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News Media Canada News Media Canada is the voice of Canada's news media industry. We are formerly known as Newspapers We are formerly known as Newspapers Canada.

Readers regularly interact with their newspapers in many different formats.The online format references newspaper websit...
01/03/2026

Readers regularly interact with their newspapers in many different formats.

The online format references newspaper websites or apps, where the posted digital content/articles appear next to digital ad formats. A digital advertising campaign in newspapers reaches 6 out of 10 adults.

The traditional format includes print advertising in a physical newspaper, IN ADDITION to the digital version that appears online as an e-edition, in the same format as a print paper. An advertising campaign using PRINT newspapers and their e-editions can reach more than half the population (54%).

Format matters in newspaper advertising.
https://nmc-mic.ca/ad-resources-newspapers-247/

Fake news and disinformation online are serious concerns for Canadians. Learn how to SPOT fake news and stop it in its t...
12/27/2025

Fake news and disinformation online are serious concerns for Canadians. Learn how to SPOT fake news and stop it in its tracks.
www.SPOTFakeNews.ca

Younger generations are strong newspaper readers, driven by mobile access to news. An impressive 9 in 10 Gen Z (ages 18–...
12/20/2025

Younger generations are strong newspaper readers, driven by mobile access to news. An impressive 9 in 10 Gen Z (ages 18–27) and Gen Y (ages 28–44) adults read newspapers each week, using both traditional formats (print and e-editions) and online formats (website and app articles).

Gen Y (Millennials), born between 1980 and 1996, account for about 30% of the adult population. They are also among the strongest consumers of news and newspapersβ€”89% report reading a newspaper in any format over the course of a week. Millennials are considered the most educated generation, which aligns with newspaper readership.

In the 2025 survey of adult Canadians, Gen Z is between 18 and 27 years old, accounts for a smaller share of the adult population (about 15%), and is also a strong reading group. Like Millennials, they are highly educated but also the most ethnically diverse generation in Canada.

Surprisingly, given their digital-native status, more than two-thirds (68%) of Gen Z adults read traditional-format newspapers. This generation has grown up with technology, but still accesses physical media.

Both Gen Y and Gen Z are digital natives who use their phones for almost everything, including reading newspaper content and driving online format readership. They are also the most active in exploring alternative ways to access newspapers through e-editions, news podcasts, and publisher email newsletters.
https://nmc-mic.ca/ad-resources-newspapers-247/

Many newspapers now produce exact digital PDF replicas of their printed newspapers that readers can access online. This ...
12/13/2025

Many newspapers now produce exact digital PDF replicas of their printed newspapers that readers can access online.

This digital version looks exactly like the printed newspaper (with the same layout, stories, photos, ads, and sometimes even flyers). These digital versions also include additional features such as commenting, zooming, scrolling, sharing, and searching.

There are many different names (e-paper, e-edition, e-replica, digital PDF replica) and terms for reading software (PressReader, Issuu). Some publishers, like GlobeToGo and ePaper Editions, give their e-editions unique names.

For advertisers, the added bonus of e-edition popularity is increased digital exposure for print ads. Print ads in the newspaper appear in the digital e-edition the same way as in the printed newspaper, often offering the same functionality as standard online ads.

https://nmc-mic.ca/ad-resources-newspapers-247/

Community newspapers need the support of the local business community to continue telling the stories that matter. The p...
12/06/2025

Community newspapers need the support of the local business community to continue telling the stories that matter. The power of a local ad is just as important as the power of a local job. It helps build the foundation of community vibrancy.

Advertising in the local paper matters; just take a look at the stories told over the last year. Look at the local paper's effort into supporting all local businesses, week in and week out.

Shop Local. Save Local. Buy a local ad or support the local businesses that keep your community and its newspapers thriving.

Format matters in newspaper advertising.The online format references newspaper websites or apps, where the posted digita...
11/29/2025

Format matters in newspaper advertising.

The online format references newspaper websites or apps, where the posted digital content/articles appear next to digital ad formats. A digital advertising campaign in newspapers reaches 6 out of 10 adults.

The traditional format includes print advertising in a physical newspaper, IN ADDITION to the digital version that appears online as an e-edition, in the same format as a print paper. An advertising campaign using PRINT newspapers and their e-editions can reach more than half the population (54%).

Readers regularly interact with their newspapers in many different formats.
https://nmc-mic.ca/ad-resources-newspapers-247/

Canadians of all ages read newspapers, and research shows that Millennials Gen Z are among the strongest newspaper reade...
11/22/2025

Canadians of all ages read newspapers, and research shows that Millennials Gen Z are among the strongest newspaper readers in both print and digital formats. If your business needs to reach adults between 18 and 44 years old, you should consider advertising in newspapers.

Readers regularly interact with their newspapers in many different formats.The traditional format includes print adverti...
11/15/2025

Readers regularly interact with their newspapers in many different formats.

The traditional format includes print advertising in a physical newspaper, IN ADDITION to the digital version that appears online as an e-edition, in the same format as a print paper. An advertising campaign using PRINT newspapers and their e-editions can reach more than half the population (54%).

The online format references newspaper websites or apps, where the posted digital content/articles appear next to digital ad formats. A digital advertising campaign in newspapers reaches 6 out of 10 adults.

Format matters in newspaper advertising.
https://nmc-mic.ca/ad-resources-newspapers-247/

The Newspapers 24/7 study has tracked newspaper readership by time of day and platform (print, computer, phone, tablet) ...
11/11/2025

The Newspapers 24/7 study has tracked newspaper readership by time of day and platform (print, computer, phone, tablet) since 2012.

Four out of five Canadian adults (86%) continue to read newspapers in both traditional and online formats over the course of a week.

Digital access has driven readership and provided new ways to access news content. The 2025 study has evolved to examine readership by format through an advertising lens.

Six out of ten (57%) people access newspapers in a digital or online format. This includes reading articles posted on newspaper websites or apps on phones, computers or tablets.

More than half (54%) of the adult population now reads newspapers in traditional formats: either in print or an e-edition (a digital version of the printed format).

https://nmc-mic.ca/ad-resources-newspapers-247/

Newspapers play an essential role in an active and healthy democracy. The need for fact-based news reporting is critical...
11/08/2025

Newspapers play an essential role in an active and healthy democracy. The need for fact-based news reporting is critical, now more than ever.

Congratulations to the Coast Reporter in Sechelt/Gibsons, BC, our πŸπŸŽπŸπŸ“ π‚π‚ππ€π°πšπ«ππ¬ 𝐟𝐒𝐫𝐬𝐭 𝐩π₯𝐚𝐜𝐞 𝐰𝐒𝐧𝐧𝐞𝐫 for 𝐁𝐞𝐬𝐭 π’π©πžπœπ’πšπ₯ π’πžπœ...
11/07/2025

Congratulations to the Coast Reporter in Sechelt/Gibsons, BC, our πŸπŸŽπŸπŸ“ π‚π‚ππ€π°πšπ«ππ¬ 𝐟𝐒𝐫𝐬𝐭 𝐩π₯𝐚𝐜𝐞 𝐰𝐒𝐧𝐧𝐞𝐫 for 𝐁𝐞𝐬𝐭 π’π©πžπœπ’πšπ₯ π’πžπœπ­π’π¨π§ (circ 10K+)!

β€œπ‘†π‘π‘’π‘π‘–π‘Žπ‘™ π‘ π‘’π‘π‘‘π‘–π‘œπ‘›π‘  π‘π‘œπ‘›π‘‘π‘–π‘›π‘’π‘’ π‘‘π‘œ 𝑏𝑒 π‘Ž π‘π‘œπ‘€π‘’π‘Ÿπ‘“π‘’π‘™ π‘‘π‘œπ‘œπ‘™ π‘“π‘œπ‘Ÿ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘‘π‘¦ π‘›π‘’π‘€π‘ π‘π‘Žπ‘π‘’π‘Ÿπ‘  π‘‘π‘œ π‘π‘œπ‘›π‘›π‘’π‘π‘‘ π‘€π‘–π‘‘β„Ž π‘™π‘œπ‘π‘Žπ‘™ π‘Ÿπ‘’π‘Žπ‘‘π‘’π‘Ÿπ‘  𝑖𝑛 π‘šπ‘’π‘Žπ‘›π‘–π‘›π‘”π‘“π‘’π‘™ π‘Žπ‘›π‘‘ π‘šπ‘’π‘šπ‘œπ‘Ÿπ‘Žπ‘π‘™π‘’ π‘€π‘Žπ‘¦π‘ . π‘Šβ„Žπ‘’π‘‘β„Žπ‘’π‘Ÿ π‘π‘’π‘™π‘’π‘π‘Ÿπ‘Žπ‘‘π‘–π‘›π‘” π‘šπ‘–π‘™π‘’π‘ π‘‘π‘œπ‘›π‘’π‘ , π‘ π‘π‘œπ‘‘π‘™π‘–π‘”β„Žπ‘‘π‘–π‘›π‘” π‘™π‘œπ‘π‘Žπ‘™ β„Žπ‘’π‘Ÿπ‘œπ‘’π‘ , π‘œπ‘Ÿ π‘’π‘›π‘”π‘Žπ‘”π‘–π‘›π‘” π‘¦π‘œπ‘’π‘‘β„Ž, π‘‘β„Žπ‘’π‘ π‘’ π‘ π‘’π‘π‘‘π‘–π‘œπ‘›π‘  π‘œπ‘“π‘“π‘’π‘Ÿ π‘Ž π‘Ÿπ‘–π‘β„Ž π‘œπ‘π‘π‘œπ‘Ÿπ‘‘π‘’π‘›π‘–π‘‘π‘¦ π‘“π‘œπ‘Ÿ π‘ π‘‘π‘œπ‘Ÿπ‘¦π‘‘π‘’π‘™π‘™π‘–π‘›π‘”, π‘π‘Ÿπ‘’π‘Žπ‘‘π‘–π‘£π‘–π‘‘π‘¦, π‘Žπ‘›π‘‘ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘‘π‘¦ π‘π‘Ÿπ‘–π‘‘π‘’. π‘‡β„Žπ‘’π‘¦ π‘Žπ‘™π‘ π‘œ π‘π‘Ÿπ‘œπ‘£π‘–π‘‘π‘’ π‘Ÿπ‘’π‘π‘’π‘Žπ‘‘π‘Žπ‘π‘™π‘’ π‘œπ‘π‘π‘œπ‘Ÿπ‘‘π‘’π‘›π‘–π‘‘π‘–π‘’π‘  π‘ π‘’π‘β„Ž π‘Žπ‘  π‘ π‘’π‘Žπ‘ π‘œπ‘›π‘Žπ‘™ π‘‘β„Žπ‘’π‘šπ‘’π‘ , π‘Žπ‘›π‘›π‘–π‘£π‘’π‘Ÿπ‘ π‘Žπ‘Ÿπ‘–π‘’π‘ , π‘Žπ‘›π‘‘ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘‘π‘¦ β„Žπ‘–π‘”β„Žπ‘™π‘–π‘”β„Žπ‘‘π‘  π‘‘β„Žπ‘Žπ‘‘ π‘π‘Žπ‘› 𝑏𝑒 π‘Ÿπ‘’π‘“π‘Ÿπ‘’π‘ β„Žπ‘’π‘‘ π‘’π‘Žπ‘β„Ž π‘¦π‘’π‘Žπ‘Ÿ π‘€β„Žπ‘–π‘™π‘’ 𝑏𝑒𝑖𝑙𝑑𝑖𝑛𝑔 π‘π‘œπ‘›π‘ π‘–π‘ π‘‘π‘’π‘›π‘‘ π‘Žπ‘‘π‘£π‘’π‘Ÿπ‘‘π‘–π‘ π‘–π‘›π‘” π‘ π‘’π‘π‘π‘œπ‘Ÿπ‘‘. π‘‡β„Žπ‘’ π‘‘π‘œπ‘ π‘’π‘›π‘‘π‘Ÿπ‘–π‘’π‘  𝑖𝑛 π‘‘β„Žπ‘–π‘  π‘π‘Žπ‘‘π‘’π‘”π‘œπ‘Ÿπ‘¦ π‘‘π‘’π‘šπ‘œπ‘›π‘ π‘‘π‘Ÿπ‘Žπ‘‘π‘’π‘‘ π‘’π‘‘π‘–π‘‘π‘œπ‘Ÿπ‘–π‘Žπ‘™ 𝑒π‘₯𝑐𝑒𝑙𝑙𝑒𝑛𝑐𝑒, π‘ π‘‘π‘Ÿπ‘œπ‘›π‘” 𝑑𝑒𝑠𝑖𝑔𝑛, π‘Žπ‘›π‘‘ 𝑒𝑓𝑓𝑒𝑐𝑑𝑖𝑣𝑒 π‘π‘œπ‘™π‘™π‘Žπ‘π‘œπ‘Ÿπ‘Žπ‘‘π‘–π‘œπ‘› 𝑏𝑒𝑑𝑀𝑒𝑒𝑛 π‘›π‘’π‘€π‘ π‘π‘Žπ‘π‘’π‘Ÿπ‘ , π‘™π‘œπ‘π‘Žπ‘™ π‘œπ‘Ÿπ‘”π‘Žπ‘›π‘–π‘§π‘Žπ‘‘π‘–π‘œπ‘›π‘ , π‘Žπ‘›π‘‘ 𝑏𝑒𝑠𝑖𝑛𝑒𝑠𝑠𝑒𝑠. π‘‡β„Žπ‘’π‘ π‘’ π‘ π‘π‘’π‘π‘–π‘Žπ‘™ π‘ π‘’π‘π‘‘π‘–π‘œπ‘›π‘  π‘Žπ‘Ÿπ‘’ π‘Ž π‘”π‘Ÿπ‘’π‘Žπ‘‘ π‘Ÿπ‘’π‘šπ‘–π‘›π‘‘π‘’π‘Ÿ π‘œπ‘“ β„Žπ‘œπ‘€ π‘™π‘œπ‘π‘Žπ‘™ π‘—π‘œπ‘’π‘Ÿπ‘›π‘Žπ‘™π‘–π‘ π‘š π‘π‘Žπ‘› π‘–π‘›π‘“π‘œπ‘Ÿπ‘š, π‘–π‘›π‘ π‘π‘–π‘Ÿπ‘’, π‘Žπ‘›π‘‘ π‘π‘Ÿπ‘–π‘›π‘” π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘‘π‘–π‘’π‘  π‘‘π‘œπ‘”π‘’π‘‘β„Žπ‘’π‘Ÿ π‘‘β„Žπ‘Ÿπ‘œπ‘’π‘”β„Ž π‘’π‘›π‘”π‘Žπ‘”π‘–π‘›π‘” π‘Žπ‘›π‘‘ π‘–π‘šπ‘π‘Žπ‘π‘‘π‘“π‘’π‘™ π‘π‘œπ‘›π‘‘π‘’π‘›π‘‘.”

The Canadian Community Newsmedia Awards (CCNAwards) honour outstanding work in editorial, photography, multimedia and overall excellence in community newspaper publishing across the country. Congratulations to the Coast Reporter in Sechelt/Gibsons, BC, our 2025 CCNAwards first place winner for Best....

It’s no surprise that digital technologies led by artificial intelligence have seeped into our everyday lives. The way w...
11/07/2025

It’s no surprise that digital technologies led by artificial intelligence have seeped into our everyday lives. The way we communicate, learn, and advance in society is increasingly governed through technology.

On October 1, 2025, the federal government issued an open call for recommendations on how to manage artificial intelligence in civil society, asking for actions to take when it comes to building trust, creating standards of practice, and ensuring AI is held accountable.

It’s no surprise that digital technologies led by artificial intelligence have seeped into our everyday lives. The way we communicate, learn, and advance in society is increasingly governed through technology. Tech’s sister and brother (artificial intelligence and social media) not only guide ou...

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