January doesn’t have to be a slow period for e-commerce brands.
Here's how you can make the most of this month:
1️⃣ Retarget your holiday traffic
You probably reached a TON of new people during the holidays, whether they purchased or not. January is the perfect time to re-target them while CPMs are at their lowest (aka. the cost of reaching your potential customers is at its lowest).
2️⃣ Encourage gift card redemptions
Think of how many people received gift cards in December. Not everyone redeems them immediately, so nudge them to use those gift cards now.
3️⃣ Lean into the New Year angle
For beauty, skincare, apparel, wellness, and fitness brands - this is YOUR time. People are setting goals and looking to upgrade their lives, so use that messaging to your advantage.
All to say is: January isn’t slow if you know how to play your cards right.
Ready to make January your most profitable post-holiday season yet? Let’s chat - link in bio 💌
#paidadagency #ecommercegrowth #metaads
January doesn’t have to be a slow period for e-commerce brands.
Here's how you can make the most of this month:
1️⃣ Retarget your holiday traffic
You probably reached a TON of new people during the holidays, whether they purchased or not. January is the perfect time to re-target them while CPMs are at their lowest (aka. the cost of reaching your potential customers is at its lowest).
2️⃣ Encourage gift card redemptions
Think of how many people received gift cards in December. Not everyone redeems them immediately, so nudge them to use those gift cards now.
3️⃣ Lean into the New Year angle
For beauty, skincare, apparel, wellness, and fitness brands - this is YOUR time. People are setting goals and looking to upgrade their lives, so use that messaging to your advantage.
All to say is: January isn’t slow if you know how to play your cards right.
Ready to make January your most profitable post-holiday season yet? Let’s chat - link in bio 💌
#paidadagency #ecommercegrowth #metaads
What a year it’s been!
2024 was a year of growth, challenges, and a ton of wins for both Atlas 28 + our clients.
Here are some of our proudest accomplishments from 2024:
🥰 Working with the most incredible clients
📈 Generating over $1M in client sales
🫶 Growing our small but mighty team (& having 2 in-person meetups!)
📍 Joining Pinterest HQ in Toronto for 2 agency sessions
🤝 Signing some of our biggest clients to date
💌 Attending the OOAK show and meeting our client in person
✍️ Starting to post on LinkedIn
So grateful for everyone who was part of this year - our clients, team, and this amazing community.
What’s one of your proudest accomplishments this year? Let’s celebrate together in the comments!
SO excited for 2025. Happy new year!🥂
What a year it’s been!
2024 was a year of growth, challenges, and a ton of wins for both Atlas 28 + our clients.
Here are some of our proudest accomplishments from 2024:
🥰 Working with the most incredible clients
📈 Generating over $1M in client sales
🫶 Growing our small but mighty team (& having 2 in-person meetups!)
📍 Joining Pinterest HQ in Toronto for 2 agency sessions
🤝 Signing some of our biggest clients to date
💌 Attending the OOAK show and meeting our client in person
✍️ Starting to post on LinkedIn
So grateful for everyone who was part of this year - our clients, team, and this amazing community.
What’s one of your proudest accomplishments this year? Let’s celebrate together in the comments!
SO excited for 2025. Happy new year!🥂
Creative volume = the secret to profitable scaling in 2025 !!!
As a business owner, you're always thinking of ways you can minimize risk (or at least take strategic risk).
So why aren't you doing the same with your ads?
You can't scale your ads relying on just 1-2 winning creatives.
Here’s why:
✨ You need more creative volume to find more winners
✨ That means testing LOTS of ads to find what works
✨ Scaling profitably AND sustainably depends on consistent investment in creative production (and that doesn't have to mean high-production)
Ready to scale your DTC brand in 2025? Inquire about partnering with Atlas 28 - www.atlas28.com/apply 💌
#metaads #creativevolume #dtcbrands #scalingads #ecommercetips #paidadsstrategy
Scaling your meta ads in 2025?
Here’s the #1 thing you need to know:
✨ Creative volume is EVERYTHING ✨
When you're just starting out, testing 5-10 creatives a month might be all you need.
BUT as your brand grows, naturally so does your ad spend.
And relying on just a couple of winning creatives can put your entire strategy at risk (something we don't want!).
Think of it like a Jenga tower: if you’re stacking all your budget on just 1 or 2 creatives, things can quickly fall apart when the ads fatigue and stop performing.
The solution? SCALE your creative volume as you scale your spend.
The more you test, the more winners you find, and the more balanced (and successful) your ad strategy becomes.
Don’t let your tower fall :)
#metaads #creativevolume #dtcbrands #scalingads #ecommercetips #paidadsstrategy
✨ Reviews and social proof = the ultimate ad hack ✨
Here’s a simple 3-step process to squeeze the MOST out of your social proof:
1️⃣ Scroll through FB/IG ad comments (you’d be surprised on how much missed social proof is in there)
2️⃣ Collect all your product reviews
3️⃣ Pop all of this into ChatGPT
Ask ChatGPT to help you:
👉 Brainstorm winning headlines
👉 Find the overall consensus (are people all loving this 1 feature about your product?)
👉 Pull 3 of the strongest problem-solution reviews to highlight
AI makes this process insanely easy AND efficient
SAVE this post for next time you're brainstorming for a campaign, and if you try this process send us a DM!!
Creds to Ben Radack (on LinkedIn) for this idea!
#paidads #adstrategy #paidsocial #ecommercegrowth #facebookads #socialproof
✨ Reviews and social proof = the ultimate ad hack ✨
Here’s a simple 3-step process to squeeze the MOST out of your social proof:
1️⃣ Scroll through FB/IG ad comments (you’d be surprised on how much missed social proof is in there)
2️⃣ Collect all your product reviews
3️⃣ Pop all of this into ChatGPT
Ask ChatGPT to help you:
👉 Brainstorm winning headlines
👉 Find the overall consensus (are people all loving this 1 feature about your product?)
👉 Pull 3 of the strongest problem-solution reviews to highlight
AI makes this process insanely easy AND efficient
SAVE this post for next time you're brainstorming for a campaign, and if you try this process send us a DM!!
Creds to Ben Radack (on LinkedIn) for this idea!
#paidads #adstrategy #paidsocial #ecommercegrowth #facebookads #socialproof
Don’t sleep on January!!!
I'm sure you heard that January is the "slowest month" for e-commerce brands.
But it doesn't have to be a wasted month.
January is the PERFECT time for creative testing (aka. the key to your success running meta ads).
You should NOT be waiting for busy times or sale periods to start running ads.
That’s when you need to already know what works for your brand and what doesn’t.
Use this “slow period” to:
✨ Take advantage of low CPMs (hello, cheaper reach!)
✨ Test tons of creatives to find your winners
✨ Get miles ahead of the competition who are still “waiting”
By the time things pick up, you’ll have a clear strategy AND proven creatives ready to scale.
Ready to crush January? Let’s get ahead together🫶
Apply to partner with us via the link in bio.
#paidads #metaads #adsstrategy #ecommercegrowth #paidsocial #adagency #ecommerceagency
Don’t sleep on January!!!
I'm sure you heard that January is the "slowest month" for e-commerce brands.
But it doesn't have to be a wasted month.
January is the PERFECT time for creative testing (aka. the key to your success running meta ads).
You should NOT be waiting for busy times or sale periods to start running ads.
That’s when you need to already know what works for your brand and what doesn’t.
Use this “slow period” to:
✨ Take advantage of low CPMs (hello, cheaper reach!)
✨ Test tons of creatives to find your winners
✨ Get miles ahead of the competition who are still “waiting”
By the time things pick up, you’ll have a clear strategy AND proven creatives ready to scale.
#paidads #metaads #adsstrategy #ecommercegrowth #paidsocial #adagency #ecommerceagency
Here's why you should actually be increasing—not decreasing—your ad spend during the holidays.
There's something called Q5... which you may have heard about.
It's the period between Christmas and early New Year and it's when CPMs are at their lowest (i.e. the cost of getting a thousand impressions on your ad).
It's also when consumers are typically at home with their families, away from work, and have the most time to online shop.
P.S. Going to be filming a ton more content in the New Year on all things e-commerce growth & paid ads so give @atlas28inc a follow and drop any content ideas below!!
Merry Christmas Eve to those celebrating🎄❤️✨
#paidads #metaads #paidsocial #adsagency #freelanceadsmanager #ecommercetips #ecommerceagency #ecommercegrowth #holidaymarketing #Q5
A fun sunday in the life @ooak_toronto 💛
#dayinthelife #agencyowner #torontomarketingagency #marketingagency #torontoadagency #BFCM2024 #ooak #blackfriday2024
