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Vividata

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Vividata

Canada’s most comprehensive consumer research. VIVIDATA is Canada’s authoritative source for insights on multi-media and consumer behaviour.
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It is the leading provider of cross platform audience measurement for publishers. A tripartite, not-for-profit organization, Vividata is governed by a board of directors representing the interests of Canadian publishers, agencies and advertisers. VIVINTEL, the custom research arm of Vividata, offers bespoke solutions to deliver ‘a closer look’ at unique research needs. Through syndicated surveys a

nd reports, segmentations, custom studies, first and third-party data integration opportunities, and strong partnerships, Vivintel provides a complete suite of unified solutions for actionable data. METRICA is Vividata’s digital measurement panel, capturing the complete picture of digital device usage in Canada. Through device metering technology embedded into the devices of opted-in participants, and intelligent data science, Metrica transforms the digital activities of Canadians into new behavioural insights.

12/08/2021

Nous venons de lancer notre nouvelle base de données Metrica-ÉCC Fusion – la plus récente fusion à la fine pointe de la technologie de notre panel de mesure numérique des consommateurs, Metrica, avec l’étude de Vividata à l’égard des consommateurs canadiens (ÉCC), digne de confiance dans l’industrie.

Pour célébrer la nouvelle base de données, nous avons extrait des informations sur différentes cibles de Canadiens qui pourraient se trouver sur votre liste de cadeaux pour les Fêtes, et partagé les meilleurs sites qu’ils visitent, d’excellents endroits pour magasiner des cadeaux, des idées pour les bas de Noël qu’ils vont adorer, et plus encore! De plus, avec des grignotines à cuisiner et des festins à préparer, nous partageons également les sites populaires de recettes vers lesquelles les Canadiens se tournent pour s’inspirer. Nous venons de lancer notre nouvelle base de données Metrica-ÉCC Fusion – la plus récente fusion à la fine pointe de la technologie de notre panel de mesure numérique des consommateurs, Metrica, à l’Étude Vividata à l’égard des consommateurs canadiens (ÉCC), digne de confiance dans l’industrie.

Lire le communiqué de presse ici: https://lnkd.in/eiWgbXGp

Découvrez dès aujourd’hui le pouvoir de rassembler les comportements hors ligne et en ligne des consommateurs canadiens pour votre entreprise. Contactez-nous pour y accéder ou apprenez-en plus à [email protected]

09/02/2021

It was two years ago this week that we launched Metrica, our one-of-a-kind passive digital measurement initiative in Canada!

Since then, we’ve created four state-of-the-art SSC Metrica fusions of our digital consumer measurement and our industry-trusted Survey of the Canadian Consumer, providing an unparalleled, holistic view of the Canadian consumer.

Look for more fusions to come, with more digital properties, more detailed categorization, new metrics like weekly unique visits, and more.

Learn more or request a demo: [email protected]

08/12/2021

Of all the medical conditions Canadians report using cannabis to treat, mental health conditions are the most common. However, when looking at the number of cannabis users treating mental health compared to all Canadians with a mental health condition, the proportion sits at just 13%, showing significant potential for growth. The same can be said for pain management, insomnia, among other medical conditions.

So what's preventing more Canadians from using cannabis to treat a medical condition they're living with? Two of the main factors are lack of cannabis education and a recommendation from a medical professional.

For more insights like this, check out our latest report in partnership with Strainprint Technologies Ltd, "Peace of Mind: The Mental Health Cannabis Consumer in Canada", available now: https://lnkd.in/eXnayPvV

08/12/2021

07/15/2021

With data that melds both online and offline consumer behaviour, Vividata’s new SCC Metrica Fusion Database is now available to inspire and inform researchers, marketers and strategists alike with a more complete view of the Canadian consumer.

In state-of-the-art fashion, this new database is a fusion of Metrica's passive measurement of digital consumers – capturing the everyday digital lives of Canadians – with Vividata’s industry-trusted Survey of the Canadian Consumer (SCC).

Check out our press release for more details: https://vividata.ca/press_release/from-tiktok-to-spotify-to-job-hunts-and-searching-for-a-new-home-online-vividatas-new-scc-metrica-fusion-database-continues-to-shed-light-on-canadian-consumer-behaviour-during-covid-19/

Or get in touch for a demo of the database: [email protected].

06/18/2021

Compared to all Canadians that use cannabis to treat a medical condition, new users that consume at least weekly are more likely to report that advice from friends, family, and medical professionals prompted them to give cannabis a try.

Given their likelihood to try cannabis due to side effects or failure of an initial treatment, it’s expected that while on the lookout for alternative treatments, new and frequent users turned to people they trust for advice.

For more insights like this, purchase the new report “That Much Better: The Health & Wellness Cannabis Consumer in Canada”, at https://members.vividata.ca/product/that-much-better-the-health-wellness-cannabis-consumer-in-canada/

Or, get in touch: [email protected]

Insights

05/18/2021

So here we go! The Stanley Cup Playoffs start tomorrow in Canada and with 4 Canadian teams in the running, super fans across the country are getting their face paint on.

But what makes up a super fan, and which team has the edge heading into the round of 16. Pulling 13 key fan traits like “watching every game”, being very likely to “paint their face”, or strongly agreeing to “I am emotionally connected to my team”, Edmonton fans had the highest proportion of fans (1 in 10) that ticked off 7 or more of our 13 super fan traits, almost 2x more than runner-up Toronto.

To get access to Vivintel 2020 Sports & Esports Study, reach out at [email protected]

05/11/2021

Perhaps it’s a glimpse into the future of retail, but as it stands now, almost half of Gen Z are thinking online shopping will be the way to go even after stores reopen post-COVID.

Look for more consumer insights from COVID-19 Impact Statements like this one, or dive deep into the latest media habits, purchasing behaviours, what consumers are most looking forward to post-pandemic, sources Canadians trust most for COVID information, and so much more, in the new Spring 2021 Survey of the Canadian Consumer being released tomorrow.

To get access to the new survey results, reach out at [email protected]

05/04/2021

With an ever-growing list of products making their way into the cannabis market, and many Canadians wary of combustible forms, edibles top the list for those who are very or somewhat likely to consume cannabis in the future.

Find this insight in our new report “Eating it Up: The Cannabis Edibles Consumer in Canada”, as well as other key insights around:

• Demographic profiles of cannabis edibles users
• Consumption by recency and frequency
• Use changes during the COVID-19 pandemic
• Purchasing habits and behaviour
• Reasons for consuming cannabis edibles
• Social acceptability of cannabis
• Key psychographic statements on use, perceived benefits, education and more.

Learn more or purchase the new report at: https://members.vividata.ca/product/eating-it-up-the-cannabis-edibles-consumer-in-canada/

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Toronto, ON
M5S1M2

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+14169613205

Website

https://vividata.ca/company/contact-us/

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Vividata

Vividata is the leader in Canadian cross-media and consumer research, providing essential consumer intelligence to a wide range of marketers, advertisers, and media agencies in Canada and around the world.

Offering the largest syndicated study in Canada, Vividata’s Survey of the Canadian Consumer is the go to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences. As the provider of print and digital audience, Vividata offers trusted, world class audience metrics.

Vividata is a not-for-profit, tripartite industry organization with research roots dating back over 40 years. Governed by a Board of Directors made up of key leaders in the Canadian media industry, and a Research Committee consisting of insights specialists from across industries, Vividata provides unparalleled research that meets the needs of marketers and researchers. Specialized committees also drive new initiatives and provide valuable direction that ensure our studies are current and anticipate the needs of our clients.

In 2018 Vividata launched Vivintel, a custom research arm offering syndicated surveys and reports, segmentations, custom studies and first and third party data integration opportunities. Building from Vividata’s rich knowledge of Canadian consumers, Vivintel offers a closer look for every client based on their unique specifications.