Vividata

12/08/2021

Nous venons de lancer notre nouvelle base de données Metrica-ÉCC Fusion – la plus récente fusion à la fine pointe de la technologie de notre panel de mesure numérique des consommateurs, Metrica, avec l’étude de Vividata à l’égard des consommateurs canadiens (ÉCC), digne de confiance dans l’industrie.

Pour célébrer la nouvelle base de données, nous avons extrait des informations sur différentes cibles de Canadiens qui pourraient se trouver sur votre liste de cadeaux pour les Fêtes, et partagé les meilleurs sites qu’ils visitent, d’excellents endroits pour magasiner des cadeaux, des idées pour les bas de Noël qu’ils vont adorer, et plus encore! De plus, avec des grignotines à cuisiner et des festins à préparer, nous partageons également les sites populaires de recettes vers lesquelles les Canadiens se tournent pour s’inspirer. Nous venons de lancer notre nouvelle base de données Metrica-ÉCC Fusion – la plus récente fusion à la fine pointe de la technologie de notre panel de mesure numérique des consommateurs, Metrica, à l’Étude Vividata à l’égard des consommateurs canadiens (ÉCC), digne de confiance dans l’industrie.

Lire le communiqué de presse ici: https://lnkd.in/eiWgbXGp

Découvrez dès aujourd’hui le pouvoir de rassembler les comportements hors ligne et en ligne des consommateurs canadiens pour votre entreprise. Contactez-nous pour y accéder ou apprenez-en plus à [email protected]

09/02/2021

It was two years ago this week that we launched Metrica, our one-of-a-kind passive digital measurement initiative in Canada!

Since then, we’ve created four state-of-the-art SSC Metrica fusions of our digital consumer measurement and our industry-trusted Survey of the Canadian Consumer, providing an unparalleled, holistic view of the Canadian consumer.

Look for more fusions to come, with more digital properties, more detailed categorization, new metrics like weekly unique visits, and more.

Learn more or request a demo: [email protected]

08/12/2021

Of all the medical conditions Canadians report using cannabis to treat, mental health conditions are the most common. However, when looking at the number of cannabis users treating mental health compared to all Canadians with a mental health condition, the proportion sits at just 13%, showing significant potential for growth. The same can be said for pain management, insomnia, among other medical conditions.

So what's preventing more Canadians from using cannabis to treat a medical condition they're living with? Two of the main factors are lack of cannabis education and a recommendation from a medical professional.

For more insights like this, check out our latest report in partnership with Strainprint Technologies Ltd, "Peace of Mind: The Mental Health Cannabis Consumer in Canada", available now: https://lnkd.in/eXnayPvV

08/12/2021

07/15/2021

With data that melds both online and offline consumer behaviour, Vividata’s new SCC Metrica Fusion Database is now available to inspire and inform researchers, marketers and strategists alike with a more complete view of the Canadian consumer.

In state-of-the-art fashion, this new database is a fusion of Metrica's passive measurement of digital consumers – capturing the everyday digital lives of Canadians – with Vividata’s industry-trusted Survey of the Canadian Consumer (SCC).

Check out our press release for more details: https://vividata.ca/press_release/from-tiktok-to-spotify-to-job-hunts-and-searching-for-a-new-home-online-vividatas-new-scc-metrica-fusion-database-continues-to-shed-light-on-canadian-consumer-behaviour-during-covid-19/

Or get in touch for a demo of the database: [email protected].

06/18/2021

Compared to all Canadians that use cannabis to treat a medical condition, new users that consume at least weekly are more likely to report that advice from friends, family, and medical professionals prompted them to give cannabis a try.

Given their likelihood to try cannabis due to side effects or failure of an initial treatment, it’s expected that while on the lookout for alternative treatments, new and frequent users turned to people they trust for advice.

For more insights like this, purchase the new report “That Much Better: The Health & Wellness Cannabis Consumer in Canada”, at https://members.vividata.ca/product/that-much-better-the-health-wellness-cannabis-consumer-in-canada/

Or, get in touch: [email protected]

Insights

05/18/2021

So here we go! The Stanley Cup Playoffs start tomorrow in Canada and with 4 Canadian teams in the running, super fans across the country are getting their face paint on.

But what makes up a super fan, and which team has the edge heading into the round of 16. Pulling 13 key fan traits like “watching every game”, being very likely to “paint their face”, or strongly agreeing to “I am emotionally connected to my team”, Edmonton fans had the highest proportion of fans (1 in 10) that ticked off 7 or more of our 13 super fan traits, almost 2x more than runner-up Toronto.

To get access to Vivintel 2020 Sports & Esports Study, reach out at [email protected]

05/11/2021

Perhaps it’s a glimpse into the future of retail, but as it stands now, almost half of Gen Z are thinking online shopping will be the way to go even after stores reopen post-COVID.

Look for more consumer insights from COVID-19 Impact Statements like this one, or dive deep into the latest media habits, purchasing behaviours, what consumers are most looking forward to post-pandemic, sources Canadians trust most for COVID information, and so much more, in the new Spring 2021 Survey of the Canadian Consumer being released tomorrow.

To get access to the new survey results, reach out at [email protected]

05/04/2021

With an ever-growing list of products making their way into the cannabis market, and many Canadians wary of combustible forms, edibles top the list for those who are very or somewhat likely to consume cannabis in the future.

Find this insight in our new report “Eating it Up: The Cannabis Edibles Consumer in Canada”, as well as other key insights around:

• Demographic profiles of cannabis edibles users
• Consumption by recency and frequency
• Use changes during the COVID-19 pandemic
• Purchasing habits and behaviour
• Reasons for consuming cannabis edibles
• Social acceptability of cannabis
• Key psychographic statements on use, perceived benefits, education and more.

Learn more or purchase the new report at: https://members.vividata.ca/product/eating-it-up-the-cannabis-edibles-consumer-in-canada/

04/29/2021

Just released! ‘Eating it Up: The Cannabis Edibles Consumer in Canada’ – a new report by Vivintel.

Get to know the consumers eating up cannabis edibles in Canada, and what makes them such an important community to connect and grow with.

This new report highlights:
• Demographic profiles of cannabis edibles users
• Consumption by recency and frequency
• Use changes during the COVID-19 pandemic
• Purchasing habits and behaviour
• Pre-packaged product preferences
• Reasons for consuming cannabis edibles
• Demographic profiles of potential edibles users
• Social acceptability of cannabis
• Sources for information potential users turn to
• Key psychographic statements on use, perceived benefits, education and more.

Learn more or purchase the new report at: https://lnkd.in/eG9GMS6

04/26/2021

As Ben Kaplan’s article in the Globe & Mail points out, the illegal cannabis market in Canada is still big. Why?

Digging into Vivintel’s Cannabis Consumer Study, we saw the price is key – Canadians reported spending almost $1/gram less per purchase of buds/flowers on the illegal market – but so is trust.

Like in all business, cannabis consumers want to trust their providers to deliver a level of quality – they get the form and taste they like, it makes them feel how they expect, they know the person behind the product – all expectations that just don’t happen overnight, or even 2 years.

Want to know more about cannabis consumer habits, preferences, and opinions? Get access to our reports or source data in Vivintel’s Cannabis Consumer Study, today.
Get in touch: [email protected]

04/19/2021

Introducing the NEW report from Vivintel!

With the pandemic in full swing, and many restaurants in highly populated areas offering only take-out, 6.2 million Canadians turned to food delivery services like Skip the Dishes and UberEATS to get their fill of their favourite restaurant food.

Get to know the food delivery consumer in Canada with insights that dig into the ever-growing market that’s asking, “What’s for dinner?”, featuring key insights on:

• Demographic profiles
• Most popular food delivery services
• Preferred types of restaurants
• Digital, traditional, and OOH media habits
• Favourite podcast types
• Key psychographic statements on dietary preferences and more.

This new report is FREE for members or available for purchase, at: https://members.vividata.ca/product/whats-for-dinner-the-new-report-on-food-delivery-services-in-canada/

04/15/2021

This week marks the start of Ramadan, a time of fasting, reflection, prayer, family, and community, for many Muslims in Canada and throughout the world.

It’s an important time for the 220,000 South Asian Canadians of Islamic faith living in Toronto, Vancouver, Calgary and Edmonton. And as we would expect, consumer behaviour does change during Ramadan, including shopping trends around food, fashion and giving.

To learn more about this increasingly vital and vibrant community, or to get access to Vivintel’s Ethnic Study, get in touch: [email protected].

Source: Vivintel Ethnic Study: Insights into the South Asian Consumer

04/12/2021

When it came to being careful, diligent, kind, sympathetic, warm and considerate during the pandemic, Canadians showed their true colours.

Applying Kantar’s OCEAN segments – a classification system based on the Big Five personality traits – to data from Vividata’s Survey of the Canadian Consumer for Winter 2021, Canadians topped other countries at showing Conscientiousness and Agreeableness, and were far less likely to show the system’s Neurotic traits.

To learn more about how to access the OCEAN segments in Vividata’s Survey of the Canadian Consumer, get in touch: [email protected].

Source: Vividata’s Study of the Canadian Consumer Winter 2021

04/08/2021

With data that melds both online and offline consumer behaviour, Vividata’s new SCC Metrica Fusion Database is now available to inspire and inform researchers, marketers and strategists alike with a more complete view of the Canadian consumer.

In state-of-the-art fashion, this new database is a fusion of Metrica's passive measurement of digital consumers – capturing the everyday digital lives of Canadians – with Vividata’s industry-trusted Survey of the Canadian Consumer (SCC).

Check out our press release below for more details.

Or get in touch for a demo of the database: [email protected].

04/01/2021

With the rise in Canadians currently using and likely to use cannabis (see our post from March 25th), social acceptability of cannabis use has also increased over the past year. In 2019, 46% of Canadians found cannabis use ‘completely’ or ‘somewhat acceptable’. By the end of 2020, acceptability was at a majority 58% of Canadians aged 19+. In contrast, social acceptability of to***co use is on the decline from 39% in 2018 to 27% in 2020.

Interested in learning more about cannabis consumers? Get in on the good vibes with our new report ‘Growing Positivity: The Cannabis Consumer in Canada during the COVID-19 pandemic’, featuring key insights on:

• Demographic profiles of current, new, and potential users
• Sources for purchasing cannabis
• The effects of COVID 19 on usage
• Current preferred forms of usage compared to 2019
• Preferred product forms for health and wellness users
• Key psychographic statements on buying cannabis, perceptions around health and wellness and more!

Check out the new report today at: https://lnkd.in/eqMGxtF