Ray Agency

Ray Agency Well, hello there. We’re a wildly collaborative creative agency based in St. John’s, NL.

Cassie Bennet, our Account Manager, hit her two-year milestone at Ray. 🙌Cassie's a client's dream, digging deep into the...
01/03/2025

Cassie Bennet, our Account Manager, hit her two-year milestone at Ray. 🙌

Cassie's a client's dream, digging deep into their target audiences and coordinating content like a champ. She nails every project, delivering on time and with spot-on ex*****on. With her unbeatable optimism and top-tier organizational skills, she’s also a rockstar event planner. And when things get tough? A refreshing ice cream cone always does the trick.

Here’s to you, Cassie! 🥂

🎉Hat trick alert! 🎉We’re officially one of Atlantic Canada’s Best Places to Work — for the third year running. Huge than...
01/02/2025

🎉Hat trick alert! 🎉

We’re officially one of Atlantic Canada’s Best Places to Work — for the third year running. Huge thanks to Atlantic Business Magazine for naming us as one of the 32 winners out of 186 nominees. We’re proud of our team-first agency culture that respects everyone’s 5-to-9, so their 9-to-5 feels like a breeze. But let’s be real, it’s the Ray dogs that truly put us over the top. 🏆

Spread some cheer by filling a family’s table with food. Grab those soup cans, cereal boxes, and pantry staples, and don...
12/18/2024

Spread some cheer by filling a family’s table with food. Grab those soup cans, cereal boxes, and pantry staples, and donate to Bridges To Hope.

Let’s turn hungry holidays into happy holidays, one meal at a time. ✨

12/04/2024

Our new Set It, Don’t Sweat It Campaign with Atlantic Lottery / Loto Atlantique encourages online gamblers to stay in the comfort zone with healthy play tools like wager and session limits and retro fitness vibes. Big thanks to our amazing partner Accomplice Content Supply Co. for bringing the concept to life, complete with leg warmers, in both official languages across multiple digital and social channels. They didn’t even break a sweat.

The holiday magic is in full swing. This year, we’ve partnered with the Single Parent Association of Newfoundland and La...
11/27/2024

The holiday magic is in full swing. This year, we’ve partnered with the Single Parent Association of Newfoundland and Labrador to fulfill the wish lists of two families. A huge shoutout to SPANL for bringing joy to countless kids and parents across the province. ✨

Our senior designer, Courtney Wells, attended Canada’s largest graphic design conference, Design Thinkers, last week. Ho...
11/14/2024

Our senior designer, Courtney Wells, attended Canada’s largest graphic design conference, Design Thinkers, last week. Hosted by RGD, it was two days of learning unique perspectives on creativity and the future of design from the world's most visionary designers. Biggest takeaway? Embrace your weirdness to uncover your clients’ uniqueness. Picking up the lesson, she went to see the Evil Dead musical right after.

Cheers to six years with Lisa Hynes, our Finance and Office Manager. 🎉With 20 years of accounting experience from across...
11/05/2024

Cheers to six years with Lisa Hynes, our Finance and Office Manager. 🎉

With 20 years of accounting experience from across the country, Lisa expertly manages our finances, keeps track of all invoices, and coordinates our travels. She nurtures her creative side with equal dedication through woodworking, ripping around in her Mustang, and attending concerts — and somehow manages to organize all her extracurriculars in a spreadsheet.

Happy anniversary, Lisa. You’re a rockstar! 🌟

Congrats to our amazing client and new neighbour Lamme on Argyle on the opening of their new manual physiotherapy clinic...
10/31/2024

Congrats to our amazing client and new neighbour Lamme on Argyle on the opening of their new manual physiotherapy clinic on the ground floor of our building.

It's been an absolute pleasure collaborating with Eric and Sarah to bring their brand identity to life. Low-key hoping to just catch you in the hallway instead of a traction table but nice to know it’s close by.

Welcome to the hood! 🥂

Celebrating 365 days of Robin at Ray! ✨As Media Director, Robin’s always game to dig in to find innovative and strategic...
10/17/2024

Celebrating 365 days of Robin at Ray! ✨

As Media Director, Robin’s always game to dig in to find innovative and strategic media solutions. Not to mention her status as an Excel nerd, published author, and skilled baker — rumour has it, her brownies could give a bakery a run for its money.

But beyond all these accomplishments, Robin is a wonderful human.

Happy anniversary, Robin. We’re so lucky to have you! 🙌

New work alert! Be Known is the first campaign to bring the new Assiniboine College brand identity to life. It’s a celeb...
10/16/2024

New work alert! Be Known is the first campaign to bring the new Assiniboine College brand identity to life. It’s a celebration of every student’s potential, their impact on the world around them, and the community that embraces them as they find their path. A huge shoutout to all the students and alumni who lent their time and talents to the campaign, and to our awesome partners roth and ramberg and META Productions for making all the magic happen. ✨

We’re delighted to have presented a sneak peek of our latest work for Computers for Success Canada - Ordinateurs pour l'...
10/11/2024

We’re delighted to have presented a sneak peek of our latest work for Computers for Success Canada - Ordinateurs pour l'excellence Canada at their AGM in St. John’s.

CFSC is a not-for-profit organization focused on driving digital inclusion, skill development, and educational opportunities for Canadians.

We can’t wait for the campaign launch in 2025! 🙌

Atlantic Canada may be small, but our ad game is mighty big. We're thrilled to have snagged 17 awards, at the ICE Awards...
10/08/2024

Atlantic Canada may be small, but our ad game is mighty big. We're thrilled to have snagged 17 awards, at the ICE Awards last Thursday, including three Gold and six Silver.

Our Hung Out to Dry Campaign for Registered Nurses' Union Newfoundland & Labrador scored two Gold ICE Awards in Out-of-Home and Public Relations, while Unhandy for Kean's Pump Shop earned a Gold in Online Video Campaign. Ray also took home Silver in multiple categories: Social Media, Integrated, Experiential, and Reactive advertising, and merits for our design, promo, and public service work with TCAN Conference, Nine Mile Realty, Avalon Mall, and Ever Green Environmental.

Huge shoutout to our incredible team, fellow winners, amazing clients, and Atlantic Business Magazine for an incredible gala! 🎉 🙌

Atlantic Canadian Credit Unions are more than financial institutions. They're community builders who truly value their m...
09/26/2024

Atlantic Canadian Credit Unions are more than financial institutions. They're community builders who truly value their members. We partnered with Credit Unions, the trade association for Atlantic Canada’s credit unions, to give them a modern identity that's as welcoming as they are. The new logo reflects the Credit Union mission to go further, beyond banking, into the heart of our communities.

Shoutout to East Coast Credit Union (another proud Ray client) for being the very first to sport this fresh, new look. We can't wait to see it roll out across Atlantic Canada.

Thrilled to be rolling into the weekend with Ray’s second Small Agency of the Year shortlist nod from Strategy. ✌Congrat...
09/13/2024

Thrilled to be rolling into the weekend with Ray’s second Small Agency of the Year shortlist nod from Strategy. ✌

Congrats to everyone on the team, all of our awesome clients, and all the nominees. Special shoutout to the two other nominated East Coast agencies — Wunder and Target NL!



https://agencyoftheyear.strategyonline.ca/

While ocean views and rugged coastlines are part of the landscape for most of the Ray team, it’s not every day we get to...
09/13/2024

While ocean views and rugged coastlines are part of the landscape for most of the Ray team, it’s not every day we get to experience the magic of the Prairies. From canola fields to sand dunes, we covered quite a bit of Manitoba on a recent shoot for Assiniboine College.

Thanks to our amazing client partners at Assiniboine for being incredible hosts, and our partners at META Productions and roth and ramberg. And thanks to our account director Josh who clocked nearly 900 km on a rental while Danica and Terri took lots of pictures and played with the radio.

Josh is an absolute rockstar. Wearing two hats at once (but never messing up his hair) he leads new-biz development as ...
09/08/2024

Josh is an absolute rockstar. Wearing two hats at once (but never messing up his hair) he leads new-biz development as well as building strong client relationships.

Part of our Nova Scotia team, his third year at Ray has been a big one, including a wedding, a new house, and a move from Halifax to the Valley (and some new clients, of course). He's a dream to work with and an excellent travel partner, although he does spend a lot of time updating his IG and talking about his cat, Bubs.

Happy anniversary, Josh! 🥂

Just wrapped up an epic 11th-anniversary celebration week with the whole crew in town! 🎉From campaign recaps and strateg...
08/30/2024

Just wrapped up an epic 11th-anniversary celebration week with the whole crew in town! 🎉

From campaign recaps and strategic planning to personality tests and famous painters, we’re all fired up and full of inspiration (and maybe pasta). 🙌

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18 Argyle Street
St. John's, NL

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We’re all about letting your true, gorgeous self sparkle. ✨ Happy Pride from all of us at Ray. 🌈

11 years of big ideas, a few more milestones, and leftover birthday cake for lunch. Huge thanks to all our clients, partners, friends, and families for being a part of this journey. Here's to many more years of making people read billboards. 🥂

How do you get Atlantic Canadians to pay attention to the issue of illegal online gambling? Atlantic Lottery / Loto Atlantique, the region’s only legal online bet, needed to get loud. Cue the Boo Birds. And the chirping. Check out the full campaign at the link below. https://rayagency.ca/work/boo-birds/ And shoutout to our friends at Accomplice Content Supply Co. for helping us bring the Boo Bird to life.

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