Liddleworks Indie Media

02/06/2025

Is your online business fully optimized for conversions? In this week's Geekspeak episode, we talked about the fundamentals of Conversion Rate Optimization (CRO)—turning casual visitors into loyal customers. We also discussed the essential factors that can prevent quick exits from your site, including site speed, effective imagery, optimized landing pages, and strategic keyword usage.

If you're ready to improve your analytics setup and conversion tracking, watch our latest episode. If you have questions on how these strategies can transform your business? Leave them in the comments below—we’d love to hear from you!

02/04/2025

3 Ways to Adapt to the new Instagram Updates as a Business Owner

For today's Tech Tip Tuesday, we're going to talk about Instagram's latest updates. From optimizing your grid to embracing video and mastering new analytics, these simple steps will help your business stay on top of the feed. Time to turn these updates into results!

How are you liking the new Instagram updates? We're very curious! Tell us in the comments below.

01/31/2025

We helped the BWSS Battered Women's Support Services launch a new campaign yesterday.

If you’d like to donate or get involved with volunteering, they do such good work: https://www.bwss.org/empower-and-protect/

01/30/2025

Did you know that 76% of consumers check a business's online listing before visiting, and 63% are discouraged by outdated or inaccurate information?

Don’t let your competitors steal your customers—learn about the power of a terrific Google Business Listing and what you should be thinking about to get the most our of this free Google asset.

Do you have a question or struggle with your marketing? Let us know as we're always looking for Geekspeak topics.

Otherwise, we'll see you here next week when Phelan and Rina cover "The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers", we go live at 11 am PST Thursday!

01/29/2025

Don't miss tomorrow's Geekspeak episode! Tune in at 10:45am PST for How to Optimize your Local Listing for More Traffic with Rina Liddle and Pip Seymour.

Join our fun community Business Marketing Mixer (Cyberpunk Geeks Marketing Mixer) for more Digital Marketing content.

01/23/2025

In this episode of This Month in the World of Marketing:

• How the Tiktok ban sparked a wave of new social media platforms that may change the game of digital culture
• The latest Google updates including Google Ads with performance max campaigns and Google adding chat feature to business listings
• The impact the US election had on TikTok and Meta

Check out the the full video while it's hot and drop your thoughts in the comments below.

01/21/2025

Here’s a quick for anyone juggling multiple tasks at work and needing to take notes fast, Google Keep is your best friend!

Don't miss out on this work hack and watch the video.

How do you keep track of your tasks and ideas on a busy work day? Tell us in the comments section!

01/16/2025

What’s Next for E-Commerce in 2025?
In today's Geekspeak, we dive into the trends reshaping how we shop online. From AR making a surprising comeback to AI helping businesses get smarter with personalization, there’s so much to explore! Plus, we’re chatting about sustainability—how brands can walk the talk and truly connect with their communities.

We also touch on:
• Social commerce on platforms like TikTok and Instagram.
• The pros and cons of AR, voice, and visual search in e-commerce.
• How sustainability and smarter tech are shaping the future of shopping.

We’d love to hear from you! What trend are you most excited about or curious to learn more about? Drop a comment.

01/09/2025

Interested in knowing what's trending in web design for 2025?

In today's episode, we explore:
✅ Why subtlety (like Apple’s approach) can work wonders to maintain brand integrity.
✅ How digestible design clusters that use concise, clear messaging guide users effortlessly.
✅ How to identify and avoid "Trend Traps".

Do you think we missed anything? Leave your nagging design questions in the comments below and we'll get back to you with our best answer.

Or, DM us for a website audit or discovery session and we can help update your site for conversions!. https://calendly.com/rinaliddle/discovery-session

01/09/2025

This is my favourite ad that I've come across this week. It makes me think that it's possible to make a great videos from stock video as soon as you realize that illutrating your product/service/customer experience is not that interesting. I love this so much.

Do you sometimes feel like a tiny little Sisyphus, grinding against a world that wants to push you backwards? Like a slimy little invertebrate Sisyphus, mayb...

12/24/2024

Wishing you a season filled with joy, warmth, and special moments that matter. We’re so grateful for your trust and support this year—it’s been an honour to be part of your journey!

We’ll be taking a break this holiday to recharge and reflect on the fantastic year we’ve had. Our office will be closed from December 23 to January 3. We’ll be back on January 6th to kickstart your marketing goals for the new year!

Here’s to a happy, successful, and fulfilling year ahead.

12/12/2024

On the final episode of Geekspeak, we share our wins and challenges of the year. Hopefully you'll find this equal parts witty and equal parts informative.

Drop your wins and challenges into the comments below, we'd love to hear what made your list this year!

Next episode Jan 9 with Greg and Rina on the topic of website trends for 2025!

12/05/2024

Today, Rina & Phelan get into one of the most important aspects of building a thriving business: developing a marketing plan that works!

Here are our key takeaways:

• Align Your Plan with Your Business Goals- An ideal plan directly supports your business goals. What are the things you'd like to achieve in your business in 2025? Start there.

• Break It Down - A solid plan isn’t just a big-picture idea or sales goals. It’s actionable. Break it into steps that are clear, manageable, and trackable.

• Resource Allocation - What do you need to make your plan a reality? Know what resources you have – time, budget, team – and determine how to allocate them effectively to execute your plan.

• Build in Flexibility - Let’s be real: the market and the world are unpredictable. Prepare for surprises and be ready to pivot when needed. A balanced approach includes diversity across five key marketing streams for stability.

• Communication - Is your plan shared with the people who need to know – your team, service providers, or partners? Everyone should be aligned and informed.

• Tracking Metrics That Matter - Are you tracking the Key Performance Indicators that directly relate to your plan? Where are you capturing this data, and is it integrated so your team has visibility? Metrics tell the story of whether your plan is working or needs adjustment.

• Accountability - Finally, one of the biggest challenges is staying focused on working on your business rather than just in it. How do you hold yourself accountable to make real progress?

What's your biggest planning challenge?

12/03/2024

It’s fascinating how a business’s online visibility can shift over time.

For example, if a Naturopathic Doctor starts ranking first for 'where is your liver,' it might be a sign that their SEO strategy needs a refresh.

Investing in professional expertise makes all the difference in maintaining organic search rankings. It’s a good reminder of how valuable a solid SEO foundation is—and how quickly it can unravel without the right support.

Get in touch for a free SEO report and discovery session.

What would be the worst Top Ranked Query to see on your Google Console Monthly Report? Mine would be "Spreadsheet Loading Time", which I *did* get once before I started doing my own SEO.

11/28/2024

In this episode of This Month In the World of Marketing, We covered the latest trends, from the impact of AI on marketing strategies to shifts in social media dynamics. Here’s what we discussed:

• Google ordered to spin off Chrome big changes ahead for the tech giant.
• The browser landscape: Exploring Chrome, Opera, Firefox, and Edge.
• Blue Sky's rapid growth as users flee X, and Meta responds with updates.
• AI’s influence on content creation and marketing strategies continues to evolve.
• Mr.Beast faces backlash after branded snack fiasco and new controversies.

Have thoughts? Drop them in the comments!

Don’t miss out on valuable insights, industry trends, and a bit of fun along the way. Whether you’re here to learn, laugh, or stay up-to-date, this conversation has something for everyone.

11/20/2024

We did a thing! We launched a website redesign in the spring for a coaching education company.

Coaching education is a fast-growing industry, so the competition has increased immensely. It takes so much more effort and thought to break through the plethora of companies waiting to take a piece of your market share.

We started by updating a decades-old logo and colour palette with a clear brand proposition: “We are here to support you through your education until you are certified.” Approachable, professional and supportive was how this client wanted their students to feel about them.

Reducing the website content to just the necessary messaging pieces to entice people to book an enrollment call and limiting the details causing overwhelm and dropoff was super significant.

Adding more contemplative white space and reducing the number of calls to action helped create the funnel we sought.

On the tech side, we cleaned up the code, minified files and images and updated the SEO on the main pages.

Looking for a website refresh? Book a discovery call and let us help you get there: https://calendly.com/rinaliddle/discovery-session

11/14/2024

In today's Live we talked about Brand Consistency Across Platforms: The Role of Graphic Design.

Find out what you need to know about branding, visual assets, brand guides for your business and more!

We go Live every Thursday in the Business Marketing Mixer (Cyberpunk Geeks Marketing Mixer) group, or come back here and catch the replay!

11/12/2024

Would you like your posts to get in front of right people? Hashtags can make all the difference.

Swipe through for our 5 best hashtag tips.

For our full guide visit our blog post: https://liddleworks.com/how-to-choose-effective-instagram-hashtags-for-maximum-visibility/