SiteCrafter Labs

10/29/2024

If you are thinking of building a new website from scratch or revamping your existing one then make sure you integrate your marketing plans into your design and development plan. What benefit is a good looking website to your business if you are the only person who sees it?

Websites need traffic to generate leads, and leads to to generate customers so if you don't have a traffic generation plan for your new website then you can expect that no one is going to find it.

There are 5 potential avenues to increasing website traffic, gaining leads, and converting customers; social media, producing online content, SEO, email marketing, and general data-driven decision making!

Got questions? Ask me anything.

Email [email protected] and I'll get back to you as soon as I can!

06/19/2024

One of the biggest errors that I see business owners make is with their mindset regarding their websites.

What is that mindset? "I need a website because it is just something that everyone else has".

See the fundamental problem with this mindset is that building a website does not mean people are going to automatically find it let alone contact you.

In 2024, there are over 1 billion websites on the internet which search engines such as Google, Bing, and Yahoo must crawl through, making it a highly saturated and competitive environment.

So how can anyone expect to be found?

To remain competitive there are several strategies service business website owners can take.

Here are just 3.

1. Invest in Search Engine Optimization (SEO) - knowing the keywords that your target audience uses to search for the services and then adding them to your website service pages is crucial

2. Invest in Website Analytics - How do you know your website has traffic flowing through? Implementing Google Analytics as a starting point will help you to get a solid understanding of whether your website has traffic and where that traffic comes from.

3. Invest in Paid Ads - this one is more of a temporary methodology to kick start the flow of traffic to your website, while SEO is the long-term investment that continues to garner traffic once the website has built domain authority

It's time to take action. Make these changes now and stay ahead of your competition.

If you have any questions, feel free to send me an email at [email protected] or DM me right here.

06/14/2024

What happens if you build a website but no one visits it? You'd be spending money with no return on investment and running the website at cost. Setting up website analytics can help you

1. Know whether your website receives traffic or not
2. Learn where that traffic comes from
3. Assess which pages receive the most traffic
4. And more!

Having this knowledge could help influence your business decisions related to the services that you provide or the products that you sell.

I can help you set up Google Analytics. For more information send me an email to [email protected] or DM me.

05/10/2024

If you are running a service business (events planner, law firm, roofing company, etc.) then here are 4 critical components that you must feature on your website. These features are meant to increase traffic, generate leads, build trust and confidence in your customers, and lead them to take action.

Remember that your website is very often your first impression and can make or break the sale before your customer has the opportunity or interest in contacting you.

Contact me at [email protected] for more information!

05/03/2024

You'd be surprised how many top organizations are actually using WordPress to power their websites! Nasa, Time, and even the CIty of Toronto are all WordPress users.

04/20/2024

WordPress has the largest market share of global websites and is used by governments, educational organizations, non-profits, e-commerce businesses, service businesses, and others. It is a Content Management System (CMS) that originally began as a blogging platform in 2003 but has since grown into a diverse website ecosystem, offering flexible and scalable approaches to building websites. Oh, and it is also free to use. Many web hosting companies offer WordPress as a free one-click installation, making it easy to launch and get going!

04/20/2024

Shared hosting is cheap but isn't the best performance for websites. The server that hosts your website may host other websites that can easily occupy the majority of resources that it has to offer which can result in poor performance for you. Dedicated servers however mean non-disruptive performances for your business to succeed. I recommend a minimum of 2GB of server RAM so keep your eyes out for that. E-Commerce sites should use a minimum of 4GB of RAM.

04/19/2024

If you choose to build your own website then you must have some kind of security measures. Never forget 2FA!

04/07/2024

03/30/2024

Websites are business tools and when implemented correctly they can save businesses time and money whilst making the overall business experience pleasurable for the business owner!

Check out Afifa's service! https://deenward.com/

01/03/2024

High performing websites require extensive planning and strategy. Here are 3 important features of a website that are very often missed. Remember that having a website for the sake of having a website is pointless. It is the best online sales tool and should be utilized to its fullest.

For any questions or inquiries, feel free to DM me or write to me via [email protected]