08/07/2025
Award Season Looks Good on Jake Mavity
We’re incredibly proud to celebrate Jake Mavity for the powerful and emotionally resonant McDonald’s campaign “The Meal” — a spot that removed the smile from the Happy Meal to help kids and parents talk more openly about mental health.
The work has been recognized across the industry:
British Arrows — Silver (Integrated Campaign)
Cannes Lions — 2x Bronze Lions + 7x Shortlisted
Clio Awards — 2x Bronze
D&AD — Wood Pencil
Congratulations to and
We’re proud to call Jake part of the Holiday films family. Onward. Always.