Vividata

Vividata Canada’s most comprehensive consumer research. VIVIDATA is Canada’s authoritative source for insights on multi-media and consumer behaviour.
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It is the leading provider of cross platform audience measurement for publishers. A tripartite, not-for-profit organization, Vividata is governed by a board of directors representing the interests of Canadian publishers, agencies and advertisers. VIVINTEL, the custom research arm of Vividata, offers bespoke solutions to deliver ‘a closer look’ at unique research needs. Through syndicated surveys a

nd reports, segmentations, custom studies, first and third-party data integration opportunities, and strong partnerships, Vivintel provides a complete suite of unified solutions for actionable data. METRICA is Vividata’s digital measurement panel, capturing the complete picture of digital device usage in Canada. Through device metering technology embedded into the devices of opted-in participants, and intelligent data science, Metrica transforms the digital activities of Canadians into new behavioural insights.

Address

Toronto, ON
M5S1M2

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+14169613205

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Vividata

Vividata is the leader in Canadian cross-media and consumer research, providing essential consumer intelligence to a wide range of marketers, advertisers, and media agencies in Canada and around the world.

Offering the largest syndicated study in Canada, Vividata’s Survey of the Canadian Consumer is the go to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences. As the provider of print and digital audience, Vividata offers trusted, world class audience metrics.

Vividata is a not-for-profit, tripartite industry organization with research roots dating back over 40 years. Governed by a Board of Directors made up of key leaders in the Canadian media industry, and a Research Committee consisting of insights specialists from across industries, Vividata provides unparalleled research that meets the needs of marketers and researchers. Specialized committees also drive new initiatives and provide valuable direction that ensure our studies are current and anticipate the needs of our clients.

In 2018 Vividata launched Vivintel, a custom research arm offering syndicated surveys and reports, segmentations, custom studies and first and third party data integration opportunities. Building from Vividata’s rich knowledge of Canadian consumers, Vivintel offers a closer look for every client based on their unique specifications.

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