a hidden gem choice for events, brand activations, and multimedia shows.
At Go2 Productions, we specialize in creating water screen projection shows. Contact us to learn how to create an immersive multimedia experience for your next event.
#WaterShow #FountainShow #AquaPerformance #EventEntertainment #LiveShow #SpectacularShow #WaterSpectacle #OutdoorEntertainment #EventExperience #ProjectionOnWater #WaterScreenProjection #ProjectionMapping #AquaProjection #EventTechnology #Multimedia #Go2Productions #Immersive #BrandActivaton #Creative
Winter is coming, and in some parts of the world, the cold weather and the reduced hours of sunlight could reduce the emotional cheer of communities. However, as winter sets in the holiday season, public activations become the perfect way to fight back and bring warmth, joy, and togetherness to communities.
As the colder months often limit outdoor activities, winter activations can draw people out and provide them with memorable experiences that brighten the season. These activations also encourage foot traffic to nearby businesses, increase shopping activity, and enhance local tourism, giving both small businesses and larger commercial centers an opportunity to thrive during the season. For brands and municipalities, winter activations offer a unique opportunity to connect with the public and build strong emotional connections.
Here is a small video of the times that Go2 productions had the chance to collaborate in winter activations to make the season warm and joyful for the communities.
#PublicActivation #CommunityEngagement #ExperientialMarketing #BrandActivation #OutdoorActivation #PublicEngagement #Winter #WinterSeason #WinterEvents #EventMarketing #BrandExperience #ImmersiveExperiences #Go2Productions #Community #Economicboost
One of the most impressive and widely recognized applications of projection mapping is transforming the exteriors of buildings and structures. This is called Architectural projection mapping, and it is especially popular for city-wide events, public celebrations, cultural festivals, and community engagement.
Corporations and brands often utilize architectural mapping to create large-scale brand activations that grab the attention of passersby. This approach can significantly impact local communities and reach global audiences through social media, providing them with exposure and increasing brand awareness in a non-traditional way.
In this video, you can see a few projects where Go2 had the chance to create Architectural Projection Mapping and bring the communities together.
#BrandActivation #ExperientialMarketing #CustomerEngagement #BrandExperience #EventMarketing #InteractiveMarketing #BrandStrategy #ProjectionMapping #BrandAwareness #CorporateSponsor #SponsorIdeas #CommunityImpact #CommunityEngagement #Architectural #Go2Production #Multimedia #AVshow #CityActivation
Throwing Back when we collaborated with NTT Data to produce a unique multimedia experience for their conference grand opening, “The New Tomorrow Together Summit.”
This conference is an annual, invitation-only, immersive event experience designed to showcase business and technology trends that are disrupting, changing, and shaping the world, so they wanted to create a spectacle that resonated with the conference theme, and we had the opportunity to use multimedia technology to impress their audience.
Here is the final piece. Let us know what you think in the comments.
#Conference #BusinessConference #IndustryEvent #Networking #Summit #IndustrySummit #BusinessSummit #LeadershipSummit #GlobalSummit #event #Multimediaexperience #Multimedia #eventVisuals #Visuals #Corporate #Technology #Go2Productions
At corporate events, first impressions are crucial. The opening should set the tone and establish an atmosphere that generates excitement for what’s to come. A low-impact start can create the wrong impression and lead to low engagement or a failure to impress the audience.
On the other hand, using custom multimedia content—such as animated logos, projection mapping, or immersive LED visuals—can elevate the opening, leaving a strong first impression and engaging the audience with style and sophistication.
Here is a small video of a few projects in which Go2 created strong visuals for event openers, ensuring high-impact and audience engagement.
#EventOpener #EventKickoff #OpeningAct #EventIntro #EventProduction #EventCreativity #VisualStorytelling #CorporateEvent #BusinessEvent #CorporateGathering #EventPlanning #CorporateCelebration #CompanyEvent #EventManagement #CorporateFunction #NetworkingEvent #ProductLaunch #AGM #EventIdeas #Go2Productions.
In retail, projection mapping is revolutionizing how stores engage with their customers. This technology makes walls, floors, and even store windows visual displays, allowing retailers to create immersive shopping experiences that attract attention and encourage customers to go in. This draws in foot traffic and provides a new level of brand interaction.
At Go2 Productions, we create an immersive environment for retail shops. Contact us to enhance your shopping experience.
#Retail #RetailIndustry #RetailMarketing #RetailBusiness #RetailTrends #RetailSales #RetailInnovation #RetailExperience #CustomerExperience #RetailStrategy #RetailManagement #RetailTech #RetailDesign #RetailGrowth #RetailShops #Ecommerce #RetailSuccess #RetailSolutions #RetailTechnology #RetailBrands
