ABLE Digital Group

ABLE Digital Group Video Ideation + Activation Agency creating content-led business solutions for client objectives reg What resonates with them? How do they use the content?

Welcome to ABLE Digital Group where content-led Ideation + Activation are changing the way Brands and Companies do business. At ABLE, we are committed to identifying conversion opportunities in Paid | Owned | Earned | traditional and digital media with an emphasis on creating communities thru Marketing Intelligence:

Who is the audience? Do they need more or less frequency? What are their online v

ersus offline preferences? We don’t believe in wait & see results, so our methodologies define variable in advance which then allow for pivots that can redirect closer to projected outcomes. And when it comes to the bottom-line, we are able to balance the competing priorities of budget and outreach with each solution leveraging assets across integrated channels and keeping your on-voice content calendar filled with the right message for the right person at the right time.

09/19/2016

What can we learn about using Facebook marketing from an Automotive case scenario: http://bit.ly/2d52HQU

08/26/2016

Why every Marketing Department needs a "Data Scientist" as their secret weapon: http://bit.ly/2bUbaTa Check-out Optimove.com for a comprehensive overview on how "Data" shouldn't squeeze-out strategy/creative/content.

05/31/2016

Your doesn't need to be a big Hollywood Production. Read how to create better Videos for Marketing and understand the platforms they play within: http://bit.ly/1sSSmL0
Feel free to contact us with your questions or video needs.

05/26/2016

Are you using an STP (Segmentation, Targeting, Positioning) model most effectively ?http://bit.ly/1VrsduU

03/09/2016

Video is the fastest growing medium on mobile devices. Read why and much more. http://bit.ly/1Sz9Vcj

12/14/2015

Facebook Live Video Streaming attracted 237,000 views and 40,000 comments during the December 11, 2015 Billboard Women in Music Awards. Watch out Periscope...

03/30/2015

ABLE Digital Group's cover photo

12/31/2014

Share # 115: 2014 Project-of-the-Year for ABLE Digital Group:

As we leave behind the year that was 2014, I wanted to showcase a desktop/phablet project that was a real pleasure to ideate and then challenging to activate. Our Pharma CE client "English/French Video Microsite" is an invite campaign "click and learn" initiative via linked registration/login/pwd authentication in which several video titles are listed within a library and supported by features like synced video & interactive polling Q&A, ask-the-expert, and accredited or non-accredited surveys. ABLE also provided video production and microsite design & development. The client "Dashboard" utilizes metrics pertaining to all of the above, plus number of video views, registration log-in IDs, animated graphs, and a downloadable excel file for the number crunchers. A special thank-you to Communimed - Montreal, the teams on all sides and especially Glen Mead...

11/05/2014
Alex from Target fake? firm claims responsibility hugely viral meme

Share #114: Does marketing "Viral" require a "User Beware" disclaimer?

The advent of the Internet & Social Media has created huge opportunities for companies of all shapes and sizes to market their wares and individuals to share their messages. Today, marketing models for content like Paid,Owned,Earned are being utilized along side other methods to capitalize on the growing phenomenon to tap-in to followers, fans, likes, etc. Prior to, traditional marketing witnessed feedback to released content that either had a positive effect to sales or negative commentary via letter submission or even press media coverage. In some instances the adage "There is no such thing as bad publicity " would be offered-up.


But now with the Internet and Social Media being the go to, control over content and messaging has become uncontrollable and sometimes damaging to individuals and companies who unassumingly get caught in the middle of a firestorm. Should marketers have a contingency plan B and Plan C in case internet and Social Media initiatives go sideways?

http://www.dailymail.co.uk/news/article-2821311/Was-Alex-Target-FAKE-Marketing-firm-claims-responsibility-hugely-viral-meme.html

A company called Breakr says they orchestrated the Alex phenomenon, a meme centered around a blonde teenage Target employee from Texas.

10/14/2014
Red Carpet Designer Footwear Event Launch Party with HELLO! Canada | Marshalls Canada

Share #112: How can Multi-Media reduce the "Bounce" rate on websites?
Maintaining the attention of a connected audience is not an easy task. The average web-page engagement rule is 7-10-seconds for desktop/notebook & 3-5-seconds for phablet. Utilizing multi-media within a page is a great strategy to not only captivate but build confidence with the viewer in the attempt to establish a relationship as a worthy content provider. There always needs to be a reward for the "ask", and savvy marketers who integrate unique interactive multi-media experiences along with static and text, have a better chance of converting the opportunity. ABLE recently completed a video project for Marshalls Canada who utilize a strategy very similar to the above.

http://www.marshallscanada.ca/en/red-carpet-gallery.asp

Get luxurious deals on designer footwear, handbags and accessories at Marshalls. See the video & pics from the Red Carpet Event launch party with Hello! Canada.

09/25/2014
How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry

Share #111: Has "Digital" finally made in-roads to the Grocery Industry?

The competitive landscape within the Grocery Industry is at an all-time high, as CPG & Grocery Companies search anywhere and everywhere for solutions to increase their margins with a customer base who are always looking to lower purchasing costs without affecting quality.

The conventional grocery customer has changed forever and "Digital" is spearheading the revolution both for the customer and for the brands competing for their purchasing habits: http://www.businessinsider.com/e-commerce-disrupting-600-billion-grocery-industry-2014-8

Less than 1% of grocery sales currently occur online but new startups and big-name tech giants are now going after the space.

09/11/2014
The Explosive Growth Of Influencer Marketing And What It Means For You

Share # 109: How important is "Influencer Marketing"

In the past 7-years, Social Media has shifted the paradigm of conventional advertising, communications and marketing to a point where "Word-of-Mouth" marketing has reportedly generated twice the amount of sales when compared to "Paid" services. And "Word-of-Mouth" has also morphed into such a phenomenon that "Prototypical Influencers "are being sought by major brands who either have large groups of followers to help spread-the-word or brand devoted customers whose opinions are trusted by a community of friends and family. http://www.forbes.com/sites/kylewong/2014/09/10/the-explosive-growth-of-influencer-marketing-and-what-it-means-for-you/

The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommenda…

08/27/2014
What Cities Can Teach Marketers About Marketing

Share #108: Can Marketers do more with less? We've all heard the saying "do more with less", so why do we as Marketers believe that the adage really does not apply when everywhere we look, buzz abounds with campaigns or solutions that seem to "do more with more". How can collaborations, co-sponsoring, match instead of reach, using earned media to do the heavy lifting, and localizing ambassadors achieve results with smaller Marketing budgets?


http://www.forbes.com/sites/onmarketing/2014/08/26/what-cities-can-teach-marketers-about-marketing/

Article written by Andy Levine.

This article is by Andy Levine, president and chief creative officer at Development Counsellors International. If you are like most consumer marketing professionals, you probably vie with three to six direct competitors on a regular basis. But what if you had more than 30,000 competitors? That’s th…

08/20/2014
Is the video production company you hire properly insured?

Share # 106: Video Marketing: Are you covered if anything goes wrong?

The buzz around the use of video for marketing and communications on Social Media & Internet Platforms is proving to be very effective as a business solution for Marketers. But you may not be aware of the insurance & legal ramifications if your video production, man-on-the-street/office/home/studio, are not properly covered with insurance and legal support coverage to advert any issues that may arise during or after the video production: http://www.onemarketmedia.com/2013/02/08/insurance-and-video-production/


Rule of thumb: Video providers need to have up-to-date minimum $2 million general liability coverage + additional add-ons that may be specific to a Marketers project. Marketers should also insure that scripts have been vetted thru either internal or external legal in which claims, offerings, etc, published on public or social media display platforms that may associatively incriminate, if there are any pending issues.

Photo: ABLE Digital Group ( Copyright Protected )

You need to ensure that your video production company has adequate insurance in place to cover all contingencies and risks related to your video production.

08/05/2014
Why private messaging apps are the future of mobile marketing

Share # 103: Why Private Messaging App's require a different approach!
Demographic segmentation used to be a fairly predictable aspect of Marketing. Today, technology & platforms have blurred the lines as to who is doing what on which device/platform, where is it occurring and now we want to know why. So much for looking into a "Crystal Ball" and hello to the dreaded spreadsheets...lol. Private messaging is big business for those who have a massive subscriber base and understanding how to ideate marketing strategies that speak to the varying demographics using the platforms will keep marketers one-step-ahead of their competition: http://venturebeat.com/2014/08/04/why-private-messaging-apps-are-the-future-of-mobile-marketing/

Private-messaging apps are coming at us fast. Everyone's heard about Facebook’s massive acquisition of WhatsApp and recent development of a Snapchat lookalike under the name Slingshot. Yahoo has al...

07/29/2014
The Blossoming Relationship Between Marketing and Engagement in the New Customer Journey

Share # 102: Bridging Marketing and Customer Experience:

The advent of Social and Digital Marketing over the past 15-years has witnessed monumental change to practices that were institutional for several decades. Similar to the era of the "Wild West", present-day guidelines between Marketing and Customer Experience have become so blurred, that opportunities are plentiful, if the message is consistent across ALL channels: http://www.forbes.com/sites/brianwalker/2014/07/28/the-blossoming-relationship-between-marketing-and-engagement-in-the-new-customer-journey/

It’s clear to those of us who live at the intersection of technology and customer relationships that customers have radically changed the way they interact with brands. Traditional CRM tools are no longer sufficient because it’s not about managing customer relationships anymore—it’s about creating a…

07/16/2014

Share # 100: Green Screen for Video & Photo's:

Sometimes when a client hears the words "Green Screen", trepidation and budget fear quickly come to mind because we often associate this technique with Hollywood movies. But for agency and video production teams, the option to utilize a green/blue set or portable screen, brings untold creative opportunities to alter what is being captured, change the background/environment and add effects that make the final results wow an audience. Making sure that the lighting is done properly and using professional capture equipment, allows a video editor/effects specialist or designer to really take advantage of the digital software that will perform the magic.

07/14/2014
Old School Marketing Platforms That Still Resonate in Our Digital World

Share #99: 2014 has trumpeted the year of Social Media and its dominance with Marketers who either see its positive performance capabilities or following the trend. But in the background are "Old School" traditional practices and media channels that still have their relevance in balancing the "new" with the "old". http://www.entrepreneur.com/article/235563

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.

07/10/2014
Embrace summer marketing moments while they’re hot

Share # 98: Spring strategy sessions prepare for the Summertime marketing plan by which most companies either step-up or step-down their efforts for various rationales. That said, sometimes a little brand awareness may remind customers/clients that you are still thinking about them even in remote areas where wireless signals and connectivity are more challenging: http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/embracing-summer-branding-moments-while-theyre-hot/article19527481/

With a little creative planning, summertime can yield fresh opportunities to engage customers and employees alike

07/07/2014
Overcoming the Challenges of Calculating Digital Marketing ROI

Share #96: Aside from having the latest and greatest metrics or analytical strategies, what are the challenges Marketers face in determining what to do with ALL the data compiled and how to avoid being overwhelmed: http://www.econtentmag.com/Articles/News/News-Feature/Overcoming-the-Challenges-of-Calculating-Digital-Marketing-ROI-97906.htm

There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it will always come down to the bo…

07/03/2014
Moving Mobile Users with Messages that Matter | Mobile Marketing Watch

Share #95: What's good for the goose may not be applicable to the gander. Thoroughly understanding the medium of mobile, how its' technology is utilized by its users and why targeted solutions should enhance a users life, will enable Marketers to ideate effective lead conversion strategies. http://www.mobilemarketingwatch.com/moving-mobile-users-with-messages-that-matter-42921/ -42921

Rightly so. However, casting seed wildly and without forethought can lead to a lot of it being a waste of time and money. A more focused, customer-specific approach is emerging — one that experts in the field say has enormous potential.

07/02/2014
When It Comes To Marketing And Advertising Not Just Any Visual Will Do

Share # 94: Based on new research, your selection and use of still or motion images to attract, captivate and sway, are more important than previously thought. The better looking the imagery, the greater the odds of a positive response to engage: http://www.forbes.com/sites/steveolenski/2014/07/01/when-it-comes-to-marketing-and-advertising-not-just-any-visual-will-do/

Photo: fogo Island Inn - Newfoundland

Back in April of this year, I wrote a piece entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that was its intent) to those in marketing and advertising of the power of the visual when it [...]

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720 King Street, West
Toronto, ON

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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416-727-5402

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Experienced Video Storytelling: From small screens to large screens and everything in-between,we have the experience of producing over 600+ video projects for clients around the world.

Our model is supported by a team of Project Producers who are specialist in traditional and digital video and who possess decades of brand video experience in all formats from recorded to live in which we provide; creative | strategy | production, direct to brand managers and marketers. We also collaborate with numerous Advertising, Animation, Design, Digital, Marketing, and PR companies who seek a seamless back-end production partner, one who understands the rules of engagement with their clients. Recognizing not all video creation needs are the same, we know the importance of having a talent pool that can exceed expectations. We have vetted and crafted a community of several hundred best-in-class local, regional, and global (Associates) + Group Member Firms who deliver expertise managed by our Project Producers. This unique operations structure provides client appreciated value-added cost pricing plus the best professionals for your project. (Period)(Exclamation)

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