Only For Canadian Citizen

08/03/2023

The challenge
With Fission’s product market-ready, the team decided it was time to invest in brand development. Elements of Fission’s brand hadn’t evolved much over the time they’d spent developing their product. Years earlier, they’d created a logo and website to get their message out. Now, it was time for them to level up and to build an evolved brand that reflected a more mature version of the product and vision.

The Fission team is committed to quality, innovation, integrity and putting users first. So, they needed a brand that reflected those values. Messaging was also a critical part of the puzzle they needed to crack. Having built a highly technical product, Fission struggled to clearly articulate a solution that didn't yet exist, and match any established paradigm. It was a challenge of communicating a brand new way of working that developers definitely wanted and needed, but didn't know how to look for. This challenge was compounded by the fact that this powerful new development tool would be seen by many developers as too good to be true, if the product language was saturated with buzzwords, jargon and techspeak. Beyond that, there are investors and stakeholders who needed to connect with what Fission does and why it matters in simple terms.

Fission needed a trusted, external perspective to simplify their message and to develop an authentic representation of their brand, and help them navigate this new territory.

An old problem, a new solution
In application development, frontend and backend developer roles have always been highly interrelated but quite separate, and many frontend developers don’t have the skills to do backend development or server management. Bridging the divide between the frontend and backend has been a problem that others had attempted to solve countless times before without real success, so it was no surprise that the market was skeptical.

Co-founders Boris Mann (CEO) and Brooklyn Zelenka (CTO), led a highly specialized team to build a tool that removes obstacles to development by leveraging critical new technologies. Fission's solution would handle the protocols, systems, and setup required for app development, deployment, and hosting, so frontend developers could now maintain full ownership of the applications they developed and publish them quickly. This will give rise to a new generation of web apps built using the frictionless methodology enabled by Fission, with a vision to also launch an app marketplace that made it easy for developers to monetize their apps.

While the technology they continue to develop is cutting-edge and meets a functional need in the software development world, Fission’s value to the market isn’t limited to their products, platform or toolkits. The greater value is in their big mission: to shift the paradigm of how the world looks at application development as a whole and the relationship between developers and end-users.

08/03/2023

Before state
When Psygen approached Skyrocket, the founding team had been longtime advocates of psychedelic research in medicine and knew the right language to communicate with their peers in the space. They’d created a basic logo and pitch deck and even hired a writer to create a brand manifesto. Still, they found themselves struggling to really distill who they were visually and verbally. They were experts in their own field, but they were scientists and researchers, not brand strategists, designers or marketers.

The founders knew a strong brand would be crucial to their success and that it was time to invest. It didn’t make financial sense for them to expand their internal team, so they brought in a full-service digital agency — Skyrocket — to take care of it all. They’d loved the brand work Skyrocket had done for Numinus, a client in a similar space, and trusted us to guide them in the right direction. With Skyrocket handling the brand, website, and marketing, Psygen’s team could focus their energy on product development, relationships, and securing funding, so they could continue to grow.

08/03/2023

The process
A 16-week timeline allowed us to perform the required research to make their website stand out through a clean and efficient user experience (UX), user interface (UI), and interaction design. This research would involve content modelling using tags, search engine optimization (SEO), keyword research, and how to make the website easy to navigate. We would enhance the user experience further through a standout ‘trigger me’ button, adding a unique way to identify new content.

Clean and efficient user experience
The goal for our UX design was in line with what the company was looking for — making an easy-to-navigate website with accessible buttons and a simple filtering system.

Moving into UI design, we applied visual design principles to create an appealing and engaging interface. The team carefully selected colours, typography, and imagery to align with the brand's identity and enhance the user's overall experience.

08/03/2023