Ethical Digital

Ethical Digital Changing the trajectory of the internet through digital marketing strategy and research. B Corp & WBE

04/22/2025

🌍 Today, we celebrate our home.

is a chance to honour our planet by committing to protecting it.

There are lots of actions you can take on a personal and global level, from composting to reaching out to your local representatives.

How will you put the Earth first today and every day?

The Internet may feel like old news, but in the grand scheme of things, it's still new! Today's communications professio...
04/17/2025

The Internet may feel like old news, but in the grand scheme of things, it's still new!

Today's communications professionals are pioneers of the online world, leading the way with articles, websites, social media, newsletters and more.

Need a hand navigating it all? Join our free membership for resources like:
1️⃣ Community connection
2️⃣ Training resources
3️⃣ Technology tools
4️⃣ Compliance resources

Check it out today!

As pioneers of the Internet, we are leading the next generation of digital marketing. We’re a community of communications professionals ensuring our work is effective and healthy for humans.

Can you spot misinformation online? As communications professionals, it's especially important that we understand how to...
04/15/2025

Can you spot misinformation online?

As communications professionals, it's especially important that we understand how to source trustworthy information and what to share and reshare online.

Want some skills to make sure you're avoiding misinformation for yourself, your organization and your clients? Take our training, The Problem with Misinformation!

Outcomes:
👉 Enhanced credibility and trust
👉 Improved critical thinking and analytical skills
👉 Increased leadership in crisis management
👉 Stronger communication ethics
👉 Career advancement opportunities

Sign up today!

It’s becoming harder to distinguish between true and false information online. As communications professionals, we are responsible for ensuring we are fact-checking and not sharing misinformation. Learn how to identify misinformation, practical tips for finding accurate content, and strategies for...

📣 New service just dropped: AI Project Management! AI tools can be a game-changer, but hard to integrate into your workf...
04/10/2025

📣 New service just dropped: AI Project Management!

AI tools can be a game-changer, but hard to integrate into your workflow.

No matter the industry, service or tech, we can work with your team to make AI run smoothly in your organization.

Contact us for a quote today!

Access Ethical Digital Digest: the monthly newsletter delivering the top updates on our digital society in 90 seconds or less.

Catch our CEO, KatrinaGerman.com, at the Edwards School of Business Prairie Business Summit on May 5th and 6th! She'll b...
04/09/2025

Catch our CEO, KatrinaGerman.com, at the Edwards School of Business Prairie Business Summit on May 5th and 6th! She'll be leading a workshop and sitting on a panel of experts to weigh in on all things AI!

Workshop details:
Title: Ethical Considerations in AI Deployment
Time: May 6, 2025, 1:45 PM - 3:15 PM CST

Click the link to get your tickets!

The Prairie Business Summit is Saskatchewan’s premier biennial event, connecting global business insights to the Saskatchewan business community.

We're firm believers in lifelong learning. As the world changes, we need the tools to keep up! Our CEO, Katrina German, ...
04/07/2025

We're firm believers in lifelong learning.

As the world changes, we need the tools to keep up!

Our CEO, Katrina German, is well-versed in delivering impactful, well-researched trainings that give audiences action items to walk away with. Her experience includes panels, classrooms, conferences, lunch n' learns, and more.

From mental health to misinformation to AI, check out our training topics and get Katrina booked to connect with your team!

We turn research into mindset-shifting keynotes, workshops, and interactive online training. Explore our fourteen training topics or choose your own adventure with a custom option!

04/04/2025

We don't know about you, but we're ready for some green and growing things to take over our lives!

Happy ! 🍅🍓🥕🌽🥬

What's not to love about gardening?
🌱 The meditative planting, weeding and harvesting
🌱 The morning walks to see what's grown before we log on to work
🌱 The taste of the first sun-warmed strawberry or tomato of the season
🌱 The pride of eating your garden's bounty into the winter

Whether you're a first-timer or a seasoned grower, we hope you enjoy the season!

Just popping in here with a quick blog feature from our CEO, KatrinaGerman.com! For all our Saskatchewan friends (and su...
04/02/2025

Just popping in here with a quick blog feature from our CEO, KatrinaGerman.com!

For all our Saskatchewan friends (and supporters), check out 20 Reasons Saskatchewan Is a Tech Powerhouse.

From strong educational institutions (University of Saskatchewan, Saskatchewan Polytechnic) to powerhouse incubators (Startup TNT, Cultivator, Co.Labs) to our hard-working nature, Saskatchewan is where it's at for tech innovation! Find all 20 reasons in her blog.

Now let’s talk about the future!   Saskatchewan’s tech sector has the highest employee growth rate of all SK industries according to an Innovation Saskatchewan article .  One of Saskatchewan’s greatest assets is our people. We're known for our problem-solving and hard-

📱If limiting your social media use to 30 minutes/day solved your FOMO, would you do it? You know that feeling you get wh...
03/28/2025

📱If limiting your social media use to 30 minutes/day solved your FOMO, would you do it?

You know that feeling you get when you're scrolling, and it seems like everyone but you is vacationing on a tropical island right now? That's FOMO.

FOMO (fear of missing out) has skyrocketed with the rise of social media. People largely post the best parts of their lives and leave the average and not-so-great parts out.

Research shows that limiting your social media time can significantly improve your struggles with FOMO.

Let us know if you give it a try!

Check out our blog for more insights into the research.

Fear of missing out (FOMO) has increased since the start of social media. Social media users often only share the highlights, leaving people worrying how they stack up or wishing they were having the same experience. Learn how you can avoid FOMO and how your mental health is related.

The Internet is a powerful space—it’s up to all of us to make it better! Here are some tips to elevate your online prese...
03/26/2025

The Internet is a powerful space—it’s up to all of us to make it better! Here are some tips to elevate your online presence:

💡 Create value-driven content: share posts that educate, inspire, or solve real problems for your audience.
💡 Be inclusive: use language and visuals that celebrate diversity, ensuring your brand feels welcoming and relatable to everyone.
💡 Stay consistent: regular posting builds trust and keeps your audience engaged over time.

If you're too busy to do it yourself, let us take the lead! From strategy to ex*****on, we’ll handle your digital marketing so you can focus on what you do best.

Contact us today to find out if we're a fit!

We create content that's good for humans AND converts. Through digital marketing strategies, social media, blogs, ads, email strategy, website design, and more, we provide data-driven results.

Professional teams thrive on growth and learning. It's our specialty to help make that happen! Browse our training list ...
03/24/2025

Professional teams thrive on growth and learning.

It's our specialty to help make that happen! Browse our training list for topics that could help level up your team.

👉 Artificial Intelligence for Business
👉 The Effects of Social Media on Productivity
👉 : Katrina's Entrepreneurial Journey
👉 LOL or OOPS? Team Communication in a Hybrid Workplace
👉 Mental Wellness for Digital Marketers
👉 The Problem with Misinformation
👉 Moderating Comments: How to Handle the Haters
👉 Reaching Every Reader: Creating Online Content for All
👉 How to Make Your Website Accessible for People with Disabilities
👉 Leveraging the Power of LinkedIn: A Masterclass for Professional Teams
👉 Ethical Marketing 101: Marketing Basics for Businesses
👉 Digital Marketing: How to Use the Actino Tracking System to Get More Clients
👉 More Women, More Money: How to Get More Women into Careers in Venture Capital
👉 How to Change Tech Ecosystems to Empower Indigenous Women

Book in today!

We turn research into mindset-shifting keynotes, workshops, and interactive online training. Explore our fourteen training topics or choose your own adventure with a custom option!

❓Are you reaching your entire target audience❓Ensuring your website is accessible and inclusive is more than just good p...
03/19/2025

❓Are you reaching your entire target audience❓

Ensuring your website is accessible and inclusive is more than just good practice—it’s essential for reaching and supporting all users, including those with disabilities and low literacy skills.

Is your website truly inclusive? Let us help you find out! Our inclusive audits assess accessibility gaps and provide actionable recommendations to make your site more user-friendly for everyone.

Contact us today for a quote and take the next step toward a more welcoming and accessible digital space!

We create content that's good for humans AND converts. Through digital marketing strategies, social media, blogs, ads, email strategy, website design, and more, we provide data-driven results.

Where do ethics come into play with AI? This revolutionary tech is constantly changing and growing, and organizations ar...
03/14/2025

Where do ethics come into play with AI?

This revolutionary tech is constantly changing and growing, and organizations are happy to adopt it in the name of efficiency. However, there are downsides, including:
✴️ intellectual property rights
✴️ regulatory compliance
✴️ environmental footprint
✴️ liability

How can you use AI in a way that reflects your organization's goals?

Join KatrinaGerman.com, Kimberly Schmitke, and Liz Cripps on April 1st to create your company's ethical AI framework!

Learn more by clicking the link.

Are you overwhelmed with everything AI? Are you looking for a clear path forward for the AI transformation of your organization? This 1-day virtual workshop will equip your team with the essential knowledge to navigate the rapidly evolving AI landscape.

You can catch us celebrating women all month long! Our latest blog shouts out some of the amazing women entrepreneurs we...
03/12/2025

You can catch us celebrating women all month long!

Our latest blog shouts out some of the amazing women entrepreneurs we've enjoyed working with, specifically on their websites. From total redos to starting from scratch to updates, we've loved every project.

Check out these women and their cool businesses today.

At Ethical Digital, we’ve had the opportunity to assist women entrepreneurs with their websites. A business’s website is incredibly important for its success. So, when we get the chance to help women entrepreneurs create a website that represents them well, we leap at the chance.

03/11/2025

The Sound Lounge website project was a joyful one for our team!

We got to support a local entrepreneur while doing what we love. Thank you so much for trusting us with your vision, Brent.

If your website needs an update, our expert team can make it happen. Let's connect: https://www.ethicaldigital.ca/contact-us.

In the spirit of  , we'd love to share some of the incredible women entrepreneurs we've had the pleasure of working with...
03/10/2025

In the spirit of , we'd love to share some of the incredible women entrepreneurs we've had the pleasure of working with!

Meet:
👉 Karri Howlett, founder of Karri Howlett Consulting
👉 Monique Chantelle, founder of Maven Water & Environment
👉 Kimberly Schmitke, founder of Autumn Goose Coaching
👉 Taheera Fidaali, Tula Accounting & Consulting
👉 Christine Hrudka, Be Seen
👉 Bonnie Flemington, Bonnie Flemington Wellness

All of these clients have one thing in common: we created their websites from scratch or have made updates to their existing ones.

There's nothing more joyful than hearing a client's vision and bringing it to life, especially when we get to help women entrepreneurs make their mark on the world of business.

Get to know each woman and their businesses in our latest blog: https://www.ethicaldigital.ca/blog/empowering-women-entrepreneurs-our-work-with-inspiring-women-leaders-and-their-websites.

It's one of our favourite days of the year! Today, we celebrate women. Their accomplishments, strength, resilience, and ...
03/08/2025

It's one of our favourite days of the year!

Today, we celebrate women. Their accomplishments, strength, resilience, and complexity.

From entrepreneurs to researchers to mothers to mentors, women are changing the world.

How will you celebrate the incredible women in your life today?

It's Employee Appreciation Day, and we couldn't be more grateful for our incredible team—not just today but every day!Fr...
03/07/2025

It's Employee Appreciation Day, and we couldn't be more grateful for our incredible team—not just today but every day!

From brainstorming big ideas to tackling challenges, sharing laughs, and lifting each other up, our team is the heart of everything we do. Here's to the collaboration, dedication, and everyday wins that make us stronger together!

Address

105M/111 Research Drive
Saskatoon, SK
S7H2J7

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13068050965

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