Wish you were here. #Travel #aruba
Effective performance review.
Instead of opting for the safer route of voiceovers paired with behind-the-scenes footage, Pie.ology embraced a concept-driven video ad that won’t just be viewed, but shared and engaged with. 🎥
The Sandlot - AI Generated
This is our first fully AI-generated video. Everything you see here—the script, the voiceover, the music, and the visuals—was created by typing prompts into a computer. No mic setups, no cameras, just experimenting with new tools and seeing where it takes us.
It’s both exciting and unsettling. We’re playing with a new medium that has huge potential for storytelling, but we’re also wondering what it means for originality and the practical skills we’ve honed for years. At the end of the day, all we can do is embrace the change and see how it shapes our work.
In the grand scheme of things, we'll all be dust in 100 years, so why stress over it? Here’s our AI take on The Sandlot. What are your thoughts on AI?
Here’s a fun example of how we use AI tools to enhance what we offer our clients.
We turned archived historical photos into living, breathing video. 📸 ➡️ 🎥
Experimenting with Social Media Video
If you produce digital content for other businesses you better have a demonstrated ability to engage people through your own social media channels. At least that’s our firm belief.
People see Westfort's social media content and sometimes wonder,
Do these guys actually do real work?
Who are the brothers and who is the uncle?
Yes, we have fun on social media. Here’s a couple reasons why...
Social Media is a great tool for us to experiment with ideas.
▪️ We test out what connects with people - themes, trends, video pacing, music selection, etc.
▪️ We watch what content sparks the most like, comments, reposts to people’s feeds, and direct sends.
▪️ When we see what videos get the most traction we sit back, crush a few Nespresso’s, and ask "why?"
A a result, when a client comes to us for a campaign, or needs us to generate a creative concept, we are locked and loaded with ideas.
Who said you can’t teach an old photo new tricks?
📸 ➡️ 🎥
We turned archived historical photos into living, breathing video.
AI isn’t replacing creatives – it’s supercharging our imagination and enhancing what we can offer our clients.
#AICreativity #DigitalInnovation #CreativeTech
We wrapped up our summer producing a milestone event for Equinox Gold Corp. A 24 day trip, 3634km cycled, $1.3+ million donated to the Geraldton Hospital, and let's not forget the opening of the new Greenstone Mine! Westfort Productions produced the on-screen content, provided the stage and audio/visual support, and all of the design and printed materials for all the 2-day event!
Greenstone Mine Opening
We wrapped up our summer producing a milestone event for Equinox Gold Corp.
The occasion? A 24 day trip, 3634km cycled, $1.3+ million donated to the Geraldton Hospital, and let's not forget the opening of the new Greenstone Mine!
Westfort Productions produced the on-screen content, provided the stage and audio/visual support, and all of the design and printed materials for all the 2-day event!