Mobile Audimeter

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Mobile Audimeter

Internet audience measurement project on mobile phones that complements the already well-known television and radio audience measurements.

We award points monthly for each full month of collaboration that can be exchanged for products from a catalog.

01/11/2024

Mobile E-Commerce
The online retail space is also evolving. During Comscore’s annual Top 23 Insights of 2023 webinar, we showcased that mobile now accounts for over one-third of total online retail spend – a share that has been increasing year-over-year. Social Media has also proven to be a successful channel for e-commerce, with Comscore data illustrating strong visitation growth on social platforms, such as TikTok and Instagram. According to 2023 Comscore research, 46% of online shoppers indicated that they are interested in buying products via social media - a strong 21-point increase from 2021. And as we close off 2023, online retail spending is anticipated to surpass the 1st-ever $1T year in 2022!

07/28/2023

How does Gen Z’s social media app usage compare to other age groups?

For this analysis, we focused on YouTube, Instagram, TikTok Snapchat, Facebook and Twitter which show outstanding reach among Gen-Zers. We analyzed across all three age ranges depicted in the chart: Gen Z, 25-34, and 35+. The 18-24 age cohort demonstrates the highest reach in Italy and Spain, whereas in the UK, the 25-34 age range surpasses them by 6 percentage points of coverage.

07/26/2023

How does Gen Z’s social media usage compare to the general population?

Comparing Gen Z to the general digital population, Gen-Zers over-index on most social platforms, with LinkedIn and Facebook being exceptions. Some of the highest indexes are on BeReal, Twitch, Reddit, and Snapchat.

07/24/2023

What social media app has the highest reach among Gen Z?

The YouTube mobile app takes the lead across all three countries, boasting the highest reach in Spain (87%). Instagram also demonstrates strong performance with a reach exceeding 60%. Snapchat and Reddit, while popular in the UK with coverages of 51% and 23% respectively, show significantly lower presences in Italy and Spain. As for Twitter, Twitch and BeReal apps popularity are higher in Spain among the Gen-Zers than in the other two countries.

07/20/2023

Prime Day Trending Keywords
In 2022, consumers were focused on savings with frequently used words like "best," "shop," along with "get," and "save". Jumping forward to this July, the language surrounding Amazon Prime Day in 2023 shifted slightly. Words like "early," "alert," and "soon" indicated a growing emphasis on early access and preparedness for the event.

The mention of specific products like "fire," "deals," and "tv" suggests a heightened interest in technology-related offers. The focus on early access, savings, and specific product categories highlights a more strategic shopping approach.

07/19/2023

How the Women's World Cup Scores Big

The average Household Rating is the percentage of TV households in the market that viewed the entity (telecast, series, or station), in this case the Women's World Cup. As the 2019 tournament kicked off, just under 1 in 10 households tuned into the tournament, but with each game played by the United States the number of households watching spiked, culminating in nearly 2 out of every 10 households with their eyes glued to their TVs for the tournament final.

04/25/2023

When does influence become a 'lack of influence'?

The latest trend to creep into social media is "disinfluence." The content creators who have joined it share their opinion on products to avoid and generally do so in a context of saving money and being critical of impulse purchases. It is common for these types of influencers to suggest cheaper or alternative products. Under the hashtag - or in Spanish, "desinfluenciar" - the aim of the content creators is to prevent users from buying unnecessary products.

The "deinfluencing" hashtag originated in TikTok and is already present in the rest of the social networks. From January to March 2023, the engagement of this new social phenomenon grew by 74% and so far this year, it has generated more than 1.2 million interactions in 1076 publications.

04/12/2023

It’s spring and we also blossom! That’s why we have updated our reward catalogue.

We will soon enable the transfer of your rewards to Paypal.

02/09/2023

2023 Grammys at a Glance

The Grammys are a huge night for the music industry, and for social media. Check out our infographic to see just how much engagement there was on this year's awards night.

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