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BIG Media Ltd.

BIG Media, is a unique platform that presents an alternative style of journalism and member engagement. We are not affiliated with any political party.

We're dedicated to presenting facts, accurate data, logical interpretation and truth. Meet the BIG Media Team:
Rob Driscoll: Founder and President Laurie Weston: Co-Founder, Scientific Strategist and Interpretation Specialist
Brendan Rolfe: Contributor/Editor/Moderator,
Kevin Burron: Counsel and Strategist
Read more about the team here: https://big-media.ca/the-big-team/

01/01/2026

Brad Hayes gives us the lowdown on heat pumps and how they fit into the bigger energy picture.

People these days tell many stories about energy and the 21st century energy transition. Some promote or are at least enthralled by the merits of a particular technology. For example: “Wind, water, and solar can power the world by 2050” “Geothermal technology is improving and can provide 20% o...

30/12/2025

Mark Jennings-Bates takes a pragmatic look at AI safety in his latest article for BIG Media Ltd.

"All of these approaches – RLHF, red-teaming, interpretability, guardrails, constitutions, engineering controls, and regulation – are important, yet none of them solves the foundational problem; modern AI systems generalize in ways that are difficult to predict, difficult to inspect, and difficult to control."

Artificial intelligence has matured enough to influence medicine, finance, national security, and the structure of daily life, yet the systems behind these advances remain far less stable than their public reputation suggests. In the last several years, “AI safety” has become a term used by rese...

11/12/2025

The second half of Dr. Kaase Gbakon’s enlightening series illustrates how China has secured its dominance in rare earth element refining — https://big-media.ca/clean-techs-dirty-secret-why-rare-earth-refining-still-happens-in-china/

Part 1 — https://big-media.ca/rare-earth-elements-explained-why-these-17-minerals-matter-for-energy-tech-and-security/

Part 2 of BIG Media’s special report on rare-earth elements Key takeaways Most of the global economic value in rare-earth elements (REEs) is captured in the midstream and downstream segments, where China controls nearly 90% of refining capacity and dominates high-purity oxide production. This rema...

02/12/2025

For marketing/communication professionals who are not skilled writers and lack creativity, artificial intelligence is an absolute godsend.

For many of us, however, ubiquitous AI has been underwhelming to this point.

In the article linked below, Mark Jennings-Bates helps us understand the difference between AI hype and AI reality.

Artificial intelligence has become the centrepiece of global business narratives, investor decks, and public‑sector strategy documents. Market forecasters predict multi‑trillion‑dollar impacts,[1]venture capital continues to pour billions into AI infrastructure,[2]and major vendors routinely d...

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