Everything Podcasts is a team of award-winning media experts. Our team’s experience includes writing and producing some of the most iconic shows in history for the CBC, CTV and Global television networks along with producing, hosting and coaching award-winning radio shows in the U.S. and Canada.
We create a content strategy for your brand that includes engaging audio stories and a social media campaign to accelerate its impact.
Our 360 approach to content creation, audio storytelling, production and marketing ensures your podcast reaches and connects with your audience in a meaningful and memorable way.
How do you capture people’s attention? This is the most fundamental challenge brands face. How do you rise above the noise in the competitive landscape of multiple media content choices and engage your audience? By telling stories. 93% of podcast listeners listen to all or most of each episode!
Give your brand a voice!
Fast Company called branded podcasts “the ads people actually want to listen to.” But they’re not strictly advertising or promotional. The best- branded podcasts still stick to the core of what makes a good podcast: great storytelling, compelling conversations, and content people want to hear.
Podcasts are an exceptional way to reach people who typically avoid ads. Podcasting used correctly for brands, is a powerful storytelling tool. Effective Storytelling is not Show Business, it’s Good Business. The most fundamental challenge brands face in the “attention economy”: how do you capture people’s attention? How do you override the natural tendency for your audience’s mind to skip away from whatever you asking them to read, watch or learn? By telling stories. 93% of Podcast listeners listen to all or most of each episode!
The most fundamental challenge faced by today’s media in the “attention economy” is, how do you capture people’s attention? With a podcast. 93% of Podcast listeners listen to all or most of each episode! More than 7 million Canadian adults (26% of the 18+ population) listen to podcasts at least once a month.*
*Edison Research
Podcasts are the “ice bucket challenge” for shocking people back on point and focused on what your brand is trying to say.
A 2020 IAB survey found that podcasts out-performed TV ads by 22% on measures of engagement, emotional intensity and memory encoding. As a result, branded podcasts contribute to brand growth in a number of ways:
• 89% higher awareness
• 57% higher branded consideration
• 24% higher brand favorability
• 14% higher purchase intent
Dream it.
The way you tell your brand’s story helps you connect and engage your audience. These are not infomercials. An original podcast with a brand is an “audience first” strategy. What does “audience first” mean? Creating and producing content that authentically is interesting and engaging to your audience.
Build it.
Many of the podcasts we make at Everything Podcasts are evergreen by design. We create content for your brand that will be relevant and valuable today, next month and next year. Why? An investment in high-quality audio means evergreen episodes can continue to pay download dividends well into the future. Everything Podcasts provides a 360 “turnkey” solution for your podcast needs. From concept through production, distribution and marketing. We are audio storytellers.
Grow it.
We create a content strategy for your brand that includes engaging audio stories and a social media campaign to accelerate its impact. Our 360 approach to content strategy and audio storytelling ensures your podcast connects with your audience in a meaningful and memorable way.
Visit www.everythingpodcasts.com to discover the full suite of media services, expertise and guidance available to help give your brand a voice.
