Ethical Digital

01/10/2025

Have you checked out our new website yet?

We're thrilled to share our new Digital Marketing pages, complete with:
✅ Information about past projects
✅ Testimonials from happy clients
✅ Updated information about our offerings

Explore today and reach out to find out how we can help: https://www.ethicaldigital.ca/digital-marketing.

01/08/2025

✳️ We've redecorated!

Following our exciting Forbes Books news, we decided it was time for a little website refresh.

Ethical Digital is serious about our goal to change the trajectory of the Internet, and we believe this new website reflects our exciting future. We look forward to keeping up the good with clients, research projects, training, and more.

Explore the beautiful new design: https://www.ethicaldigital.ca/.

01/07/2025

Ready to start the new year fresh with your social media habits?

Choose platforms that align with your goals and support your well-being!

Different platforms serve different age groups and purposes. Whether you want to connect with friends, build a network, or grow a business, it’s all about using social media intentionally. Research shows it’s not just what you use, but how you use it that matters.

Start the year by making thoughtful choices about your social media habits—opt for platforms that add value, foster connection, and help you thrive. Let’s make 2024 a year of smarter, healthier social media use!

Click the link to read more!

Social media is uniquely complex. It can create loneliness or ease it, promote anxiety or lessen it, cause FOMO or relieve it. Four researchers in Japan dove into the study of different age demographics and their social media use, separating each platform into its own area of study. The more we know

01/06/2025

Client happiness is our whole thing.

✳️ Want to jump on a call? Absolutely.
✳️ Got more feedback for us? Perfect!
✳️ Looking for help troubleshooting? Let's get into it.
✳️ Need a little something extra? No problem.

Join our great and growing collection of happy clients. Let's chat about your digital marketing strategy, website, ads, social media, newsletter, and more.

Connect with us here: https://www.ethicaldigital.ca/ .

01/02/2025

Been thinking about work/life balance lately?

We have!

As January opens up a whole new year of possibilities, now is the perfect time to think about ways you can prioritize what's important to you.

Balance looks a little different for everyone.

Us? We're prioritizing balance by:
✅ Using our vacation days
✅ Making the most of that WFH life by fitting work into our lives, not the other way around
✅ Setting solid boundaries with our phones

What will your balance look like in 2025?

01/01/2025

🎆 And just like that, it's 2025!

Our team will be working hard to make the most of the opportunities and possibilities that come our way this year!

May 2025 bring you personal growth, new opportunities, and unforgettable memories.

12/27/2024

Let's look back at our year!

Here are the many ways we made progress on our goal to change the trajectory of the internet:
✨ The IWT Hackathon: https://www.ethicaldigital.ca/blog/celebrating-the-success-of-the-indigenous-women-in-tech-reconciling-tech-hackathon.
✨ Our CEO, KatrinaGerman.com, signing a deal with Forbes Books
✨ Working with our many fantastic clients
✨ Maintaining B Lab and WBE Canada certifications
✨ Providing training for companies and events
✨ Chatting about important digital issues in the media (shoutout to CTV Saskatoon)
✨ Putting out monthly blogs that help YOU navigate the online world with both caution and enthusiasm. Read them here: https://www.ethicaldigital.ca/blog.

Thank you to our team, partners, clients, and everyone who made this year great! Here's to an even better 2025!

*Image 1: Katrina speaking at the Fuse 2024 conference
*Image 2: Katrina and Sandra at the 2024 Collision Conference
*Images 3 & 4: Participants at the IWT Hackathon

12/25/2024

🎄 Happy holidays!

We hope you enjoy cozy moments with hot cocoa, delicious meals, a good book and loved ones.

*In the spirit of savouring this season, try a digital detox! Avoid FOMO and doomscrolling by setting your phone aside for a day or two.

See you in the new year!

12/24/2024

We're taking a break!

The Ethical Digital team will be out of the office for the holiday season from December 24th - January 1st. We're looking forward to spending quality time with loved ones and celebrating the season.

Let's connect in the new year!

12/20/2024

💡 Can social media use affect your memory?

Our memories are crucial for daily life, from remembering where we left our keys to recalling coworkers' names. But as the internet becomes a bigger part of our lives, it’s changing how we process and retain information.

With everything just a Google search away, our brains don’t need to hold as much knowledge. Researchers are now studying how social media might influence memory, especially when its use becomes problematic.

Curious about the findings? Read more to explore how your scrolling habits might be affecting your brain!

Does more social media use mean you won’t be able to remember your passwords? Our memories are a vital part of everyday life—it would be a lot harder to get through the day if we couldn’t remember where we left our keys or our coworkers’ names. Well, the ever-growing presence of the int

12/17/2024

Get your professional development in the books early!

Ethical Digital combines academic insights with industry expertise to deliver workshops, presentations, and trainings.

Explore topics like:
✅ Artificial intelligence for business
✅ Hybrid workforces
✅ Leveraging the power of LinkedIn
✅ Digital marketing for good

Looking for something unique? Let’s create a custom workshop tailored to your needs.

Book your training today!

12/13/2024

A whopping 98% of participants in a study said they'd choose to buy products recommended by influencers.

Social media influencers build audiences of people who trust their thoughts and opinions. Working with a brand means they can share a product with people who are already interested and invested in what they have to say.

Influencer marketing helps brands break through the noise and reach users who will be primed to buy.

Check out the ins and outs of this new industry in our latest blog: https://www.ethicaldigital.ca/blog/how-influencer-marketing-works.

12/10/2024

Do you find yourself drawn to social media influencers?
Wondering why you care what they ate today and what products they use to get that glowy skin?

This influencer industry has seen unprecedented growth, building trust with larger and larger online audiences. And brands are taking advantage of this.

After all, consumers increasingly want to see an authentic marketing approach.

Interested in the rise of this ~$24 billion industry? Give our latest blog a read: https://www.ethicaldigital.ca/blog/how-influencer-marketing-works.

12/09/2024

Is your website truly accessible and inclusive for all users?

Ensuring accessibility isn’t just the right thing to do—it also improves user experience, expands your audience, and strengthens your brand’s reputation.

Ready to take the first step toward inclusivity? Contact us today for a personalized quote on our inclusive audits and make your website a space that welcomes everyone!

12/05/2024

🤝 Client success: Saskatoon & Region Home Builders' Association

✅ Project: Researching, creating, and executing a comprehensive social media and ads campaign for the 2024 Parade of Homes event

✅ Campaign results:
Meta Ads: 833,028 impressions. 313,772 reach. 1058 website clicks.
Google display ads: 1202 clicks. 1,485,40 impressions.

✅ Kind words from SRHBA: "When we went looking for an outsourced agency to build, create, design and execute a large public-facing marketing campaign, we met with Katrina and immediately knew we had much more than that, we had found a partner who became just as invested in our project as we were! The entire Ethical Digital team has been amazing to work with attention to detail, prompt and timely deliverables, thorough communication and even keeping us on track when we needed to make decisions to keep things rolling along! For all your projects, large or small, I highly recommend Katrina and the team at Ethical Digital!"

12/02/2024

Join our FREE membership and unlock awesome benefits!

1️⃣ Community Connection: Connect with communications professionals across North America in our LinkedIn group to discuss ethical issues, share resources, and build partnerships.

2️⃣ Technology Tools: Access live and recorded training on online ethics, plus resources to support inclusion and equity in your work.

3️⃣ Compliance Resources: Discover tools to seamlessly integrate DEI, ESG, and CSR goals into your online communications.

4️⃣ Training Resources: Stay compliant with country-specific requirements for various types of communications—no guesswork needed!

Ready to level up your skills and connect with a like-minded community? Join today.

11/27/2024

Has sucked you in yet?

Sure, it's a great time to buy holiday gifts and enjoy discounts.

However, it's also a holiday that feeds off of unnecessary spending.

Want to avoid giving in or just cut back? Check out our latest blog to learn how setting boundaries on social media can help reduce impulse buying: https://www.ethicaldigital.ca/blog/how-does-social-media-addication-affect-impulse-buying.

11/25/2024

Black Friday is coming!

No, we're not trying to sell you anything.

For the weeks leading up to , social media is filled to the brim with ads and influencers touting discounted products and services. How can you avoid the impulse to buy, especially when your favourite brand is 50% off everything??

Well, as it turns out, brand addiction, social media and impulse buying all go hand-in-hand.

Want to avoid unnecessary spending? Check out our blog for research-based tips and tricks to avoid impulse buying and combat social media addiction!

https://www.ethicaldigital.ca/blog/how-does-social-media-addication-affect-impulse-buying.