Satvik Sinha

10/04/2024

Just penned an informative piece on the evolving PR landscape, drawing directly from my own experiences. It’s a candid look at the shift from earned media to sponsored content—a change I've navigated firsthand.

This blog isn't just a reflection on industry trends; it's a dive into the real challenges, strategies, and adaptations required to ensure our stories resonate authentically in a space increasingly dominated by paid content.

In an era where sponsored content dominates, this article delves into the challenges and strategies for maintaining the relevance and impact

06/01/2024

On a TTC ride in Toronto, I stumbled upon a series of captivating billboards by Knorr, known for their soups and kitchen essentials. Their messaging centered around the simplicity of preparing a meal—just add water and voila! What struck me was how a seemingly straightforward idea could be so impactful.

The essence lay in the brilliance of Knorr’s copywriting. They positioned their food as not just fast but faster than fast food and better than homemade. The promise of a quick, healthy meal resonated, and what caught my attention even more was the integration of technology. A QR code on the billboard allowed commuters to scan and delve into a treasure trove of recipes on Knorr’s online platform.

This encounter got me thinking about the power of simplicity in communication. In a world bombarded with information, Knorr’s straightforward approach stood out. It wasn’t about complex recipes or intricate cooking techniques—it was about the sheer ease of making a delicious meal.

How often do we overlook the impact of simplicity in our messages? Knorr’s example serves as a reminder that sometimes, the simplest ideas carry the most weight. As professionals in various fields, how can we incorporate this lesson into our own communication strategies? Can simplicity be the key to making our messages more memorable and effective?

Reflecting on this subway encounter, it’s clear that Knorr struck a chord by distilling their message to the essentials. Beyond the enticing aroma of their soups, they delivered a powerful lesson in marketing and communication. It’s not always about elaborate strategies; sometimes, it’s the simplicity that leaves a lasting impression.

05/01/2024

"Holy Devil!" I chuckled upon seeing this.

In the heart of the everyday hustle, an unexpected encounter at Subway left me chuckling and contemplating the daring side of marketing.

A billboard for a revered religious app adorned with zero stars, humorously critiqued by Satan himself.

The boldness of using humor in a traditionally steadfast and revered space is commendable. The brand, dealing with something which is synonymous with tradition, took a risk that not only cracked me up but also sparked a reflection on the evolving dynamics of marketing.

In an era where attention is scarce, the decision to inject humor into their campaign is a strategic move. It challenges the status quo, making a religious app stand out in the crowded advertising landscape. The zero-star review from Satan serves as a creative twist, capturing attention and prompting a second look.

As a marketer, I appreciate brands that aren’t afraid to push boundaries. The brand’s witty approach creates a memorable experience, reinforcing the notion that risk-taking can lead to extraordinary results. In an industry often bound by tradition, such campaigns become invaluable case studies for marketers aiming to break free from the conventional.

This incident prompts us to question: Should more brands in sacred sectors embrace humor? The billboard, with its unexpected humor, encourages a broader discussion on the intersection of tradition and modern marketing strategies.

The humorous billboard not only provided a moment of levity but also serves as a beacon for marketers to challenge norms. As we navigate the ever-changing landscape of advertising, let’s take a page from the brand’s playbook – sometimes, a touch of humor is the divine ingredient that sets a brand apart.

20/11/2022

Work Showcase. Got a little late on posting this one.

Full Campaign on brand page: https://www.instagram.com/naarigis/?hl=en

Utilizing the topicals well by successfully integrating the brand communication into the celebrations is one of the most difficult yet underappreciated tasks for an advertising strategist, especially when it comes to new brands. The successful debut of the clothing line Naarigis during the auspicious Navratri nine-day period makes it all the more crucial to present the collection correctly.

But what would be a better way to achieve this than to have Durga gracefully carry the apparel line on herself, each of the 9 days harmonising the traits of each avatar with the brand idea. The biggest thank to our designer (who decided to remain anonymous on LinkedIn) for bringing this idea to life. ❤️

: As the campaign was set to launch during Navratras, we decided to celebrate nine different feminities over the course of nine days while wearing nine different hues of Naarigis, demonstrating that Naarigis is a brand for all women.

A woman could be the perfect daughter like Shailputri, the magnificent Bhramacharini, the furious Chandraghanta, the motherly Skandmaata, the powerful warrior Kaalratri, the pure Mahagauri, and the wonderfully smart Siddhiratri; Naarigis is for every woman on Earth and respects various manifestations of femininity.

Copywriting, Campaign Ideation & Strategy: Satvik Sinha

Follow me on Instagram:
Content creator Account: https://www.instagram.com/spiffy_hipster/

Marketing account: https://www.instagram.com/spiffymarketeer/

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27/10/2022

life is a mysterious reprise of ukiyo-e.
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✨⭐️❤️⭐️✨

26/10/2022

standing ahead of fear. i think you know why i said that. 🥤
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✨⭐️✨⭐️✨⭐️✨

12/10/2022

i am more than just a buzzword.

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08/10/2022

i don’t want you to fall in love with me;
i want you to rise in love with me.
you don’t deserve to fall for anyone,
and if you ever have to fall for me,
then i don’t think i deserve you at all.

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✨⭐️✨⭐️✨

05/10/2022

i am going to rewrite the composition of my blood, the code of my genes and the nature of my inheritance. i wasn’t born, i was forged; forged out of the desires of power and quest of liberty. they don’t say this because maybe they don’t know about it, that i am the prophecy.

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✨⭐️✨⭐️✨

02/10/2022

f*ck the genre.
f*ck the gender.
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✨⭐️✨⭐️✨

16/09/2022

chic & dapper. 🧿
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15/09/2022

call me ‘wannabe’,
give me labels;
that’s the first step,
of the stairway to fame.
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15/09/2022

feed your mind. feed your soul.
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14/09/2022

don’t ask me how it felt. i wish you could follow the time coordinates and reach the exact same spot in the timeline to observe the bliss. sad, we aren’t such advanced-beings.

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13/09/2022

or am i the tiger waiting to the tamed?
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09/09/2022

kalopsia.

08/09/2022

elysian.

07/09/2022

aesthete.