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Moonbow Creative offers social media content creation services! We currently offer 3 content packag

07/05/2022

Social media can encompass an array of to-dos that can make it seem absolutely dumbfounding - where to even start?

However, it doesn't have to be too complicated. Sometimes, all it takes is a few minutes a day to do the following:

✅ Use hashtags on stories. This applies mostly to Instagram. Of course stories don't always often make it onto the explore page, but they're a good way to increase the likelihood of a larger audience coming across your stories.

✅ Post/re-post stories everyday - this is great and so quick to do. Use your posts to repost as stories, or create your own stories. They can be literally anything - a picture of your day with a prompt for your audience, a business update, or anything else that comes to mind. The key is to stay at the front of the story lineup for your audience.

✅ Comment on others' posts! This is an excellent way to show engagement and increase the likelihood that others will reciprocate. A win-win for everyone!

06/30/2022

Happy Thursday!

While we often encourage our clients to focus on creating content for their main feeds, the other, not-so-little things are important as well, such as:

🌙Using hashtags on stories: This is an easy way to ensure that your stories can be recommended to beyond just your followers.

🌙Post/reposting stories everyday: Whenever possible, this is a great way to literally stay in front of your audience due to your frequent updates and reminders.

🌙Commenting on others' posts: Ensure you're engaging with others so that others will be more inclined to engage with you! Commenting is only one form of engaging - dm-ing or collaborating with other businesses, or participating in polls, etc. are also methods for engagement.

Did any of these prompts inspire you to start doing anything differently?

06/22/2022

It can be difficult to figure out exactly what kind of information and/or content is required to get started in earnest with your social media marketing approach.

While this guide is certainly not exhaustive, it's an excellent starting guide and will take a business at any stage far.

🌙A posting schedule: It can be easier to handle your approach to social media marketing if you know what days and times you'll be posting throughout the week, rather than waiting until you have time and posting off-hand.

🌙A brand kit: This includes your brand colours, logo variations, and the fonts you'll be using. Spend some time coming up with these rather than choosing colours and assets on a whim - your social media brand will appear more polished and professional.

🌙Content creation tools: If you're new to creating content and unsure of where to start, Canva is a great place to start for basic templates. If you're making video content, there are great mobile video editors such as CapCut. Finally, to ensure you're using royalty-free assets (which is very important), there are several websites available for general use, such as Unsplash, Pexels, and Pixabay.

🌙Hashtags: Research and compile a list of those most relevant to your niche. Switch them up/update them regularly so you can see if doing so improves your reach. Take advantage of using these often, if not always.

🌙Analytics: Many of us post and go, while only occasionally taking advantage of the built-in analytics that social media platforms provide. A good rule of thumb is to check at least monthly to see how your reach, engagement, and follower count are doing - note which posts are performing best, and which times your audience is more active. This information will allow you to tweak or change your social media marketing approach moving forward.

Let us know if this was useful for you!

06/13/2022

"What even is a micro-trend?" you might ask yourself. 🤷🏻‍♀️

A micro-trend is essentially a short-lived but extremely popular trend that involves a certain reference, perhaps to pop culture or otherwise.

The best example currently is that of popular sound bites or audios that become popular for weeks to months on end on platforms like Tik-Tok and Instagram.

These trends are almost always low-barrier, which makes them very easy to jump onto. Most of the time they're poking fun at something and are easy to customize/adapt to your own situation/experiences.

The result? You hold a greater potential in getting noticed/going viral with micro-trends, and also show that you and/or your brand are relatable.

Ultimately, being relatable and approachable are key for small businesses - it shows who and what kind of person is behind the brand, which builds further trust and potential business.

06/07/2022

We know it can seem almost impossible to narrow down the do's and dont's when it comes to growing your small business, especially with so many competitors.

For this reason, we have some basic tips below for you that go a long way in social media marketing. Note: These don't cover absolutely everything, but are a good start.

🌙Use Tik-Tok: It's an easy way to go viral with minimal effort. Make sure to link your info in your bio to push your audience back to Instagram, YouTube, or your business website.

🌙Stick with what works: A/B test various hashtags (ie: have a couple different batches and see which ones perform higher by looking at your post performance), use video content where possible (as it's more highly favoured currently on Instagram and Facebook, and of course, Tik-Tok), etc.

🌙Follow and interact with those who are more likely to be your audience base: This can look like following and commenting on such accounts, engaging or partnering with other businesses that are already on your audience's radar, and so forth.

🌙Use native insight metrics on your social media platforms to learn about your audience, best times to post, etc. There used to be a time when it was almost necessary to have a third party service to check insights, but the built-in analytics are quite robust for most social media platforms these days (and free!)

🌙Post often: This is the easiest and fastest way to build your brand. While you don't have to go crazy and post several times in one day, the more often you post, the more often you're in front of your followers and therefore more likely to get noticed, shared, etc.

05/17/2022

We know - it's been well over a year that we've been MIA!

We're finally back to being active on social media after a lengthy hiatus due to some personal and professional matters that required our attention.

Thank you to our clients and followers for their continued support - we can't wait to share more helpful tips, suggestions and guides with our audience.

Stay tuned for regularly-programmed content!

05/10/2021

Visual content is an interesting phenomenon: it's simultaneously easy yet also difficult to create content in today's world. How you ask?

It's easy in the sense that everyone can record and edit videos or take pictures with their smartphone and post them, but difficult in the sense that production quality is often hard to achieve with limited resources or training.

Keeping in mind the sheer amount of time and energy that is required for producing visuals and content in general, Moonbow is always looking to help businesses with their content and visual needs!

04/29/2021

New IG Update!

By now you've likely heard of Clubhouse and its audio-focused social nature which has rapidly gained popularity. It seem's IG has formulated its own response to that, as it rolling out the options of muting your mic and/or turning off your video.

As you can see in the top left visual, there's 4 icons at the bottom of the screen, two of which include the ability to turn off your mix and video.

Instagram states that "...By giving people the option to mute their audio or turn off their video, hosts will have the added flexibility for their live-stream experience, as the added functionality could help decrease pressure to look or sound a certain way while broadcasting live."

What are your thoughts? Do you think this is a welcome change for those who go live? Let us know below!

04/28/2021

If you're a small business owner or thinking about becoming one and aren't sure what kinds of software or resources you'll need, we've got you.

Google Suite, Canva, and Facebook: Surprised? Yes, it's 2021 and these sites are not new to most people. We'll give you the run-down on why we chose these three sites.

👉Google Suite: Your all-in-one account that provides you with email, calendar, Google My Business, Google Reviews, Google Ads, Google Analytics, and so much more. This will give you a solid foundation for creating your business presence online, tracking performance and marketing, and of course communicating and planning your schedule. Its intuitiveness and price tag (read: free) are some reasons why this is still at the top of our list.

👉Canva: While there are other affordable and customizable design sites and programs, Canva takes the cake for ease of access, price point, and the sheer range of things you can get done. No matter what the level of complexity of your brand or marketing project, Canva has templates, assets and an amazing workflow to help you get things done.

👉Facebook/Instagram: Both Instagram and Facebook are two widely used social medias that can provide immense leverage for business owners. From ad creation to providing the ability to shop right from the sites themselves, they're key for businesses to attract potential customers or clients. While IG really takes the cake with its shopping tab and visual interface, Facebook has its own shop feature as well, rendering both hugely advantageous.

What other resources do you think should be at the top? Let us know!

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04/26/2021

Contrary to what many business owners or audiences of businesses may think, content creation is much more than simply posting content!

There is a lot that goes into the process, including drafting out content themes and campaigns, and actually visually designing or putting together those pieces of content.

Then of course, there's the importance of relevant, informative captions and carefully-researched hashtags.

What do you find the most surprising or tricky part about content creation? Let us know!

04/23/2021

The competition for a prime spot in the digital space and online ranking has clearly been ramping up over time. The past few years have been a definite indication of that.

It's no wonder then that there was a 13% increase in budget for digital marketing in 2019-2020. (Source: https://www.mediavalet.com/blog/digital-marketing-statistics/).

How are you making sure your marketing strategy is evolving to stay on top of the competition?

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04/20/2021

In an era of social media marketing services and content creation, the ability to outsource services that will set up your accounts or workflows is a little more difficult to find.

We're now offering a simple and quick service that not only sets up your accounts for you, but also provides you with a guide of how to navigate and get the most of out of your newly set-up accounts. 😎

What kinds of services would you like to see more of? Let us know!

04/16/2021

Many of us have been there, and many of us will likely find ourselves struggling with a clearly defined digital marketing strategy.

It's not necessarily anyone's fault either: digital marketing now encompasses a wide range of subsections that all require a great deal of time and attention in order to achieve the desired results, such as SEO, content creation, a/b testing, etc.

One of the best things a brand owner can do for themselves is take some time to figure out what they want from their digital marketing efforts. Whether it be engagement, conversions, or anything else, Moonbow Creative can help you pinpoint your needs and help create a plan that can fulfill your goals.

What do you find is the most difficult part about your digital marketing strategy? Let us know in the comments below!👇

04/15/2021

Attraction and retention: both are key for a strong business audience. Once you attract your audience, you want to ensure that you also retain their interest.

One of the best ways to do this is to create continued value-laden posts in order to instill a sense of authority and thought leadership associated with your brand.

Let us know your thoughts below!👇

04/13/2021

Sunny days are upon us! 😎

Are you spending time outdoors? We can help you enjoy more of the longer days and brighter hours with our services.

04/04/2021

Wishing all of our followers a happy and prosperous Easter weekend from the team at Moonbow! 🌙

03/30/2021

Instagram is once again proving to be stiff competition to trailblazing social media applications, including those with their own unique innovative features.

We all know how strange it was when Instagram started featuring stories modelled off of the original Snapchat "Story" feature. It wasn't long until Instagram, and then nearly almost every other platform, followed.

More recently, TikTok has brought the short-form video, and corresponding Duet feature, to extreme popular. The Duet feature allows users to react to and add their own engagement to TikToks.

While we know Instagram's already created a parallel version of TikToks called "Reels", it's now set to release an equivalent to TikTok Duets, aka Remixes. This will similarly allow users to attach their own video to existing Reels and take advantage of trending memes, trends, and more.

What do you think? Will you be using Remixes in your Reels? Let us know below!👇

Source: https://www.socialmediatoday.com/news/instagrams-remix-option-for-reels-is-now-being-tested-with-selected-user/597437/

03/29/2021

Some very exciting news for all of us avid IG users!

IG has announced as of March 23rd, 2021 that they will be rolling out a "drafts" option for their IG story feature.

While details of which countries will receive this or an ETA are not available yet, we estimate it's not long before it does. This will make countless users' content easier to draft in advance, including for us!

Let us know in the comments below what you think about this latest announcement.👇

03/26/2021

We get a lot of questions on how to get high-impact growth without ad-spend. We'd like to emphasize that it is definitely possible to grow your business's social media following and engagement with the help of some basic strategies.

🌘Hashtags: This is one we've talked about at Moonbow countless times, and posted a recent hashtag strategy post on our Instagram and pages. Hashtags are an excellent way for your audience and interested demographics to reach you. We recommend using the full limit of 30 hashtags on Instagram and at least a handful on Facebook posts. Furthermore, make sure to use a variety of hashtags relating to your business, industry, products/services, and so on, that are ideally not overly saturated (

03/22/2021

Hashtags: aka the little but mighty facilitators of organic growth and exposure!

Staying on top of your hashtag strategy is a great way to ensure you're getting the most out of your posts without having to put in ad spend.

Swipe to see each tip and some examples.

Let us know in the comments below if anything surprised you or what tip you find most useful!

03/12/2021

Have you heard of Instagram Reels? Reels was introduced by Instagram in Canada nearly a year ago. This innovative little feature is an additional way brands and business owners can increase their engagement, exposure and following. How, you ask?

Reels are short-form video posts that are featured on the explore page in a prominent way. For this reason, the chances of new, engaged audiences reaching your posts and interacting with your brand are much higher than they would be with just regular Instagram posts.

Swipe left through the slides to see how easy it is to put together reels!

For more information on how exactly to get the most value out of using Instagram reels, read this fantastic article by Later: https://later.com/blog/instagram-reels/

03/08/2021

Today on International Women's Day 2021, Moonbow would like to honour all women. Women contribute to the light, liveliness and progress in every facet of our societies each day, despite the systematic discrimination that continues to proliferate.

We would also like to emphasize that a woman does not need to be someone's mother, daughter, or wife in order to be worthy of respect, which is something many people look past. Women are human beings deserving of fair treatment in their own right, irrespective of their sexuality, appearance, age, race, pronouns, or religion.

As this year's theme is Choose to Challenge, we pledge to continue to fight against gender bias and discrimination so that we may strive towards a fairer and safer future for women around the world.

03/03/2021

Just starting up your business's social media channels? Here are 5 easy tips to give you a good start and a solid foundation👉

🌘1: Branded content: make sure all of your content is comprised of a consistent set of brand colours, fonts, and logos. This creates a steady aesthetic which is visually pleasing and creates greater brand authority in the eyes of your social media followers.
🌘2: Call to action: having a clear CTA is key for prompting your audience to follow through with whatever action you'd like them to take, whether it be leaving a comment, tagging friends, or something else.
🌘3: Use copyright-free graphics: as much as possible, try to use original graphics. If you need to source some online, use infringement-free images and videos that you can find on sites such as Pixabay, Pexels, or Unsplash.
🌘4: Make use of built-in features on each social media platform! Nowadays most sites have stories, which are a great way to get some additional exposure in front of your viewers. On IG, for example, creating and posting reels is a great way to also showcase something different and attract a larger range of viewers.
🌘5: Track your analytics: check to see what kinds of content performs better than others! All social media sites nowadays have their own native metrics that you can check out across different periods of time. These can help you figure out what posts had the greatest reach, your audience demographics, what time of day and week is best to post, and so on.

👉For more information or strategies to amp up your own social media presence, reach out to us at [email protected]!

02/26/2021

Content creation is a blessing and a curse: it can do wonders for marketing success and engagement, but can be a gruelling, time-consuming process. If you find yourself nodding your head to this statement, keep reading. 👉

We're offering all three of our services at a discounted rate for a limited time, so make sure you take advantage of them. Tag anyone else that might benefit from content creation services below as well!

02/19/2021

Content marketing is a key way in which brands can position themselves as authorities in their industry. How? 🧐

Content such as webinars, video series, and blog posts are not only informative, but allow an organization to display their industry knowledge and experience, as well as what makes their products, services, or solutions unique.

👉Make sure you check out our written content marketing services for businesses of all industries and sizes. For more information, visit our website (link in bio).

02/15/2021

Sometimes it may seem easiest to post that which you have already at your disposal on social media and hope that it sticks, but that isn't always the case.

Having a carefully thought out social media strategy can help take your brand's exposure and popularity to the next level! See tips in detail below.

🌘1: Identify goals and establish target audience. For this one, you want to figure out if your aim is to increase traffic to your site, boost community engagement, grow your brand's audience, etc.

Once you do this, you'll have a better idea of which social media platforms are better suited for those goals. For example, for sending traffic to your site, Facebook might be an excellent platform to leverage. If your target audience is adults, then naturally you have a good fit, as Facebook is one of the main social medias which boasts a large adult user base.

🌘2: Establish key metrics. For your goals, you want to focus on the metrics that make the most sense. If your goal was to increase brand exposure, then simply looking at the amount of reach your posts have on Instagram, for example, would give you a better idea of how your posts are meeting that goal than likes alone.

🌘3: Creating engaging and relevant content: This looks different for each brand and business, but developing a couple of regular post styles within a central theme creates a style or pattern that your audience can then start to anticipate and look forward to. This is what makes your brand unique.

🌘4: Assess what is and isn't working to adjust accordingly: This is the part where you tweak your social strategy based on any patterns you notice or if you see a change in your goals, target audience, etc.

👉For more in-depth info, head over to Sprout Social's amazing article on social strategy: https://sproutsocial.com/insights/social-media-marketing-strategy/

02/12/2021

While most people know it's a good idea to post often on social media, what does "often" mean?

👉According to Oberlo's recent article which is linked below, the best times for posting on Facebook and Instagram are as follows. Keep in mind the author recommends posting according to the Eastern Standard Time as that is when most users are active in the US and Canada. If these are not your target demographics, then you can stick to your local time zone.

🌘Instagram: Pre-Covid-19, the best day to post was Wednesday from 10:00am-11:00am, while the worst day was Sunday. During the pandemic with increased social media activity, however, the best days have become Monday, Tuesday and Fridays from 11:00am-2:00pm.

🌘Facebook: The best time to post on Facebook pre-Covid-19 was Wednesday at 11:00am and from 1:00-2:00pm. The worst day to post was Sunday. Since the pandemic, the most favourable times to post have been Mondays, Wednesdays and Fridays from 10:00am-11:00am. Weekends continue to be the worst days to post, alongside weekday evenings.

🌘Interesting tidbit: the author advises not to post more than once a day, or else post engagement can actually decrease.

🧐Did any of this information surprise you? Let us know below!

🖱https://www.oberlo.ca/blog/best-time-post-social-media

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