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I'll Bee Social

Home
Canada
Toronto, ON
I'll Bee Social

I help small biz & entrepreneurs grow SOCIALLY & ORGANICALLY on social media thru strategic engagement & content creation.

Pick my brain: calendly.com/illbeesocial/30min

06/06/2022

Wondering what the best length is for your Instagram captions?⁠ 🧐
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Did you know that your caption, or lack thereof, can make or break your content and the messaging you're trying to convey?⁠
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"In its simplest form, a good Instagram caption is one that provides context, adds personality, and inspires your followers to take action." - ⁠
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Let your caption expand on the story and message you're trying to deliver in the post itself. A strong caption can boost your engagement, especially with an attention-grabbing headline and a solid call-to-action!⁠ 💯
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The major key to optimizing your IG profile is using the relevant keywords, hashtags, and geotagging. The key to optimizing your content and branding is providing personalized valuable information - and your captions help you do so.⁠
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So the answer is this - it doesn't matter if your captions are short or long, as long as the message is clear, relevant, and valuable! Just make sure you include a caption...PLEASE! So many businesses "fumble the bag" by leaving their captions blank or just including irrelevant information.⁠
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Need help with your caption-writing? I can help! Just click on the link in ,my bio to book a strategy session with me⁠
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05/31/2022

Boost your social media engagement and grow your business network by implementing these 5 strategies for social and organic growth on social media!

Your goal on social media should be grow your network and humanize your brand so if you're not already doing so, then it's time to get started!

If your engagement and overall growth has been low lately, hit the link in my bio to book a quick strategy call with me and let's see how we can change that for you!

Are you currently doing any of these? Do you have any more to add? Drop a comment below and let's GROW together!

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05/29/2022

…I call it content research 🧐🤓🤪

Happy Sunday! 🤎
I hope you’re doing something that makes your soul happy today.

It’s been a busy week for me but I’m finally out of the funk I let myself sit too long in and I’m back to CONSISTENTLY sharing content that’ll help businesses grow SOCIALLY & ORGANICALLY on social media! ✨

Got Questions? Send me a DM, let’s chat! 💌

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05/18/2022

I’m sure you’ve heard of all the strategies and Instagram tips for growing your brand following on Instagram. It is important to be aware of how your actions may be hurting your brand and causing distrust.

Swipe to read and stay aware of best practices for your social media strategy ✨

Still feeling overwhelmed by running your business account? Visit the link in my bio and book a quick 30 minute strategy call with me - let’s fix some of the mistakes you’re making and set you up for success! ✨

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05/13/2022

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” -

If you’re not already doing so, you need to start asking for reviews and testimonials from your customers - even if it was a one-time order! 💯

Sharing your reviews are a highly effective form of social proof, and sharing social proof can play a role in boosting your brand’s authority while also gaining trust and credibility!

to see what MY customers have to say about our bushbsss relationships! ✨

Drop a “YES” in the comments if you’re already asking for and sharing your reviews on your social accounts! 💯

Happy Friday!! We’re finally getting some sun here in Toronto! 💃🏾

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05/11/2022

If you’re looking to build a lasting brand, you NEED to build strong relationships with your customer base.

“71% of consumers prefer buying from companies aligned with their values.” - 2020 consumer culture report

Creating a dope product or service is no longer just enough. Most consumers expect transparency and a more human approach to branding from companies they deal with.

They need to feel like they can relate to and connect with your brand. They need to know who you are, what you do, why you do what you do, etc.

You build brand loyalty by making your customers feel connected to you on a deeper level, in a way that your competition cannot.

Know your customers wants and needs, and align your business and brand to meet those needs!

Need help communicating your brand values to your customers? Visit the link in my bio and let’s book a coaching call to discuss! ✨

Double tap and share this post to your business owner community if you found this useful! ✅

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05/09/2022

Here’s an Instagram Algorithm hack: the algorithm favours accounts who keep their followers on the app longer with their engaging content that was created using the features on the app itself! ✨

So this means that if you use the IG features to create your content and have your audience consistently engaged (liking, commenting, sharing, saving) with your page long enough, your content and account gets rewarded by an increase in discoverability! 💯

✨Educational content - share knowledge about your product/service, your industry, an industry trend or news, etc.
✨Engagement content - content that yields engagement like more likes, comments, saves, shares, etc. Can be an entertaining post or just you using a strong call-to-action that encourages interaction.
✨Inspirational content - share your story, a quote, or anything that inspires your audience to want to do better. People love these on social media!
✨Promotional content - an occasional post here and there to let your audience know what you do and how to get access to your product or service. Promote your self and your brand but be cautious to not be too sales-y all the time. Your aim on social media should be to create content around what you offer.

If you’ve made it this far in your caption-reading, drop a 💯 in the comments if you’ve been personally victimized by the Instagram Algorithm!

Save this post for future reference and click the link in my bio to book a strategy call with me if you’re looking to create content that’ll help your business grow on social media! ✨

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05/04/2022

QUESTION; How long can you expect to get the most engagement on your content in social media? 🧐

ANSWER: It all depends on the quality of content being posted, the platform used, and the times the content is being posted.

When you post a high quality post at an optimized time and on the right platform where you can reach most of your audience, then the lifespan is an average of the times posted in the slides above.

So how do you extend the lifespan of your post past the average lifespan?

1. Keep track of your insights and post most of your audience is active online.
2. Repurpose your posts - share to stories, recreate as a reel, video, carousel, or even cross post on other platforms.
3. Strategically respond to comments - pace your responses.
4. Engage Engage Engage - make sure you’re engaging with both your following and followers, and also outbound via relevant hashtags!

✨Save this post for future reference!

Which social media platforms are you currently on? Let me know in the comments below 👇🏾

Send me a DM or hit the link in my bio if you’re struggling with engagement on any platform and let’s chat about how I can help!

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05/03/2022

You need a Social Media Manager with the education, experience and passion to help you grow! ✨

That’s me! 👋🏾

If you’re looking for a Social Media Manager that:

✨Will always have you and your brand’s best interest in mind.
✨Will keep you organized and on top of your social media marketing goals.
✨Is a professional with experience in growing online communities.
✨Has professional education in Marketing and Advertising, and is consistently educating herself in the field

Then I’m your girl!
…and I do know my SH*T! 😎

Hit the link in the bio and fill out the Inquiry Form. Let’s chat and find out if we’re a good fit for each other! ✨

What accomplishment are you proud of so far in 2022? Drop a comment below and let’s celebrate with you!👇🏾

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04/28/2022

Quit being so hard on yourself! ♥️

Just a reminder that you’re doing the damn thing! Keep moving at whatever pace works BEST for YOU! ✨

Happy Hump Day!

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04/26/2022

Keep reading for tips on how to use your social media platform(s) to increase sales on and offline! 💡

70 out of a 100 people abandoning their cart at checkout is WILD! 🤯 Most customers who add to cart are mostly browsing and researching your product/service and just want more information on taxes, delivery, coupons, etc.

One way to ensure customers are sure about their purchase when adding to cart is to keep them engaged, educated and well informed BEFORE even hitting Add To Cart! ✨

Leverage the power of social media by:

✅ Consistently educating your audience about your products, sales and order processes, etc.

✅ Consistently engaging with current and prospective customers and showing your brand personality.

✅ Consistently sharing social proof and sharing user generated content. Sharing these will help you build trust in your brand and validate your customers’ buying decision.

Hit the link in my bio to receive more social media marketing tips and strategies for growth and building online communities socially and organically! ✨

What was your last online purchase? Mine was a potty for my toddler. We’re finally going to begin potty training - pray for me y’all! 😅

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04/25/2022

If you're a retailer with a brick and mortar location (physical location), you should be focusing on using social media as a tool to not only increase online sales but boost in-store traffic!

Stop using social media only as a catalogue of your products, showcasing only the items your carry.

1. Share your location: Let customers know you're local and where to find you.

2. Use videos and pictures to show your store layout, design (both interior and exterior).

3. Use videos to highlight your employees, customer service team, and team culture.

4. Talk about your returns/exchanges policy, in-store pickup options, etc.

5. Connect with your current, loyal customers. Ask for and use user-generated content. Share pictures of customers holding their purchased products in-store, create in-store incentives, etc.

When used effectively, your social media marketing strategy can help draw customers to your store and increase your in-store traffic!

Finding it hard to come up with content that could increase your online and offline traffic? Hit the link in my bio to book a consultation and let's see which of my services can benefit you!

Happy Monday, if you're a store owner with a physical location, drop your info below and let's support each other!

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04/13/2022

Increase your Instagram engagement rate with CAROUSELS!

It’s true, carousel posts CAN get you more engagement when used effectively! They can help you provide more value which in turn will help with your know, like, and trust factor which is VERY important when building an online community!

Carousels have an average engagement rate per post of 1.92% as compared to 1.74% for static posts and 1.45% for videos!
(Source:socialinsider)

Drop a 💯 in the comments if you use carousel posts regularly!

As a Social Media Manager, I help my clients strategize to produce sustainable and engaging content that will help attract their ideal clients and build an engaged community! Hit the link in the bio and let’s chat about how we can work together! ✨

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04/08/2022

GOOD customer service builds trust and loyalty! ✨

Create a good overall customer experience by making sure your online actions are in line with brand identity, brand image, brand culture and brand personality! ✨

Did you see the response to a review on the second slide? If you missed it, scroll up and read it again… 🤯

How would you react to a response like that if you were the customer? Drop an emoji below! 👇🏾

Looking for a social media manager that is professional and can manage your business’ reputation on social media? Hit the link in my bio and let’s book a call to discuss how we can work together to build and maintain your online community, and convert followers into loyal customers! ✨

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04/06/2022

How do you expect your audience to LIKE, KNOW & TRUST you and your brand if you’re not showing the person(s) behind the brand? 🤨

Putting your face behind your brand allows your business to appear more human, more candid, more approachable, and more authentic! ✨

Customers will feel a stronger emotional connection to you when they know who they’re doing business with, and that could potentially convert your followers into returning customers!

You don’t have to get too personal. Matter of fact, you don’t have to get personal at all! Show up and talk about your business, answer FAQs about your product/service and the industry, show some BTS footage, show your process, communicate your passion. Use Stories for more candid moments!

As a Social Media Manager, I help businesses come up with effective strategies that allow them to show up as themselves and grow their online communities SOCIALLY and ORGANICALLY! Let’s work together - send me a DM or complete the Inquiry form in my bio link! ✨

It’s a beautiful cool, spring day here in Toronto, Canada. Drop an emoji below that describes the weather where you are. Here’s mine: ⛅️

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04/02/2022

Drop a 💯 in the comments if you’re aimlessly scrolling on Instagram right now! 🤳🏾

Like you, most of your following is doing the same. They are laid back and scrolling to find entertainment online. They’re most likely not in the right frame of mind to be consuming any heavy, educational content right now.

This is your chance to engage - put out content that’ll get your community interacting with you. Get creative, show your brand personality, show what you’re working on, get a little personal. This is how you build your community ✨

You also need to take some time to scroll through your following’s posts, drop a comment or two, and work on that know, like and trust factor! 💯

Looking to turn all that behind-the-scenes footage into engaging and interactive content? I can help - send me a DM and let’s see chat about how I can help you build an engaged community on social media! 💯

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03/30/2022

Are you being PROACTIVE with the content you share and your overall social media marketing strategy? 🧐

According to the Institute of Customer Service, 31% of customers turn to social media to inquire about a product or service before making buying into it! This means that people are looking for social proof when choosing to do business with any company!

Your social media accounts are a great way to put out educational content, while still engaging and humanizing your brand!

✨Provide information and resources that will help your customers learn how to get the most out of your products or services.
✨Share social proof - highlight reviews, testimonials, user-generated content, etc.
✨Provide excellent customer service by responding quickly when an inquiry is made. It’s a fast-paced world on these social media streets and your potential customer might not want to wait around for you to take days to respond to their inquiry.

✨Join my email list to receive more amazing tips and strategies to up your social media marketing game! See the link in my bio!

Drop a 🤎 in the comments if you’ve searched for and found an amazing business on social media in the last 6 months! (You can even tag them if you want!)

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03/27/2022

What advice would you give to your younger self if you could?

>>My message to my younger self is this: Worrying is a natural reaction to stressful and anxious situations but…it doesn’t fix anything.

Life has a funny way of working things out. Enjoy life more.
Have fun.
Work hard.
Be persistent.
Be consistent.
Be honest with yourself.

Stop worrying about what could go wrong and focus on all the things that have gone right or that are going right in your life ✨

Drop an advice to your younger self in the comments 👇🏾

>>I was 27/28 in this picture here. That was a fun summer! ☀️

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03/23/2022

So what’s your story? Actually, what’s your BRAND STORY? A brand story is made up of all that you are and all that you do. From the company’s history, mission, inspiration, goals, and audience. It’s why you exist. The right brand story has the power to increase the value of your business’ product or service by over 20 times!

Why does the story matter? It is what makes your brand significant. A good brand story is honest, tugs at the emotions, connects with your ideal customer and shows them how your brand can improve their lives.

Don’t be afraid to get personal, people love to see a more human side to any business. There’s a story behind every product you’ve ever produced, tell them about it. Share your WHY!

If you already have a brand story but aren’t too good at storytelling, I can help! I offer coaching to businesses looking to grow their online communities SOCIALLY & ORGANICALLY! Send me a DM, let’s chat 💌

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03/21/2022

OPTIMIZE your Instagram for a successful next couple of months!

Why Spring Clean? 🧐
>>Because Instagram is a platform that is always changing and you need to ensure that your business is staying current with the information you’re putting out there! ✨

✔️Check for and fix broken links so you’re not losing or confusing your customers.
✔️ Update your highlights with recent and relevant information.
✔️ Check and update your bio and include keywords that are SEO friendly.
✔️ Be intentional about your following and interactions!

>>SWIPE to get the full list AND 3 affirmations you can take with you into Spring! ✨

SAVE THIS POST FOR LATER ✨

I offer Instagram Marketing coaching which also includes doing a full audio of your Instagram profile to make sure it’s optimized to attract the clients you deserve. Click the link in my bio to book a session!

Happy Spring y’all! 🌸 Which of these 8 tips are you taking action on first? Let me know in the comments!

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03/17/2022

Your inability to establish consistent branding across your social media platforms is confusing your customers and making you lose money! ⚠️

Consistency in brand messaging including tone, voice and visuals will help establish customer loyalty as you will become recognizable to your customers which in turn create trust in your brand.

Consistency is always KEY 🔑

Which of these 3 tips resonates with you the most? Will you be making changes? Let me know in the comments! 👇🏾

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03/07/2022

Are you working SMART or working HARD? That’s the question I’m starting my week off with 🤔

For me, working smart means putting in focused and consistent hard work. That means understanding that the your process and progress WILL be different from others’.

Working smart means not wanting fast results, being patient, trusting the process, and being flexible with your approach and strategies.

Do you have a strategy to what you do? Have you identified what really matters? Do you have a step by step plan on how you’re going to execute it?

If these questions scare you or have provoked you to think hard, then it’s time to get started on working SMARTER! Click the link in my bio to book a strategy call and let’s get you started! >>

✨REMEMBER: slow progress is still progress as long as there’s a strategy to your process! 💥

Double tap if you agree! Share this quote with your community to remind them to work hard on what truly matters!

>>Let’s all have an amazing week! ✨✨

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03/03/2022

How can your business be more engaging AND get more engagement on social media? ↓

As I mentioned a few posts ago, most people on social media are looking for connection - for a community to be a part of.

So, humanize your brand. Tell your brand story with a splash of personal stories here and there. Take them with you on your journey.

People are more likely to do business with you if they feel an emotional connection to you and your brand.

✨Post longer captions (tell a story)
✨Share user-generated content
✨Use the Stories feature, with stickers
✨Reels are a fun way to provide “edutainment”.

Send me a DM if you feel like your efforts to connect with your audience on your social media platforms aren’t going anywhere 💌

It’s finally March and I couldn’t be happier! To me, a Canadian, it means out longgg longgg deep freeze is almost over! Would you rather be hot or cold? Let me know your preferences in the comments 👇🏾

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02/28/2022

“You can’t learn everything from Google. At some point, you have to go from FREE to FEE.” - 💥

Hire a Social Media Manager (me 👋🏾) to run your social media accounts so you can free up some time to focus on other aspects of your business!

To inquire about my services, fill out the Inquiry form in my bio! ✨

Happy Monday! Im drinking my coffee BLACK today - it’s that kinda Monday for me.
How do you like your coffee? ☕️

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02/27/2022

Motherhood is very much like running a business. Here’s what I’ve learned so far:

1. BE FLEXIBLE ABOUT STRATEGIES: you can have a whole plan written out and someone or something (Instagram or baby) will switch up on you and have you right back in the beginning.

2. BE PATIENT: The strategies you implement will not always yield results immediately. Consistency and repetition are important when building your online brand or raising a baby.

3. CONTINUOUS LEARNING: I do not know everything. The last year and half has really shown me how important it is to stay on top of research and development when running this business, managing accounts across different industries, and raising a baby.

Mompreneurs or Mamapreneurs, what other lessons about motherhood can you apply to running your business? I’d love to hear in the comments! 👇🏾

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princedonnell speaking on how consistency and practice helped him grow! 💎 “Practicing keeps you focused on what you want to do. It is a never-ending refining process. If you are persistent in practice, you will get it. And if you are consistent in practice, you will keep it.” - Unknown KEEP CONSISTENTLY PRACTICING! Hope you’re having a great weekend so far! ✨ —— #illbeesocial #practice #consistency #consistencyiskey #keepgoing #saturdayvibes #saturdaynight #successmotivation #successtips #successquotes #smallbusinessowner #smallbiztips

I’m sure all social media managers & content creators can agree with me when I say it’s been a LONG week! 😅 Content strategization and creation can be a fun but also very tedious process! Imagine planning, curating & scheduling one month’s content in advance for 7+ clients! 😅 ✨Planning out and scheduling your content in advance helps you stay organized, consistent and keeps your business and social media marketing goals on track. ✨It also helps create a stress-free social media experience as you’ll have more time to engage with your audience and keep an eye on your daily insights and analytics. How far in advance do you plan your content? Let me know in the comments 👇🏾 P.S: Someone bring me some coffee! ☕️ 🆘 —— #illbeesocial #showupandmindyourbusiness #contentstrategy #contentstrategist #contentstrategytips #contentmarketing #contentcreator #contentcreation #socialmediamanager #contentplanning #contentcalendar #socialmediamarketing #socialmediastrategy #socialmediastrategist #socialmediatips

The “Least Interacted With” tab allows you to review accounts you’ve interacted with the least in the last 90 days, such as liking their posts or reacting to their stories. Every now and then, take some time to go through this list and check out their content. If they have content you find engaging, like abs leave a meaningful comment. This will hopefully bring them back to your account and keep you in mind 💡 You can even slide into those DMs and introduce yourself to get a conversation started 💬 Leave a blue heart 💙 below if this is new to you and a yellow heart 💛 if you already do this 👇🏾👇🏾 ——————