It Is Always The Right Time Media Relations

It Is Always The Right Time Media Relations It Is Always The Right Time Media Relations is a Media Relations company

08/19/2016

There are various factors that can impact the success all of us have and some of them are outside of our control, but for the most part we can shape our successes. Here are some things that whether you are in the corporate world or the entertainment sector often separates the people who figure it out from the ones who are stuck in a perpetual wannabe cycle.

• Integrity – Someone once said if you are going to tell a lie you had better have a good memory. Integrity however goes beyond telling the truth or not telling the truth. This also extends beyond telling an outright lie. A lot of people like to tell the big fish that got away story, but be careful, because we live in an information age and if you exaggerate your accomplishments too much, people will eventually find out.

• Promote yourself – Nobody can tell your story better than you can. If you are not willing to share your successes, talk about your talents and look for new opportunities nobody else is going to pay attention either. If you are shy about promoting yourself then take a public speaking class or sign up for a course in improvisational acting or some other form of acting. I did thirty years ago and it made a huge difference in my feeling more comfortable about introducing myself and telling “my” story. I would like to tell you that it was my idea, but it was not, Kent’s mother encouraged me dip my toe in those waters.

• People Skills – I have worked with people in both the corporate sector and the entertainment industry from whom you would buy ten more sweaters, dresses or shirts exactly the same as the ten you already have hanging in your closet, because those people have a subtle way of earning your trust and they treat people well and you just like being around them, because they make you feel good. I have known some people in the entertainment industry who are incredibly talented and they keep treading water, because they still have not figured out why people do not enjoy being around them (Disclaimer: None of these are my past clients). I have known managers in the corporate sector and owners of companies who cannot figure out why they keep turning over staff for the very same reasons.

• Organizational Skills – When I see someone who is a workaholic I do not feel sorry for them, because it tells me one of two things, they have some serious issues that need to be addressed in their personal life and priorities or they do not know how to organize themselves. The people I do not have time for are the “moaners,” and you know them. They always say, “I am so busy, I am so tired, I just cannot do this because I have too much to do.” Take a look around you, do you think the single mom or dad juggling a career and raising her or his child is not busy? Do you think the couples who are trying to balance their budget, spend quality time with their children and do the daily grind of commuting to the office are not busy? What about the singer, songwriter and musician who have to be his or her own booking agent, publicist, manager and still find time to create new music? We have to figure out our priorities, find a way to keep things organized, set deadlines and meet those deadlines. We have a lot of tools available to us today that our grandparents’ generation did not have available to them.

---- Joe Montague, It Is Always The Right Time Media Relations

Disclaimer: This is not about any particular tour and it is not about any particular artist or band.  Now that we got th...
07/09/2016

Disclaimer: This is not about any particular tour and it is not about any particular artist or band. Now that we got that out of the way, I have been thinking about this for a while now and it seems to me that one of the roles of a publicist when you are preparing a tour is not just to send out press releases that you are going to be in a certain town or city, but also to try and secure interviews with local media. I know that is easier said than done, because I work on that side of the business as well and sometimes you come up empty handed, but a lot of times artists perform in places where you are going to be the biggest news and most positive news that city or town had that day. A review of your concert is great, but you have already left town by then. Your interview should be appearing in local media before your gig to help drive people to purchase tickets or to make arrangements to go to the venue where you are performing. Now that said, the media landscape has changed dramatically and a lot of people are getting their news online, so a good publicist / promotional / marketing person should find out where the people in that town and city most often go to get news about what is happening where they live. Those are my thoughts this morning. As I said this is not about a particular tour or band or artist, but rather something I have been thinking about for a while now.

04/11/2016

Sneak Peak. We are not finished yet, but the website is coming along nicely for It Is Always The Right Time Media Relations. It will take another month or so to get this the way I wanted it to look. This is the the page for our entertainment clients. http://itisalwaystherighttime.com/entertainment-clients/

New page

03/26/2016

New Logo designed and will be unveiled this week. New business cards on the way this week. New website for It Is Always The Right Time Media Relations coming soon.

It Is Always The Right Time Media Relations (my company) can now prepare a press release or bio in the following languag...
03/06/2016

It Is Always The Right Time Media Relations (my company) can now prepare a press release or bio in the following languages, Swedish, Italian, French, Spanish and English. Our translators are professional writers and one of them also has a background in the entertainment industry both in music and acting. We have a network of more than 2,000 media contacts with newspapers, television, magazines and radio. We also have a network of contacts with key decision makers for major brands worldwide. We can arrange interviews, radio promotion within select markets, social media management,marketing and more.

02/06/2016

Media Relations, specializing in publicity for the arts, in particular music, social media management and strategy, marketing consulting, branding and select radio promotion. You pay for the results not the time we put in (with the exception of administrative tasks such as preparation of press releases etc.). Click on the About tab to learn more about what we do and who we are.

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Toronto, ON

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