SiteCrafter Labs

08/27/2025

SEO is the art of building your website according to what your target audience is ALREADY searching for on the internet.

Using premium tools like AHREFS, we determine the keywords (search terms and search volumes) that your audience searches on search engines like Google and then plan your website pages according to our findings.

This data-driven approach helps to make sure you are not guessing what your audience needs are, rather, you know exactly what their needs are.

That is why we tell every client that simply building a website does not mean traffic, let alone leads or customers, will start flowing.

The keyword research findings are also used for running ad campaigns so that landing pages can be built, fine tuned, and then put in front of the people who are searching for what you sell.

If you have built your website without the proper SEO research then you are only guessing and hoping for results.

If you feel your website isn't performing to your expectations they perhaps its time to assess your website's SEO implementation strategy.

Contact us at [email protected] or submit a project inquiry at https://sitecrafterlabs.com/contact for a free consultation.

08/20/2025

Did you know that websites are like people?

It's actually not a crazy idea.

Say we have a population of 10 people.

It would be pretty easy for people to find each other, right?

Okay then let's say we have 1,000,000 people.

Now it's definitely a lot harder for people to find each other.

The larger the population, the lower the probability that each person would ever get to meet each other at least once.

So websites are no different.

If there were only 10 websites in the world, then everyone would just memorize them and it's easy to remember.

But, there are over 1 Billion websites published on the internet!

But not all of them compete with each other, rather they compete with each other in smaller groups and niches.

This is why niching, Branding and SEO are so important.

Choosing a niche and establishing a brand will help narrow down the number of websites yours will compete again.

Implementing SEO on your website will help it rank higher in Google search results.

Of course, your competitors will also be implementing SEO.

That's why SEO is not a one-and-done task, rather, it's an ongoing assessment of your industry, keywords, content, competitor analysis, and optimizing your website regularly to keep it competitive.

Want a free SEO assessment or consultation?

Send us an email to [email protected] or submit a form entry on our website https://sitecrafterlabs.com/contact

P.S. The attached image was generated using AI

08/14/2025

Client reviews are highly underrated and unfortunately very often forgotten. They help build trust and rapport with your target audience.

Think about it. Would you rather buy something from someone with a good reputation or an unknown reputation?

Definitely someone with a good reputation and positive client reviews strengthen your reputation.

Remember to always ask your happy customers for a review on your Google Business Profile and your website at the very least!

08/13/2025

User experience (UX) is too often overlooked.

When you want your users to make a purchase, make a donation, register for your service, submit a form, or just click a button, then you have to make sure you provide the easiest possible pathway for them to do that.

Poor user experiences are known to increase bounce rates (this is when visitors some to your website but leave without taking action for some reason).

Although not all traffic who leave do so because of bad UX (some might leave because the produce or service you are selling just isn't for them), many do leave because the website was too slow or they just couldn't find what they were looking for easily.

If you want your users to stay on your website longer or complete your call to action then consider the following improvements:

1. Reduce navigation complexity
2. Provide a responsive mobile experience
3. Increase website speed
4. Use visual hierarchy (size, contrast, and spacing)
5. Speak your audiences language (keep it simple)
6. Provide feedback and validation through user interactions
7. Make it accessible per WCAG standards

These are just some actions you can take to improve your UX.

For more details, feel free to contact us and we would love to give you feedback on your website!

08/06/2025

Very often, non-profit websites are never built to their fullest potential.

While non-profits are fundamentally different in their collection of money, they still operate like a normal for-profit business.

That is why we always push for non-profits to invest into their websites like a for-profit business would.

Here are 4 elements of a website every non-profit organization should consider implementing based on our experience.

08/01/2025

Is your website working as you expect?

Does it bring in leads?

Does it sell your products or services?

Do your visitors sign up for your newsletter?

Do your donors use it to make donations?

If you are struggling in any of these departments, then perhaps it is time to reassess and review your website's purpose, design, user experience, copy, SEO, accessibility, performance, and overall setup.

SiteCrafter Labs can help you understand what you might be missing and help you develop a strategic plan to improve.

Use our contact form at https://sitecrafterlabs.com/contact or email us at [email protected] or just DM us via social media!

Looking forward to hearing from you!

07/30/2025

Good website copy will either make or break the success of your website.

If a salesman says the right things in the right way to the right person at the right time they they are likely to convert a lead into a buyer.

Likewise, if the words on your website say the right things in the right way to the right person at the right time, they your website will likely convert a lead into a buyer or could even convert traffic into leads.

Investing your money into good copy is money well spent.

How do you know if your copy is working though?

The first thing to do is research keywords that are relevant to your service, industry, and customers using a premium tool like AHREFS.

Then you want to make sure you are measuring your website's traffic and conversion rate.

Using a data-driven approach like this is important because it helps to provide better direction when adjusting or writing the copy for your websites pages.

Got questions?

Send us a DM!

P.S. This carousel is the start of a new series where we identify and discuss website essentials.

Get your copy right! Get it?

07/22/2025

How do we know we are improving in our lives?

By setting a benchmark and then measuring our performance against it, right?

It's no different with websites.

Either the website is performing well or underperforming.

But how do you measure that success?

By installing website analytics so you can measure

1. Page views
2. Website traffic
3. Top performing content
4. User demographics
5. Device preferences for viewing your site
And more!

By using website analytics such as Google Analytics (GA4), you can collect data on your websites traffic and user behavior.

Then you can use the data to make informed business decisions!

Cool right?

Need help setting up website analytics?

Send us a DM.

P.S. This image was generated using AI.

07/15/2025

Is your website working for you?

The vast majority of business owners and decision makers are content when their website LOOKS good.

But, often they fail to realize that a website that only looks good is a lost opportunity if it doesn't generate RESULTS.

What results you might ask?

Well it depends on the business and the goals.

Here are some examples

1. Lead generation
2. Product sales
3. Process automation

When built correctly and with an appropriate strategy, websites can do tremendous work for you saving you countless hours in time and increasing your revenue margins.

So define your strategy first and then make it look good.

Book a FREE 15 minute strategy call for your website with SiteCrafter Labs by sending me a DM.

P.S. This photograph was generated using AI.

05/13/2025

05/11/2025

Alhamdulillah I had a fantastic first experience at the IIT Business Expo. Held some meaningful conversations with passionate business owners! I hope to be back next year inshaAllah! A huge thank you to the IIT youth group who plan and execute this program every year.

05/09/2025

Join me at the Islamic Institute of Toronto tomorrow between 12pm - 7pm as the 4th annual Muslim Business Expo takes place! I look forward to having meaningful discussions and interactions with a variety of Muslim business owners and customers!