Atlas 28 Inc.

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Canada
Toronto, ON
Atlas 28 Inc.

Scaling brands with proven paid ad strategies📈

12/05/2024

Spotify Wrapped?🙅‍♀️

BFCM Wrapped? ✔️

Months of prep. Countless hours of strategy. And a whole lot of coffee.

We’re SO excited to share our best season yet!

Here are just a few highlights from our client wins:

✨ Meta Ads: $1,844.47 spent → $41,704.56 generated (22X ROAS)

✨ Meta Ads: $18,733.92 spent → $108,132.84 (5.8X ROAS)

✨ Pinterest Ads: $955.42 spent → $15,949.06 generated (16.7X ROAS)

From “This looks AMAZING!” to “Best results I’ve ever seen from a sale,” our clients made it clear—2024 was a record-breaking year for their brands.

And honestly, we couldn’t be happier 💃🕺 (us doing a happy dance)

But it's not just about the numbers you see on the screen.

These brands didn’t just see incredible sales—they’ve built momentum.

Tons of new customers who’ll be back again (and again)

This is the snowball effect of a BFCM season done right.

So the work isn't over.

It's time to bring all of that growth into the final month of the year.

December is prime time for last-minute shoppers, and we’re already strategizing how to turn this momentum into long-term growth.

Ready to make 2025 your best year yet? We're now booking new clients.

DM to book an intro call 💛

12/02/2024

A peek into our data-driven creative production process 👀

1️⃣ Paid Media Team: These are the people in the ad account every day, knowing your numbers, and making on-the-fly optimizations to scale your account in the most efficient way possible.

2️⃣ Pre-Production Creative Strategy: The paid media team shares data with the creative strategists, and we together analyze what's performing well, what isn't, and why. We take those learnings into our creative strategy.

3️⃣ Production/Content Creation: After we've determined what we want to iterate on for our next test, we go ahead and execute. For us & our clients, this looks like creating high-performing graphics and basic video editing.

4️⃣ Post-Production: This is when we make final edits, get approval, and publish a new batch of creative assets to be tested.

& the cycle continues 🔁

THIS is how we determine creative winners & scale brands from $10k/mo to $100k/mo 🚀

11/29/2024

A reminder to all the brand founders out there - you're doing great 🤍

11/27/2024

A fun sunday in the life 💛

11/25/2024

Results like these don't happen by accident.

What goes into it?
→ lots of testing
→ a good offer
→ dialing down on top performers
→ strong brand presence & trust
→ product-market fit
→ an omni-channel strategy
.. the list goes on.

Good thing is we can help (with most of it)!

Apply to work with us via link in bio.

11/22/2024

Ever been convinced to buy a product by a content creator?

You come across a sponsored post─but this time rather than it coming from the brand itself, it's from the creator's handle.

That’s whitelisting.

Swipe to learn more about this powerful ad strategy & how you can influence scrollers to buy YOUR products.

Would you give whitelisting a try?

11/21/2024

It's the final countdown: Black Friday is officially 8 days away✨

Here’s a last-minute checklist to ensure everything is in place for your most successful BFCM season yet.

Checklist creds: DTC Daily (a really awesome newsletter for DTC brands & marketers)

11/20/2024

Creative is the #1 driver of success when running paid ads.

But most brands still don't know what makes a good ad.

A good ad is NOT:
🙅‍♀️ overloaded with content
🙅‍♀️ boring
🙅‍♀️ full of CTAs & unnecessary design elements

A good ad IS:
✔️ visually eye-catching
✔️ entertaining
✔️ clearly shows the product & explains its benefits

Start making good ads.

11/18/2024

🎶 All the rumours are true, yeah.

But swipe to hear why high CPMs may not be as bad as you think.

10/23/2024

Ever wondered what a week in the life of a paid social manager at Atlas 28 is like?

Well, here it is 🥰

Spend the week with Lauren!

P.S. If this sounded fun to you - we're currently hiring for another paid social manager position (aka. the media buyer & creative strategist role, part-time & remote)

DM for the application link or visit our IG bio 🤍

10/16/2024

We’re hiring💛 Application form in bio.

09/14/2024

AI-powered business growth? Welcome to the future of success. 🚀

Share your thoughts below on how AI can transform your business.👇💭

09/02/2024

Creating your first ad campaign is as easy as 1, 2, 3, 4, 5, 6...

Sounds simple, and it is. But there are a few missing nuances so leave your questions in the comments 🤍

08/30/2024

SWIPE FOR INSPO ➡️

Which ad is your favorite? 1-8

08/29/2024

Pinterest Ad Creative Best Practices ✨ (aka. the 4C's of creative effectiveness)

⭐️ CONTEXT

81% of Pinterest users access Pinterest on mobile so design for mobile first.

⭐️ CONTENT

Keep it real with your content by sharing your brand's true story through organic-feeling content.

⭐️ CRAFT

Place your copy near the top or bottom of your ad creative rather than centred. This one may catch you for a surprise, but you don't always have to center your copy to the middle. Instead, make your creative the focus.

⭐️ COLOR

Strike a contrast with your visuals + use warm hues.

➡️ Ready to grow your sales with Pinterest ads? Shoot us a DM on how to customize the 4C's of Creative Effectiveness to your brand.

07/25/2024

We're not crying, you are. 🥹🫶

07/23/2024

Eeek! She's finally here: meet our first ever *official* freebie

✨THE PROFITABILITY CALCULATOR✨

This tool was designed for one purpose in mind─to help you answer the big question of:

➡️ Can I really scale profitably?

Along with helping you:

🤍 understand the financial health of your business
🤍 quickly determine your net earnings
🤍 make informed decisions
🤍 optimize ad spend to maximize your earnings
🤍 plan for growth
🤍 give you the confidence to scale profitably

Now linked in our IG bio.

Address

Toronto, ON

Telephone

+16474034022

Website

http://www.atlas28.com/

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Videos

A fun sunday in the life @ooak_toronto 💛 #dayinthelife #agencyowner #torontomarketingagency #marketingagency #torontoadagency #BFCM2024 #ooak #blackfriday2024

Ever wondered what a week in the life of a paid social manager at Atlas 28 is like? Well, here it is 🥰 Spend the week with Lauren! P.S. If this sounded fun to you - we're currently hiring for another paid social manager position (aka. the media buyer & creative strategist role, part-time & remote) DM for the application link or visit our IG bio 🤍 #paidsocialmanager #mediabuyer #creativestrategist #weekinthelife #dayinthelife #hiring #adagency #marketingagency

The algorithm can only take you so far🤷‍♀️ Your business can’t grow by just relying on the algorithm, or relying on past customers to keep buying. It grows by understanding the unique problem your product solves and INVESTING in your marketing. Ready to invest in your marketing and see the results you’ve been waiting for? We would love to chat at the link in our bio🖤

Get a peek into some of the tools that drive our ad agency!👀 Here are some of our daily essentials: ✨@Canva for content creation ✨@semrush for scheduling posts ✨@Notionhq for task sharing & staying organized ✨Facebook Ads Library for ad inspiration ...and the list goes on! We’d love to hear your must-have tools for powering up your marketing game. Drop a comment for part 2⚡