The Creative Uproar

Nothing makes me happier than turning my clients into mind-melting powerhouses, with copy, messaging & strategy that builds relationships and sells.​​​​​​​​ ​​​​​​​​ “Emma’s superpower is her ability to create copy that not only delivers “in the moment” impact but also fits into the overarching brand message. She never just writes sales emails, she’s communicating the message in an email that just happens to be selling a service.​​​​​​​​ ​​​​​​​​ Emma’s adaptability in voice & deep understanding of the client experience is unparalleled. She’s like a method actor for writing—a method writer!” - @nicolekwhiting​​​​​​​​ ​​​​​​​​ Because if you’re honest with yourself, the real reason you haven’t taken the next “holy sh*t” business move is that you're stuck playing the part of head copywriter, chief idea generator, and content strategist.​​​​​​​​ ​​​​​​​​ You don’t know how to tell what’s working and what’s not. You aren’t clear on how to communicate your message.​​​​​​​​ ​​​​​​​​ And that’s where I come in.​​​​​​​​ ​​​​​​​​ If you want copy that sounds like you AND sells like a Nirvana album in the 90s… without the overwhelm, stress, or *shot in the dark* strategies you’re in the right place.​​​​​​​​ ​​​​​​​​ Send me a DM and let’s chat.​​​​​​​​ ​​​​​​​​ ​​​​​​​​ ​​​​​​​​ ​​​​​​​​ ​​​​​​​​ #messaging #OnlineCoaches #OnlineBusinessOwners #BuildYourBrand #OnlineBusiness #WhatIDo #CreativeBizOwner #CollaborationOverCompetition #MessagingTips #RelationshipMarketing #launchstrategist #creativecopywriter #copywriting #emailcopywriter #contentstrategist #womenwithvision #womeninmarketing #copywritingpro #creativeentrepre

HUMANITY (no, really. Don’t believe everything you see on the inter webs. Except for this of course.)​​​​​​​​ ​​​​​​​​ It’s been impossible to ignore what your neighbor, friend, or sister has been looking at as essential for the last couple of years—up to & including yesterday—with #1 on that list being connection.​​​​​​​​ ​​​​​​​​ As a brand, business, and human we need to focus on connecting at a personal level with clients. ​​​​​​​​ ​​​​​​​​ Here’s how you can do that with your emails:​​​​​​​​ ​​​​​​​​ 1️⃣ Show your audience they’re being seen & heard. You can do this with emails that acknowledge their struggles (not by pretending today’s reality ISN’T happening — that won’t make it disappear), use empathy, and incorporate VoC to show you understand who your audience is.​​​​​​​​ ​​​​​​​​ 2️⃣ Shift your messaging if necessary. Talk to your former clients, potential clients on your email list, or start checking out the places your audience hangs out and see what they’re saying. Does your messaging still fit? What challenges are they facing? What transformations are they looking for? Do they need more options when it comes to pricing? You won’t know until you become brave enough to look up.​​​​​​​​ ​​​​​​​​ 3️⃣ Speak like a human, not a brand. You’re still here to solve problems whether that’s providing a badass group coaching program for women who want to process their feelings through movement, or a web designer who’s working alongside brick & mortar businesses as they add their first online platform. ​​​​​​​​ ​​​​​​​​ You need to uncover how to speak to your audience about the transformation you’re offering. Selling is never off the table… but you need to understand your audience before you grab th

It doesn’t matter if I’m standing in line at Whole Foods minding my business, deep in the throes of early pandemmy, mask on…​​​​​​​​ ​​​​​​​​ Walking my chubby black pug at the crack of 6 am, listening to X, ignoring the random dudes trying to get chatty outside McD’s beside my building…​​​​​​​​ ​​​​​​​​ Listening intently as the head M.A.C. makeup artist, down from NY demonstrates the new collections, and techniques we’ll be using for the upcoming launch…​​​​​​​​ ⠀⠀⠀⠀⠀⠀⠀​​​​​​​​ I still hear it.⠀⠀⠀⠀⠀⠀⠀⠀​​​​​​​​ ⠀⠀⠀⠀⠀⠀​​​​​​​​ 🤬 YOU SHOULD SMILE MORE.​​​​​​​​ ⠀​​​​​​​​ 🤬 YOU’D LOOK PRETTIER IF YOU SMILED.​​​​​​​​ ⠀​​​​​​​​ 🤬 YOU LOOK INTIMIDATING WHEN YOU DON’T SMILE.​​​​​​​​ ⠀⠀⠀⠀⠀⠀​​​​​​​​ To which I will kindly reply, f**k off. Until I hear (even once) anyone ask my husband, a male friend, or Daniel Craig to smile — I’ll stay happily over here with my gloriously indifferent face.​​​​​​​​ ​​​​​​​​ ​​​​​​​​ ​​​​​​​​ ​​​​​​​​ ⠀⠀​​​​​​​​ #messaging #OnlineBusinessOwners #BuildYourBrand #OnlineBusiness #WhatIDo #CreativeBizOwner #CollaborationOverCompetition #MessagingTips #RelationshipMarketing #launchstrategist #creativecopywriter #copywriting #emailcopywriter #contentstrategist #womenwithvision #womeninmarketing #copywritingpro #creativeentrepreneur #messagingstrategist

What I learned from Axl Rose.​​​​​​​​ ​​​​​​​​ I went to see Guns n’ Roses a few years ago and something besides Slash’s guitar playing slayed me.​​​​​​​​ ​​​​​​​​ Everywhere I looked people were carrying freshly purchased concert tees. ​​​​​​​​ ​​​​​​​​ Now before you say to yourself: “Uh Emma, it’s a concert.”​​​​​​​​ ​​​​​​​​ This was so far beyond that.​​​​​​​​ ​​​​​​​​ When I say I saw them everywhere, I mean out of the 54,000 people in attendance, maybe 500 didn’t have one. It was wild.​​​​​​​​ ​​​​​​​​ Now, I love a good concert tee as much as the next gal, but I don't wait in hour-long line-ups for anyone but Eddie. But it got me thinking… Why did allll these people feel the need for matching tees?​​​​​​​​ ​​​​​​​​ Turns out, it’s pretty simple. We all want to belong.​​​​​​​​ ​​​​​​​​ You may not have noticed it before, but most people want to feel like they belong to a group of some kind.​​​​​​​​ ​​​​​​​​ Whether it’s exclusive like Soho House, has mass appeal like Lululemon, or it’s niche AF like Wrecords by Monkey — everyone in one way or another is looking for a group to belong to. One that gives them a sense of community and connects to their heart. ​​​​​​​​ ​​​​​​​​ And that’s where you come in…​​​​​​​​ ​​​​​​​​ It’s your job to create a sense of community and belonging with your products and/or services. ​​​​​​​​ You want people to feel in their gut that you’ve created your brand “just for them.”​​​​​​​​ ​​​​​​​​ They need to feel that the person behind it (that’s you) cares about who they are, values their opinions, and mo

Do you like it quick & dirty?​​​​​​​​ ​​​​​​​​ Cause I’m betting your audience doesn’t mind you throwing them a fast one every once and a while… an email that is 😉.​​​​​​​​ ​​​​​​​​ It’s easy to get caught up in your head, staring at a blank Google doc, not knowing what to write about.​​​​​​​​ ​​​​​​​​ What story should you tell this week, can you find a way to tie it to your upcoming launch, do you have an interesting enough theme… it can be EXHAUSTING.​​​​​​​​ ​​​​​​​​ So, give it a break this week.​​​​​​​​ ​​​​​​​​ Send out a quickie.​​​​​​​​ ​​​​​​​​ Maybe you just want to share a sweet thing that happened on your family vacation, or a ridiculous story about your dog (my friend and pre-launch master @brennamcgowan shares THE BEST stories about her pug Frank that I know get a ton of responses).​​​​​​​​ ​​​​​​​​ Either way, the important thing is you’re staying connected to your audience in a relevant way. Popping in and reminding them they matter.​​​​​​​​ ​​​​​​​​ Try to put yourself in their shoes… When was the last time you opened an email and thought: “Wow, this email was WAY too short!” ​​​​​​​​ ​​​​​​​​ I’m gonna never go with never this one. Am I right?​​​​​​​​ ​​​​​​​​ ​​​​​​​​ ​​​​​​​​ ​​​​​​​​ ​​​​​​​​ #MessagingTips #RelationshipMarketing #launchstrategist #creativecopywriter #copywriting #emailcopywriter #contentstrategist #womenwithvision #womeninmarketing #copywritingpro #creativeentrepreneur

YOU'RE SO CLOSE...​​​​​​​​ ​​​​​​​​ ... if only you had a self-sufficient system that would consistently bring you sales, help you facilitate the change you want to see in the world, and leverage your existing team.​​​​​​​​ ​​​​​​​​ Is this you right now:​​​​​​​​ ​​​​​​​​ ☑️ You've got a VA, marketing assistant, and/or junior copywriter on your team — but idea generation, sales strategy, and overall content management rests on your shoulders.​​​​​​​​ ​​​​​​​​ ☑️ You’re full of ideas, knowledge, and insights—but can't wrangle it all together into a cohesive content/marketing strategy that helps you sell with ease & build deeper relationships with your clients.​​​​​​​​ ​​​​​​​​ ☑️ You understand it's content, stories & ideas that sell, but you’ve maxed out your capacity. You’re ready to get strategic, systematized, and outsourced so you can stop shooting from the hip and start hitting your sales goals.​​​​​​​​ ​​​​​​​​ This is why I created my Conscious CCO service. It's designed to help CEOs and creative thinkers map out all the ideas in their brains to the needs of their buyers so they can make more money.​​​​​​​​ ​​​​​​​​ Here’s what you get:​​​​​​​​ ​​​​​​​​ 1️⃣ Monthly meeting to prioritize your goals & collaborate​​​​​​​​ ​​​​​​​​ 2️⃣ Monthly strategic plan & priority deliverable creation​​​​​​​​ ​​​​​​​​ 3️⃣ Loom video overview & trainings​​​​​​​​ ​​​​​​​​ 4️⃣ Revisions if required​​​​​​​​ ​​​​​​​​ 5️⃣ Unlimited Voxer access​​​​​​​​ ​​​​​​​​ Is this what you need?​​​​​​​​ ​​​​​​​

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