SiteCrafter Labs

05/13/2025

05/11/2025

Alhamdulillah I had a fantastic first experience at the IIT Business Expo. Held some meaningful conversations with passionate business owners! I hope to be back next year inshaAllah! A huge thank you to the IIT youth group who plan and execute this program every year.

05/09/2025

Join me at the Islamic Institute of Toronto tomorrow between 12pm - 7pm as the 4th annual Muslim Business Expo takes place! I look forward to having meaningful discussions and interactions with a variety of Muslim business owners and customers!

05/08/2025

Confused about what platform you should use when building your website? Which one is right for your needs? It can get overwhelming having to figure all that out.

At SiteCrafter Labs we decided to stick with WordPress. Here is why?

𝟭. 𝗧𝗼𝘁𝗮𝗹 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗿𝗼𝗹

Unlike website builders such as Squarespace, Webflow, and Shopify, WordPress gives you full control over your content, design, and data. This means no monthly lock-ins, and the freedom to move, customize, or grow your site how you want. You only have to pay to rent your server to use WordPress.

𝟮. 𝗟𝗮𝗿𝗴𝗲 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗮𝗻𝗱 Community

WordPress powers over 40% of websites globally. This large market share is reflective of the confidence that people have in using WordPress for their needs. There is also a large ecosystem of plugins, themes, and integrations that can be used to build websites that need the unique needs of all organizations. WordPress also comes with a global community of developers, designers, and users means you’ll never be short on support, tutorials, or expert help when you need it.

3. Adaptability and Flexibility

Service businesses and non-profits often have unique operational needs—like intake forms, donation collection & tracking, event registrations, or volunteer management. With WordPress, you can build these workflows using open tools and plugins, without being locked into proprietary platforms or custom-built software. This flexibility means your website adapts to your operations, not the other way around.

05/01/2025

If your website isn't collecting emails or guiding visitors towards a clear next step then you are leaving a lot of money on the table.

A beautifully designed website is absolutely useless to a business if it isn't converting traffic into sales or leads.

A strong sales funnel system guides your visitors from "just browsing" to "where and how can I sign up for this product or service?".

One way you could build such a system is with a lead magnet gated through an opt-in form, and a landing page that sells the lead magnet.

Users would fill in the form, providing you with their email address, and in return you gift them with something like an eBook.

Then you can use email marketing strategies to nurture these new leads and eventually try to convert them into sales!

All of this can be automated, saving you countless hours, and eventually doing a lot of the heavy lifting for you.

If you want to discuss how you can implement this for your business, then I invite you to book a preliminary consultation with me!

Let's discuss your goals and needs.

https://booking.sitecrafterlabs.com/

02/18/2025

Is your website performing at its best? Discover how to identify and fix issues with our website audit guide at SiteCrafter Labs. Optimize for speed, SEO, and user experience today!

Read more: https://sitecrafterlabs.com/resources/website-audits/

Download our guide to understand how to evaluate the success of your website, plus tips that will help you make improvements today!

02/11/2025

Words that convert! Check out our copywriting guide at SiteCrafter Labs to learn how to craft compelling content that resonates with your audience and drives action. What you say on your websites is the most important part of building your websites that will actually make conversations, generate leads, and make sales.

Read more: https://sitecrafterlabs.com/resources/copywriting/

Download our free guide to learn how better copywriting and using the power of storytelling can engage your customers and encourage them to take action.

02/04/2025

Keep your website running smoothly with our essential Website Maintenance guide! 🛠️✨ Learn how to update, secure, and optimize your site for peak performance. Don’t let downtime slow you down! 🚀

Read more: https://sitecrafterlabs.com/resources/website-maintenance/

Download our free guide to understand how to keep your website safe and learn about the regular maintenance that your website needs to stay secure.

01/28/2025

At SiteCrafter Labs, data privacy is an integral part of our web design and development process. The world is digital and increasingly data-driven and its no different in the world of websites. It is critical that we make every effort to safeguard both our client's organizational data and their website visitors personal data.

That's why we mandate Two-Factor Authentication (2FA) or Multi-Factor Authentication on ALL our WordPress websites. Additionally, we require that our clients pay for premium security plugins to add to the layers of security to maximum protection. We take no chances, strive ensure that your data remains safe at all times.

Here are a few other tips that you can follow to keep your websites safe.

1. Use a password manager to store all your passwords. We recommend Bitwarden.

2. Keep your software (WordPress core, plugins, and themes) up to date. If you are one of our clients, then you've already signed up for our maintenance plans. That means we have got this covered for you.

3. Implement 2FA or MFA on all your other online accounts (especially your financial and social media accounts))

4. Use HTTPS instead of HTTP in your website URL. Don't know how to do this? DM us!

5. Minimize your data collection. Just collect less info and be more precise in what you ask for!

6. Implement a privacy policy, cookie policy, terms of use, and other relevant policies on your website. Inform your users about how their data is collected, used, and stored. Confused? We recommend signing up for Termageddon for this service.

Got any questions? Let us know!

01/28/2025

Want to boost your website's visibility? 🌟 Dive into our comprehensive SEO guide at SiteCrafter Labs! Learn how to optimize your site, rank higher on search engines, and attract the right audience. 📈🔍

Start now: https://sitecrafterlabs.com/resources/seo/

Download our free guide to learn how to optimise your website and the secrets you need to unlock for the search engines to rank your website higher.

01/20/2025

Looking to level up your website? 🚀 Check out our ultimate guide to web design at SiteCrafter Labs! From tips and tricks to best practices, we've got everything you need to craft stunning, user-friendly sites. 🌐✨

Read more: https://sitecrafterlabs.com/resources/web-design/

Download our free guide to learn the secrets to a successful website project, featuring tips that you can implement straight away.