Arvind T - Creator Brand Strategist

Home
Canada
Vancouver, BC
Arvind T - Creator Brand Strategist

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Arvind T - Creator Brand Strategist, Digital creator, Vancouver, BC.

🚀 I Guide Creators Into Brands…Naturally
🎬 Founder I Am The Walrus Media
🎖 Former $100M Brand Mngr
🇨🇦 Adventure Pilot ✈️
⇉ More: www.iamthewalrus.co/creator-brand-partnerships

07/26/2023

YT C&T report 2023 is out!

Ask any under 25 about their idol, and I bet you'll hear names you only see on YouTube. So, when YT drops their 2023 Culture & Trends report, you know things are about to get interesting!

A bunch of creators and one heck of a survey later, here's what you need to know from the report:

Half of Gen Z (47% to be precise) spent the last 12 months consuming fan-made content about artists, celebs, and trending topics.
A whopping 82% of folks aged 18-44 have put up videos on platforms like Insta, TikTok, YT, and Snapchat in the past year.
Audience Participation, Baby!
We're talking anime, hiking, gaming, fashion, drawing - you name it, and there's a community remixing and adding personal flair to it. This results in tons of micro-communities just waiting for you to dive in, engage, and maybe even learn a thing or two!

The New "Water Cooler" Is Online
According to the report, "54% of people would rather watch creators breaking down a big event like the Oscars or the Grammys than the event itself." Brands, take note: the after-show could be your golden ticket.

For a masterclass on this, check out how Carl, the CEO of Nothing, launched their Nothing Phone #2 on a rollercoaster for a fun twist: https://lnkd.in/gxmtHkdM. Talk about making waves!

There's No "One-Size-Fits-All" for Content
The report reveals that "87% of people watched at least 4 different YouTube content formats in the past 12 months." So, instead of chasing the latest format, mix it up - let people choose when and where they want to consume content.

Clipping is Trending
In 2023 alone, “14M+ videos were created each month using the YouTube clipping feature.” A stellar example of this in action? Burger King's catchy “Whopper Whopper” song video. It got 10 million views, and the clipped videos? Over 100 million.

What's the Takeaway?
So much gold in this report, it's unreal. But if I had to boil it down, it'd be this: "Monoculture has fragmented… but that’s a good thing.”

There's a wealth of online micro-niches that are more alive than ever. The tools we have now let us express our multi-faceted selves better than ever before.

07/13/2023

Learning from Daniel Priestley today:
The 5 universal traits of people with mega successful personal brands…

I love #3: position products around you akin to the Eiffel Tower to Paris. Eiffel tower makes no money relative to the businesses and attractions around Paris and the tower. But it’s the major reason why people flock to Paris 🇫🇷

07/11/2023

"If you don't know who your customer is, you won't know where to find them."–Ben Burns, Blind Brand Strategist

07/10/2023

The role of a brand strategist is not to inspire Creatives but to ‘point imagination and resources at tasks that matter’ THIS!

07/09/2023

Taking a break from work. That’s it 😊

saturday in the park for VSO live!
There’s nothing better than friends, unless it’s friends who bring chocolate and live music and puppies 🥳🎷

Jurassic park gave me goose bumps.

Was so nice running into a lotta p*eps that COVID pushed away.

07/08/2023

Hey, guess what? It's a neck-and-neck race on Threads! and are both crushing it with a massive 3.6M followers each. isn't too far behind though, clocking in at 3.2M.

And y’know what's wild? MrBeast promised to give a Tesla to one lucky follower. No wonder his followers skyrocketed so fast. Who wouldn't want a free Tesla, right? It just shows you how throwing in a fun twist can really ramp things up in the world of personal branding!

07/08/2023

🌸 + Personal Branding = Empowered Visual Artists

Are you feeling lost in the maze of personal branding?

All great designers know a personal brand is NOT just a name/logo.

But what is it?

It's this crazy cocktail of what you love, what you're good at, what the world needs, and, wait for it... what people will actually pay you for.

Finding the intersection of all these is where your Ikigai lies!

3 tips inspired by Ikigai to nurture your brand:

1. Passion & Proficiency: nurture your craft first! As artists, we always have this gap between what our mind's eye sees and what our hands can create. This is normal! But keep leveling up by learning and practicing. Read new books, experiment, play. Play is my favourite 😄

2. Market Needs: What does the world want from you? What's gonna make them stop scrolling, and say, "I need that on my wall/phone/body right now"? Pro tip: look up books around your design services on Amazon, and mine the comments, thank me later!

3. Profitable Potential: How to make your art pay for your fancy design gear? It's about finding that sweet spot where people start throwing money at you for your creative genius. This is a process, but here're the 5 questions I ask to get started:

i) What niche wanting my services has real pain/frustration?

ii) Is this group growing? (e.g. choose motion graphics over print brochure design)

iii) does this group have money to spend or will they penny-pinch?

iv) can I reach them easily?

v) do I have a genuine connection to this niche?

*5 is the most important. Without it you will burn out in time.

Remember, your Ikigai is unique to you–just like your personal brand. Don't copy anyone else. Nurture your own. It's in that beautiful overlapping space that you feel like you're truly ALIVE. I definitely do 😊

Follow for more creator branding tips.

07/07/2023

Ever noticed how a well-focused photo captures more eyeballs?

Same goes for your brand!

Hone your theme, watch your followers stream! 😊

06/26/2023

Even the fiercest beasts need their naps 😁

06/22/2023

🔥 Igniting your creativity is easy, but communicating its value can be tough.

Let's draw parallels to the business world 🌍.

Think of your "Artistic Vision" as your "Brand Strategy".
It’s the blueprint, the big picture 🖼️ that guides your every stroke. It tells your story, shares your passion, and leaves a mark in the viewer's mind.

Your "Style Signature" is your "Brand Identity".
It's that unique flair 🌟, the colors, textures, and forms that make your work unmistakably YOU. Your style signature is your visual voice, and it's what sets your work apart in a sea of sameness.

But remember, I always like to say

"The point of good writing is for the reader to understand. The point of good persuasion (or in our case, branding) is for the viewer to feel understood." 🙌

So, let your work not just be seen, but also felt. Connect. Resonate. Make your viewer feel understood. Because that's the point of good branding, and in essence, the point of great art. 🎯🎨🚀

06/22/2023

This is my girlfriend Meagan holding our first homegrown snap pea pod of the year! 🥰 🌱 Picked this morning.

I couldn't resist the chance to create a quick visual 🤓. Yep she cracks up that I always talk about personal branding using a pea pod - so when I saw this outside today, match made in heaven :D

Cultivating a strong personal brand is vital for every emerging visual arts creator:

👉🏽 I think of it like a pea pod;

🌱 Each pea represents an essential component -

your 1️⃣ 'Aesthetic Identity' 🎨,
your 2️⃣ 'Outreach and Engagement' efforts 🗣️, and
your 3️⃣ 'Authenticity and Consistency' 🙏

Together, these elements make up your unique Creator brand.

How are you nurturing your 'peas'?

06/22/2023

Embrace your uniqueness, stay true to your course, but remember - it's the connections we foster, the impact we make, and the character we exhibit that truly etch our memories in the minds of others.

To be remembered, be consistent; to be unforgettable, be unique.

But most importantly, to be loved, be genuine.

06/20/2023

What are creator usage rights?

🔥 Exposing the Truth About Brand Deals (4/10): Contract Buzzwords – Usage

Time to shine a light on those contract buzzwords that often cause a bit of confusion. Today's word? 'Usage'. And no, it's not the latest fad diet you're probably thinking of! 🙅‍♀️

Now, why is 'Usage' the undisputed VIP of creator marketing? It's all about who holds the reins to your content and where a brand gets to strut its stuff.

Imagine your content as a champion racehorse 🏇. The more tracks it races on, the more you get to charge. So, it's not just about that initial post and the cha-ching it brings.💰

Would you let just anyone ride your prized racehorse for free? Heck no!🚫 The same principle applies to your content and your brand. Negotiating your usage rights is a must!

Here's what you should keep in mind:
1️⃣ The number of eyes that see your content, AND
2️⃣ WHERE they see it.

Is your content exclusive to the brand's social media or does it find its way onto billboards, into emails, and maybe even onto a blimp? 🎈

The wider the reach, the higher your earning potential.

So, the next time you're handed a contract, don't let your eyes glaze over the fine print. Whip out chatGPT (your new negotiation sidekick), and ask it to highlight everything related to "usage".

If 'usage' is missing, it's time to put on your negotiation hat! 🕵️‍♀️

Remember, friends, knowledge is power. In this case, it's not just power, it's a whole lot of money! 💸

Stick around for more tips on Creator branding, minus the snooze-inducing corporate speak.

06/19/2023

Picture this: your go-to coffee spot.

You're already there, aren't you? That's the magic of a strong brand. ✨

Now, imagine if YOU could do the same - make people think of you the moment they need what you're good at.

That's your personal brand, friends. 👍

Quick fire round:

- Innovative tech? 🖥️ You've got a name.
- Boundary-pushing animation? 🎥 Another name, right?
- Eco-friendly fashion? 🌿 Bet you thought of someone.

That's a Personal Brand in action.

Your personal brand?

It's your cocktail 🍹 of talents, values, and quirks, shaken not stirred. Be consistent with it, and you won't just be one among the crowd, you'll be the one leading the conga line. 💃

So, embrace your personal brand, because you're as unique and memorable as that coffee shop you're still dreaming about on a Monday morning 😊

Stick around for more tips on Creator branding, minus the snooze-inducing corporate-speak.

06/18/2023

🎨👩‍🎨. Your art is a mirror to your soul, and so is your personal brand.

It's not about hopping on every trend or morphing into something you're not. It's about authenticity, embracing your unique style, and leaving an indelible mark on your audience 🎯.

Personal branding is not about chasing the latest trend, like a cat running after a laser pointer. It's about embracing the authentic you. Discover it, nurture it, communicate it. Repeat.

Your personal brand is your masterpiece, and you're the artist behind it. The magic ingredient? Contentment with your craft 🌟. So, let's focus on being real, and watch as the canvas of your brand comes to life 🖌️.

Remember, in the gallery of life, it's originality that catches the eye 👁️.

06/17/2023

Personal branding helps emerging Creators STAND OUT in a crowded market. 🌹
It's that simple.

06/17/2023

Exposing the Truth about Creator Brand Deals:
Part 1 of 10 - The Untold Truth of Brand Connections.

Ever feel ghosted by brands? 😱 You're not alone. Only 1 in 10 cold emails to brands get a response. Why? Timing is everything. Brands operate on their own campaign cycles. 💰

It's time to flip the script. Instead of chasing them, make them come to you. How? Creativity is the new currency. Create mind-blowing content, tag your favorite brands, and watch them take notice. 🎥

Do it for free, make it brilliant, and do it YOUR way. This isn't a sprint, it's a marathon. They'll come knocking when the time is right for them. 🕰️

Ready to change the game? This is just Part 1 of my 10-part series on Exposing the Truth about Brand Deals. Stick around for more insider secrets. 👀 Cheers! 🥂

06/16/2023

Building your Personal Brand is child's play. 👇🏽

All you need to do is connect your LinkedIn Pro to your Twitter Blue to your Instagram Verified to your TikTok Creator to your Clubhouse VIP to your Medium Writer to your Substack Publisher. Meanwhile, keep your Google Alerts (filtered by AI for only the most ego-boosting mentions 😝) and your personal CRM running in the background.

For optimum results, your content should pass through Grammarly Ultra, the Hemingway Editor, and an AI-based pun generator 👌🏽before getting a final seal of approval from a Pulitzer-winning ghostwriter. Don't forget to synthesize your brand persona using GPT-12, trained on your corpus of emails, texts, and angsty teenage poetry.

Then, add a sprinkle of Canva for top-tier graphics, a dash of Unsplash for ultra HD stock photos, and just a pinch of Adobe Spark for that extra 'oomph'. Maybe even deploy your own cloud server to manage the colossal scale of this operation.

Finally, automate your posts across platforms, synchronising your enlightening thoughts to the rhythm of peak user activity worldwide (coordinated with international time zones, of course). All this while maintaining a humblebrag tone to project the aura of an approachable yet influential thought leader.

And voila! Your personal brand is at the forefront of global discourse, making you the proverbial drop of wisdom in the ocean of online chatter. Simple, isn't it?

just my Friday morning musings 🙌🏽

06/15/2023

📣 Hey you, yes YOU! Are you just posting on Facebook and calling it a day? If so, I'm letting you in on a little secret... you're making a rookie mistake! 😱

Don't just post. Repurpose!

Write a long form article for LinkedIn (yup it's where a lotta creator action IS happening! Not to mention where a lot of your clients hang out) and then give it a new life on other platforms. It's not just smart, it's HUGE! 🌐

By repurposing, you're not only saving your oh-so-precious time, but you're also giving your content a new look to fit each platform's unique vibe (aka culture). It's about making your content work smarter, not harder. 💪

Are you ready to transform your brand game from a newbie to a confident creator? 🚀

Remember, it's not about creating more, it's about creating smart. 🎯

Follow me for more juicy Creator branding tips. Yours truly, a former $100M brand leader turned creator himself.

06/12/2023

📸💥"From Bottom Feeders to Emotion Architects: The 3 Levels of Branding"💥📸

Are you ready for a game-changer? Today, I'm going to reveal the three evolutionary stages of branding - using the world of wedding photography as our stage. 🎭

🔽 Level 1: "The Bottom Feeders" 🐟
Here, we're talking about the one-size-fits-all approach. "We'll shoot your wedding, we've got a camera, and we click!" But that's where it ends. No uniqueness, no personal touch. It's the same story for everyone.

🔼 Level 2: "The Problem Solvers" 🧩
This is where it gets a little more interesting. Imagine this: A couple planning their wedding is stressed out about fitting in time for portrait shots. A photography studio steps in and says, "Relax, we've got this!" Suddenly, their service becomes a solution to a real problem.

🚀 Level 3: "The Emotion Architects" 🌈
Now, we’re entering the big league where brands like Nike and Disney hang out. A photography studio at this level not only solves a problem but understands and addresses the emotional needs of their clients. "Your wedding, our focus." This isn’t just a service, it’s a promise. A promise that your wedding is as important to them as it is to you.

So, where does your brand stand in this tale, and where do you want to be next? Let's take your brand from ordinary to extraordinary. 💫

06/12/2023

🎨 Are you stuck in the creative rut of trying to balance your art with building a brand?

Feels like trying to levitate on just your left foot, right foot, doesn't it? 😅

Let's break it down!

Branding is a lot like compound interest. You start small, and it might feel like you're barely moving. But with patience and authenticity, it builds on itself, just like your art! 🎯

🤔 Ever see big brands and think 'only they can do that'?
Think again! They were once where you are right now, feeling just as "small". They figured out that consistency is key, and I'm here to help you do the same.

🚀 Your art is unique, your story is unique, and your brand bloody well should be too. So don't fear the brand, embrace it! Be the Wes Anderson of your own brand story. 🎬

🔥 Ready to kickstart your brand journey? Follow for more Creator branding tips. Your future as a trailblazing, brand-minded creator is waiting! 🌟

06/07/2023

🚀 Ever felt the Creator to Brand transition is like losing a piece of your soul?

Feels as awkward as a walrus doing ballet, right?! 😅 But fear not, I've got a path smoother than Nutella! 😎

10 days into my 90-day content challenge, here's what I've learned:

1️⃣ Plan it: 📝 Ditch imposter syndrome! You're Picasso with a content strategy. A weekly content base lets your spontaneous creativity fly. Try it!

2️⃣ Content calendar: 🗓️ Your content meal prep! Lay a foundation, then be spontaneous.

3️⃣ Set goals: 🎯 Launch your dreams! No goal is too daring.

4️⃣ Post it: 📸 Shine! Post fearlessly, let your art roar. Battling self-doubt on camera? Same here. But remember, consistency trumps perfection. Just keep posting!

5️⃣ Consistency & quality: 👌 Be the binge-worthy show. Regular posting balances perfectionist tendencies with content delivery. The struggle is real!

6️⃣ Engage with your audience: 🤝 You're my tribe. Your support is invaluable!

7️⃣ Analyze performance: 📊 Keep an eye on reach and real comments. Progress is progress!

8️⃣ Adjust & grow: 🌱 Embrace learning. Thanks, Master Oogway! 🙏

Enjoyed this? Follow me for more creator branding tips. Let's ignite our creative sparks into a branding inferno together! 🔥

06/04/2023

🔥 Ditch Perfection, Embrace Authenticity: Salvador Dali's hack for Visual Artists…

“Have no fear of perfection, cause you’ll never reach it!”~ Dali

Let’s put our self-doubt and fear of failure on the backburner and focus on what we can control:

Creating, connecting, and captivating. 💫

Each brand partnership, whether it works out or not, is a stepping stone to our growth. 🌱

We're not here to be perfect, we're here to be REAL.

Authenticity > Perfection. 💯 Let's keep it fun, keep it real, and keep it moving! 🚀

If you’re in Vancouver, and really wanna level up your Personal Brand as a creator - join me at Chris Do’s legendary workshop this 26 Aug 2023. I can’t wait to learn from Chris!! been trying to get tickets forever without luck and now he’s in my city!! 🇨🇦🇨🇦.

Check out event details and join the waitlist here, this is a not-for-profit workshop FYI: https://iamthewalrus.co/chris-do

06/02/2023

🎨✨ Spark the colours of your success journey by building an authentic Personal Brand Network. Here's how... 🚀

In a world where you're constantly compared to the big Creators, it's time to flaunt your unique colours. 🌈 You don't need a million followers to make an impact, you just need a community that believes in you. 👥

1️⃣ Friends in high places: 🏔️ Make connections that inspire and motivate you, not those that make you feel inadequate. Your network isn't about size, it's about the quality of relationships. 💪

2️⃣ The art of networking: 🎨 It's about authentic connections, not just numbers. The more genuine relationships you build, the more trust you'll establish with brands and your audience. 🤝

3️⃣ Spotting the right Creators: 🔍 Look for those who share your values and authenticity. Their wisdom can help guide you in your own journey. 🧭

4️⃣ Attend events & exhibitions: 🎫 Step out of your studio and into spaces where you can meet other creators, share ideas, and expand your creative community. 🌱

5️⃣ Social media engagement: 📲 It's not about being the loudest voice in the room, it's about starting meaningful conversations around your art and passion. 🎤

6️⃣ Offer value, not just products: 🎁 Your art tells a story, and so should your collaborations. Be a resource to your audience, not just a billboard. 🖼️

7️⃣ Nurture relationships over time: 🕰️ Building trust with your audience and brands doesn't happen overnight. Keep your connections vibrant with consistent engagement. 🌳

8️⃣ Reap the rewards of your authenticity: 🏆 From new collaborations to personal growth, the rewards of authentic networking are endless. Say goodbye to the fear of missing out, and hello to opportunities that resonate with you. 🙌

Now, over to you! 👇 Share your creative process, networking experiences, or questions below. Let's learn from each other and continue to paint our personal brand networks together! 🎨👥

06/02/2023

🎥🍿Ever looked at an Insta/Facebook story and thought, "I can do better than that!"? Well, who's stopping you? 👇🏽

Let's roll out your red carpet, Spielberg, but with a budget that wouldn't make your wallet scream! 🚀

Here's the secret sauce: it's not just about posting a cute cat video (though let's be honest, who doesn't love those? 🐱). Nah, Instagram Stories are your hidden gold mine. 🌈💰

You might think: “What’s the big deal with BTS content?” Well, grab your popcorn and let me show you. Not only does it add a splash of authenticity to your brand, it also turns you from a faceless artist into a friend your audience can relate to. 🙌

And how about those polls and quizzes? You’d be surprised how much your audience loves to click on those buttons. 🎲

Ready to share your expertise? Mini-tutorials are a great way to show off your skills without needing a Hollywood production crew.

"Wait, me? An achiever?" Heck yes! And it's time the world knows too! 🏆

I see you there, you team of one, thinking, "But I'm just a small creator, what do I have to offer?" Remember, every superhero movie begins with an underdog, and look where they end up! 💪🎯

Ready to make Insta magic? Add a sprinkle of curiosity, a dash of consistency, and a dollop of location tags. Your perfect recipe for growth. 🍲

Want more creator branding tips like these? Just hit those three dots and add me to your Favourites! 🎉

Remember, in the world of branding and content creation, YOU are the director of your own blockbuster. So, grab your clapperboard, let's make your feed a hit! 🌟🎬

05/30/2023

Ever feel the need to just do nothing? 🙏 As creators, this pause is essential for our creative juices to flow. 🌊 It's not laziness; it's part of the process. 🎨

We've all felt that pang of inadequacy comparing ourselves to bigger influencers. But your value? It's in the authentic connection you share with your audience. 🌟

In personal branding, trust, authenticity, and genuine engagement are king. 💡 Convincing brands of this can be tough, but remember, every authentic creator started where you are today.

Balancing authenticity and monetisation feels like a tightrope walk, right? 🎪 But remember, your audience trusts you for your transparency. A partnership that aligns with your values won't dilute your authenticity, it'll enrich it.

Fear of failure? Worry of missed opportunities? We've all been there. But remember, every 'no' is a step closer to a 'Hell-YES.' Every mistake is a lesson learned. 🛤️

Navigating brand partnerships, business jargon, and marketing buzzwords without a supportive team can feel overwhelming. You're an artist, not a business grad, right? 🎭 But remember, you're not alone.

Exciting news! I've partnered with Emmy-winning designer and 8-figure entrepreneur for a workshop in Vancouver 🇨🇦 designed to help us navigate personal branding. Chris is renowned for breaking down complex business concepts into digestible, fun lessons! 📚🚀

Let's remove the fear and embrace the challenge together. 🌱🌳

Follow the link in my bio or head to www.iamthewalrus.co/chris-do to learn more. Let's reshape our personal branding journey together. ✨💪

The time you spend doing nothing isn't wasted. It's where your creativity soars. 🚀

Address

Vancouver, BC

Website

https://iamthewalrus.co/

Alerts

Be the first to know and let us send you an email when Arvind T - Creator Brand Strategist posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Arvind T - Creator Brand Strategist:

Videos

Saying I love you is trivial - saying “I understand you” is what healthy couples really believe. Brand strategy is all about understanding you and where you fit into the marketplace. Get that right and when the visuals are created you get tears of joy 😭 #brandstrategy

Had to share this gold nugget from an interview with Kevin Kelly. If you’re a freelancer starting off and struggling with feast and famine, here’s why “...all the breakthroughs come from the places where there isn’t enough money...” Kevin expands a lot on his original writings in the 90s on developing your personal brand by discovering your true self...over time. It’s worth the 1 hr listen! FYI Kevin is the founder of Wired magazine, and his blog https://kk.org/ is a goldmine of knowledge. What he shared in the 90s is still relevant today! Perhaps even more so 😊 check it out - thank me later 🙌🏽 #brand #personalbranding #graphicdesign #creativeentrepreneur #creatoreconomy

I’ve noticed this intuitively for a while now and wasn’t sure how to articulate it. @thechrisdo says it’s perfectly in this podcast with @1goodbrain “The real reason wealthy people buy things like Bugattis...” My takeaway is, >> Building a personal brand, in time, awards you access to the million-dollar table, and it’s the free flow of ideas and energy at that table that catapults you to achieve even bigger goals. When I started out in business, I subconsciously had this scarcity mindset which drove me to guard my ideas. Now, I share them freely. Being at the table and around people who’re doing amazing things at levels much much higher than me, showed me what an abundance mindset really is. I have a quote above my desk from the Dalai Lama that beautifully captures how I feel about this: “Contentment is not about getting what you want. Contentment is about wanting and appreciating what you have. That is the true wealth that can provide an abundance in your life.” Okay now back to learning from this juicy podcast :) Have a nice weekend friends! Follow for more musings as I traverse through the world of Creator Branding 🚀 #creativeentrepreneur #creatoreconomy #creative #graphicdesign #brand #personalbranding

exploring new concepts in personal branding and found this gem! @danielpriestley dropping a nugget of wisdom here... “...the fastest way to grow your business is to build this ‘key person of influence brand’ and then transfer that positive energy onto a business brand...” Check out this clip to learn why no one remembers what colour the G in the Google logo is, even though it’s never changed... #personalbranding #creativeentrepreneur #graphicdesign #creatoreconomy

No work today - just fun! There’s nothing better than friends, unless it’s friends who bring chocolate, and live music and puppies 🐶 Jurassic Park was 🔥 #vancouversymphonyorchestra #vancouver #summervibes

When i’m not nerding out on branding I nerd out with a pair of wings at 3000ft. Just wanted to share how beautiful Vancouver looks from above and one of many reasons I love being a pilot here 🥰 Have an amazing sunny weekend friends! #brand #PilotLife #vancouver #travelling #CreatorEconomy #LifeIsAnAdventure

What are creator usage rights? - Exposing the Truth about Brand Deals

What are creator usage rights? 🔥 Exposing the Truth About Brand Deals (4/10): Contract Buzzwords – Usage Time to shine a light on those contract buzzwords that often cause a bit of confusion. Today's word? 'Usage'. And no, it's not the latest fad diet you're probably thinking of! 🙅‍♀️ Now, why is 'Usage' the undisputed VIP of creator marketing? It's all about who holds the reins to your content and where a brand gets to strut its stuff. Imagine your content as a champion racehorse 🏇. The more tracks it races on, the more you get to charge. So, it's not just about that initial post and the cha-ching it brings.💰 Would you let just anyone ride your prized racehorse for free? Heck no!🚫 The same principle applies to your content and your brand. Negotiating your usage rights is a must! Here's what you should keep in mind: 1️⃣ The number of eyes that see your content, AND 2️⃣ WHERE they see it. Is your content exclusive to the brand's social media or does it find its way onto billboards, into emails, and maybe even onto a blimp? 🎈 The wider the reach, the higher your earning potential. So, the next time you're handed a contract, don't let your eyes glaze over the fine print. Whip out chatGPT (your new negotiation sidekick), and ask it to highlight everything related to "usage". If 'usage' is missing, it's time to put on your negotiation hat! 🕵️‍♀️ Remember, friends, knowledge is power. In this case, it's not just power, it's a whole lot of money! 💸 Stick around for more tips on Creator branding, minus the snooze-inducing corporate speak. #Creators #BrandDeals #UsageRights #personalbranding #NegotiationTips #creatormarketing

Part 3/10: The Truth About Rates 🎬💥 Ever feel like you're playing poker, but you're the only one who doesn't know the rules? Ever wondered why so many brand deal negotiations crash and burn faster than a rocket made of tin foil? 🚀 Here's the harsh truth: brand managers have a budget. If you stride in, all guns blazing, quoting more than they've got, they'll vamoose quicker than you can say 'brand deal'. On the other hand, lowball yourself and you've just handed them the deal of the century. We're creators, not charities, folks! So, how do we smash this negotiation game? 3 steps: 1️⃣ Know Your Worth: Don't let those numbers fool you! Ask yourself: 'What's the price of one hour of my creative genius?' 🧠 That's a start. 2️⃣ Create a Rate Card: It's your menu of offerings, your declaration of value! It tells brands exactly what they're getting for their cash, and it makes you look as professional as a penguin in a tux. 🐧 3️⃣ Be Flexible: Every brand is different. Adjust your rates to the beat of their drum, but remember - you're still leading the dance. 💃 Brand negotiations don't have to be scarier than a clown at midnight. Remember, you're a creator, not a charity. So arm yourself with these truths and go forth, my creative comrades! This is Part 3 in a 10-part series. Stick around for more wisdom bombs and, as always, stay creative! 🚀 1 The Untold Story of Brand Connections 2 The Real Juice - Quality Over Quantity 3 The Truth About Rates 4 Contract Buzzwords - Usage 5 Contract Buzzwords - Whitelisting 6 Contract Buzzwords - Exclusivity 7 Integrated vs Dedicated Usage - Part 1 8 Integrated vs Dedicated Usage - Part 2 9 The Conclusion - You’re Not Just Creators 10 The Encore - What’s Next? #branddeals #creators #negotiations #knowyourworth #brand #personalbranding

Ever thought brands only care about followers? ❌ Wrong! ✅ They're after Quality over Quantity. 📈 Just like squirrels hoard nuts, you could hoard followers. But wouldn't you rather create content as refreshing as a cold drink on a hot day? 🍹 Imagine brands as party guests. They aren't looking for the biggest party, they want the right vibe. It's about alignment, not just numbers. 🎉 So be clear about 1️⃣ who you are 2️⃣ who you’re talking to; and 3️⃣ what you stand for. And let your true creative colours shine. 🌈 This is just Part 2 of my series on Exposing The Truth about Brand Deals. Follow for more and let's disrupt the status quo together! 💪 #creatorrevolution #creator #branddeals #personalbranding #brand

Exposing the Truth about Brand Deals: Part 1 of 10 - The Untold Story of Brand Connections

Exposing the Truth about Creator Brand Deals: Part 1 of 10 - The Untold Truth of Brand Connections. Ever feel ghosted by brands? 😱 You're not alone. Only 1 in 10 cold emails to brands get a response. Why? Timing is everything. Brands operate on their own campaign cycles. 💰 It's time to flip the script. Instead of chasing them, make them come to you. How? Creativity is the new currency. Create mind-blowing content, tag your favorite brands, and watch them take notice. 🎥 Do it for free, make it brilliant, and do it YOUR way. This isn't a sprint, it's a marathon. They'll come knocking when the time is right for them. 🕰️ Ready to change the game? This is just Part 1 of my 10-part series on Exposing the Truth about Brand Deals. Stick around for more insider secrets. 👀 Cheers! 🥂 #creatorrevolution #creatoreconomy #Branding #personalbranding

👀 Intrigued by brand collaborations but confused about the jargon? Ever wondered how top Creators make the big bucks, or how you yourself can attract brands?👉 I'm doing a 10-part series that's gonna demystify brand deals for emerging creators. I'm breaking down the complexities into this bite-sized, relatable, and entertaining series. 🎉Expect to dive into:1️⃣ The Untold Story of Brand Connections2️⃣ The Real Juice - Quality Over Quantity3️⃣ The Truth About Rates4️⃣ Contract Buzzwords you MUST use...and 6 other eye-opening topics!This is a journey to empower you, the trailblazing creators, and transform you into confident, brand-minded powerhouses. 💪Desire to demystify brand deals? Want to stay ahead of the curve and make your mark in the creative economy? This series is for YOU. 😎🚀 Action? Follow me for Part 1 tomorrow!It's time to unleash your potential and become the brand you were meant to be! 🎬#creatoreconomy #brand #personalbranding #creativeentrepreneur

How to use the 3 Levels of Marketing for Creators?

📸💥"From Bottom Feeders to Emotion Architects: The 3 Levels of Branding"💥📸 Are you ready for a game-changer? Today, I'm going to reveal the three evolutionary stages of branding - using the world of wedding photography as our stage. 🎭 🔽 Level 1: "The Bottom Feeders" 🐟 Here, we're talking about the one-size-fits-all approach. "We'll shoot your wedding, we've got a camera, and we click!" But that's where it ends. No uniqueness, no personal touch. It's the same story for everyone. 🔼 Level 2: "The Problem Solvers" 🧩 This is where it gets a little more interesting. Imagine this: A couple planning their wedding is stressed out about fitting in time for portrait shots. A photography studio steps in and says, "Relax, we've got this!" Suddenly, their service becomes a solution to a real problem. 🚀 Level 3: "The Emotion Architects" 🌈 Now, we’re entering the big league where brands like Nike and Disney hang out. A photography studio at this level not only solves a problem but understands and addresses the emotional needs of their clients. "Your wedding, our focus." This isn’t just a service, it’s a promise. A promise that your wedding is as important to them as it is to you. So, where does your brand stand in this tale, and where do you want to be next? Let's take your brand from ordinary to extraordinary. 💫 #branding #photography #entrepreneurship #creatoreconomy #creator

🎨 Are you stuck in the creative rut of trying to balance your art with building a brand? Feels like trying to levitate on just your left foot, right foot, doesn't it? 😅 Let's break it down! Branding is a lot like compound interest. You start small, and it might feel like you're barely moving. But with patience and authenticity, it builds on itself, just like your art! 🎯 🤔 Ever see big brands and think 'only they can do that'? Think again! They were once where you are right now, feeling just as "small". They figured out that consistency is key, and I'm here to help you do the same. 🚀 Your art is unique, your story is unique, and your brand bloody well should be too. So don't fear the brand, embrace it! Be the Wes Anderson of your own brand story. 🎬 🔥 Ready to kickstart your brand journey? Follow for more Creator branding tips. Your future as a trailblazing, brand-minded creator is waiting! 🌟 #creatoreconomy #personalbranding #CreatorRevolution #brandingtips #branding #creative

Learn from Emmy winner Chris Do in Vancouver 🇨🇦! Join his exclusive Personal Branding Workshop, Aug 2023. Limited seats, due to peak season. Master brand identity, storytelling, character traits, and engaging content. It's a career booster! Join the waitlist 👉🔗 https://lnkd.in/gigPAvx7 #branding #personalbranding #vancouverevents >>clip: @mattpurcellofficial