Liddleworks Indie Media

Liddleworks Indie Media Managing your brand online and offline. Social media management, strategy, consulting and training. Located at 10th & Hemlock, by apt only.

This page is run by Liddleworks Indie Media and we post social media news and tips, articles pertaining to interweb politics, inspiring design, bad signage, cheesy geek humour and inspiration in support of the Solopreneur, Freelance worker and small business owner who fight the good fight every day.

Wishing you a season filled with joy, warmth, and special moments that matter. We’re so grateful for your trust and supp...
12/24/2024

Wishing you a season filled with joy, warmth, and special moments that matter. We’re so grateful for your trust and support this year—it’s been an honour to be part of your journey!

We’ll be taking a break this holiday to recharge and reflect on the fantastic year we’ve had. Our office will be closed from December 23 to January 3. We’ll be back on January 6th to kickstart your marketing goals for the new year!

Here’s to a happy, successful, and fulfilling year ahead.

12/12/2024

On the final episode of Geekspeak, we share our wins and challenges of the year. Hopefully you'll find this equal parts witty and equal parts informative.

Drop your wins and challenges into the comments below, we'd love to hear what made your list this year!

Next episode Jan 9 with Greg and Rina on the topic of website trends for 2025!

12/05/2024

Today, Rina & Phelan get into one of the most important aspects of building a thriving business: developing a marketing plan that works!

Here are our key takeaways:

• Align Your Plan with Your Business Goals- An ideal plan directly supports your business goals. What are the things you'd like to achieve in your business in 2025? Start there.

• Break It Down - A solid plan isn’t just a big-picture idea or sales goals. It’s actionable. Break it into steps that are clear, manageable, and trackable.

• Resource Allocation - What do you need to make your plan a reality? Know what resources you have – time, budget, team – and determine how to allocate them effectively to execute your plan.

• Build in Flexibility - Let’s be real: the market and the world are unpredictable. Prepare for surprises and be ready to pivot when needed. A balanced approach includes diversity across five key marketing streams for stability.

• Communication - Is your plan shared with the people who need to know – your team, service providers, or partners? Everyone should be aligned and informed.

• Tracking Metrics That Matter - Are you tracking the Key Performance Indicators that directly relate to your plan? Where are you capturing this data, and is it integrated so your team has visibility? Metrics tell the story of whether your plan is working or needs adjustment.

• Accountability - Finally, one of the biggest challenges is staying focused on working on your business rather than just in it. How do you hold yourself accountable to make real progress?

What's your biggest planning challenge?

It’s fascinating how a business’s online visibility can shift over time. For example, if a Naturopathic Doctor starts ra...
12/03/2024

It’s fascinating how a business’s online visibility can shift over time.

For example, if a Naturopathic Doctor starts ranking first for 'where is your liver,' it might be a sign that their SEO strategy needs a refresh.

Investing in professional expertise makes all the difference in maintaining organic search rankings. It’s a good reminder of how valuable a solid SEO foundation is—and how quickly it can unravel without the right support.

Get in touch for a free SEO report and discovery session.

What would be the worst Top Ranked Query to see on your Google Console Monthly Report? Mine would be "Spreadsheet Loading Time", which I *did* get once before I started doing my own SEO.

11/28/2024

In this episode of This Month In the World of Marketing, We covered the latest trends, from the impact of AI on marketing strategies to shifts in social media dynamics. Here’s what we discussed:

• Google ordered to spin off Chrome big changes ahead for the tech giant.
• The browser landscape: Exploring Chrome, Opera, Firefox, and Edge.
• Blue Sky's rapid growth as users flee X, and Meta responds with updates.
• AI’s influence on content creation and marketing strategies continues to evolve.
• Mr.Beast faces backlash after branded snack fiasco and new controversies.

Have thoughts? Drop them in the comments!

Don’t miss out on valuable insights, industry trends, and a bit of fun along the way. Whether you’re here to learn, laugh, or stay up-to-date, this conversation has something for everyone.

We did a thing! We launched a website redesign in the spring for a coaching education company.Coaching education is a fa...
11/20/2024

We did a thing! We launched a website redesign in the spring for a coaching education company.

Coaching education is a fast-growing industry, so the competition has increased immensely. It takes so much more effort and thought to break through the plethora of companies waiting to take a piece of your market share.

We started by updating a decades-old logo and colour palette with a clear brand proposition: “We are here to support you through your education until you are certified.” Approachable, professional and supportive was how this client wanted their students to feel about them.

Reducing the website content to just the necessary messaging pieces to entice people to book an enrollment call and limiting the details causing overwhelm and dropoff was super significant.

Adding more contemplative white space and reducing the number of calls to action helped create the funnel we sought.

On the tech side, we cleaned up the code, minified files and images and updated the SEO on the main pages.

Looking for a website refresh? Book a discovery call and let us help you get there: https://calendly.com/rinaliddle/discovery-session

11/14/2024

In today's Live we talked about Brand Consistency Across Platforms: The Role of Graphic Design.

Find out what you need to know about branding, visual assets, brand guides for your business and more!

We go Live every Thursday in the Business Marketing Mixer (Cyberpunk Geeks Marketing Mixer) group, or come back here and catch the replay!

In observance of Remembrance Day, our offices will be closed as we pause to honour the courage and sacrifice of those wh...
11/08/2024

In observance of Remembrance Day, our offices will be closed as we pause to honour the courage and sacrifice of those who served. We will resume regular business operations on Tuesday, November 12.

Lest we forget.

10/30/2024

Hi everyone!

The week’s nearly behind us, which means… it’s time for Happy Hour! Join us for an informal get-together hosted by Rina, where we’ll catch up on weekly wins, talk about any challenges, and connect with collaborators in a fun, relaxed setting.

•Date: Nov. 1, 2024
•Time: 4:00 PM - 5:00 PM PDT

Here’s how you can find us:

•Join the Business Marketing Mixer (Cyberpunk Geeks Marketing Mixer) Facebook group: https://www.facebook.com/groups/businessmarketingmixer/
•Find the Zoom link on the Happy Hour Event Page

Grab your favourite drink, kick back, and let’s make the most of our time together. Can’t wait to see you there!

10/24/2024

We’re covering the latest trends with insights. From the power of AI in marketing strategies to social media's evolving landscape, here's what’s trending:

•Instagram Carousel posts still dominate in reach.
•Reels are bringing fresh eyes to your brand.
•LinkedIn is shifting from job searches to live event ads and expanding its targeting options.
•Google Ads: Big updates in e-commerce and Merchant Center optimization.

Have questions? Drop them in the comments!

Don't miss out on the pieces of advice, industry insights, and a little bit of fun drama along the way! Whether you're here to learn, laugh, or keep up with the latest, this session has something for everyone.

Protect Your Privacy! Did you know that Google can listen to your conversations? But don’t worry you can stop it.On our ...
10/15/2024

Protect Your Privacy! Did you know that Google can listen to your conversations? But don’t worry you can stop it.

On our TechTip Tuesday, we share essential steps to manage your Google account settings and mute yourself for their data collection with these quick and easy steps.
Take control of your digital footprint today! Watch the video to learn how.

As we gather to reflect on the season of gratitude, we want to take a moment to thank our incredible clients, partners, ...
10/11/2024

As we gather to reflect on the season of gratitude, we want to take a moment to thank our incredible clients, partners, and team members for your continued support.

In observance of Canadian Thanksgiving, our office will be closed on Monday, October 14th. We’ll be back to assist you on Tuesday, October 15th.

Wishing you a joyful and restful holiday, filled with peace, reflection, and connection with loved ones.

Today is Mental Health at Work Day, and as some of you may know, I have a particular interest in this cause because of t...
10/10/2024

Today is Mental Health at Work Day, and as some of you may know, I have a particular interest in this cause because of the TBI I sustained after being hit by a car and the consequent challenges I faced as a business owner. While TBI is not considered a mental health issue, it can lead to mental health issues, including PTSD, depression, and anxiety, in addition to the cognitive issues directly from brain injury.

So with my recovery almost complete, I woud like to highlight the terrific work our client Head Cast is doing to advocate to remove the stigma of mental health. If this interests you, please join their page and subscribe to their podcast.

page: https://www.facebook.com/bedheadcast/
YouTube channel: https://youtu.be/bNhbyv4a6ac

We are so pleased with how this re-design turned out! This co-founder team is different, they have developed a proprieta...
10/08/2024

We are so pleased with how this re-design turned out! This co-founder team is different, they have developed a proprietary approach and needed a brand that showed their personality and set them apart from the same ol’ imagery typically found in the health and wellness space.

Do you want to get clear on your brand? We’ve got you!

10/03/2024

Today's Geekspeak topic: Inbox Zero for Business Owners

Master email management by implementing a few tools and steps that Rina used herself to get to zero inbox on the daily (mostly).

Get your time back so that you can do what you're meant to do, rather than constantly checking your email and getting lost in your inbox.

The benefits? More time to focus and less distractions and stress.

We cover our favourite apps, our approach and privacy issues - especially if you have responsibiities to manage other people's information. Read: LIABILITY and insurance.

Do you have a favourite a favourite app? Share it in the comments below!

And mark your calendars for every Thursday to join the Livestream here at 11 PT or come back on your time for the replay for more tips and tricks for marketers and those who love marketing.

Today, on Truth and Reconciliation Day, our office is closed so that we may take time to reflect on the painful legacy o...
09/30/2024

Today, on Truth and Reconciliation Day, our office is closed so that we may take time to reflect on the painful legacy of residential schools and the intergenerational trauma that continues to impact Indigenous communities.

09/26/2024

In this episode of This Month In the World of Marketing, we dive into great topics, including:

• The evolving role of AI and automation in marketing
• SEO and Google Ads insights
• Social media updates and trends
• WordPress drama and community news
• Key legal considerations in digital marketing

And so much more!

Don't miss out on the pieces of advice, industry insights, and a little bit of fun drama along the way! Whether you're here to learn, laugh, or keep up with the latest, this session has something for everyone.

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Videos

2024 In Recap
2024 In Recap

On the final episode of Geekspeak, we share our wins and challenges of the year. Hopefully you'll find this equal parts witty and equal parts informative. Drop your wins and challenges into the comments below, we'd love to hear what made your list this year! Next episode Jan 9 with Greg and Rina on the topic of website trends for 2025!

The Keys to Strategic Marketing Planning
The Keys to Strategic Marketing Planning

Today, Rina & Phelan get into one of the most important aspects of building a thriving business: developing a marketing plan that works! Here are our key takeaways: • Align Your Plan with Your Business Goals- An ideal plan directly supports your business goals. What are the things you'd like to achieve in your business in 2025? Start there. • Break It Down - A solid plan isn’t just a big-picture idea or sales goals. It’s actionable. Break it into steps that are clear, manageable, and trackable. • Resource Allocation - What do you need to make your plan a reality? Know what resources you have – time, budget, team – and determine how to allocate them effectively to execute your plan. • Build in Flexibility - Let’s be real: the market and the world are unpredictable. Prepare for surprises and be ready to pivot when needed. A balanced approach includes diversity across five key marketing streams for stability. • Communication - Is your plan shared with the people who need to know – your team, service providers, or partners? Everyone should be aligned and informed. • Tracking Metrics That Matter - Are you tracking the Key Performance Indicators that directly relate to your plan? Where are you capturing this data, and is it integrated so your team has visibility? Metrics tell the story of whether your plan is working or needs adjustment. • Accountability - Finally, one of the biggest challenges is staying focused on working on your business rather than just in it. How do you hold yourself accountable to make real progress? What's your biggest planning challenge? #MarketingPlanStrategy #BusinessGoalSetting #ActionableSteps

In this episode of This Month In the World of Marketing, We covered the latest trends, from the impact of AI on marketing strategies to shifts in social media dynamics. Here’s what we discussed: • Google ordered to spin off Chrome big changes ahead for the tech giant. • The browser landscape: Exploring Chrome, Opera, Firefox, and Edge. • Blue Sky's rapid growth as users flee X, and Meta responds with updates. • AI’s influence on content creation and marketing strategies continues to evolve. • Mr.Beast faces backlash after branded snack fiasco and new controversies. Have thoughts? Drop them in the comments! Don’t miss out on valuable insights, industry trends, and a bit of fun along the way. Whether you’re here to learn, laugh, or stay up-to-date, this conversation has something for everyone. #TechTalk #GoogleChrome #AIInMarketing #SocialMediaTrends #BlueSky

Brand Consistency Across Platforms: The Role of Graphic Design
Brand Consistency Across Platforms: The Role of Graphic Design

In today's Live we talked about Brand Consistency Across Platforms: The Role of Graphic Design. Find out what you need to know about branding, visual assets, brand guides for your business and more! We go Live every Thursday in the Business Marketing Mixer (Cyberpunk Geeks Marketing Mixer) group, or come back here and catch the replay!

Hi everyone! The week’s nearly behind us, which means… it’s time for Happy Hour! Join us for an informal get-together hosted by Rina, where we’ll catch up on weekly wins, talk about any challenges, and connect with collaborators in a fun, relaxed setting. •Date: Nov. 1, 2024 •Time: 4:00 PM - 5:00 PM PDT Here’s how you can find us: •Join the Business Marketing Mixer (Cyberpunk Geeks Marketing Mixer) Facebook group: https://www.facebook.com/groups/businessmarketingmixer/ •Find the Zoom link on the Happy Hour Event Page Grab your favourite drink, kick back, and let’s make the most of our time together. Can’t wait to see you there! #SmallBusinessSupport #SmallBusinessOwner #VirtualNetworking

This Month in the World of Marketing
This Month in the World of Marketing

We’re covering the latest trends with insights. From the power of AI in marketing strategies to social media's evolving landscape, here's what’s trending: •Instagram Carousel posts still dominate in reach. •Reels are bringing fresh eyes to your brand. •LinkedIn is shifting from job searches to live event ads and expanding its targeting options. •Google Ads: Big updates in e-commerce and Merchant Center optimization. Have questions? Drop them in the comments! Don't miss out on the pieces of advice, industry insights, and a little bit of fun drama along the way! Whether you're here to learn, laugh, or keep up with the latest, this session has something for everyone. #DigitalMarketing #SocialMediaMarketing #ContentMarketing #SEO #LeadGeneration

Inbox Zero & Marketing Power Tools
Inbox Zero & Marketing Power Tools

Today's Geekspeak topic: Inbox Zero for Business Owners Master email management by implementing a few tools and steps that Rina used herself to get to zero inbox on the daily (mostly). Get your time back so that you can do what you're meant to do, rather than constantly checking your email and getting lost in your inbox. The benefits? More time to focus and less distractions and stress. We cover our favourite apps, our approach and privacy issues - especially if you have responsibiities to manage other people's information. Read: LIABILITY and insurance. Do you have a favourite a favourite app? Share it in the comments below! And mark your calendars for every Thursday to join the Livestream here at 11 PT or come back on your time for the replay for more tips and tricks for marketers and those who love marketing. #InboxZero #EmailOrganization #InboxZero #Productivitytips #EmailManagement

Comparing the Top 4 Course Platforms: Which One is Right for You?
Comparing the Top 4 Course Platforms: Which One is Right for You?

In this episode of This Month In the World of Marketing, we dive into great topics, including: • The evolving role of AI and automation in marketing • SEO and Google Ads insights • Social media updates and trends • WordPress drama and community news • Key legal considerations in digital marketing And so much more! Don't miss out on the pieces of advice, industry insights, and a little bit of fun drama along the way! Whether you're here to learn, laugh, or keep up with the latest, this session has something for everyone. #DigitalMarketing #AIlinMarketing #WordPress #GoogleAds #SEOUpdates #SocialMediaMarketing #AITrends #MarketingNews #WebsiteOptimization #AutomationInMarketing #ContentStrategy #TechUpdates #MarketingTrends

Comparing the Top 4 Course Platforms: Which One is Right for You?
Comparing the Top 4 Course Platforms: Which One is Right for You?

You want to start an online course because you've got something awesome to share with your audience, of course you do! Where do you start? Most people go directly to choosing their course platform and then hit walls afterwards because they didn't consider marketing, scaling, automations or community engagement aspects of running a course. Pip and Rina unpack some of the fundamentals to think about when chooseing a course platform. Do you have a favourite as a course creator, or use? We'd love to hear! #VancouverWomenInBusiness #OnlineCourseCreation #OnlineCourseCreationTips #OnlineCourseCreator #OnlineCourseTips #OnlineCoursePlatform

Happy Hour
Happy Hour

Hi everyone! 🎉 Another week is almost behind us, so it’s time for Happy Hour! This is an informal networking event hosted by Rina where we catch up on our weekly wins and struggles, meet and get to know collaborators, all while having fun together. Here’s the scoop: Join the Cyberpunk Geeks Marketing Mixer Find the link on the Event page Topic: Rina's Happy Hour Date: Sept. 13, 2024 Time: 4:00 PM - 5:00 PM PDT Join Zoom Meeting Bring your favourite drink, and let’s chill! Looking forward to hanging out with you all.

This Month in the World Of Marketing
This Month in the World Of Marketing

Exploring AI, Marketing, and Echoes in the Digital World: This Month’s Marketing Trends and Insights In today's live session, we dive into: •Social media updates •Evolving role of AI in the industry •SEO •Power of Automation •WordPress development, •Meta's ad algorithm changes Don't miss out on the laughs, insights, and practical advice on how to stay ahead in a rapidly changing digital world. Whether you're curious about the latest trends or just here for the laughs, this episode has something for everyone #DigitalMarketing #SEO #AIinMarketing #SearchEngineOptimization #SocialMediaMarketing #MarketingTrends #GoogleSEO #AIAutomation #WordPress #MetaAds #MarketingStrategy #ContentMarketing #MarketingPodcast #TechUpdates #SEOTips #DigitalStrategy #OnlineMarketing #MarketingInsights #AITrends #marketingtips

What Is Accessible and Inclusive Design
What Is Accessible and Inclusive Design

What Is Accessible and Inclusive Design? Accessible and Inclusive Design is more important than ever, not just for inclusivity, but also for SEO, not to mention is the law in BC and ON! Today Greg and Rina point out the top things you can do to improve your site's accessibility score. Including: • What to consider for clean, easy to read design. • Which technical things you can be doing when blogging to keep the electronic readers happy. • What to ask your deverloper to add/check for. • How to test your site. Join Phelan and Rina here next Thursday for "The Most Helpful Tools for Your Digital Journey: Search & Social"

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