Underknown

04/22/2023

Let's celebrate 🌎 together with a question about our planet, what if Earth was half-land and half-water? 🤔

Watch our episode below and find out the answer!

Imagine Earth with an even 50/50 split between continents and oceans. Our planet covered half by land half by water. How would this change the planet as you ...

03/01/2023

Curious on how to grow on TikTok? 🤔

We detailed our success story, and we'd be happy to share what we learned. Read the article below to find out more.

The power of TikTok to virally spread content is no secret. So, in 2020, when the rest of the world was jumping on the new content-sharing platform,

02/16/2023

Is AI-generated content as good as human-produced content? 🤔

ChatGPT, Midjourney and other AI tools are changing the content landscape. At Underknown, we are always quick to adapt and innovate, so check out how our show development and concept art teams are using these tools to their advantage.

With content creation at the heart of Underknown’s mission to educate the world about science and the humanities, artificial intelligence offers the potential

02/08/2023

From our first episode, "What If Bees Suddenly Went Extinct?", to our recently produced 1000th episode "What Did Scientists Discover on Jupiter?" - it's been a long 5-year ride for What If! 🎉

Congratulations to the What If team, and here's to many more episodes in the future. 🌠

02/06/2023

Internet safety is getting more and more difficult to secure, but imagine if there was no internet at all to keep safe! 🤯

How might have things been different if we never had internet at all? Find out in this episode of What If!

Pretend for a moment that you wake up one morning to discover the Internet has disappeared. Would this be doomsday for us all?What if you woke up to an unex...

12/25/2022

Happy Holidays! 🎄 Could you survive the traps of Home Alone? Find out in our How to Survive episode about Home Alone!

Could you survive a paint can smashing your face at 32 km/h (20 mph)? How about a blow torch to the head? Or an iron to the skull? These are just some of the...

12/15/2022

With the release of "Avatar: The Way of Water", we wanted to explore if we would be able to survive in the mythical world of Pandora. 🤔

What would be the most dangerous aspect of living on this planet? And why should you never set foot in the water? Find out in our latest episode! ✨

Avatar's Pandora is the wildest, most beautiful and most deadly place in the galaxy. I mean, who wouldn't want to live here? But how could the air be lethal?...

12/12/2022

"What If" hit 7 million subscribers on YouTube! 🎉

Special thanks to the YouTube team for all of your hard work, making us the 580th biggest channel on the platform. 👑

11/30/2022

Congratulations to Julie Hope as she joins Underknown as our new CFO. 🥳

She comes to the company with over 25 years of CFO and COO experience, working at both large companies and a number of startups. Her specialty, building strategic plans and financial models, makes her the perfect fit to help lead Underknown into a new period of growth. Welcome to the team Julie!

Read more about this next chapter at Underknown in the article below.

Underknown is thrilled to welcome Julie Hope as its new CFO, taking over the role from Dennis Dupuis. She comes to the company with over 25 years of CFO and

11/29/2022

Congratulations to Sam Barcroft, our new Advisor here at Underknown.

Sam brings his extensive knowledge of content creation and media expertise to the table with this new position, helping Underknown achieve new heights. Welcome to the team Sam! 🎉

Read more about this exciting announcement in the article below.

Media entrepreneur and industry pioneer Sam Barcroft is to join Underknown as an advisor as the company enters its next stage of growth.

11/17/2022

We are thrilled to be ranked 178th among Deloitte's Technology Fast 500 North American companies 🚀 It’s amazing to see our IP and data-driven storytelling get us to the top half of the list.

We also take the 33rd spot among Canadian companies.

Thank you to everyone at Underknown for making this happen. Read about our journey below 👇

It's been a winning year for Underknown, and the wins keep on coming with our latest award.

11/05/2022

What can you do to keep yourself safe from a Tsunami? 🌊 What tips will help keep you above water?

On World Tsunami Day, check out our video on How to Survive a Tsunami to keep yourself prepared. 😎

Tsunamis are triggered by intense underwater activity, usually an earthquake, or an underwater volcanic eruption. These events displace huge volumes of water...

10/25/2022

"What If" hit 2 million followers on TikTok! 🎉

Special thanks to the TikTok team for all of your hard work adapting our content to short-form 👑

10/21/2022

Underknown is excited to announce Cristina Caballero as the new Executive Vice President leading its Web Series department.

In this role, Cristina, a 3-year veteran of Underknown, will oversee both creative content, financials and business operations to ensure that Underknown’s web content, which has been the bread-and-butter of the company since its founding, will continue to draw large audiences.

Congratulations Cristina, thank you for all of your hard work!

Underknown is excited to announce Cristina Caballero as the new Executive Vice President leading its Web Series department. In this role, Cristina, a 3-year

10/05/2022

As parents finding fun and useful content for kids can be tough, so we made our own!

We wanted our kids to be able to wonder, learn about science and become true explorers all through some healthy screen time.

Check out What If Kids on YouTube in the Explore tab 👇
You can also watch us here:
https://www.youtube.com/channel/UCFoDdYfR-6E2bBdTXX77mIA

10/04/2022

On World Animal Day, check out our most popular episode on Crazy Creatures about megabats. 🦇 Are these bats really the size of humans?

Crazy Creatures prides itself on diving deep into interesting facts and behaviors of animals around the world. Subscribe and learn more.

A literal cold-blooded creature so impressive in size, people prefer to call it a flying fox. And when it takes flight, it defines what we've come to know a...

09/23/2022

It took us just a little over 5 years to hit this thrilling milestone! Thank you to Globe and Mail for this recognition.

We are thankful to our amazing team for pushing the limits of what's possible is a digital-first publisher. Read about our story below 👇

https://underknown.com/news/canada-57-top-growing-company/