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More newspapers consider a pivot to postal delivery to cut costs and ease headaches.
But with its own frustrations and uncertainties, the ride to the mailbox may be bumpy.
But with its own frustrations and uncertainties, the ride to the mailbox may be bumpy
How newspapers can get more subscribers. Check out the article by Greg Krehbiel
How newspapers can get more subscribers By adding benefit language to their paywalls! Why are newspapers dying? There are lots of reasons, but one contributing factor may be their paywall and subscription offers. Sorry to be blunt, but they’re pretty awful. I spent a few hours reviewing paywall me...
Why US publishers aren’t signing up to Google News Showcase
The US launch of Google News Showcase could be delayed as the tech giant struggles to sign up publishers with its contract offers.
US magazine circulations: America’s largest titles retained 95% of sales through Covid-19
By William Turvill Twitter
Press Gazette ranks the biggest US magazines by circulation for the first half of 2021. We find that print sales held up during the Covid-19 crisis.
Turning Casuals into Paying Subscribers
The majority of subscribers will be light readers — and, INMA argues, publishers should be segmenting and studying this audience. By SARAH SCIRE Oct. 5, 2021, 3:58 p.m. With a pandemic, U.S. presidential election, and other high-interest news events in the last year, publishers enjoyed...
A Good Time for Magazines, A Great Time for Books
The Pandemic Roundtable Talks with Barnes and Nobles Krifka Steffey Few retailers are more important to specialty magazine publishers than Barnes and Noble. The Publishing Pandemic Roundtable (Joe Berger, Bo Sacks, Samir Husni, Gemma Peckham, Sherin Pierce, and me) met with Krifka Steffey, the Direc...
Advertisers spend $2.6bn on misinformation websites, study finds
For every $2.16 spent on news websites in the US, $1 is spent on misinformation. Advertisers are unwittingly funding misinformation websites Websites that have been set up to peddle misinformation are reaping billions in annual advertising revenue from top brands, new research has found. Analysis by...
Print Book Sales Soar in Year’s First Half
https://roltek.com/blog/2021/07/22/print-book-sales-soar-in-years-first-half/
Booksellers say they were completely caught off guard when Dr. Seuss’s publisher yanked 6 books for racially offensive imagery this week in a move that’s only served to send sales skyrocketing.
New York Post March 4, 2021 Booksellers say they were completely caught off guard when Dr. Seuss’s publisher yanked six books for racially offensive imagery this week in a move that’s only served to send sales skyrocketing. James Daunt, CEO of Barnes & Noble, only learned of the move by Dr. Seus...
Yes, magazines come and magazines go, but just because one magazine folds it doesn’t mean the entire print medium is dying.
At least 4,730 new magazines launched in the last 20 years.
https://roltek.com/blog/2021/02/05/new-magazines-life-blood-of-industry/
Meredith found that readers are still willing to pay for home delivery of their favorite magazines. Not only do subscribers save money, but in the midst of the pandemic, they don’t have to take the risk of going to their favorite newsstand, store or bookstore to find the quarterly publications.
We expect to see more subscription model experimentation from Meredith and other publishers in 2021.
Covid-19 has made 2020 a disastrous year for hosting live events.
A strong revenue stream for publishers dried up almost overnight, forcing organisers to create online experiences that satisfied delegates and sponsors. While the arrival of vaccines has brought the return of live events one step closer, things will never go back to the way they were and that a fresh, hybrid approach will be needed to survive the new conference landscape.
https://roltek.com/blog/2020/12/10/whats-next-for-events/
After launching a perfume and a furniture line, Hearst-owned Cosmopolitan magazine is continuing to expand its footprint outside of traditional print and is entering the wine market.
WWD October 30, 2020 After launching a perfume and a furniture line, Hearst-owned Cosmopolitan magazine is continuing to expand its footprint outside of traditional print and is entering the wine market. Uncorked by Cosmo is launching Friday in partnership with Napa, Calif.-based Guarachi Wine Viney...
On Monday Mother Jones’ revealed that the news censorship tactics of the social network run by Mark Zuckerberg cost it some $400,000 in lost revenue over the last three years.
New York Post October 27, 2020 Left-leaning investigative magazine Mother Jones has taken another shot at Facebook — this time claiming the social network’s “Big Brother” tactics have cost it jobs. On Monday Mother Jones’ news editor Patrick Caldwell revealed that the news censorship tacti...
If the media industry were to proclaim one silver lining of the pandemic it would be the book sale boom.
We appear to be doing more reading — and listening — at a time when many bars and theaters remain closed or empty.
New York Post October 15, 2020 If the media industry were to proclaim one silver lining of the pandemic it would be the book sale boom. Kids books are doing especially well as parents look for ways to keep their tots occupied at a time when playdates are hard to come by. E-book revenues for children...
A father-daughter team took over a tiny magazine named after Martha Stewart’s hometown of Bedford, NY, and doubled its ad-page count in the first issue.
So, did it succeed? Click through to find out more.
New York Post October 13, 2020 In a rare success story in the midst of the pandemic, a father-daughter team took over a tiny magazine named after Martha Stewart’s hometown of Bedford, NY, and doubled its ad-page count in the first issue. The buyer of the magazine, simply called Bedford, is Michael...
Google’s presence as a provider of the technology that advertisers and publishers use to buy and sell digital ads is a key source of its power, along with its near-monopoly on internet search. As the world’s most prominent organizer of online information, Google is a significant gatekeeper to publisher content.
However well-intended Google is in paying publishers for their content, do they need to be wary of Google’s financial support?
MediaPost October 5, 2020 In announcing Google’s pledge of $1 billion in licensing payments to news publishers, CEO Sundar Pichair described his early affinity for newspapers as a child growing up India. Every morning at breakfast, he waited for his father and grandfather to finish reading the pap...
“Print sales are growing and subscriptions have increased for some titles. With renewed interest has followed an appreciation of the newsagent,” writes Marianne Giusti in Financial Times. “From the traditional kiosk to the boutique ‘zine store, the newsagent has been identified as an unofficial emergency service, with a unique power to charm.”
Freeport Press September 11, 2020 The corner newsstand took a series of near-fatal blows over the last several years as digital disruption upset everything from consumer reading habits to physical distribution. Yet it’s getting some much needed TLC as consumers rediscover the simple pleasure of re...
Apple and Facebook are fighting again. This time it’s about ads and privacy.
Vox August 26, 2020 Sometime next month, iPhone users will start seeing a new question when they use many of the apps on their devices: Do they want the app to follow them around the internet, tracking their behavior? It’s a simple query, with potentially significant consequences. Apple is trying ...
Why InStyle Is Sticking With Monthly Print, Pandemic Or No.
https://roltek.com/blog/2020/08/19/the-future-of-the-september-issue-was-already-uncertain-then-2020-happened/
CNN August 15, 2020 In February, just weeks after starting as editor in chief of Marie Claire, Aya Kanai jet-setted to Europe for fashion week in Milan and in Paris. It was there that she started planning the magazine’s September issue, considering what trends to highlight in what is heralded as f...
Inflight magazines are typically run by third parties and rely on advertisers to pay the bills. With the number of travelers way down, circulation of these magazines is also way down.
Well, it looks like United Airlines and INK Publishing have a creative solution for this… but will it be enough?
One Mile at a Time July 31, 2020 The horrible situation that airlines are in is having quite an impact for many suppliers. For example, American Airlines’ nut supplier has a huge surplus, and is selling them directly to consumers. Inflight magazines are in an equally rough situation. They’re typ...
Three months after the coronavirus stopped the industry in its tracks, fashion brands are beginning to spend on advertising again.
Publishers will take bright spots wherever they can find them. But the budgets that have been unlocked are more focused on driving outcomes, publishers said, and some say they expect the recent trend of fashion brands doing bigger campaigns with fewer partners to accelerate this year.
Digiday July 22, 2020 Fashion brands are beginning to strut their stuff again. Three months after the coronavirus stopped the industry in its tracks, fashion brands are beginning to spend on advertising again, not just to promote fall and winter lines currently in production, but to capitalize on pe...
Publishers’ social video ad revenues bottomed out across Facebook, YouTube and Snapchat in early April. Since then, they have rebounded, and some media executives thought the trajectory could lead to a full recovery back to pre-crisis levels as early as July.
Publishers were disabused of that hope by the first week of July, though.
Digiday July 16, 2020 Publishers’ social video revenue rollercoaster continues. After seeing video ad dollars on Facebook rebound since April, some publishers have observed a downturn in July, coinciding with hundreds of advertisers boycotting the social network. Publishers’ Facebook video ad re...
The New York Times has announced that it is exiting its partnership with Apple’s news aggregator, and its articles will no longer appear in the curated Apple News feed.
Why?
The publisher, which has made a major push to build up its subscription base in recent years, said Apple had given it little in the way of direct relationships with readers, and little control over the business.
What’s New In Publishing June 30, 2020 Earlier this year, we reported about trouble brewing in the Apple News universe, and the growing industry consensus that Apple’s “News+ appears to be a flop.” There’s little of news in News+, and certain potential groundbreaking innovations that may h...
Countless articles have been written about the harms caused by digital ad fraud. No one can claim to not know about it.
And no one can claim they don’t know what to do about it.
Yet, ad fraud persists.
Perhaps there are many reasons — ad fraud fulfills key needs for practically every party in the digital advertising ecosystem.
Forbes June 17, 2020 Countless articles have been written about the harms caused by digital ad fraud. And countless more will be written. No one can claim to not know about it. No one can claim it’s not a problem. And no one can claim they don’t know what to do about it. Yet, ad fraud persists. ...
More than 5,000 small newsrooms in many countries are receiving tens of millions of dollars in grants from Google.
Learn more about the search giant's new relief fund.
WWD May 28, 2020 Advertising is drying up for newsrooms of all sizes amid the coronavirus pandemic, but local newsrooms are especially hard hit, so Google is earmarking some funding aimed at stemming the flow of closures and layoffs at small media operations. The search giant — which makes most of...
Today, Google and Facebook together command more advertising dollars than all print media on the planet.
Advertising will continue to change. First, it’s likely to get a little more invasive and a lot more personal. Yet this won’t last. Not long after, the entire social media marketing market will vanish. How long will that take?
SingularityHub February 12, 2020 Today, less than two decades after the arrival of the internet, Google and Facebook together command more advertising dollars than all print media on the planet. In 2017, Google’s ad campaign revenue totaled over $95 billion, while Facebook’s reached more than 39...
The COVID-19 pandemic and related recession have slashed the news industry, news magazines included. But hobbyist magazines are sustaining, even thriving in some cases, as audiences look for advice and things to do at home.
Poynter April 22, 2020 The COVID-19 pandemic and related recession have slashed the news industry, news magazines included. But hobbyist magazines are sustaining, even thriving in some cases, as audiences look for advice and things to do at home. Health, food, and home and garden titles, among other...
There has never been a documented incident whereby the COVID-19 virus has been transmitted from a print newspaper, print magazine, print letter, or print package, according to the world’s top doctors and scientists.
AAIND April 13, 2020 There has never been a documented incident whereby the COVID-19 virus has been transmitted from a print newspaper, print magazine, print letter, or print package, according to the world’s top doctors and scientists. In recent days, the International News Media Association (INM...
As a popular adage says, “When times are good you should advertise. When times are bad you must advertise.”
Click through for 4 reasons to advertise during a slowdown.
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