Atlas 28 Inc.

05/02/2025

The secret most agencies won't tell you about ad account structure in 2025? 🤫

It's not nearly as important as they make it sound.

While they're busy creating complex campaign hierarchies and charging you premium fees for their "proprietary" account setup...

The truth is that Meta's AI optimization has made most of that complexity completely unnecessary.

Account structure in 2025 is all about consolidating: we don't want to spread our budget thin across a ton of campaigns and ad sets, rather we want to have no more than 2 campaigns (sometimes 3 for sale promos): 1) testing, 2) scaling (ADV+) and if you're spending under $30k/month, you likely only need 1 campaign.

What ACTUALLY drives ROAS in 2025:
• Creative volume and testing
• Hook diversity
• Emotional resonance with your audience
• Fresh content that beats ad fatigue

Most agencies overcomplicate account structure because it's easier than delivering what really matters: a constant stream of high-performing creative.

At Atlas 28, we keep account structure streamlined and focused on what actually matters - systematic creative testing at scale.

04/28/2025

The "secret" to 2-3X ROAS for DTC brands in 2025 isn't complicated targeting or fancy account structures... it's creative volume !!

Most brands run the same 3-5 ads for months, wondering why performance is dropping. Ad fatigue is real, especially when it comes to running ads in 2025 - you need to constantly be refreshing creative and testing new angles.

With our clients, we test anywhere from 15-40+ fresh creatives every month.

(See our "results" highlights for the results)

Want to know if this approach could help scale your beauty or jewelry brand? Inquire in our link in bio 💛

04/23/2025

Celebrating last week’s stunning launch! Congrats to our client on the launch of their brand new collection: the Capri Kitten Heel 🎀

04/23/2025

04/16/2025

Paid ads bring new customers.
Organic builds trust & community.
Email nurtures & converts.

Without a strategy that combines all three, you're left in one of two positions:

1. Pouring water into a bucket with holes (acquiring customers who don't repurchase)

2. Trying to squeeze more water from the same bucket (over-relying on existing customers)

Are you Brand A or Brand B?

Drop a comment below with your biggest challenge:

A: Acquisition
B: Retention

Let's solve it together!

04/10/2025

9 days into April and we've turned $3.4k into $55.6k.

A combination of high-performance creative, a proper scaling structure, and knowing what products to focus on.

Ready to see what's possible for your brand? Apply to partner with Atlas 28 - link in bio 🔗

03/31/2025

Who's actually running your ads??

Traditional agencies are failing DTC brands (Pt. 3/4). Here's why:

Most marketing agencies have account managers who relay your needs to offshore teams you'll never meet.

At Atlas 28, we've eliminated the middleman completely. You work DIRECTLY with our in-house team - the same people who are in your ad accounts daily, creating your campaigns, and driving your results.

Because we believe direct communication = better results.

Ready to see what happens when you cut out the middleman? Inquire about partnering with our team - link in bio 💌

03/28/2025

Your brand's April sale promos mapped out (+ ideas on executing April Fools', National Sibling Day, & Coachella)!

SAVE for later.

03/28/2025

Your brand's April sale promos mapped out (+ ideas on executing April Fools', National Sibling Day, & Coachella)!

SAVE for later.

03/26/2025

Traditional agencies are failing DTC brands. Here's why:

Most agencies celebrate vanity metrics like reach, impressions, clicks, and followers... metrics that don't grow your business.

What you should measure instead:

→ Your customer acquisition cost
→ The revenue generated for every dollar spent on advertising (aka. your ROAS)

Because we've all heard it "what gets measured gets managed"

What metrics matter most to you as a DTC brand?

03/25/2025

Hiring an agency that recycles the same old strategies from one client to the next is costing you big time.

The biggest thing when it comes to successful marketing is a deep understanding. Whether that be your vision, your values, or your ideal customer.

When we partner with our clients, we immerse ourselves in their world - dreams, challenges, where they want to go and we do this because we know that's the only path to getting really good results. We're all tired of the same ads, same copy, same scripts.

Looking for unique marketing strategies that actually drive results and make your brand impossible to ignore? Let's talk😎

Inquire about working with Atlas 28 - link in bio!

And if you liked this content style - stay tuned for episode 2 where we'll be breaking down the vanity metrics trap 🫣